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The Mobile Internet The Mobile Internet for Development for Development Case Study: MessageCentral Case Study: MessageCentral Platform Platform Cordell Lawrence Manager, MessageCentral Group

The Mobile Internet for Development Case Study: MessageCentral Platform Cordell Lawrence Manager, MessageCentral Group

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Page 1: The Mobile Internet for Development Case Study: MessageCentral Platform Cordell Lawrence Manager, MessageCentral Group

The Mobile Internet for The Mobile Internet for DevelopmentDevelopment

Case Study: MessageCentral PlatformCase Study: MessageCentral Platform

Cordell LawrenceManager, MessageCentral Group

Page 2: The Mobile Internet for Development Case Study: MessageCentral Platform Cordell Lawrence Manager, MessageCentral Group

• What is MessageCentralWhat is MessageCentral• The Issue of DevelopmentThe Issue of Development• The Mobile InternetThe Mobile Internet• MessageCentral TechnologyMessageCentral Technology• MessageCentral FutureMessageCentral Future• Mobile Internet Future – Caribbean Mobile Internet Future – Caribbean

Implications Implications

Page 3: The Mobile Internet for Development Case Study: MessageCentral Platform Cordell Lawrence Manager, MessageCentral Group

• MessageCentral is a Mobile MessageCentral is a Mobile Messaging Service Delivery PlatformMessaging Service Delivery Platform– Enabling platform for delivering value-Enabling platform for delivering value-

added mobile messaging servicesadded mobile messaging services– Carrier Grade SolutionCarrier Grade Solution– Mobile Messaging EcosystemMobile Messaging Ecosystem– Core PlatformCore Platform

– Protocol Support; Management; Failover; Protocol Support; Management; Failover; Distributed ArchitectureDistributed Architecture

– Services and ApplicationsServices and Applications

Page 4: The Mobile Internet for Development Case Study: MessageCentral Platform Cordell Lawrence Manager, MessageCentral Group

• Required a particular mindset to build Required a particular mindset to build MessageCentralMessageCentral– CreativityCreativity– Technical CapabilityTechnical Capability– KnowledgeKnowledge– Market DevelopmentMarket Development

• Community DevelopmentCommunity Development– Enabling new servicesEnabling new services

• Leverage mobile technologies in new ways Leverage mobile technologies in new ways • Sever weather in Belize and ShoutSever weather in Belize and Shout

– MessageCentral EcosystemMessageCentral Ecosystem• Teleios SMS Platform SDKTeleios SMS Platform SDK• Teleios Code JamTeleios Code Jam

Page 5: The Mobile Internet for Development Case Study: MessageCentral Platform Cordell Lawrence Manager, MessageCentral Group

• Much more than a browser on a Much more than a browser on a mobile phonemobile phone

• Much more than having 2.5/3G Much more than having 2.5/3G technologies technologies

• The mobile device as an access point The mobile device as an access point to servicesto services

• The internet ‘cloud’ as a platform The internet ‘cloud’ as a platform

Page 6: The Mobile Internet for Development Case Study: MessageCentral Platform Cordell Lawrence Manager, MessageCentral Group

• MessageCentral lives in the ‘Cloud’MessageCentral lives in the ‘Cloud’– Mobile phones access services delivered Mobile phones access services delivered

by MessageCentralby MessageCentral• Using native SMSUsing native SMS• Using Internet technologies on deviceUsing Internet technologies on device

– Services delivered via combination of Services delivered via combination of Internet and mobile technologiesInternet and mobile technologies

Page 7: The Mobile Internet for Development Case Study: MessageCentral Platform Cordell Lawrence Manager, MessageCentral Group

• Delivered primarily as a managed Delivered primarily as a managed hosted servicehosted service– SaaSSaaS– Cloud ComputingCloud Computing

• Distributed architecture for Distributed architecture for scalability and performancescalability and performance– 24x7x365 access24x7x365 access– Large volume – Processing 2 million Large volume – Processing 2 million

SMS/weekSMS/week

Page 8: The Mobile Internet for Development Case Study: MessageCentral Platform Cordell Lawrence Manager, MessageCentral Group

• Evolving features and technology Evolving features and technology roadmaproadmap

• Growing ecosystemGrowing ecosystem• More and richer servicesMore and richer services• Synchronization with changing Synchronization with changing

mobile, internet and software mobile, internet and software development technologies development technologies

Page 9: The Mobile Internet for Development Case Study: MessageCentral Platform Cordell Lawrence Manager, MessageCentral Group

• Growing computational power of mobile Growing computational power of mobile phonesphones– Richer ServicesRicher Services– Greater service integration and compositionGreater service integration and composition

• What does it mean for us in the regionWhat does it mean for us in the region– Requirement for an evolving mindsetRequirement for an evolving mindset– Move from technology consumers to Move from technology consumers to

producersproducers• Creativity Creativity • Entrepreneurship Entrepreneurship

– Requirement for evolving educational Requirement for evolving educational frameworkframework• Move from ‘passing exams’ to problem solvingMove from ‘passing exams’ to problem solving

– Private sector and government participationPrivate sector and government participation

Page 10: The Mobile Internet for Development Case Study: MessageCentral Platform Cordell Lawrence Manager, MessageCentral Group