The Mobile Revolution

The first public wireless phone

call was made by Martin Cooper of

Motorola

The Federal Communications

Commission approved the

establishment of a mobile

telephone system

The following year, the first cell

phone was sold to the public. The

Motorola DynaTAC

Several attempts at fads din't quite

catch on. Motorola

Microtac being the first flip

phone

IBM Simon Personal

Communicator. Being the first

cell to have smartphone capabilities.

Nokia 5110. Best

remembered for the snake

and colorful snap-on covers.

Motorola RAZR V3. Best

remembered for being

ultra-thin.

Apple iPhone. Best

remembered for being a

game changer.

The smartphones &

tablets. A growing trend in the current

scenerio.

1973 1982 1983 1989

1993 1998 2004 2007 2013

The Era of Mobile DependenceThe Cellphone chronicles

The Era of Mobile DependenceThe Mobile Dependency

The Era of Mobile DependenceThe platforms

The Era of Mobile Dependenceinvading the business

The Era of Mobile Dependenceinvading the social media

The Era of Mobile Dependenceinvading the lifestyle

The Era of Mobile Dependencethe demographics

The Era of Mobile DependenceMobile Site vs Dedicated Apps

% of purchase made from mobile devices

Immediacy

20% of smartphone usersLog on to Facebook before they evenget out of bed.

59%34 times a day!

of business travelersSaid they would feel disoriented, distraught or lonely without theirsmartphone for just a week.

56% of mobile workersExercise erratically or not at all due to technology.

Average business traveler checkstheir smartphone

18.8%

68.3%

4.7%2.6%

2.0%3.6%

Android

IOS

black berry

windows

linux

others

80%

80% increase

57% 41%

of consumers plan toconduct mobilecommerce in the next12 months

Purchases made on mobile devices (2011)

Purchases made on mobile devices (2013)

Mobile payment volume 190% increase

Mobile payment volume (2011)

Mobile payment volume (2013)

Number of people shopping via mobile 166% increase

65%

Number of people (2011)

Number of people (2013)

of users say they won’trecommend a businesswith a poorly designedmobile site

of people have used a mobile device to browsefor a product afterseeing it in an ad

Not having a mobilewebsite is like closingyour store one day eachweek

680 Millionout of 1.6 Billion Monthly Active Users use Facebook on mobile

200 Million+videos watched on mobile devices each day

82.5 millionout of 165 million usersuse twitter on mobile

82%

51.3% 48.7%

49% 30%

65 percent of respondents aged 55 to 64 watch TV while they surf the Web and text with friends

Of the consumers over 65 who watch TV, 49 percent surf the Web and 30 percent text

82 percent of surveyed global consumers aged 18 to 64 are embracing connected digital devices

Today’s “Connected Consumer”

The male-female ratio

age group

Mobile Websites Are Instantly Available

CompatibilityMobile Websites are Compatible Across

Devices

UpgradabilityMobile Websites Can Be

Updated Instantly

FindabilityMobile Websites Can

be Found Easily

ShareabilityMobile Websites Canbe Shared Easily by

Publishers

ReachMobile Websites Have

Broader Reach

LifeCycleMobile Websites Can’t

be Deleted

Time and CostMobile Websites are

Easier and Less Expensive

dubaicityguide.comcnn.comtime.comfcc.comsocialbakers.com

smartinsights.comitu.intdigital-tsunami.comipass.comibm.com

SOURCES Designed by

Cyber Gearwww.cyber-gear.com

Top 10 biggest facebook mobile countries

CANADA

mexico

brazil

france

india

indonesia

turkey

germany

united statesunited kingdom

105 901 900

10 258 020

15 891 220

15 133 120

11 991 480 28 847 140

23 383 240

11 973 440

12 472 540

20 561 280

6.9%17.2%25.6%20.7%15.6%14.6%

13-17

18-24

25-34

35-44

45-55

55+