The

Hashtag

Handbook.

Anthony B. Kantara Written by

By Anthony B. Kantara 1 www.instacentric.com

The Hashtag Handbook

The perfect and most popular hashtags to use to get the most

attention to your Instagram uploads.

Written by

Anthony B. Kantara

www.instacentric.com

Anthony on Facebook Anthony on Instagram

By Anthony B. Kantara 2 www.instacentric.com

The Hashtag Handbook

The Hashtag Handbook is your go to guide to knowing which are the BEST

and most appropriate hashtags to use for your industry. Be sure to keep this

somewhere handy and refer to it when you upload your images and videos to

Instagram.

Hashtag Basics

Hashtags were first invented by someone on Twitter. His original goal was

to use it as a tool to reference the topic of the message in his tweet. It instantly

became popular and expanded onto Facebook and Instagram.

The concept is the same. It is used to refer to the topic behind the post,

tweet, image or video. On Instagram, it is especially relevant and helps people

discover posts.

When you click on a hashtag, it takes you to a feed of all images or videos

that used that specific hashtag. This is why it is crucial to incorporate hashtags in

the description or comment section of your uploads.

Basic Rules to follow

As with everything, there are rules. Follow these rules to insure you don’t

mess up your Instagram strategy. First, Instagram won’t let you use more than 30

hashtags per upload. Second, don’t use hashtags that are not related to your

upload! This is extremely important or else people will perceive you as desperate

and spammy. This negative perception will reflect on the brand you’re trying to

build.

By Anthony B. Kantara 3 www.instacentric.com

Hashtags: Days of the Week

On Instagram, each day of the week has a specific hashtag dedicated to

topic or person. You don’t have to use that specific hashtag every week; however

it’s important to know how to use it for when you want to. I strongly recommend

using them every now and then as they are extremely popular hashtags and

increase your exposure widely.

Basic rule: Don’t mess up the days. For example: Don’t use Monday’s

hashtag on Tuesday. This will contribute to the negative perception we discussed

in the previous section

Monday

Topic: Man Crush Monday

Associated Hashtags: #mcm or #mancrushmonday

How it is used: Users upload images of a male person, either someone

they personally know or a celebrity, they admire.

How you can use it: A couple ways this can be used. Upload an image of a

male employee and in the description write a little bio about him (Role at work as

well as what he does in his personal time). This is similar to “Employee of the

Week” concept. You could also feature a prominent male-figure in your industry

or field. For example, if you are in the “Entrepreneur” industry, you can feature

Elon Musk with a brief bio of his entrepreneurial career.

By Anthony B. Kantara 4 www.instacentric.com

Tuesday

Topic: Transformation Tuesday

Associated Hashtags: #tt or #transformationtuesday

How it is used: Users upload images highlighting some sort of

transformation. A common example is someone showing a before and after of

their body following a weight loss program. Another common example is some

putting a picture of themselves when they were younger, right next to a recent

picture of themselves.

How you can use it: This is a perfect hashtag if you are in the fitness and

health industry. You can follow the examples above. Highlight some sort of

improvement. For example: a website or logo redesign, new hairstyle (for hair

stylists), or a new office.

Wednesday

Topic: Woman Crush Wednesday

Associated Hashtags: #wcw or #womancrushwednesday

How it is used: This is used exactly the same as Man Crush Wednesday

except directly towards women.

How you can use it: Just as with #mcm, you can feature a female employee

or feature a prominent female-figure in your industry.

By Anthony B. Kantara 5 www.instacentric.com

Thursday

Topic: Throwback Thursday

Associated Hashtags: #tbt or #throwbackthursday

How it is used: This has to be one of the most popular hashtag as it was

the first to go viral. Users upload pictures taken a long time ago. The unofficial

official rule is that it must be at least 5 years old. So we see a lot of pictures from

high school or prom. Even pictures from a vacation trip a while back.

How you can use it: As tempting as it may be to post many pics on #tbt, try

limiting it to one or two. If you are an influencer or a business coach, consider

uploading a pic of you as a child or of you in your early stages of your

career/popularity.

Friday

Topic: Flashback Friday

Associated Hashtags: #fbf or #flashbackfriday

How it is used: Flashback Friday is pretty much another excuse to post old

pictures that you may have wanted to for #tbt. Flashback Friday is more of a

comparison between the past and present. For example: Childhood best friends

will put a picture of them together when they were younger right next to one of

them recently.

How you can use it: You can take advantage of #fbf to show your

company’s growth or older products you offer. If you are in the electronics

industry for example, you can put up an image of the first Apple computer or first

cellphone with a brief history.

By Anthony B. Kantara 6 www.instacentric.com

Saturday

Topic: Caturday

Associated Hashtag: #caturday

How it is used: This is one of the least popular ones however it’s important

to know it exists. It’s the day to feature cats. Simply because the internet is

obsessed with cats.

How you can use it: You can upload a picture of an employee with their cat

at work (consider allowing them to bring it in to work for the day). If you are in

the pet industry, the options are endless.

Sunday

Topic: Selfie Sunday

Associated Hashtags: #ss or #selfiesunday

How it is used: Pretty self-explanatory. A day and hashtag dedicated to

selfies.

How you can use it: Take a group selfie with your employees or encourage

your fan base and customers to upload a selfie with your product. Be sure to

feature the best one(s)

It is key for your company or brand to leverage these viral hashtags. First,

you are able to increase your exposure on Instagram and second, you can portray

your brand as engaging, relevant and sincere without directly selling them

something in their face. This makes you more inviting on Instagram.

By Anthony B. Kantara 7 www.instacentric.com

Hashtags: Industry/Category

1) General

#photooftheday

#potd

#loveit

#selfie

#instadaily

#picoftheday

#igers

#instacool

2) Quotes

#quotes

#quoteoftheday

#qotd

#lifequotes

#motivationalquotes

#inspirationalquotes

#instaquote

3) SEO

#marketing

#googlesearch

#webtraffic

#optimization

#content

#seo

#seoproblems

By Anthony B. Kantara 8 www.instacentric.com

4) Author

#readthisbook

#ireadforfun

#bookoftheday

#bestseller

#bookworm

#nonfiction

#readinglist

5) Social Media

#socialmediatips

#communitymanager

#smtips

#smm

#socialmediamarketing

#contentmarketing

#socialmediatips

#goviral

6) Photography

#photography

#photooftheday

#portrait

#photogram

#behindthescenes

#photoshoot

#photog

7) Videographer

#video

#videogram

#videooftheday

#votd

#bts

By Anthony B. Kantara 9 www.instacentric.com

#preciousmoments

#studiolife

#studio

#onset

8) Spiritual

#spiritual

#faith

#believeinyourself

#thankful

#meditation

#innerpeace

#calm

9) Christianity

#Christian

#Catholic

#bible

#Jesus

#Jesuslovesyou

#Christ

#Godisgood

#Jesussaves

#grace

#speaklife

#dailyword

#salvation

#bibleverse

#wordofGod

#JesusChrist

#HolySpirit

#God

#dailybible

#bodyofChrist

#JesusisLord

#gospel

#Godfirst

#lent

By Anthony B. Kantara 10 www.instacentric.com

10) Fitness

#fitnessaddict

#Exerciseroutine

#workouttime

#todaysworkout

#gymlife

#gymfreak

#gymrat

#fitfood

#crossfit

11) Nutrition

#Healthyliving

#nutritious

#freshfoods

#foodporn

#healthydinner

#cleaneats

#foodie

#diet

12) Makeup

#faceoftheday

#makeupmafia

#makeupaddict

#blush

#bronzer

#makeover

By Anthony B. Kantara 11 www.instacentric.com

13) Art

#artist

#illustration

#gallery

#galleries

#artgallery

#interiordesigns

#instaartist

#artstudio

14) Real Estate

#realestate

#properties

#realestatebroker

#justlisted

#justsold

#broker

#realtor

#homesearch

#househunting

15) Retail

#boutiques

#mall

#style

#shoppingaddict

#onlineshopping

#promo

#sale

#musthave

By Anthony B. Kantara 12 www.instacentric.com

#shoppingtime

16) Branding

#branding

#brand

#brandidentity

#logo

#logodesign

#startuplife

#entrepreneurs

#branding101

17) Weddings

#weddingwednesday

#bridalparty

#bridalshower

#bridetobe

#weddinginvitations

#weddingregistry

#dreamwedding

#shesaidyes

#weddingreception

#weddinggift

18) Travel

#travelgram

#thegoodlife

#cruise

#vacaymode

#vacationmode

#vacation

#traveltips

By Anthony B. Kantara 13 www.instacentric.com

#travel

#travelfriendly

#wheretonext

#roadtrip

#traveltrip

#plane

#adventurevacation

#tropicalvacation

19) Life Coach

#seizetheday

#certifiedlifecoach

#dailyaffirmation

#doer

#makeithappen

#empower

#productivity

20) Cooking

#recipe

#mealidea

#lunch

#dinner

#breakfast

#foodporn

#myplate

#kitchenlife

#inthekitchen

#homemade

By Anthony B. Kantara 14 www.instacentric.com

21) Baking

#bakingday

#baking

#bakingtime

#bakingcookies

#gourmentbakery

#freshbread

#icing

#sugar

#cookies

#cake

22) Restaurants

#whatsfordinner

#fancy

#casual

#foodporn

#yummy

#ambiance

#gourmet

#taste

23) Music

#singer

#artist

#cover

#coversong

#coverband

#newalbum

#performer

#musictherapy

By Anthony B. Kantara 15 www.instacentric.com

#newalbum

#voice

#guitar

#piano

24) Dogs

#ilovemydog

#puppy

#dog

#instagramdogs

#instadogs

#instapuppy

#dogstagram

#happydog

#dogsmile

#doglife

#dogsoftheday

#dogoftheday

25) Fashion

#fashion

#fashionmodel

#model

#fashiontrends

#trend

#modeling

#whatstrending

#ontrend

#style

#styleblog

#fashionblog

#fashionmagazine

By Anthony B. Kantara 16 www.instacentric.com

#oftd

#outfitoftheday

26) Graphic Design

#digitalartist

#logo

#logos

#designlife

#logodesign

#designstudio

#icondesign

#appdesign

#webdesign

27) Blogging

#blog

#blogging

#blogger

#newblogpost

#newblogger

#bloglife

#instablogger

#newpost

#blogpost

#writer

28) Financial Services

#Financialfreedom

#financialmanagement

#lifesavings

#retirementplan

#income

By Anthony B. Kantara 17 www.instacentric.com

#investing

#creditscore

29) Productivity

#focus

#focused

#overwhelmed

#stressed

#simplify

#taskmanagement

#organized

#todolist

30) Interior Design

#freshpaint

#interiordesign

#newhome

#newhouse

#wallart

#furniture

#homesweethome

#decorator

#homedeco

31) Baby

#baby

#infant

#firsttimemom

#momlife

#babystyle

#newbornbaby

#instababygirl

By Anthony B. Kantara 18 www.instacentric.com

#instababygirl

#babygirl

#babyboy

#mom

#dad

32) Coffee

#coffee

#cafe

#coffeetime

#coffeeaddict

#coffeebreak

#coffeegram

#latte

#timetowakeup

#instacoffee

Application Tips:

1) You don’t have to use all the hashtags listed above

2) Mix up hashtags from the above to find what is best suitable for your

upload.

3) Use the same hashtags as your clients.

4) Use hashtags specific to your specialty.

For Example: #weddingphotographer or #fashionblogger

5) Use location-based hashtags for places you visit or live in.

For Example: #Cubabeach or #MontrealMoments

6) If you are in retail or a restaurant, include your location in hashtags.

For Example: #NYChotdogs or #LAcafe

7) Consider putting the hashtags in the comment section instead of the

upload description for a cleaner look.

By Anthony B. Kantara 19 www.instacentric.com

Thank you for reading! Just wanted to take the time to thank you for reading and using this guide.

At first, it will take a while for you to know which hashtags to use. However,

after a while, you will get the hang of it and may not need to refer to this guide

every time you upload a video or image to Instagram.

Even though this guide caters to businesses and brands, nothing is stopping

you from creating your own personal brand on Instagram. Instagram has given

the opportunity for many people to not only create their personal brand but

also to create a living just from Instagram.

This is just the beginning. That’s what makes it all so exciting! Instagram is

still in its infancy. That is why it’s important you are able to master it from the

beginning so you can dominate it when it fully grows to the level of Twitter

and Facebook.

I will be covering many ways on how you can make a steady income and

run profitable businesses solely using Instagram. I will be introducing you to

many influencers you did just that on Instagram.

Be sure to check the blog often. If you have any questions you’d like

answered, use the Submit Questions form on the website. If you need to ask

me any questions or get advice on anything Instagram related, email me at

anthony@instacentric.com or use this Contact form.

I encourage you to follow me on Instagram and to note important things

such as the amount and type of hashtags I use, the time/day of the week I post

and the different types of uploads posted.

Here’s to your Instagram success!

Anthony B. Kantara www.instacentric.com