The Mobile Phone of the Future

Terry ChengTexas Instruments Asia President

Exciting Opportunities in Wireless

High-End Smartphones and 3G Handsets

Emerging Markets for Low-Cost Handsets

The Mobile Phone as a Personal Tool

Increased Connectivity on the Handset

ANYWHERE

ANY DEVICE

ANYTIME

ANY NETWORK

The Ubiquitous Wireless Connection

BroadcastWMAN

CellularW

LANWPANNavigation

SEAMLESS CONNECTIVITY

GSM

GPRS

EDGE

UMTS HSDPAHSUPA

3.9G

4G

Cellular

802.16d

802.16eWMAN

802.11b

802.11g

802.11a

802.11n

WLAN

UWBRFID

Bluetooth®

WPANDVB-H ISDB-T DMB

Broadcast DTV

A-GPS GalileoNavigation

FMHD

DABDRM

Broadcast Radio

Next Billion Users to Come from Emerging Markets

Source: iSuppli, 1Q06

0

10

20

30

40

50

60

70

80

90

100

%

Subscriber Penetration Rate1,048 M 1,337 M 1,142 M

2005 2010

Population 1,432 M

Latin America

China India Africa, ME &

AustraliaNorth

AmericaJapan W.

Europe

341 M 128 M

398 M

“More than 3 billion people live within wireless coverage but cannot afford it.”

“Several hundred million ultra-low cost handsets are expected by 2010.”

-- GSM Association

“LoCosto” Drives Lowest System Cost and Board Savings

~ 20% reduction eBOMcompared to current generations

Cost reduction enabled by RF integration and process scaling

Reduced board area

Simpler PCB (less layers)

Streamlined development for faster time-to-market

Simplified manufacturing flow

Higher reliability

Scalability for future generations

TI Enables:

Board photo courtesy of Motorola

DISPLAYCONNECTOR

FLASH16Mb

AUDIOCONNECTOR

CHARGERCONNECTOR “LOCOSTO”

PA

3G Upswing Continues

Source: Strategy Analytics, iSuppli, TI estimates

0

50

100

150

200

250

300

2004 2005 2006 2007 2008

HSDPAWCDMA

Mu

3G Handset Market

TU28

0

5

10

15

20

2005 2006 2007 2008 2009 2010

Multimedia on the Handset Taking Off

Source: iSuppli, February 2006

Premium Mobile Content Market Revenue

$BMusicGamingVideo

Outstanding gaming capabilities leveraging ARM performance and 2D/3D graphics core

Best-in-class streaming video, digital TV, video conferencing, still image capture and display

12-megapixel image capture with <1 second

shot-to-shot delay

TI’s New OMAP™ 3 Processor Delivers Consumer Electronics

Entertainment and Productivity Merge on the Handset

S-video TV output support for higher-quality video/

image display

DVD-quality universal coder/decoder –ability to record/ play movies at DVD quality

First DVD-quality camcorder for the mobile phone

Seamless connectivity to hard-disk drive

devices

Most widely used applications processorHighest performance processorOMAP™ 2 processors in handsets todayOMAP™ 3 processors sampling mid-2006

Hollywood™Single-Chip Receiver Image Processor Handset

View live digital TV broadcastsPVR functionalityInteractive TV programming

100001100000001100000001000000010000100000001000011000000011000000

00110000000100000001000011000000011000000

3 chips become 1

Σ∆ADCTUNER DEMOD

CLK1 CLK2 CLK3

PLL

OMAP2420/30

TI mDTV Open Standards Solutions Bring Digital TV to the Handset

Brings broadcast TV to the mobile user

Seamless system integration with OMAP™ processors

Industry’s first single chip architecture

Lowers power consumption and footprint (<1cm2)

TI Wireless Powers Cool ApplicationsMobile Gaming Video Demo

TI Wireless Powers Cool Applications

Mobile TV Video Demo

The Phone of the Future – Uniquely YouEmail

PhotosMusic

Video

Medical Records

Driving Directions

Dating Profiles

Personal Blogs

Productivity Tools

Digital TV

Financial Transactions

Voice Commands

email Magazines

Change is in the Air

Multi-user Games

Music Downloads

Video Messaging

Recording SongsGPS

Simple. Seamless. Connected.

The Mobile Phone of the Future: A Unique Tool for Total Mobility

Terry ChengTexas Instruments Asia President