Upload
anonymous-ssj3ss8s
View
240
Download
0
Embed Size (px)
Citation preview
7/25/2019 The Movie Poster
1/57
THE MOVIE POSTER
7/25/2019 The Movie Poster
2/57
Although considered a relatively newmedium to most, the movie industryhas been in existence for over 100
years. It has not only survived butprospered through a century of almostinsurmountable obstacles and
adversities.
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
3/57
Today, movies are a billion dollarindustry. The movie poster, in all of its
sizes and forms, has been the
backbone on which this industry wasbuilt. Movies and their posters havegrown side-by-side since the late1800's.
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
4/57
During the late 1!!"s,many inventors
e#perimented with
devices that wouldmake pictures appear to
move. The $elgian
scientist, %oseph&lateur, invented the
phenakistoscope in
1'(.
MOVIE POSTER HISTORY
Joseph Plateur
7/25/2019 The Movie Poster
5/57
This device consisted of two disks a fewinches apart on a rod. Plateau placedpainted pictures of a person or thing on
the edge of one of the disks eachpicture being slightly advanced!Theother disk had slots, so when both disks
were rotated at the same speed, thepictures appeared to move as they came
into the view of the slots.
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
6/57
)ntertainment advertisement
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
7/57
"istory of the Movie Poster
http#$$www!%hsgent!ugent!be$engl-plat&!ht%l
MOVIE POSTER HISTORY
http://www.mhsgent.ugent.be/engl-plat5.htmlhttp://www.mhsgent.ugent.be/engl-plat5.html7/25/2019 The Movie Poster
8/57
*rom the very beginning movie posterswere a part of commerce, designed to get
patrons to the bo# office.
In 1+! a *renchman named %ules heretis credited with producing the very first
movie poster, a lithograph designed to
promote a short film entitled -&roectionsArtisti/ues0.
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
9/57
"istory of the Movie Poster *ive years later, a movie poster for the umiere
$rothers2 -Arrival of a Train0 in 1+3 was the first
to depict an actual scene from the film.
THE MOVIE POSTER
7/25/2019 The Movie Poster
10/57
4owever, up until the early 1+1!s, themaority of early film posters were nothingmore than simple -broadside0 style signs
with little more than block te#t.
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
11/57
MOVIE POSTER HISTORY
A typical poster for an early)dison film contained little
more than the movie2s title
and the words -Another
)dison &hotoplay0.
7/25/2019 The Movie Poster
12/57
5p to this point in film history, there were no6movie stars.6 7ost of the actors in the early
films choose to remain anony%ous. It was
to the benefit of all involved with early filmsto keep their movie"s participants unknown. Legitimate stage actors preferred to remain
unknown, embarrassed that anyone would find out
that they participated in this new medium. 7ovie producers were secure in knowing that they could
control the medium as long as the movie participants
remained unnamed.
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
13/57
$y the year 1+1!, however, things began to change.As early as 1+!, studios began receiving mail
addressed to nameless actors.
Movie producers fearing that giving the identity of
the stars would cause the% to de%and %ore%oney continued to insist on anony%ity!
$ut the studios were soon faced with the reality that
%ovie goers wanted to know the na%es of theactors and actresses.
This would become /uite evident thanks to the stunt
perpetrated on the industry by arl aemmle, owner of
I7& studio.
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
14/57
he first Publicity (tunt7r. aemmle managed to steal one *lorence awrence from a rival
movie studio. To this point, 7s. awrence was known to her fansas the)*iograph +irl,! In what could be considered one of thefirst publicity stunts pulled off by a movie studio, a rumor wasstarted, purportedly by 7r aemmle himself, that the adored)*iograph +irl) was dead!
In order to set the record straight, 7r. aemmle published a full pagead in a 8t. ouis newspaper stating that he had 6nailed a lie6 andwould be presenting 7s. awrence in 8t. ouis. 9hen morepeople showed up to see 7s. awrence than had come to seethen &resident Taftwho had the highest approval rating in .("istory/who was visiting 8t. ouis one week earlier, the studioowners had to ac/uiesce, and no longer would %ovie actors
and actresses be kept anony%ous.
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
15/57
t was at this point that producersrecogni2ed that the real selling toolswere not the %ovies but the )stars)that
graced their screens. 8uddenly, posters hadto be designed with consideration given to
the stars and their 6pecking order.6
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
16/57
&osters now had to reflect the size and status ofthe -leading lady) and)leading %an3!8oon thepublic could recognize one"s 6star status6 simply bylooking at a movie poster.
The size of the print and the placement were easyindicators as to ust how 6big6 a particular star was.
Movie contracts would now include clausesrelating to the si2e and place%ent of na%es on
the %ovie poster and other advertising%aterials!
4ctors and actresses had now beco%e powersto be reckoned with!
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
17/57
MOVIE POSTER HISTORY
5a%e
5a%e
7/25/2019 The Movie Poster
18/57
The early 1+(!"s were considered the golden age ofthe silent movie. +rand %ovie palaces soonreplaced the %ovie theatre, and the crude postersof old gave way to more splendid, artistically
aesthetic movie posters. 9ell known commercial artists were commissioned
by many studios to design movie poster 6portraits6
of leading stars.
5nfortunately, the 4%erican studios did not allowthe artists to sign their posters, as commercialartists were allowed to do on )uropean movie
posters.
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
19/57
These new posters no longer depictedscenes :: the posters were designed withportraits of the stars the %ovie title and
the stars' na%es. There was an occasional slogan or two, but
the emphasis was now placed on the
movie"s 6stars.6 7ost of the studios had their advertising
offices in ;ew
7/25/2019 The Movie Poster
20/57
It was during this time, =actually started in1+1+> that the 5ational (creen (ervice=6;886> first made its appearance. ;88
began competing with the studios" lucrativebusiness of creating and distributing
6trailers.6
railers were the fil% clips of co%ingattractions that would be shown after afeature presentation - thus the ter%)trailer!)
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
21/57
546547 (9::5 (:9;: ;e#t to movie studios, the 5ational (creen
(ervice )5(()had the most direct and
profound impact on the movie paperadvertising industry.
= until the %id-1=80?s, the ;88
was the 6control center6 for almost +!? ofthe movie paper distributed.
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
22/57
$y the 1+(!"s, a new printing process wasdeveloped. @nown as photogelatin orheliotype,this new process was used primary on smaller sizedcard stock items, such as lobby cards, inserts and
window cards. )volving from one color to three =YELLOW,PIN
and!L"E>, this process was used for materialsmeant to be viewed closely.
These items were not as effective when viewedfrom a distance.
ne:sheets and larger paper continued to beprinted via stone =and later aluminum plate>
lithography.
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
23/57
$y the 1+3!"s, the 6fan magazines6 alsomade its appearance during this time
period.
Photoplay andMovie Mirror were two of thepioneers in this area, and their magazines
were replete with color photographs of all
maor movie stars.
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
24/57
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
25/57
7ovie companies adopted this style ofadvertising, and soon %ovie postersbegan to look %ore like colorphotographs, using tinted photographsand large stock lettering.
9ith the number of cars on the roads,posters were designed to be seen from long
distances.
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
26/57
In the B!2s, movies posters progressed, theposters began to reflect the changing
attitudes toward violence and se#.
The use of photographs were replacing thepainted artwork common in the early years.
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
27/57
The movies posters of the 1+C!"s continued theuse of photography. Drawing and painting styles
were still being used occasionally, and artists like
Richard Amsel, Frank Frazettaand Bob Peaklent
their names to some of the more popular filmposters of this era.
7ovie posters were now being printed on a clay:coated paper which gave them a glossy finish
smooth to the touch.
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
28/57
Examples of howKEY ART
Is used in movie marketing
http://www.impawards.com/2005/cd.html
http://www.impawards.com/2005/cd.htmlhttp://www.impawards.com/2005/cd.html7/25/2019 The Movie Poster
29/57
9ichard 4%sel
MOVIE POSTER HISTORY
1=80
*udgeted @>& %il
Made# 4pprox @A0 %il
1=8B
*udgeted @1& %il
Made @B> %il
1=CA
*udgeted @D %il
Made# 4pprox @1B %il
7/25/2019 The Movie Poster
30/57
*ob Peak
MOVIE POSTER HISTORY
1=C=
*udgeted @>1!&
Made# 4pprox @A0 %il
7/25/2019 The Movie Poster
31/57
Erew (tru2an
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
32/57
$y the 1=80's the 5ational (creen(ervice lost its control over the %oviepaper industry, leaving only three regionaloffices remaining in operation.
This fact, along with the advent of the multi:screen comple#es, the lineup of advertisingmaterials available to theatres changeddrastically.
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
33/57
&rior to this time, most theatres had ust one&rior to this time, most theatres had ust onescreen and one feature movie. 7ore advertisingscreen and one feature movie. 7ore advertising
space was dedicated to each movie, with theatrespace was dedicated to each movie, with theatre
lobbies covered with various sizes of posters forlobbies covered with various sizes of posters for
one movie.one movie.
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
34/57
9ith more screens and more movies, the advertising9ith more screens and more movies, the advertisingspace in the theatre lobby now had to be dividedspace in the theatre lobby now had to be divided
e/ually among all films being shown. As ae/ually among all films being shown. As a
conse/uence, movie studios opted to phase out ofconse/uence, movie studios opted to phase out of
some of these 6old standards6 and introduced a moresome of these 6old standards6 and introduced a moreversatileversatile ))%ini sheet%ini sheet))which could be produced in anywhich could be produced in any
smaller size.smaller size.
ThisThis )%ini) sheet)%ini) sheetcould take the place of any of thecould take the place of any of thesmaller sizes, since there is no standard size.smaller sizes, since there is no standard size. ts Fustts Fust
s%aller than BC x A0s%aller than BC x A0//
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
35/57
The)%ini) sheet
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
36/57
The video rental market, which begangaining popularity during the 1+3, hasgiven movie producers another avenue forincreasing profits.
;o longer do movie studios have to rely ontheatre bo# office receipts to make money.ideo rental income now figures heavily in
weighing the success or failure of a film.
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
37/57
8ince video rentals also rely on advertising,8ince video rentals also rely on advertising,a new line of video materials werea new line of video materials were
introduced. ideo posters, which appear tointroduced. ideo posters, which appear to
be similar to the theatre one sheets, arebe similar to the theatre one sheets, aredistributed to video rental outlets for display.distributed to video rental outlets for display.
7any studios issue a number of materials7any studios issue a number of materialsstrictly for their video market, making it astrictly for their video market, making it a
viable profit alternative for movie studios.viable profit alternative for movie studios.
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
38/57
The rise of the video resulted in thedemise of reissues$re-releases.
Instead of re:releasing a film to the
theatres, movie studios simply released
them on video cassette.
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
39/57
EeissuesFEe:releases.
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
40/57
7any of today"s studios have optedto use the 6mini6 sheet. 8ince themini sheet is not a standard size, it
can be used to replace many of theold favorites, like inserts halfsheets hori2ontal posterwindow cards!
MOVIE POSTER HISTORY
O OS S O
7/25/2019 The Movie Poster
41/57
nserts
MOVIE POSTER HISTORY
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
42/57
(tand-ees %obiles and counter displaysare also very popular. ideo advertisingmaterials are also still widely used. Inaddition, posters %ade for cable ; andnetwork television movies have also beenintroduced.
MOVIE POSTER HISTORY
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
43/57
A standeeis any type of display thatbasically "stands on its own or is able to be
displayed with little or no outside support.
A standee can range from a small counter
top standing display to a larger than life
lobby size display, and anything in between
MOVIE POSTER HISTORY
MOVIE POSTER HISTORY
7/25/2019 The Movie Poster
44/57
Standees
MOVIE POSTER HISTORY
THE MOVIE POSTER
7/25/2019 The Movie Poster
45/57
he Movie Poster %odern raditional (i2e#
(C#G! =G1> double print size
*ull 8ail size (G#'B
Poster ypes#P9:-9:7:4(:# 5sually has general release date
=not e#act unless a holiday specific>
9:7:4(:# Theatrical Distribution9:-9:7:4(:#After Awards or Ee:released;E:6# DDFideo. =5sually different key art and
date>
THE MOVIE POSTER
THE MOVIE POSTER
7/25/2019 The Movie Poster
46/57
9elease#Gey 4rt
THE MOVIE POSTER
THE MOVIE POSTER
7/25/2019 The Movie Poster
47/57
9elease# alent
Key Crew Industry: ExP, Producer, Writer, Composer, Editor,
Director, and sometimes DP
Full Sail: Director(s), Writer, P!"PC, DP"#a$er,PD"%D, &st%D"'nd%D, and Castin Director
alinealine
We*paeWe*pae
+atin (!P%%) wwwmpaaor +elease Date
(pecialty te%s "H >-E etc (ynergy *ook (oundtrack etc
THE MOVIE POSTER
THE MOVIE POSTER
http://www.mpaa.org/http://www.mpaa.org/7/25/2019 The Movie Poster
48/57
9e-9elease
THE MOVIE POSTER
THE MOVIE POSTER
7/25/2019 The Movie Poster
49/57
E;E I ;ideo
THE MOVIE POSTER
7/25/2019 The Movie Poster
50/57
The Full Sail Movie Poster
FULL SAIL MOVIE POSTER
7/25/2019 The Movie Poster
51/57
reation of the Poster##tep $%
Ho over the script with the students
at a Production &eeting8.
FULL SAIL MOVIE POSTER
FULL SAIL MOVIE POSTER
7/25/2019 The Movie Poster
52/57
reation of the Poster##tep '%
Discuss the key idea and a few
scenes that depict the -essence0 of
the film.
Develop a few conceptual designs on
the look of the poster.
FULL SAIL MOVIE POSTER
FULL SAIL MOVIE POSTER
7/25/2019 The Movie Poster
53/57
reation of the Poster##tep (%
If the 6essence6 of the story can be
captured in one of the stills on the
set, then go over which title te#t style
would enhance the mood of theimage.
FULL SAIL MOVIE POSTER
FULL SAIL MOVIE POSTER
7/25/2019 The Movie Poster
54/57
reation of the Poster##tep )%
If this 6essence6 of the story can be
captured in one of the stills on the
set
&lan which day of production to shoot
the key art.
FULL SAIL MOVIE POSTER
FULL SAIL MOVIE POSTER
7/25/2019 The Movie Poster
55/57
reation of the Poster##tep *%
If the -key art0, that will become the
poster needs to be shot in a studio
setting, go over what kind of lighting,
make:up, talent, and art departmentwill be needed for a studio photo
shoot.
FULL SAIL MOVIE POSTER
FULL SAIL MOVIE POSTER
7/25/2019 The Movie Poster
56/57
reation of the Poster##tep +%
&ick a range of dates for the photo
shoot.
oordinate the best date with the
talent, needed gear andFor location.
FULL SAIL MOVIE POSTER
FULL SAIL MOVIE POSTER
7/25/2019 The Movie Poster
57/57
FULL SAIL MOVIE POSTER