TheMorningTrickle

I N I T I A T I N G C H A N G EVol.2, Issue.4, For Private Circulation Only 4 Pages, Monday, April 8, 2013

In-house Journal of the School of Communication, Dr. G. R. Damodaran College of Science, Coimbatore - 14. Printed and published at Kalaikathir Achchagam, Coimbatore - 37.

A recent study conducted by Dr.Grururaj from National Institute of Mental Health and Neuro Sciences Bangalore, revealed a steep raise of suicide rate (30%) in India during the past 4 years. The study also concluded that globalization and isolation from society as the reason for such an increase in suicide rate. It was also observed that 70% of the suicides are below the age group of 44 years in which 37.8 % of them are below 30 years. Apart from globalization and isolation from society, I would say that the inability to face and accept failures as one major reason for suicide. Failures may be in exams, love, sometimes failure in gaining recognition, failure crops or monsoon are some of reasons for suicides in india.So what would be the reason for such an increase in suicide rate in past 4 years? One may argue that the failures are more common in past. In the past, India had witnessed famines, failure of monsoons, floods more than what we witness today. Failure in exams were common and we had a poor percentage of pass outs in the past. Our automobiles for instance, were not this much reliable as it is today.

I still remember my uncle and my dad would check their car’s radiators water level before starting a long trip and yet there are chances that the car would get heated up and radiators would bubble and boil. During the days of Yezdi, Rajdoot and Bullet most of the riders who travel long will carry a clutch and break cable. Today we have cars which are more

reliable. So the question remains still, “Is the failure the cause of suicides?”. The answer is a BIG NO!. But if we put it this way is “Is the inability to face and accept failures the cause of suicide?” The answer is undoubtedly Yes !.We had more failures in past and we are used to it. Today as researchers have found, due to globalization we have access to best of the products which are more dependable than

Stepping StonesC.Rijoe George, works as Senior Instructor in School of communication, and specialises in 3D Visualization and Animation

what was available in the past. Even schools as per government orders (The Right of children to free and compulsory education act in 2009) do not fail students from class one to eighth. How on earth a kid who is not used to failures will face it after the age of 13.I would welcome the government to start a counselling cell or special mechanism to advice the students who have failed in the subject but I am clearly against promoting all the students.Globalisation which had to take the blame on suicides has created a scenario. With both the parents working late hours and odd shifts, they spend lesser time with their kids. The parents who have little or no time to spend with their kids are ready to spend more for their kids, even if it is more than their financial capacities. When kids place their demand the parents readily agree to it. Of course there is no choice. Many a times parents will buy toys which are expensive or spend more than their reasonable limits because, they don’t know how to convince or make the kids understand other options that are available to choose.Only parents who would have spent a lot of time

will be able to convince their kids in this regard. So once again from kids perspective “ anything that is demanded will be available”. If the kids are refused once or twice they will be in a better position to face failures in future, because they know that there are other options.In late 90’s the motivational books and Television programs on success stories in were making a big sale. The media TV, Radio and even Movies started speaking only about successful people.But I strongly believe the success stories they spoke about are edited and have concealed few failures, because of the obvious reason that most of us don’t like to hear about failures. This bombardment of success stories and mantras also made them believe that life can exist without failures.This world is never filled with success alone. Always there are chances of failures. Only when we are accustomed to facing failures, we will be able to accept failures and make us think about other options available. So next time when we are not successful in something, we should be in a position to smile and think about other options available.

Picture courtesy : suzyschaefer.blogspot.com

In kongu region there is a custom of gifting gold to the close relatives whenever there is a function at the relatives’ house. It is a custom observed to greet a newly born baby boy or girl with gold coin.Gold coins or ornaments were also gifted to the marriage or other functions happening in the relatives place.Now you might wonder why speaking about it now.yes, there is a reason. Recently, I have been to a wedding of a relative and watched the proceedings .The rituals were over and then came the time of offering gifts,there was a person with a notebook writing down the names of the person giving gifts and the value of their gift. The persons who gave gifts came meticulously with a cover and the amount was announced in public and they handed over the cover to the person in-charge.Except for a countable few mostly the gifts were in money.I happened to stay quite some time after the function, in the house of the bride and during that time, I heard the bride’s mother speaking to somebody in a very complaining voice that she felt very deceived.The reason she stated was that she had gifted gold

Time & MoneyR.Jayanthi,works as Associate Professor at Dr.G.R.Damodaran Institute of Management and specialises in Marketing

coins to many of her relatives during various occasions in the last 25 years and she had expected a lot to come back now for her daughter’s wedding and now the reason for her worry was many had not returned the gold but an amount of money according to their positions. This is where the time value of money/gold comes .When she had gifted gold to her various relatives during the tenure of these 25 years, the price of a sovereign of gold ranged between 3000 rupees to not more than 7000 rupees .But today the price of gold has risen manifold and it is at a peak of 22000 rupees .In this scenario the guests are very rational in their behaviour by not purchasing gold at its current market price but choosing to give an amount of cash which they consider equal according the gift they received.I thought that as an economics teacher i had really a good opportunity to understand the Time Value of money which i have been teaching to my students for many years from a different perspective.

Every one of us expect appreciation for our acts. We like to get an appreciation, acknowledgement or a compliment for the things we do. They give us a sense of pleasure, a feel of satisfaction when given at the right time. They comfort the individual or the group concerned, gives an aroma of pleasance and harmony to the environment. Looking on the other side, the same individuals who expect appreciations at the receiving end fail to reciprocate the same on the sending end. Yes, many of us hesitate to appreciate, acknowledge of compliment people for their acts. Obviously, the art of appreciation has gone down in the recent past. Many of us do not find time or are not willing to exchange pleasantries viz., a Good Morning or a Hello or at least a smile to our colleague, class mate or at least a fellow human being (whether we know them or not, doesn’t matter), and do not accept or not in a mindset approve people’s efforts. We expect people to do so. Let us do a case study on this: Please sit and think when have you for the last time complimented your wife or your mom for a good cooking? What was the last time when you appreciated a

colleague may be inferior or superior for their efforts? What was the last instance when you have commented your friend, colleague or any one like, “You look good” or “Your dress is marvelous” or so on? What was the last day when you have exchanged pleasantries with a colleague or a class mate or a neighbor with whom you have not spoken? Or find out the last time when you have written a letter or a mail to your loved and close ones without any subject. We will find a big vacuum occupying our results. We have never done those in life and how can expect someone to do that.So, even now it is not late, let us start from today and start sending appreciations and receive them back. To make it happen we can do the following things: Smile and call people by their names; Leave notes and wishes whenever possible; compliment people with gifts of at least small budgets when occasions demand; Pacify people and try to sit and have a talk with them if you find someone in a state of distress; and above all that at least a pat on the back at the right time is a small magic can make big things work.

Pat on the backMohana Sudhan.M, works as Assistant Professor in School of Communication and specialises in Development Communication and Environmental studies.

2 Coimbatore, April 8, 2013

TheMorningTrickle

What should you check before you start riding? Before you star riding a bike or scooter please check if your rear view mirrors are posi-tioned so that you get a clear vision about what is happening behind you. You should also adjust your helmet so that you have a clear view. Most impor-tantly check your fuel tap position, If you fuel tap is in reserve please fill in the fuel (I am not being humourous).

Why is tyre pressure so important on a vehicle ? Periodically you should check the air pressure. Air pressure is very important for break-ing. If the air pressure is lower than what is men-tioned in your user manual of the bike. There is a risk of poor breaking or skidding. Besides this maintaining adequate air pressure will help you in getting a better mileage.

Can I signal the right hand when I turn right and signal left hand when in Turn left ? You can signal the right hand when you turn right but you should not signal your left hand when you turn left. Signalling a left turn is also done in right hand. You should point your fingers and rotate your palm in anti clockwise direction.

What is an ideal speed for riding ? Riding fast or riding slow does not help you to avoid accident. Always in driving speed is relative to the road traffic and average speed maintained by the vehicles on the road. If you are entering a busy slow moving traffic, you have to step down to the average speed of that road. If you are on a fast track high way where everyone on the road are fast you have to join the average speed of that highway. But you have to remember that you have to maintain the legal speed limit that is indi-cated on the highway to avoid getting fined by the cops.In mileage point of view 45 to 55 KM per hour is an ideal speed for 4 speed gear vehicles and 55 to 65 KM per hour is an ideal speed in 5 speed gear ve-hicles.

Is there any ban on smoking and driving.? Yes it is illegal to smoke and ride or drive on the road. Smoking and driving creates trouble for others on the road. The burning tobacco from the cigarettes some-times flies off the cigarettes. This may hurt someone on the road as it hits some ones eyes or damage the shirt. More than that you don't enjoy a smoke nor enjoy a ride, so why do it.

What should be included in my long ride checklist ? It is better to check the following with a help of mechanic or on your own. All your cables and chains which includes break cable, clutch cable speedometer cable, sprock-et chain need to be checked. Then we need to check the oil levels mainly break oil and en-gine oil. Do not forget to check both the head-lights and break lights. In night drives even break lights have a major role. Apart from checking the bike, it is better to carry a torch, a cigarette lighter (even if you do not smoke) basic medicines and a first aid kit, protective clothing like rain coats, Jerkins etc. Carrying a small foot pump or portable compressor (Bat-tery Powered) , a pair of tyre tubes and your tool kit is not a bad Idea (there are chances that you will not have a single puncture shop for 50 to 60 KMs in forest department pro-tected highways).

Some drivers use right indicators to signal and give way for overtaking. Is this signalling correct ? No. It is wrong. If you want to allow other vehicles to overtake you. You should hand signal to overtake or switch on your left indicator and move to the left side of the road. Switching on the right indicator for this is a wrong Idea but practiced by many. There is a chance that when a driver is really indicat-ing to turn right, another person on the road may think that he is signalling to overtake and can create accident. This practice should be dropped.

NFSMost Wanted

Parameshwari works as Assistant Professor in School of Communication and specializes in Television Production

School of Communication, Dr G. R. Damodaran College of Science conducted a public awareness campaign on Wednesday, in the college premises. The event was organised to correspond with the No Smoking Day (2nd Wednesday of ever y March) est ablished in 1983 in UK to suppor t smokers who want to quit . At Dr. GRDCS, the students held a f ace painting competition and various games were conducted to bring out the message ar tistically. Students from various classes par ticipated in the event to show what they thought about smoking. The winners Satyaraj , and Pooja Nandi were given cer tif icates and gif t vouchers from the event sponsors Fresh Family Salon and Spa.The organisers and suppor ters were given yellow ribbons to tie around the arm, along with a signature campaign. Students from 1st B.Sc Visual Communication st aged a skit that brought the stor y of a boy, who st ar ts smoking by obser ving his f ather, at a tender age of 12. Due to the ef fect of passive smoking, his best friend dies, and he is kept away from his own child for precautionar y reasons, in spite of which he is unable to quit smoking.Dr P. Kanagaraj addressed the gathering, and shared his views on smoking. He is an Associate Professor of Political Science, Government College of Ar ts, Coimbatore

and also a free IAS/ IPS coach. He took the audience back to histor y lessons as he explained that smoking was popularise worldwide only about 600 years ago, when the Europeans st ar ted exploring America, where smoking was prevalent. In India, Akbar the Great is one of the major causalities to smoking, who is said to have died due to addiction to nicotine. Smoking among women is believed to have originated from the Feminist movements during the 1950s and 60s. Taking into account the current scenario, smoking causes huge social and biological impact to individuals and to those around, causing a number of i l lnesses in all levels of danger. He stressed that the youth of today need to abst ain from nicotine for the same reason.The campaign has received immense success among the st af f and students of the college. The motive of the campaign to create awareness about passive smoking was justif ied. The campaign hopes to bring a social change by making the smoker responsible to those around him, since at the end of the day, “the passive smoker is not a criminal; he becomes the victim” as Dr Kanagaraj said.

FrequentlyAskedQuestionson RidingC.Rijoe George, School of communication, Dr.G.R.Damodaran College of Science.

In 1839, a Scottish Blacksmith Kirkpat-rick Macmillan, build the first practical ridden ma-chine - a velocipede - which was driven without the rider's feet touching the ground. It had pedals hung on swinging rods which drive the rear wheel through connecting rods to cranks. Although it was copied, it did not prove popular, and in 1861, the French coach builder Ernest Michaux deviced a bicycle in Paris on which, the pedals were direct-ly applied to the front wheel. The Roger safety bicycle of 1885 , built in coventry by John Kemp Starley brought together the main elements of the modern machine - wheels of equal size, geared up chain drive, direct steer-ing with inclined forks and the "daimond" shaped frame.

The Pneumatic cycle tyre - invented in 1888 by Belfast vet, John Dunlop - was instantly popular and "Bicyclism" became a cult in the 1890s. And in 1902, the british firm of Sturmey-Archer established the speed-gear system with a three-speed gear in the rear wheel hub. In different ways, the bicycle has brought about social change, especially in mobility. The bicycle has also been used in wartime to carry troops, supplies and weap-ons. There were also bicycle battalions em-ployed in the first world war. Bicycle now remains a common mans transit facility and enjoys the privilage of being the only ecofriendly vechicle.

Summertime is all about outdoor fun—trips to the cottage, lazy days on the beach, grilled food and so on, keep your time good going. But now everything is changing… It is getting tough to han-dle the heat. Staying in home seems a far better op-tion than risking ourselves outside. Excessive heat can cause complaints such as heat cramps, heat pricks and heat exhaustion. In rare cases, heat can even be more deadly. Heat stroke occurs when the body's regulatory system fails and body tempera-ture rises too high, and can cause brain damage which leads to death. Here are some suggestions where we can protect our health from hot summer. To improve your diet, have a cup of mixed fresh ber-ries, blackberries, blueberries, or strawberries ev-ery day. They will increase your antioxidant count in the body, which may prevent you from tissue dam-age and reduce the risks of age-related illnesses.

Blueberries and blackberries are especially antioxidant-rich. Berries also top in fiber, which helps keep your Cholesterol low and may even help prevent some cancers. Then when you go out in summer you tend to get tan .To prevent you from this, you need not go to beauty parlor and empty your wallets on it. Instead there are some natural remedies. Take one bowl of tomato puree, add four tea spoon of lemon juice, mix it well and then apply on the tan spots, wash it after 20 minutes. Do this for 20 days and your tan will vanish. Avoid going out after 10 AM in the morning, and if it is too important, carry an umbrella, coolers, scarf’s or apply sun block. These will prevent your skin from UV radiation. Drink ample water, consume fresh vegetables and fruits. Say no to spicy, oily, fried foods and carbonated drinks. Summer will be a joy for you.

How to handle this summerNaneetha Ravisundar, works as Assistant Professor in the School of Communication and specializes in Journalism

Bicycle StoriesCollected and compiled from: The Inventions that chaned the World

3Coimbatore, April 8, 2013

TheMorningTrickle

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Picture Credits : Wikipedia.com

4 Coimbatore, December 31, 2012

TheMorningTrickle

School of communication has organized ‘Focus’, an intercollegiate photography exhibition & competition on 23.02.2013 in Rukmini Damodaran auditorium. The event focused in bringing out the creative imaging talents among the students. In this, students from various colleges in Tamil Nadu participated and displayed various pictures taken by them under different themes specified by the organizers. Life in orange, Beautiful blur, expressions, night life, and balance were the themes for the day. Best photography awards were given to one best entry under each theme.

In-Focus

School of Communication, Dr. G. R. Damodaran College of Science, conducted "Art Beat", an art exhibition cum workshop on 15th of march,2013. This is a unique of its kind in coimbatore, and the exhibition saw a wide participation from students of various schools and colleges.Mrs.T.Santha , principal of the college inaugurated the event and best entries from various categories were selected and “BEST ART WORK” awards were given to the winners. The event also saw a live painting workshop on acrylic painting by Mr. Elaiyaraja, School of Communication.

@Artbeat

Sujithsoori.N.R, works as Assistant Professor in School of Communication and specializes in Photography and Environmental Studies.

Patrons-in-Chief Dr. D. Padmanaban, Correspondent Smt. Geetha Padmanaban, Secretary

EDITORIAL BOARD

Patrons Dr. T.Santha, Principal

Dr. K. K. Ramachandran,Vice-PrincipalEditor-in-chief G. Radha, Head,

School of Communication

Staff Editor Mohanasudhan. M,

School of Communication

feedbacks can be sent to: themorningtrickle@grd.edu.in, themorningtrickle@gmail.com

Layout and DesignC.Rijoe George,

School of Communication

PhotograPhy : Sarath.g ,I year B.Sc VISual communIcatIon

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