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The New and Improved Disposable Camera
By: Hallie Charapp, Max Kennedy, and Shannon Harrop
Edesign 100 sec 006
Table of Contents
Problem Definition Information Gathering Specifications Brainstorming Design Selection Conclusion
We recognize the need…
To redesign a disposable camera to increase Kodak’s revenue.
With the increase in popularity of digital cameras, there has been a decrease in the demand for disposable cameras. Kodak is in need of implementing new ideas to improve the market.
The following survey was used to narrow down a market that would be most interested in purchasing disposable cameras.
Attributes (Derived by Surveys)
Cheap
Visually appealing
Environmentally friendly
Durable
Reliable/Useful
Clear Picture
Waterproof
Simple Buttons
Safe for Children
Different Colors represents our ranking of Attributes High Importance
Medium importance Low importance
Specifications
Durable
Needs to withstand a fall from 5 feet
Not easily taken apart or opened
Safe
No sharp edges
No toxic chemicals
No exposed parts
Useful
Functions properly every time
Long lasting battery (AA battery)
Clear Picture: Standard ISO 800 speed
27 exposures (pictures)
Specifications (continued)
Waterproof
Contains airtight rubber sealed bonds
Needs to be able to function properly after being fully submerged in water
Environmentally friendly
Recyclable battery
Main shell and parts are reusable
Cost
10 cameras for $35
Size
Larger buttons
Size: 4.5 in. long x 1 in. wide x 2.25 in. tall
Appealing
Round edges
Multi gender color
Brainstorming
Morphological Chart
Material Polyethelene Plastic Bioplastic (degradable) Aluminum
Colors Pink/Blue TV Characters Design (Floral/Stars)
Shape Rectangular Smaller No Sharp Edges
Buttons On/Off Flash Switch Extra Loud Click when Winding Large Numbers, Large Winding Wheel
Directions Word Explanation Hands Showing Correct Actions Sound Words (ex. Click)
Durability Waterproof (rubber bonds)
Wrist Loop Hard Material (Plastic)
Decision Matrix
Polyethelene Plastic Bioplastic Aluminum
Inexpensive (.125) * 0.7 (.125) * 0.1 (.125) * 0.2
Environmentally Friendly (.125) * 0.1 (.125) * 0.8 (.125) * 0.1
Easy to Use (.165) * 0.45 (.165) * 0.1 (.165) * 0.45
Safe (.165) * 0.4 (.165) * 0.4 (.165) * 0.2
Durable (.165) * 0.3 (.165) * 0.1 (.165) * 0.6
Recyclable (.125) * 0.3 (.125) * 0.3 (.125) * 0.3
TOTALS ***0.53975*** 0.249 0.28125
Conclusion
To help market the disposable camera to children, we created a design that includes features such as larger buttons, an easier on/off flash switch, a larger eye lens, picture directions, a waterproof shell, and a wrist loop.
With these added features (which will not dramatically increase the cost of production) the cameras can be sold in bulk packages and distributed to a multitude of classrooms.
References
Jathar, Rutuja. "Disposable Underwater Camera." Buzzle.com. Buzzle.com, 04 Sept. 2010. Web. 29 Feb. 2012. <http://www.buzzle.com/articles/disposable- underwater-camera.html>.
Donahue, Alan. "How Does a Disposable Camera Function?" EHow. Demand Media, 08 Apr. 2009. Web. 29 Feb. 2012. <http://www.ehow.com/how-does_4899949_disposable-camera-function.html>.