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THE MILL magazine carolina piedmont A LOCAL EXCHANGE INSPIRING VIBRANT, PROSPEROUS COMMUNITIES explore the mill the mill explore N S E W

The Mill Magazine Edition 6 No. 4 Explore The Mill

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A local exchange inspiring vibrant, prosperous communities.

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Page 1: The Mill Magazine Edition 6 No. 4 Explore The Mill

THE MILLmagazine

carolina piedmontA L O C A L E X C H A N G E I N S P I R I N G V I B R A N T , P R O S P E R O U S C O M M U N I T I E S

explorethe millthe millexplore

N

S

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ADVANCED EDUCATIONKEEPS THESE TALENTEDARTISTS ON TOP

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Baxter Village | 985 Market Street, Fort Mill SC 29708 | 803.802.5877Stonecrest | 7808 Rea Road, Charlotte, NC 28277 | 704.542.6550

Market Common | 3050 Howard Avenue, Myrtle Beach, SC 29577 | 843.839.2655

SALON & DAY SPAD Lo ce ussoI

Lupe VossAveda Guest Artistand Educator

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12335 N. COMMUNITY HOUSE ROAD, CHARLOTTE, NC 28277 ◆ 704-341-4242BALLANTYNEJEWELERS.COM

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Stephen Cooley & Stel laReal Estate Broker

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FORT MILL856 Gold Hill Rd #112Fort Mill, SC 29708ROCK HILL 1560 Ebenezer RdRock Hill, SC 29732

803.985.1240 or 704.499.9099S T E P H E N C O O L E Y . C O M

Ranked #1 North and South Carol ina#2 Worldwide

At home withStephen Cooley

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Jill Coleman, Administrator

STEELE CREEKANIMAL HOSPITAL

9 7 2 9 S . T R Y O N S T R E E T | C H A R L O T T E , N C 2 8 2 7 3

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Dr. Patricia Young, DVM, CVA, CCRP

7 0 4 . 5 8 8 . 4 4 0 0 | K E E P I N G P E T S H E A L T H Y . C O M

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2460 INDIA HOOK RD, SUITE 206, ROCK HILL, SC 29732 | 803-985-2020 | PALMETTO-EYE.COM

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Dr. Paul Burt, OD andDr. Melissa Wood, OD

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The story begins inPRINT &continues ONLINE. EXPLORE THE MILL

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CHARACTER 17

BACKYARD 29

TEXTURE 43

PROVISIONS 57

FOURCOMMUNITY BUILDING

DEPARTMENTS

THEMILLMAGAZ INE .COM

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aMTMT H E M I L L M AG A Z I N E

W E A R E S O C I A L , T O O . J O I N U S O N . . .

WILLIAM EMERSON

PUBLISHERMarketStyleMedia

EDITOR IN CHIEFTraceyRoman

CONTRIBUTING WRITERSWilliamEmerson

SimonJohnsCandaceMattingly

LisaMcTigue

PHOTOGRAPHERSMeganCampbell

LouisRoman

PUBLICATION & WEB DESIGNMarketStyleMedia

ADVERTISINGthemillmagazine.com/advertise

©2015 THE MILL MAGAZINE. ALL RIGHTS RESERVED. NO PART OF THIS PUBLICATION MAY BE REPRODUCED IN ANY FORM WITHOUT THE EXPRESS WRITTEN CONSENT OF THE COPYRIGHT OWNER. THE MILL MAGAZINE

DOES NOT NECESSARILY ENDORSE THE VIEWS AND PERCEPTIONS OF ADVERTISERS.

ExploreTheMillE D I T I O N 6 N O . 4

SIMON JOHNS

CANDACE MATTINGLY

LISA MCTIGUE

12 THEMILLMAGAZINE.COM•EDITION 6 NO. 4•EXPLORE THE MILL

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features

PACKAGE YOURSELF4 SUCCESSDRESSING FOR THE JOB

p.18

MOONSHINE

THE CRAZY THINGSI DID TO SAVE MONEY

WHITE LIGHTNING,HOOTCH,

WHITE WHISKEY

p.30CELEBRATINGFURKIDSOUR PETS ARE FAMILY

p.44 p.58

13EXPLORE THE MILL•EDITION 6 NO. 4•THEMILLMAGAZINE.COM

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PROVIDENCE-CHIROPRACTIC.COM | 3071 HWY 21, FORT MILL, SC | 803.835.0444

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Stewart Venable, Office Manager

Dr. Jessica Harden, DC

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•••••SPONSORED CONTENT•••••

LOSING 100 POUNDSW I N N I N G C O N F I D E N C E

Skinny Me Success Story

T e x t b y I n g a C a r e y

S k i n n y M e W e i g h t L o s s . c o m ◆ 1 1 5 6 E b e n e z e r R o a d , R o c k H i l l , S C 2 9 7 3 2 ◆ 8 0 3 . 9 8 0 . 8 4 4 6

My name is Inga and I’m 29 years old. I started my weight loss journey at Skinny Me in July of 2014. I drove by their clinic many times before, but after seeing a horrendous photo of myself online, I decided it was time to see if they could help me. I am very short at 4’9” and my weight had piled up to 230 lbs. I was about to go shopping for size 24 pants and had given up trying to put on a bathing suit. The staff at Skinny Me were very supportive and provided me with a lot of information and tools to help guide me through the strict yet very doable protocol from Dr. Simeons’ original book Pounds and Inches.This protocol utilizes the hormone hCG which is

produced naturally in pregnant women. The hCG allows the body to burn stored fat and is safe for

both men and women.

The diet is broken up into three phases. Phase 1 is a two-day process called Load and Gorge and just like it

sounds, you fill up on fatty and high calorie foods for two days while taking hCG. This allows the hCG to enter your

system and to start to alter the hypothalamus and leptin hunger cycle to target abnormal fat and decrease hunger. Phase 2 is taking

hCG for six weeks with a very low 500 calorie diet. This is not starvation on hCG and is easier than it seems. Your body is actually

consuming more calories per day by using your fat storage as energy. It effectively eliminates fat and keeps muscle composition intact.

It is really neat to get weighed and measured at Skinny Me and observe the fat percentage of your body go down each time. Phase 3 is Maintenance and it is in these three weeks that your goal is to maintain your weight at the end of Phase 2. The hypothalamus learns your new weight and resets your metabolism, so that you have an easier time keeping your healthy lifestyle. In Phase 3, you increase your calories and slowly introduce more food groups that were not allowed on Phase 2. Phase 4 is Life and after just nine weeks of this program, you will develop healthier eating habits and the sense of accomplishment to keep you slim for years to come. I have had many realizations on this diet since I have now lost 100 pounds and over 80 inches. I am more energetic and as an elementary music teacher, my students comment on my weight and how much movement I put into

my lessons. I broke my bad habits of being addicted to sugar and over-consuming; this diet acted like a detox and now it doesn’t bother me when sugary foods are near. I have the willpower to say no to foods I shouldn’t have and that strength has also affected my work ethic for my job and going to school for my masters at Winthrop. My mom has always been proud of me, but now that I carry myself differently and hold my actions to higher standards, she is truly inspired. I am taking risks and auditioning for things I have always wanted to do and it’s all because I am not hiding behind my weight. I have increased my self-worth and now put my health first. I have also learned to cook. Some people may think the diet is restrictive, but I think it’s liberating. I enjoy creating new recipes with healthy items from the approved foods list.

Skinny Me has given me amazing support through my journey. The staff have all been on hCG before and are very knowledgeable with any questions you might have. The hCG is prescribed through a nurse practitioner and is high quality, not like the less effective and possibly dangerous hCG drops found online. Skinny Me carries a full line of vitamins to ensure your body gets the nutrition it needs, Walden Farms zero calorie dips and sauces, and Lifetime Farm low calorie and fat-free cheeses to make the diet even tastier.

I still have a few pounds to go before I reach my weight loss goal, but with Skinny Me I know I’ll celebrate making that goal very soon.

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my lessons. I broke my bad habits of being addicted to sugar and over-consuming; this diet acted like a detox and now it doesn’t bother me when sugary foods are near. I have the willpower to say no to foods I shouldn’t have and that strength has also affected my work ethic for my job and going to school for my masters at Winthrop. My mom has always been proud of me, but now that I carry myself differently and hold my actions to higher standards, she is truly inspired. I am taking risks and auditioning for things I have always wanted to do and it’s all because I am not hiding behind my weight. I have increased my self-worth and now put my health first. I have also learned to cook. Some people may think the diet is restrictive, but I think it’s liberating. I enjoy creating new recipes with healthy items from the approved foods list.

Skinny Me has given me amazing support through my journey. The staff have all been on hCG before and are very knowledgeable with any questions you might have. The hCG is prescribed through a nurse practitioner and is high quality, not like the less effective and possibly dangerous hCG drops found online. Skinny Me carries a full line of vitamins to ensure your body gets the nutrition it needs, Walden Farms zero calorie dips and sauces, and Lifetime Farm low calorie and fat-free cheeses to make the diet even tastier.

I still have a few pounds to go before I reach my weight loss goal, but with Skinny Me I know I’ll celebrate making that goal very soon.

C

...it’s about youand your family

CHARACTER

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THECRAZY THINGS

I DID TOSAVE MONEY

How much is in your savings account right now? My savings account systematically had the same balance every month. At the beginning of the month, my bank automatically moved money from my checking into my savings accounts. About a week later, I would move a little back into my checking to pay a bill. At the end of the month, I would transfer more into my checking to cover my first of the month bills. Invariably on the 1st of the month, I saved exactly $0.

Absolutely sick with myself for my inability to save, I began researching ways to save money because one day, I planned to retire. One day… not a specific goal. This was my first problem. I did not set financial goals for myself because I was just trying to make it through the month. If anything else was presented to me as month to month, I hesitated because month to month is almost always more expensive and thus a bad deal. Why could I see this in other aspects of my life, but not my finances?

T e x t b y L i s a M c T i g u e

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HIDE THE CARDS. CASH IS KING.If you want to learn to save money, you need to understand the value of money. It is very hard to fully understand it when it’s in a bank and you use a card everywhere you go. Even mentally or physically keeping track of how much you spend in a day can be difficult.

Since the invention of the debit card and check card, I rarely carried cash. When I had cash in my wallet, I felt rich and would spend it freely. It has only been in the last few years that I started carrying cash in order to fully appreciate its value.

When I was about fourteen, we stayed at a resort for our family vacation. The first morning my dad handed me two twenty dollar bills, “This is your fun money for the trip. Don’t charge anything to the room.” I thought he was crazy, we’re on vacation it’s the time to say, “charge it to the room,” just like they do in the movies.

My dad jumped at the opportunity for a life lesson that ultimately went in one ear and right out the other, “when you charge things to the room, you lose track of what you spend and before you realize how much you’ve spent, they give you the bill. You will always know how much you spend, if you pay in cash. You can’t overspend.”

Oh Dad, why weren’t you in my head with this sage advice as I ran around with credit cards and bank cards? Now, I am an adult with credit card debt. This is what makes you an adult in America, right? Credit card debt. So, you can start your path to financial ruin…I mean proving you are a trustworthy adult with a credit score.

If you are like me, you’ve read all the money saving tips about earning cashback and rebates. But if you are still like me, you don’t have the time to investment in these money saving tips. Sure, I would love to have a basement stocked to the brim with goods that I bought for 12 cents using coupons, but seriously I don’t have the time nor the space.

Cash is king. It is accepted everywhere, it forces you to stay on budget, and more importantly, it teaches you how to budget and the difference between want and need.

It took several months for me to realize that I could be better at spending my cash. The first week I attempted a budget, I wrote down an educated guess on how much I would need for food, car, rent, and entertainment. I wrote the number down for each category on an envelope and put in the cash.

By the middle of the week, the cash was gone and I had no idea where it all went. I tried to recall where I had spent the cash, so I sat down with a pen and paper. On Monday, I had to fill my car with gas. I took $50 with me. While at the gas station,

I also decided that I wanted two RockStars, a bag of Combos, and an ice cream sandwich. I do not keep receipts, so I went back to the gas station to find out the cost of these four items that I really needed to have in that moment. Thirteen dollars?! I spent $13 on total junk. No, I take that back, I invested $13 in total junk. Thirteen dollars that could be in my savings account because I didn’t need it for gas.

This really started to change the way that I thought about money. Everything that I own, buy, consume, or discard is an investment.

WANT vs NEEDI thought that I had washed my finances down the drain in my twenties trying to survive. No, I was totally wrong. I struggle towards my forties trying to clean up my debt because I didn’t know the difference between want and need.

They seem like simple ideas. A need is something that you must have to survive. A want is something you like, but can survive without it. That is fairly straightforward.

In my quest to start saving money, I had to get very real with myself and honestly answer many hard questions.

Do you really need your smartphone and the monthly plan? I was always the person with the latest and greatest smartphone technology. Upon examining my life, I decided that I did not in fact need a smartphone. I downgraded to a BLU T172 Jenny Quad-Band GSM Phone with Camera, Bluetooth, and Built-in FM Antenna for $29.99. All told, I went from paying $90 per month to a prepaid plan that cost $1 per day if I turned the phone on.

The $1 per day plan is no longer available, so I pay $3 per month for 30 minutes of talk and 30 text messages. I still use my BLU phone, too. The FM radio feature does away with the need for music apps and internet.

In addition to my mobile phone, I have a Google Voice phone number. The Google Voice number is free and allows me to make calls and type texts from my computer. If I receive a call on my mobile phone, I let it go to voicemail and call the person back from my computer.

Selling my smartphone changed the way that I needed to function. I also got rid of my car a few years ago and opt to either walk or take public transportation. I was on a street corner in South Central Los Angeles when I realized that I needed to prepare better before leaving the house without a smartphone.

I was living near Los Angeles International Airport at the time and went downtown or to Hollywood for something. The most

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direct route on public transportation is through South Central. It was a trip that I had taken numerous times before, but always with a smartphone. On this day, the day was quickly fading into night and it is not a place you want to be stuck after dark. I called my friend to see when the next bus was supposed to arrive, so that I could decide whether to wait for it or hop on a different bus and take the long way around.

This day ended up being non-eventful, but was a great lesson in preparation and life without a smartphone.

Cable television, do you really need it? Most likely, you said that you need it. But truthfully, cable television is a want. You can live without cable. It might be hard to maintain social circles because you do not have cable. Is missing the next season of Housewives of Atlanta, Keeping Up with the Kardashians, or Walking Dead literally going to kill you? No, it will not.

Honestly, I only watch television shows that I have watched for many years. When they go off the air, that will be the end of television for me. I have not paid for cable in nearly six years and have lost friendships because those relationships revolved around shows that we watched. In my opinion if that’s all we had in common, then why did we hang out?

According to the FCC, the average American household spends $64.41 per month on cable television. Most families that I talked to, pay an upwards of $150 per month. That’s $773 to $1,800 per year being invested when most of us say that there is “nothing on TV.”

Cutting the cord is often a difficult conversation for a family. A married friend of mine, Kate (not her real name) lost her job at

the beginning of the summer and she was the breadwinner. She was hopeful that she would land another job quickly. But as the summer rolled into late fall, they needed to face reality.

It was either time to dip into their savings or change their spending habits, so that her husband’s paycheck covered their expenses. When Kate started the conversation about canceling their cable, her husband put his foot down and tried to blame the kid.

“He said that I was trying to take an educational tool away from our two year old. He was serious,” after a long pause Kate continued, “the conversation was over. I waited for him to go to work the next day and canceled our account.”

We might be addicted to cable, but that does not make it a need. I encourage you to assess your life and figure out what is really a need.

I might not have cable or a television, but I do have Netflix. I signed up for Netflix a year ago. I had it a few years earlier, but when I needed to cutback I canceled my account. If I run out of things to watch on it though, I will cancel it again.

Do you really need that Diet Coke? Soda and other sugary drinks are a complete waste of money (not to mention they are horrible for you, but that’s a different article). Yes, they taste good, but even the generic brand 2 liter of soda is a dollar that can go into your savings account. How much of your savings did you drink this week?

I stopped drinking soda, or a least minimized the amount that I drink. I really try very hard not to drink it because once I do,

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aMTMT H E M I L L M AG A Z I N E

Everything that I own, buy, consume, or discard is an investment.

then I need to have more. It’s a vicious cycle that took me a long time to break and I really do not want to get back on the merry-go-round.

Now, I only drink three things: coffee, tea, and water. If you’ve ever been on a cruise, then you know that coffee, tea, and water are included in the price of the ticket. That is because the price per cup of these items is negligible. If you can find a way to only drink water, please let me know. I just can’t get there because I can taste the differences and impurities in water.

INVEST WISELYEvery dollar you spend is an investment. You can invest your money into the things you need or you can live in “luxury” with the things that you want.

If you want to start saving money, I challenge you to cut back on your wants and assess your needs. Then, use cash to pay for everything.

Lisa McTigue writes about travel, technology, mini living, buying local, and social media. She developed film, tv, and new media content for over 10 years in Hollywood.

“ ”

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Want more money saving tips?Head over to themillmagazine.com/character

where you'll find a wealth of knowledge on this topic.

Ready to start saving?Download the Invest Wisely worksheet available

at themillmagazine.com/investwisely.

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Randy C. Newton, CPA, CVA

NEWTONCPAPLLC.COM | BAXTER 803.403.8493 | BALLANTYNE 704.543.4770

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B

...it’s what’s happeningaround this town

BACKYARD

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CELEBRATINGF U R K I D S

Our Pets Are FamilyTe x t b y C a n d a c e M a t t i n g l y

Modern families include their pets on holiday cards, refer to them as Furkids; few make a distinction between their human children and pet children. According to a 2011 Harris poll, 90 percent of pet owners consider their pet a member of the family.

On any given day, you can scroll through Facebook and see images of cats and dogs being shared by their owners. People upload videos of the funny things that their Furkids do. Some pets even become famous like the cat Lil Bub and Marnie the Dog.

Recently, my sister messaged me a YouTube video that has been watched nearly three million times. The video titled Funny Dog Snitches On Sibling. Who Stole The Cookie? was recorded by the mommy of two black labs. She lectures them and tells them that she knows it will be very hard to snitch on their sibling, but she wants to know who stole the cookie off the counter. I’m not going to tell you how it ends, but it is a great example of how we’ve started treating our pets like our children.

Celebrating our pets and treating them like family is nothing new; it is just more widespread.

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Bobbie the Wonder Dog

For more than 80 years, the town of Silverton has celebrated one of its most treasured residents with the Kiwanis Pet Parade. Located at the edge of the foothills of the Cascades and forty miles south of Portland, the town of Silverton, Oregon over the decades has been home to notable personalities like movie star Clark Gable and cartoonist Homer Davenport, and is home to the only house in the Pacific Northwest designed by Frank Lloyd Wright, Gordon House. However, a Scotch Collie mix named Bobbie born in 1921 might be its most championed and celebrated hero.

When Bobbie was two in 1923, he and his family, Frank and Elizabeth Brazier, set out for vacation in Walcott, Indiana. Bobbie sat atop the Brazier’s pile of luggage in the back seat of their Overland Red Bird touring car all the way to Indiana. On August 15, Frank was gassing up the car when a pack of local dogs attacked Bobbie. Frank watched as Bobbie ran for his life from the dogs.

The Braziers searched the town, advertised in the local paper, and drove around looking for their Bobbie. After the exhaustive search, the Brazier’s had no choice, but to return home to Oregon. They left instructions to send him home by rail car at their expense if he reappeared.

Six months later, Nove Baumgarten, Elizabeth’s daughter from a previous marriage, was walking through Silverton when she stopped and grabbed her friend’s arm. Bobbie was before her, though he was skinny, dirty, and weak. His legs and paws badly damaged during his nearly 3,000 mile journey across rivers, plains, desert, and mountains of the United States in the dead of winter.

The story of Bobbie swept out of the Braziers local cafe, past the sawmill and across the country. Within a week, Bobbie’s story made national headlines and people started writing about meeting “Bobbie the Wonder Dog” on his hike home. Enough people had written that the Humane Society of Portland was able to piece together a nearly accurate account of Bobbie’s route.

Bobbie wandered around Wolcott in various directions seeking the scent of his family. It took some time, however, one day he headed towards the West Coast. The Braziers left their car in service stations each night on their way home. Bobbie followed their scent all the way to Portland, Oregon where he was nursed by a local woman. Two weeks later, he arrived on the streets of Silverton and in front of Nove.

As stories of his journey continued to grow, he received many awards and gifts including the key to the city of Silverton and the Humane Society awarded him a medal and miniature bungalow doghouse. During one public event in Portland, Oregon, Bobbie the Wonder Dog attracted 40,000 spectators.

He passed away in 1927 and was buried with honors at the Oregon Humane Society’s pet cemetery in Portland. A week after his burial, Rin Tin Tin, the movie star German Shepherd laid a wreath on his grave.

His legacy continues to be honored with the Silverton Kiwanis Pet Parade which includes competitions like “Best Bobbie Dog Look Alike,” Facebook pages, and several books about his journey.

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Animals are such agreeable friends...they ask no questions, they pass no criticisms.

“”

Lil Bub

A friend of mine is a Lil Bub superfan. In June, she was first in line to see Lil Bub with Jack McBrayer at Animal Planet’s CatCon. Then a few weeks later, she was security for Lil Bub at another event. She’s currently planning a cross-country trip to Bloomington, Indiana, Lil Bub’s hometown, for an album signing in November.

If you haven’t heard of Lil Bub, she first rose to fame on Tumblr in 2011. She was born with several genetic mutations to a feral mother in a rural Indiana tool shed. The runt of the litter was taken to a rescue when it was realized she would require special care. Mike Bridavsky adopted her and named her Lil Bub because when he first picked her up he said, “Hey Bub!”

Her genetic anomalies make her a “perma-kitten” which along with her extreme case of dwarfism means that she will remain small her entire life and her limbs are disproportionately smaller. This condition also means that she has difficulty moving around and needs to be placed and removed from large furniture like beds and couches.

Lil Bub is most famous for her tongue that always hangs out of her mouth. Her lower jaw is shorter than her upper jaw and she never grew teeth. Her internet popularity led to a documentary by Andy Capper and Juliette Eisner called Lil Bub & Friendz, which won Best Feature Film at the 2013 Tribeca Online Festival. The film follows Lil Bub and her Dude, Mike, as they visit other “cat-lebrities” and attend the first Internet Cat Video Film Festival in Minneapolis, Minnesota.

During the filming of the documentary, it was also discovered that Lil Bub was born with osteoporosis, a bone disease which would thicken her bones as she aged making it even more difficult for her to move around. Upon hearing the news, fans and specialists wrote in with their advice. The use of a recommended device called the Assisi Loop, a pulsed electromagnetic field therapy, has been extremely effective. Two years into the treatment, Lil Bub has been recorded running and jumping.

Lil Bub has overcome many physical challenges to become a published author; television host; movie star; an official spokecat for Animal Planet; supporter of ASPCA, where she stars in commercials to encourage the neutering of pets; and raised over $300,000 for national grants to animal shelters that provide for special need animals through her Lil Bub’s Big FUND in partnership with ASPCA.

Her Science & Magic album is expected to drop in December during her Science & Magic Record Shop Tour. For more details, visit lilbub.com.

~ George Eliot, Victorian Era Novelist, Poet, and Journalist

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aMTMT H E M I L L M AG A Z I N E

Chinowa

The Shinto Shrine in Kalihi, Hawaii near Honolulu, holds an annual pet blessing ceremony called Chinowa or “Ring of Renewal for People and Pets.”

A chinowa is a large ring-shaped object made of cogon grass that is placed vertically on the path leading into a Shinto temple. Worshippers pass through the chinowa to purify themselves from bad luck and bad acts. This rite is known as chinowa kuguri.

Every year, the shrine invites people to bring their four-legged family members for chinowa kuguri as a way to show appreciation for the loyalty and unconditional love the FurKids bestow upon the family. The ceremony celebrates the pets as spiritual creatures and connects the family on a deeper level.

Some people bring stray animals to the ceremony to rid them of their negativity and provide them with hope and blessings of finding a family.

Tell UsShare your holiday card, video, or story featuring your Furkid with us on our Facebook page.

Who is your favorite pet-lebrity? Tell us at facebook.com/themillmag. Look for great tips on pet care on our website: themillmagazine.com.

Candace Mattingly studied English literature and interpersonal communications at UNC. She lives with her husband, twin toddlers, and their dog in North Carolina.

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"Your Pet is the Heart of Our Practice"

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Dmitriy and Gabriela SolomakhaMaster Instructors and Professional Ballroom Finalists - USA

8 5 5 G O L D H I L L R D , S T E 1 0 1 • F O R T M I L L , S C 2 9 7 0 8 • 7 0 4 . 8 1 9 . 7 1 7 0D A N C E C E N T E R U S A . C O M

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T

...it’s about bringing cultureinto your day...everyday

TEXTURE

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There was a time when dressing for any white-collar job meant wearing “boardroom” attire, a crisp white shirt, dark suit, and dress shoes. Then, the age of the internet and 20-something CEOs made casual Friday the norm. Now that those 20-somethings are 30-somethings, has the standard changed?

Earlier this year, Daniel Davidson, 34, moved his family across the country for his wife’s new job. Looking for work himself, he went on several interviews in search of a position in Information Technology. He had spent the first part of his career with a company that he had been with since he graduated college. The internet boom had yet to change the way people dressed for work, and certainly had yet to change the standard dress for the interview process.

PACKAGE YOURSELF

FORSUCCESS

DRESSING FOR THE JOBT e x t b y S i m o n J o h n s

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“I had several great interviews. I wore my dark suit with a simple tie and a white shirt. My wife buffed my dress shoes and I looked sharp, perhaps a little too sharp. I work in tech. The standard dress is very casual especially since I primarily do phone tech support. After a series of great interviews where the position was down to me and another, younger guy, I kept losing out. I really started to wonder if the suit made me seem old and out of touch. The next interview I had, I wore dress slacks, a white collared shirt, sweater, and a pair loafers. I landed that job. I can’t say that the way I dressed landed me the job, but it is the only thing that makes sense to me,” Daniel relayed to me in a phone interview.

There is a famous quote from the 1997 movie Picture Picture that goes, “Dress for the job you want, not the job you have.” Many people have taken this to mean the standard traditional “boardroom” dress; however, a survey by CareerBuilder showed that 67% of C-level and senior vice presidents regularly wear “business casual” to work. Of the two-thirds that wore business casual, 18% “regularly wear jeans or shorts.”

So, how do you know how to dress for the job you want without coming off as too old or too casual?

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KNOW YOUR INDUSTRYWhether you like it or not, your clothes and style help to define your place in your industry. People either consciously or unconsciously assign your place and ability based on how you dress.

In order to dress for success while still maintaining industry standards can be difficult. Sylvie di Giusto is an image consultant based in New York City. Her book, The Image of Leadership: How Leaders Package Themselves to Stand Out for the Right Reasons, outlines five levels of dress that she utilizes with her clients.

Her basic rule of thumb is to establish the baseline dress code for your industry, then dress at that level or the one above. Dressing one level higher can help you rise through the ranks; however, she warns that dressing two or more levels up can work at a disadvantage.

Wearing a three-piece suit in a tech position where you answer the phone all day and do not have any interaction with clients would be considered out of place and possibly make you seem out of touch.

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SYLVIE DI GIUSTO’S 5 LEVEL DRESS CODELevel 5 Baseline Casual: a clean, crisp, fitted t-shirt or collared shirt paired with dark denim jeans, and a pair of new, tasteful sneakers or sandals.

Level 4 Mainstream Casual: color and patterned collared shirts and sweaters, slacks, corduroys, knee length skirt, relaxed, but elegant shoes.

Level 3 Executive Casual: brightly colored shirts and ties, a blazer or sportcoat, dress pants, loafers or closed toe shoes.

Level 2 Traditional Business Attire: traditionally patterned shirts, ties, and suits paired with oxfords. For women, high necklines and tights, however, the suits can be brightly colored.

Level 1 Boardroom Attire: crisp white shirt, modest tie, high quality accessories, dark charcoal gray or navy blue suit, with black oxfords. For women, black high heels and black tights.

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If you are unsure which level is most appropriate for your industry, assign a level to your direct boss, then their boss. If still in doubt, use Sylvie’s basic rule of thumb she shared with Business Insider, "the more you deal with a client's money, the more traditional and conservative you should be dressed.” Industries like finance, real estate, accounting, and law typically dress at Level 2 traditional business attire. However depending on where you are located, you might need to dress at Level 1 or Level 3.

Los Angeles is a city known for its creative industry. Although, downtown Los Angeles was known as the finance hub in the city for the better part of two decades. In recent years, there has been a boom of tech companies moving to the downtown area. Real Estate agents have needed to adjust their attire to accommodate the new sector. Previously, they dressed between Level 1 and 2 for their finance clients, “I bought a new wardrobe after a potential client told me that I was too slick for his taste. Five years ago, I couldn’t land a client without wearing a suit and a Rolex. Now, these tech companies don’t see my Rolex as a success symbol. They see it as an emblem that my percentage is too high,” said a broker who chose to remain anonymous.

“Over the years, I’ve learned it’s better to craft the way others are going to perceive you rather than to sit back and hope it’s going to be in a great way. You have to package yourself in a way that represents your product in the best possible way,” says Sylvie di Giusto.

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ONEMake sure all of your clothes and accessories fit your body type. An off the rack suit taken to a tailor can save you money and make you look like a million bucks. Etiquette coach Barbara Pachter told Executive Style, “If your clothes are too big or too small, they are not going to look good. Ensuring a proper fit applies to everything you are wearing,” says Pachter. “One interviewer said he was distracted by a man's short tie.”

TWOA visit to the barber or a hair stylist on a minimum monthly basis should be worked into your budget and calendar. If you have facial hair, it should not overtake your face and needs to be well-groomed. Ladies, if you wear nail polish, it needs to be fresh. Chipped nail polish is a sign that you could not be bothered to take it off. So if you are one of those ladies, either stop wearing nail polish or be more attentive to your nails.

THREEYour watch is the most noticed accessory on men and women. If you wear a watch, this is an item that will make or break the way people perceive you. The Los Angeles broker was able to land clients with his Rolex, but in a different sector he lost clients. Know that people are looking and it might be the deal breaker.

FOURLearn how to wear perfume or cologne. Powerful perfumes were used to hide body odor in previous centuries prior to indoor plumbing. It’s the 21st Century and most people shower or bathe daily, so go light on the fragrance. Having a scent that lingers is not a good thing. No one should walk into an elevator and know you were recently in it.

4 TIPS TO CONSIDER

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Every Job Has a Dress CodeMost companies have a dress code policy that you can read, but others leave you to figure it out. If you think your company does not have a dress code, then let me share this with you.

Professional and college athletes all wear the same uniform on the field. But, did you know that even these teams have a dress code? When the team travels to a venue, you should notice that the players wear suits.

Some players add more personal flair to their outfit, but that usually aligns with their skill level and position within the team. The players with endorsement deals can wear nearly any color suit and accessorize any way they like because they have earned it. You’ll notice that the players that usually sit on the bench normally wear a standard traditional business suit.

Mark Zuckerberg and his hoodie made way for casual attire in the workplace. However, unless you have achieved the success of a billion dollar company or that of a superstar athlete, put away the hoodie, graphic t-shirt, and cheap jeans.

Use these guidelines to define and represent your personal brand.

Simon Johns was glued to the television watching old black and white movies as a kid. He’d run around the house pretending to be a reporter with a piece of paper tucked into his hat. Simon’s mom bought him a Remington 5 when he was 12. If you hear a typewriter at your local coffee shop, Simon asks that you refrain from breaking his concentration. Creative types, am I right?

aMTMT H E M I L L M AG A Z I N E

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S H O PM A I N S T R E E T

BE A LOCALIST.SUPPORT SMALL BUSINESS.INVEST IN OUR COMMUNITY.

HELP US GROW DEEP.

BROUGHT TO YOU BY CITIZENS FOR HISTORIC PRESERVATION & EXPLORETHEMILL.COM

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Poetic Edge

7 0 4 . 7 0 1 . 9 5 2 2 | P O E T I C E D G E . C O M

Megan Campbell, Owner & Photographer

photography

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Michael Dial, Owner

5 2 1 BB Q I N DIA N L A N D | 7 5 8 0 C HA R L OT T E H W Y | F ORT M I L L | 8 0 3 . 5 4 8 . P OR K5 2 1 B B Q T E G A C AY | 1 1 3 5 S T O N E C R E S T B LV D | T E G A C AY | 8 0 3 . 5 4 8 . 0 1 2 3

5 2 1 B B Q . C O M

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P

...it’s about foodand drink

PROVISIONS

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Moonshine alcohol is known by many names and its history in the United States pre-dates the American Revolutionary War. Moonshine is largely associated with its large clay jugs with a triple X mark, its Prohibition Era distillers in the Appalachian mountains, and its ties to the mob and organized crime. Yet, people are surprised to learn that making moonshine is mostly illegal in the United States.

In 2007, two men from Georgia plead guilty to operating a moonshine still in the Chattahoochee National Forest. One of them was sentenced to 35 years in prison for brewing, selling, and failing to pay taxes on those sales. According to TTB (Alcohol and Tobacco Tax and Trade Bureau) regulations, any adult can homebrew up to 100 gallons of wine or beer in a year; however, there is not a law allowing anyone to make liquor without a permit.

It all boils down to excise tax for Uncle Sam and that liquor is worth more than beer or wine. A 750mL bottle of wine (of less than 14 percent alcohol) has an excise tax of 21 cents and two cans of beer about 10 cents. Whereas a 750mL bottle of 80-proof liquor has an excise tax of $2.14. The bottle of liquor is worth nearly two dollars more than wine or beer and that adds up quickly.

Te x t b y W i l l i a m E m e r s o n

MOONSHINEWHITE

LIGHTNING, HOOTCH,

WHITE WHISKEY

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Several modern day investigations have led to raids and arrests in several states. An investigation in 2000, lead to the raid of a store in Virginia that sold raw materials to moonshiners. The materials sold by the store was enough to make 1.4 million gallons of moonshine with an estimated value of $19.6 million in excise tax. So, you can see why the government cares about illegal distilleries.

Moonshine and taxes actually have a deeper history, even though the full story is not entirely mainstream.

REVENUERSBefore the Prohibition Era, moonshine was a way for families to gather and for farmers to survive. Making moonshine has been passed down from generation to generation for centuries. Farmers that had a bad crop could still make money by turning their corn into whiskey. The income from the sales made up for their inability to sell their crop as food.

The American Revolutionary War gave the United States its independence, which partly started over taxation. The newly

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created United States government needed a way to pay for the cost of the war. One of the laws passed was an excise tax, more specifically a federal tax on liquors and spirits.

Afraid that paying this new tax would mean that the farmers and their families would starve, moonshiners ignored the new tax. Soon the federal government sent agents, Revenuers, to collect the money from the farmers. Resenting the government for the tax, the farmers began attacking the Revenuers to ward them off from returning.

The battles that ensued became legendary stories past down through generations, but also began to turn the public’s opinion against moonshiners. Most notably, in the 1860s when the government tried harder to collect taxes to fund the Civil War. Moonshiners joined forces with the Ku Klux Klan which forced many brutal battles. Locals were intimidated, and attacks were made on federal agents and their families.

1935Like in the Wild West, the moonshiners of Kentucky, West

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Virginia, the Carolinas, and Tennessee were considered outlaws. As the Temperance Movement swept across the United States making all alcohol illegal in 1920, the moonshiners returned to favor among the population. Not necessarily for the way that they handled the government, but for their ability to supply alcohol.

Working with Organized Crime outfits, speakeasies sprang up across the country. To this day, we have an obsession with the history of secret rooms, hidden doors, passwords, and escape

routes. Thirteen years later, prohibition ended and the huge market for moonshine evaporated, but production continued.

Then came the indictment of 34 people in Virginia’s Blue Ridge mountains on 68 counts of illegal activity. Throughout the 1920s and 1930s, corrupt local officials accepted protection money from moonshiners. The Franklin County Sheriff, Peter Hodges, oversaw the complex bribery and extortion scheme. During the 1920s Prohibition Era, it was estimated that the unpaid excise tax in Franklin County should have generated $5.5 million for

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the government, over $68 million today.

The conspiracy was discovered when undercover federal agent Colonel Thomas Bailey posed as a small scale buyer in 1934. He successfully turned small time distillers into informants. After a year, he unravelled Sheriff Hodges’ payment system. Roughly six years prior, Sheriff Hodges divided the county into districts headed by deputies. Each deputy was ordered to find moonshiners and collect protection money; $25 per still, $10 per load of whiskey, and $5 per filling station.

The Great Moonshine Conspiracy Trial of 1935 was the second longest case in Virginia’s history. 176 witnesses were called to the stand by the government. One of the witnesses, Mrs. Willie Carter Sharpe, had been a driver and stated she moved more than 220,000 gallons between 1926 and 1931. The indicted included 19 moonshiners, nine government officials, and a corporation.

After a ten week trial, the jury reached a verdict within two days on July 1, 1935. Twenty of the defendants were found guilty.

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LEGALIZATIONTrials and arrests did not deter moonshiners. These bootleggers used everything from funeral caskets to boats and fast cars as a means to transport their goods. Illegal moonrunning proved to be excellent training ground for future NASCAR drivers like North Carolina’s Junior Johnson.

It wasn’t until the 2008 recession that states considered the legalization of regulated spirit distilleries as a new revenue source. Tennessee legalized the production of distilled spirits

in 2009 and the first federally licensed moonshine distillery opened on July 4, 2010 in Gatlinburg by Ole Smoky Distillery.

North Carolina quickly followed suit, passing their own legalization, which paved the way for Piedmont Distillers in Madison that brews 100 year old recipes created by Junior Johnson’s family. South Carolina also made it legal and started taxing small distilleries in 2009 and by 2014 there were 28 registered distilleries across the state.

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Even though acquiring a license for moonshine production is expensive, it is possible. Still there are many moonshiners that continue to operate outside the law. “I think there are people out there who feel that if you’re paying taxes on it, it’s not moonshine,” Ole Smoky’s founder Joe Baker told Time in 2013.

‘SHINE ONMoonshine embodies the American spirit and provides a clean base for a cocktail. It is no wonder that people across the US are buying their piece of Americana one mason jar at a time.

Hootch reminds us of our rebellious nature, of the Duke boys escaping from Boss Hog in the General Lee. One distillery even sells apple pie moonshine. Does it get any more American than that?

William Emerson is a Christian, patriot, and small town boy who enjoys football, food, and everything American. “Do nothing out of selfish ambition or vain conceit."

aMTMT H E M I L L M AG A Z I N E

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Let's work together to protect, foster, and strengthen the local independent businesses

that make our community unique.

BECOME A CERTIFIEDMADE IN THE MILL BUSINESS.

Think, buy, and source local.

MADEINTHEMILL.COM

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