The Namibian is the country’s only truly independent and largest selling English daily newspaper. The Namibian, founded in August 1985, by Gwen Lister, owned by Namibia Media Trust with Tangeni Amupadhi as editor since 1 October 2011, has consistently been the paper for the people, by remaining independent and objective, maintaining high levels of integrity and being realistic and persistently unrelenting in its quest for the truth.

Hence the slogan “Still Telling It Like It Is”.

The Namibian was perceived by the apartheid regime to be the mouthpiece of Swapo, and as a result, founding editor Gwen Lister had to endure fire bombings, banning, detentions, harassment and death threats.

The Namibian is widely distributed throughout Namibia, with 36 000 copies printed from Monday to Thursday, and 65 000 on a Friday. It has offices in Oshakati, Keetmanshoop and Swakopmund to ensure broad-based national news coverage.

Through promotion of free speech, as well as a strong sense of social responsibility to give back to the community that has supported the newspaper for 27 years, The Namibian hopes to further grow its position to remain the paper of choice for the people of Namibia.

Population in Namibia 2014: 2.3 million people

Print run of The Namibian Monday – Thursday is 36 000, Friday is 65 000

The Namibian is the only Namibian newspaper verified by the ABC

• Combined ABC for October to December 2014 is 40 133 copies

• Average issue readership: The Namibian is read on average by 8

people per day. This means The Namibian is read by approximately

253 745 customers daily

Price per reader

• A full page costs R0.04 per reader on a Monday to Thursday and

R0.02 on a Friday.

• Advertising costs of other daily newspapers are between 50% - 200%

more expensive per reader than The Namibian.

Interesting Facts

Local Advertisers & Chain Stores in Area

Local Advertisers:

Agra

Air Namibia

Bank Windhoek

City of Windhoek

DEB Marine

Hartliefs

Manica

Meatco

MVA

MTC

M & Z Group

Namport

NAMDEB

Nictus

Namibia Dairies

Chain Stores in Area:

Grocery: Checkers, Fruit & Veg, OK Foods, Metro, Pick n Pay,

Shoprite, Spar

Fashion: Ackermans, Cape Union Mart, Due South, Edgars, Exact,

Fashion Express, Foshini, Identity, Jet, Jet Mart, Legit,

Markhams, Milady’s, Mr Price, Mr Price Home, Mr Price Sports, Pep

Stores, Sportman’s Warehouse, Stuttafords, Total Sports, Truworths,

UZZI, Woolworths,

Other: @home, Edgars Boardmans, Builders Warehouse, Caltex,

Cashbuild, Cash Converters, Cash Crusaders, Clicks, CNA, CTM,

Coca Cola, Engen, Galaxy, Game, Incredible Connection, Puma,

Samsung, Shell, Sterns, Total, Union Tiles, Waltons,

Entertainment and Accommodation: Debonnairs, Del Rego, Fish

Away, Hilton Hotel, Hungry Lion, KFC, Mugg & Bean, Nando’s,

Ocean Basket, Panarottis, Primi Piatti, Scooters, Spur, St. Elmos,

Steers, Sun International (Kalahari Sands)

Furniture: House & Home, Homecorp, OK Furniture, Ellerines,

Beares, Hi-Fi Corp, Furnmart, Lewis Stores

Financial Institutions and Asset Manager: First National Bank,

IJG, Investec, Metropolitan, Nedbank, Old Mutual, RBB, Sanlam,

Standard Bank

Ohlthaver & List

Broll Namibia, Hangana

Seefood, Midgard Lodge,

Mokuti Lodge,

Model Pick n Pay,

Namibia Breweries,

Namibia Dairies

Polytech

Pupkewitz Group

Builders Warehouse,

Chana Trucks, Cheri,

Lexus, Megabuild,

Megatech, Nissan,

Toyota, Volvo Trucks

TN Mobile - Telecom Namibia

University of Namibia (UNAM)

Woermann Brock

Demographics

READERSHIP LSM

ALL GROUPS 4 - 10

AGE LSM 10 5.7 %

16 – 24 48.5 % LSM 9 15.2 %

25 – 34 29.3 % LSM 8 19.9 %

35 – 49 15 % LSM 7 19.2 %

50+ 7.2 % LSM 6 18 %

GENDER LSM 5 7.3 %

Male 55.9 % LSM 4 5 %

LSM 3 5.1 %

Female 44.1 % LSM 2 4 %

LSM 3 0.7 %

Distribution Areas

REGION: North

Oshakati

Ondangwa

Outapi, Eenhana (Rural)

Eenhana

Otjiwarongo

Rundu

Tsumeb

Grootfontein

Katima Mulilo

Outjo

Otavi

Opuwo

REGION: Coast

Walvis Bay

Swakopmund

Henties Bay

REGION: South

Keetmanshoop

Oranjemund

Luderitz

Rehoboth

Mariental

Rosh Pinah

REGION: West

Okahandja

Karibib

Omaruru

Usakos

REGION: East

Gobabis