THE MANCHESTER MUSEUM - UK Sponsorship · 2010-11-02 · THE MANCHESTER MUSEUM Welook forward to providingany further details you may require. You may contact Allegra Ferreira at

« LIVING PLANET »Think and act positively!

MAMMAL GALLERY

PROJECT

THE MANCHESTER MUSEUM

For any questions you may have throughout this presentation, you may contact Allegra Ferreira (SemCap) at [email protected] or Tel: +32 10 68 05 17 1

mailto:[email protected]


We look forward to providing any further details you may require. You may contact Allegra Ferreira at [email protected] or Tel: +32 10 68 05 17

Executive Summary

Educating and inspiring visitors on the wonders of

nature, in order to meet environmental challengesof the present and future

Creating an unforgettable interactive experience by

putting villa eugénie’s expertise at work andintegrating the latest technologies

The Mammal Gallery redevelopment project – “Living Planet”:“An educational journey into environmental ethics through a blend of innovation and tradition.”

Gain visibility at national and international levelsthrough partnerships with:

villa eugénie, with a founder who received the„Best Showman‟ award (Wallpaper 2009)

Futerra, a leading sustainability communicationsagency (in discussion)

Create a strong link between your brand image andproactive CSR in your audience/customer‟s mind

Benefit from an array of advantages throughcustomised sponsorship offer

The Manchester Museum (The University ofManchester): creating a stunning new exhibition

villa eugénie: a unique events & design company

SemCap: assisting the project‟s fundraising

Actors

Project Objectives Return on Investment

Contact and discussions in Q4 2010 for a closing round in January 2011

Timeline

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Table of Content

Project overview

Location & timeline

Target market

Communication campaign

Investment opportunity

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PROJECT OVERVIEW (1): Goals

In order to achieve its educational and ethical goals, the Manchester Museum would like to redevelop the

Mammal gallery in order to create an unforgettable experience through the innovative use of new

technologies

Achieve its educational objective byraising the audience’s 5 sensesthanks to highly innovativeinstallations with interactiveelements.For example, a treasure huntactivity will enable children todiscover the wonders of nature ineach room of the gallery.

Achieve its ethical goal, byconnecting visitors with the naturalworld and environmental issues.The exhibition’s goal is to emphasisthe solutions that everyone canseize to tackle environmentalchallenge and to empower everyvisitor.

Relies on state of the arttechnologies (example: interactivetablets as shown beside) which willcreate an unforgettable visual showby augmenting reality and wouldmake the museum a must-see stopnationally and internationally .

Build on the museum’s historicalambience, original architecturalfeatures and rich collections, whichare popular with generations ofvisitors. It allows the museum toretain its traditional facet.

SUSTAINABILITYEDUCATION

INNOVATIONTRADITION

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PROJECT OVERVIEW (2):Actors

To succeed in this ambitious project, the Manchester Museum has appointed two partners

“villa eugénie’s know-how and specificity is to capture the spirit of the times, and to enshrine it within an exceptional house and with the singularity of itsteam. villa eugénie seeks to attain the highest level of quality and aims at perfection, with pragmatism fully oriented towards the imaginary.”

Belgian privately held advisory boutique providing innovative solutions to develop and finance businesses and projects.

Also active with entrepreneurs to create and implement business plans for start-ups.

Appointed by villa eugénie for structuring the investment opportunity offer and raising the financing needed for the project.

A state-of-the-art Belgian company which:

Designs and stages events worlwide

Provides advice in development strategy for image building through visual communication

Global expertise with a multidisciplinery team

From Paris to Tokyo, from fashion shows to store design, for clients such as Chanel and Hugo Boss

Appointed by The Manchester Museum to organize the dramatic redevelopment of the Mammal Gallery

For more information over villa eugénie, please visit: www.villaeugenie.com , login: villa , password: view

COMPETENCES

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http://www.villaeugenie.com/



Location & timeline

• ProjectDeadlines:

• Transaction:

Q4 2010:Deal Discussions

January 2011:Deal Closing

Q1 2011:Claims Deadline

2010 July: Design Stage

2010 October:Development Stage

2011 February:Construction Stage 1 – Fabrication and Production

2011 March:Construction Stage 2 – Installation and Commissioning

2011 April:Gallery opening

The museum‟s project is located in Manchester, which is the 2nd most important city in the UK. The

museum stands out because of its link with the University of Mancheter and its collection of international

importance. The gallery will open in April 2011

The Manchester Museum, Oxford Rd,

Manchester M13 9PL, The United Kingdom

Housed in a series of listed historical buildings on the mainuniversity campus on Oxford Road

Largest university museum & leading regional museum

Part of the University of Manchester

Gateway between cutting edge research of the university

and its surrounding community

Museum used for student teaching

Stands out as it combines natural sciences and humanitiescollections, which have been formally designated by thegovernment as being of national and internationalimportance

LOCATION THE MUSEUM

TIMELINE

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Target market: A match between our audience and your target market

Children & families

School and University students &

public programs

Tourists

330,000 museum visitors / year

(see appendix for the key figures on the visitors)

11% of total visitors

26,000 primary school visitors/year or

2,100 schoolsoutreach

and 53,000 people attend public programs

40% of total visitors

Every year the museum attracts more than 330 000 visitors every year. Its core audience is made of

children & families and students & participants of educational program.

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Communication campaign (1): How are you going to gain visibility through

this investment?

Expertise:

Partnership with Futerra, the leading sustainabilitycommunication agency (in discussion)

Focused on corporate responsibility and sustainability 7 Communications, publication and sustainability awards

Channels: Press, Schools presence, Events, Print, Web, E-Marketing, Social Media, SMS, Partnerships

Target audiences: National & international media, localcommunity and schools / university, museum visitors, cultural andenvironment interest web users

Action points:

20,000 GBP of expenses related to press agency, launchevent and printing

Viral marketing initiatives Complementary human resources are dedicated to the

campaign’s organisation and management. Additional resources committed to social media and e-

marketing campaign renewal and follow up

Track Record:

An impressive track record of awards: Etienne Russo, villaeugénie’s founder, disposes of amazing influence over variousmedia

2008: Elle Style Award

2009 Wallpaper Design Award: Best Showman

2010 Wallpaper Design Award: Best show Moncler Gamme

Bleu S/S 2010 Show

2010: Award : the club of artistic director for Sonia Rykiel

event for H&M

Following Paris fashion week, 6 of the 10 preferred fashionshows by The Guardian including the top 4 were created by villaeugénie.

Buzz:

The villa eugénie team will involve itself in directly creating a pressbuzz around the « Living Planet » gallery renovation project

Media influence of villa eugénie’s founder: Etienne Russo: http://www.wallpaper.com/gallery/fashion/etienne-russo/17051935#31956

MUSEUM COMMUNICATION CAMPAIGN ACHIEVEMENTS AND BUZZ CREATION

The sponsoring partner will gain visibility at national and international levels through the

communication campaign led by the museum and the buzz created by villa eugénie.

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http://www.futerra.co.uk/home

http://www.guardian.co.uk/lifeandstyle/gallery/2010/oct/08/top-10-paris-fashion-week-shows



http://www.wallpaper.com/gallery/fashion/etienne-russo/17051935





Communication campaign (2):Manchester Musem Website:

Planned template for a dedicated sponsor page

Sponsors 3D Tour

[ Banner for Lead Sponsor ]

[ Floating Banner for non-lead sponsors ]NEW

NEW

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Your sponsorship’s

return on investment

10

The budget for full redevelopment of the Mammals Gallery is of 1.3m GBP.

65% of this covers the gallery’s structure, décor and staging (comprising didactical material: displays and technologies used);

14% of the budget covers technical costs;

Other costs (marketing, concept, pre-production, logistics, etc.) individually represent less than 6% of the budget.

LIVING PLANET BUDGET

Increased Visibility

Gallery naming rights (in line with University of Manchester practice, only considered for sponsors providing at least 50% of the budget)

Named sponsor of ‘big weekend’ of gallery public launch activities

Feature on nature of support on Museum’s website (210,170 unique visits in 2009/10) and e-mail newsletter (5,000 subscribers)

Site specific recognition within the gallery space (e.g. technology kindly supplied by...)

Named in print media campaigns

Buzz creation by villa eugénie

Additional logo visibility opportunities:

Advantages in kind

Free use of the new gallery space for corporate entertainment,with catering at cost

Free use of Museum conference facilities for up to a maximum of 110 people, with catering at cost

Private tour of gallery / museum for staff or corporate guests by the Museum Director

Corporate guest invitations to private view

University of Manchester Job Day opportunities (corporate graduate recruitment events)

Oportunity to host a children's birthday party at cost of catering

RETURN ON INVESTMENT

• On private view invitations and press packs• On the Museum’s Imagine More visitor guide (100,000)• On externat Museum banners, posters and advertising• on Museum’s events guide (20,000 x 2 per year)

• on associated public programme / education resources• on gallery guide• on donors’ board within / at entrance to gallery


Contact Details


SemCap (EarlyTracks s.a.)

Rue de Wavre, 27

1301 BIERGES, BELGIUM

or from 09:00 to 19:00 CEST at

Tel : +32 (0) 10.68.05.17

Al legra Ferreira Jérôme Vasamil let

al [email protected] jérô[email protected]

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mailto:j%C3%A9r%C3%[email protected]



APPENDIX: Visibility: key figures

Source: Morris Hargreaves McIntyre, April 2009 – March 2010Percentages based on actual respondents, not including those who preferred not to answer this question

440,000 website visits per year (including museum website plus blogs, youtube page and other)

330,000 museum visitors each year and increasing every year

Nearly 40% of museum’s visitors come from family groups

consisting of children and young adults

89% from the UK , 11% from abroad

Who are the visitors ?

0%

10%

20%

30%

40%

Under 5 5-11 12-18 19-24 25-44 46-64 65+

Age profile

26% under 18

76%

11%

13%

Ethnicity

White British

Black Minority Ethnic

Other

60%14%

14%

11%

Visitor Origins

Greater M/c

Rest of NW

UK

Overseas

Gender Male Female

46% 54%

Social grade ABC1 C2DE

83% 17%

Disabilities Disability No disability

5% 94%

Specialist knowledge

Specialist General Little or none

6% 78% 16%

73%

26%

Visitor satisfaction

Very satisfied

Fairly satisfied

Neither satisfied / dissatisfied

Fairly dissatisfied

Very dissatisfied

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Documents

THE MANCHESTER MUSEUM - UK Sponsorship · 2010-11-02 · THE MANCHESTER MUSEUM Welook forward to providingany further details you may require. You may contact Allegra Ferreira at