THE NATIONAL PACKAGING, LOGISTICS AND MATERIALS HANDLING ... · 23 % influencers 30 % packaging ireland 2010 the national packaging, logistics and materials handling event packaging

Delivering the audience& Post Show Report

www.easyfairs.com/packagingireland

PACKAGING IRELAND 2010THE NATIONAL PACKAGING, LOGISTICS AND MATERIALS HANDLING EVENT

easyFair

s® PACKAGING IR

ELAND 2010 Post-show RePoRt

easyFair

s.com/pack

agingire

land

easyFair

s® PACKAGING IR


easyFair

s.com/pack

agingire

land

easyFair

s® PACKAGING IR


post-show report

Don’t just take our worD Fo

r it!

Here’s what so

me of our 2010 visit

ors have to

say:

“ I surfed the web, se

arched Ire

land up and down to find suppliers f

or the products

I make

and I w

as

only in here a h

alf hour an

d found what I needed an

d companies th

at I will d

o business with.”

aine Mary o’Leary

, Gluten Free products

Ltd.

“ Very enjoyab

le way of m

eeting suppliers a

nd identifying n

ew solutions to

packagin

g, good experience.”

Brian Butler, sy

mantic

“ Brochure was v

ery good an

d informative, str

ucture was g

ood. Great meeting U

Kautomation helpful

friendly a

nd advice

received on what I need.”

Denise o’neill, novum overse

as

“ Very good, worth

while coming an

d we identified a g

ood few suppliers we will d

efinitely use.”

willie

Curran, Grove Crati

ng

“ saw so

me things I didn’t e

xpect to an

d didn’t realise

there would be so much mach

inery,

learnt ab

out new technology I hadn’t h

eard ab

out before I cam

e here, a good productiv

e day!”

Mel D

urkin, Design & Visualat

ion

“ People frie

ndly, easy

going and a l

ot of good mate

rials on show, ve

ry informativ

e! there is a gre

at varie

ty for

everybody, sm

all businesse

s or st

artups w

ould do well here as they ca

n buy in the quantitie

s they n

eed!”

Mark

atkinson, pasta Concepts &

Danny Mceleney,

Donegal Co. enterprise

Board

“ tekpak A

utomation Ltd

have had a r

eally go

od show with one top quality order on its

way. It w

as the

best orga

nised show we have ever done.”

imelda kehoe, Q

uality M

anager, te

kpak automation Ltd

“ we enjoyed the show an

d have sal

es leads w

e would not have go

t if we had not at

tended.

Looking forward

to seeing the results.”

roger jones, F

ilederick jones (B

elfast) L

td

“ the easyFair

s team

are the easie

st to work w

ith and alw

ays put to

gether a professio

nal

and very worth

while show.”

shane storan

, kwik Lok

Here’s what so

me of our 2010 exhibito

rs have to

say:

saMpLe Visitor List

2010

antim hills

spring

water C

o Ltd

Managing D

irector

antim hills

spring

water C

o Ltd

production Directo

r

arran Chemical

Co Ltd

purchasin

g Manage

r

avoca

Brand Manage

r

Ballycotto

n seafo

od

Managing D

irector

Ballycotto

n seafo

od

Marketing M

anager

Barclay

Crop protection

supply Chain Manage

r

Bewley’s

General Manger -

retail & at h

ome Division

Bostik industri

es Limited

industrial a

dhesives C

hemist

Butler’s Chocolate

s

operations D

irector

Butler’s Chocolate

s

Management acco

untant

C&M Vetlink

warehouse

& Logistics

Manager

Capiche

Designer

Choconeill

Creative Directo

r

Dawn Farm Fo

ods Ltd

engineer Manage

r

Diageo Baile

ys

engineer

Diageo Baile

ys

Maintenance Manager

Donegal Cream

eries

npD/technical

Manager

Donnybrook Fair

Graphic D

esigner

Donnybrook Fair

Managing D

irector

eason

General Logist

ics Manage

r

eason

systems engineer

eaton

product Mark

eting Manage

r

elanco animal health

ireland

Labelling & pack

aging

Manager

enterprise ire

land

technologists -

paper, print &

packagin

g

First im

pression

Designer

First im

pression

senior Design

er

Fivemiletown Cream

ery

operations M

anager

Flextronics

supply Chain so

lutions

Fragra

nces of ire

land

operations M

anager

Gaines europe Ltd

plant engineer

Gem plastics

procurement Manage

r

Grotech production Ltd.

Marketing C

onsultant

h j heinz

packagin

g technologist

handy Baby p

roducts Ltd

Managing D

irector

heineken ireland

purchasin

g Manage

r

helsinn Birex pharm

aceutica

ls

artworks C

o-ordinator

hewlett pack

ard

Cpe engineer

Company

job title

Company

job title


PACKAGING IRELAND 2010VItAL StAtIStICS

“I surfed the web, searched Ireland up and down to find suppliers for the products I make and I was only in here a half hour and found what I needed and companies that I will do business with.”Aine Mary O’Leary, Gluten Free products Ltd.

VISItoRS BY PuRChASING / DECISIoN MAKING AuthoRItY

Visitors attended from across the spectrum of commercial industry.

VISItoRS BY oRGANISAtIoN tYPE

• Agriculture• Automotive• Chemicals• Consumer Electronics• Consumer Durables• Cosmetics / Toiletries / Healthcare• Clothing / Footwear• Construction / DIY / Home & Garden• Food & Beverage• IT / Office Equipment• Pharmaceutical / Medical• Publishing / Printing• Retail / Wholesale• Toys / Games• Own Brand Retail

VIsITORs BY JOB FUNCTIONMANAGING DIRECTOR / OwNER /

PROPRIETOR

33%SALES

17%

MARKETING / BRAND

MANAGERS

9%PuRCHASING

6%

OPERATIONS

6%

DESIGN / CREATIVE

5%

PACKAGING TECHNOLOGIST

4%

PACKAGING PRODuCTION

3%

KEy ACCOuNTS

3%

PACKAGING PROCuREMENT

3%

PRODuCT DEVELOPMENT

3%

LOGISTICS / wAREHOuSE

2%

PRODuCTION / SuPPLy CHAIN

2%

RESEARCH & DEVELOPMENT

1%

QuALITy CONTROL & ASSuRANCE

1%DISTRIBuTION

1%

FINAL

DECISION�

MAKERS

47% SP

ECIFIERS

23% INF

LUENCERS

30%



97%OF VISITORS

IDENTIFIED NEW SUPPLIERS

66%WOULD PLACE

AN ORDER71%

HAVE PURCHASING AUTHORITY

84%WILL RETURN IN 2011


VIsITORs TO EAsYFAIRs® PACKAGING IRELAND ARE INtEREStED IN:

“ Very enjoyable way of meeting suppliers and identifying new solutions to packaging, good experience.”Brian Butler, Symantic

BIG NAME BUYERSAND BRANDSAT THE SHOW

BRAND MANAGEMENT CONVERTING

CREATIVE / INNOVATIVE PACKAGING

ENVIRONMENTALLy RESPONSIBLE PACKAGING

ENVIRONMENTALLy RESPONSIBLE PRINTING,

INKS & CHEMICALS LABELLING LOGISTICSLOw-ENERGy

MANufACTuRING

REfILLABLE & REuSABLE PACKAGING

LOw-wASTE PACKAGING

DESIGN

SHELf READy PACKAGING

MATERIALS, HANDLING &

TECHNOLOGySMART

PACKAGINGPACKAGING MACHINERy

POINT Of SALE

SOLuTIONS PRINTING PRODuCT

DESIGN

RECyCLING & RECyCLABLE MATERIALS



REACHING THE HEART OF YOUR TARGET MARkETeasyFairs® PACkAGING IRELAND has generated a huge amount of media coverage, from full editorial articles to diary dates and event listings. A dedicated and focused campaign has reached across all media to deliver our target audience.

Below is a sample of the media that has been reached in the easyFairs® PACkAGING IRELAND 2010 campaign. From trade publications and national press through to local media and websites.

3rd PARTY EMAILFOOd & dRInk BuSInESSRepak 2,876datateam - Irish manufacturing database 4,500Irish Packaging.com 2,900IOP database 100Packaging Today 500

AdVERTISInG & InSERTSCheckout Ireland 13,200Food & drink Business 6,000RTE1 6 Blasts pre-showFood and drink International 15,000Food Technology & Packaging 3,000Irish Manufacturing 14,000Irish Printer 4,000Marketing Age 7,000Packaging Ireland Yearbook 3,500Packaging Today 15,500Retail news 12,874ulster Grocer 8,574

“Brochure was very good and informative, structure was good. Great meeting UK Automation - helpful and friendly advice received on what I need.” denise O’neill, novum Overseas

MEdIA REACHhere’s just a sample of our extensive coverage . . .

• Checkout• Food Technology &

Packaging• Industrial & Manufacturing

Engineer• IPE Ireland• Irish Manufacturer

• Irish Printer• Marketing Age• Packaging Ireland

Yearbook• Retail news• ulster Grocer

PREVIEWS/FEATuRESThe easyFairs® PACkAGInG IRELAnd campaign has consisted of a range of comprehensive previews and features written by PR agency energy PR with the aim of reaching the many end markets with the core show messages. These appear in business publications such as: IOM3 (Irish Packaging Society)

design Business IrelandIrish ManufacturingBLM GroupIrish PharmaChem

RepakPackaging TodayPackaging YearbookFood Safety Authority

dIRECT MAILInG OF TICkET InVITES40,000 impressions - in two separate waves, using targeted industry mailing lists, association databases, exhibitor marketing programmes and data built by easyFairs®.

Repak websiteIOP websiteIrish Packaging.com

ulster GrocerContracting TodayMarketing Age

OnLInE

PRESS RELEASESA comprehensive press release timetable leverages every available show angle and cleverly ties in with key industry news and topics of interest to the market.

SOCIAL MEdIAThe show website forms the hub for all our communications, it contains show information, photos, a variety of helpful tools including a full package of downloadable exhibitor, media and visitor forms and all relevant show information. easyFairs® has launched a new and exciting website. keeping up-to-date is key so visitors will be updated via facebook and twitter.New RSS feeds from industry media such as Packaging News will update the website with hot industry news.Follow us on:



thE hIGhLIGhtS

“Saw some things I didn’t expect to and didn’t realise there would be so much machinery, learnt about new technology I hadn’t heard about before I came here, a good productive day!”Mel durkin, design & Visualation

EYE TRACkInG ZOnEeasyFairs® PACkAGInG IRELAnd demonstrates how eyetracking has developed, showing the latest technology used in packaging research and its influence over design.

Companies put their products to the test at this interactive focused feature and receive free expert eyetracking advice.

nETWORkInG PARTYAn opportunity for visitors, colleagues and other exhibitors to network at the free networking drinks. A chance for all to find out what’s happening in your industry.

LIOnS’ LAIRA great success in 2010 and featuring again at easyFairs® PACkAGInG IRELAnd 2011... exhibitors are given the opportunity to participate in the “Lions’ Lair” – a dragons’ den style contest where they put their packaging innovations to a panel of expert judges. Richard Hancock, of Frederick Jones (Belfast) Ltd, took part and won the 2010 Lions’ Lair and competed with four other exhibitors. He presented ‘Intercept’ and answered the questions from the judges who were impressed by this outstanding innovation.

REPAk AdVICE CLInICSRepak hosted a free series of packaging advice clinics at easyFairs® PACkAGInG IRELAnd. The clinics are designed to help visitors optimise their packaging and suggest quick design wins to help save money and increase competitive advantage. These unique clinics will be held at The Repak Stand. Clinics are free to attend and are designed to attract key visitors to event who will, in turn, spend time circulating around the show floor.

The STudenT deSign ChallengePackaging designers of tomorrow get the chance to showcase their concepts before thousands of product developers and brand managers. Some of the country’s most promising design talent goes head-to-head over the two day event on a live brief to design a revolutionary new FMCG packaging concept.



IMPORTANT VISITORS AT PACKAGING IRELAND 2010

CoMPANY ............................JOB FUNCTIONAntrim Hills Spring Water Co Ltd ... Managing Director

Production Director

Arran Chemical Co Ltd .................. Purchasing Manager

Avoca ............................................... Brand Manager

Ballycotton Seafood ....................... Managing Director

Marketing Manager

Barclay Crop Protection ................. Supply Chain Manager

Bewley’s ............................................ General Manger

Retail & At Home Division

Bostik Industries Limited .................. Industrial Adhesives Chemist

Butler’s Chocolates ......................... Operations Director

Management Accountant

C&M Vetlink...................................... Warehouse & Logistics

Manager

Capiche ........................................... Designer

Choconeill ........................................ Creative Director

Dawn Farm Foods Ltd ..................... Engineer Manager

Diageo Baileys ................................. Engineer

Maintenance Manager

Donegal Creameries ...................... NPD/Technical Manager

Donnybrook Fair .............................. Graphic Designer

Managing Director

Eason ................................................ General Logistics Manager

Systems Engineer

Eaton ................................................ Product Marketing Manager

Elanco Animal Health Ireland ........ Labelling & Packaging

Manager

Enterprise Ireland ............................ Technologists - Paper, Print &

Packaging

First Impression ................................. Designer

Senior Designer

Fivemiletown Creamery ................. Operations Manager

Flextronics ......................................... Supply Chain Solutions

Fragrances of Ireland...................... Operations Manager

Gaines Europe Ltd ........................... Plant Engineer

Gem Plastics .................................... Procurement Manager

Grotech Production Ltd.................. Marketing Consultant

H J Heinz ........................................... Packaging Technologist

Handy Baby Products Ltd ............... Managing Director

Heineken Ireland ............................. Purchasing Manager

Helsinn Birex Pharmaceuticals ....... Artworks Co-Ordinator

Hewlett Packard .............................. CPE Engineer

Product Engineer

Hitachi Koki Europe Ltd ................... Purchasing Manager

Huguenot ......................................... Creative Director FMCG

Inform Nutrition Ireland ................... Purchasing Manager

Irish Distillers - Pernod Ricard .......... Purchasing Manager

Irish Food Processors ....................... Group Procurement

KCI Manufacturing Ltd ................... Manufacturing Engineer

Kerry Foods....................................... NPD Manager

Operations Manager

Lakeland Dairies .............................. Maintenance Manager

M B Automation ............................... Mechanical Design Engineer

Medtronic......................................... Purchasing Manager

Milish Foods ...................................... Logistics Manager

Millipore Ireland Ltd ......................... Procurement Specialist

Nypro Healthcare ........................... Purchasing Manager

O’ Donoghue’s Bakery ................... Managing Director

Packwise .......................................... Packaging Development

Consultant

Phoenix Pet Foods Ltd .................... Managing Director

Pinewood Healthcare .................... European Business

Development Manager

QA Artwork Co-Ordinator

Proviz Design & Visualization .......... Creative Director

Raw Materials Recycling ................ Purchase Manager

Royal Irish Academy ....................... Graphic Designer

Rx3 ..................................................... Materials Manager

Schering Plough .............................. Packaging Technologist

Sealed Air ......................................... Specialty Materials Europe

Smurfit Kappa Paper ....................... Supply Chain Director

Superquinn ....................................... Packaging Co-Ordinator

Packaging Manager

Symantec ......................................... Product Definition Specialist

Production Service

Management Specialist

TCD ................................................... Environment & Development

Manager

Teagasc ............................................ Food Technologist

Teleflex Medical ............................... Materials Controller

Thermosafe ...................................... Senior Project Engineer

TS Foods ............................................ Product Development

Manager

“People friendly, easygoing and a lot of good materials on show, very informative! There is a great variety for everybody, small businesses or startups would do well here as they can buy in the quantities they need!”Mark Atkinson, Pasta Concepts & danny Mceleney, donegal Co. Enterprise Board



ABOUT EASYFAIRS®

easyFairs® is the world’s leading international organiser of time & cost-effective trade shows. We make it easy for goal-oriented exhibitors and visitors to do business in a focused and professional environment. With headquarters in Brussels and an international network of offices, easyFairs® runs shows in Austria, Belgium, Colombia, Denmark, Finland, France, Germany, Ireland, The Netherlands, Norway, Spain, Sweden, Switzerland and the United Kingdom. easyFairs® brings the show to the heart of the market.

More info: www.easyFairs.com

easyFairs UK& ireLaND www.easyFairs.com

TeL: +44 (0)20 8622 4411Fax: +44 (0)20 8622 4412

SaleS BelFaST

Caroline MCGuinneSS

Tel: +44 (0)28 9068 3331

eMail: caroline.mcguinness

@easyfairs.com

SaleS lOnDOnMaRC BenOIT Tel: +44 (0)20 8622 4421 eMaIl: [email protected]

SUPPORTERS & PARTNERSThe following associations have supported easyFairs® PACKAGING IRELAND 2010 and plan to work with us again in 2011. Media and show partners played a key role in our exhibition with excellent coverage to generate both anticipation and excitement.

“Tekpak Automation Ltd have had a really good show with one top quality order on its way. It was the best organised show we have ever done.”Imelda kehoe, Quality Manager, Tekpak Automation Ltd

“The easyFairs® team are the easiest to work with and always put together a professional and very worthwhile show.”Shane Storan, kwik Lok

“We enjoyed the show and have sales leads we would not have got if we had not attended. Looking forward to seeing the results.”Roger Jones, Frederick Jones (Belfast) Ltd


Documents

THE NATIONAL PACKAGING, LOGISTICS AND MATERIALS HANDLING ... · 23 % influencers 30 % packaging ireland 2010 the national packaging, logistics and materials handling event packaging