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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. The Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing (pre-1986); Jul 1976; 40, 000003; ABI/INFORM Global pg. 17

The Nature and Scope of Marketing Hunt, Shelby D. …cpanel-199-19.nctu.edu.tw/~etang/Marketing_Research/E3...The Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing

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Page 1: The Nature and Scope of Marketing Hunt, Shelby D. …cpanel-199-19.nctu.edu.tw/~etang/Marketing_Research/E3...The Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

The Nature and Scope of MarketingHunt, Shelby D.Journal of Marketing (pre-1986); Jul 1976; 40, 000003; ABI/INFORM Globalpg. 17

Page 2: The Nature and Scope of Marketing Hunt, Shelby D. …cpanel-199-19.nctu.edu.tw/~etang/Marketing_Research/E3...The Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: The Nature and Scope of Marketing Hunt, Shelby D. …cpanel-199-19.nctu.edu.tw/~etang/Marketing_Research/E3...The Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: The Nature and Scope of Marketing Hunt, Shelby D. …cpanel-199-19.nctu.edu.tw/~etang/Marketing_Research/E3...The Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: The Nature and Scope of Marketing Hunt, Shelby D. …cpanel-199-19.nctu.edu.tw/~etang/Marketing_Research/E3...The Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 6: The Nature and Scope of Marketing Hunt, Shelby D. …cpanel-199-19.nctu.edu.tw/~etang/Marketing_Research/E3...The Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing

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Page 7: The Nature and Scope of Marketing Hunt, Shelby D. …cpanel-199-19.nctu.edu.tw/~etang/Marketing_Research/E3...The Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing

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Page 8: The Nature and Scope of Marketing Hunt, Shelby D. …cpanel-199-19.nctu.edu.tw/~etang/Marketing_Research/E3...The Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing

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Page 9: The Nature and Scope of Marketing Hunt, Shelby D. …cpanel-199-19.nctu.edu.tw/~etang/Marketing_Research/E3...The Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing

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Page 10: The Nature and Scope of Marketing Hunt, Shelby D. …cpanel-199-19.nctu.edu.tw/~etang/Marketing_Research/E3...The Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 11: The Nature and Scope of Marketing Hunt, Shelby D. …cpanel-199-19.nctu.edu.tw/~etang/Marketing_Research/E3...The Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing

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Page 12: The Nature and Scope of Marketing Hunt, Shelby D. …cpanel-199-19.nctu.edu.tw/~etang/Marketing_Research/E3...The Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.