ForRent.com The Magazineimages.forrent.com/imgs/fr/marketing/ManagersOwners/MediaKits/FRC… · Experience The Power of Print and Internet ForRent.com™ - The Magazine ™ After

Experience The Power of Print and Internet

ForRent.com™ - The Magazine

For Rent Media Solutions™ is a division of Dominion Enterprises, a leading media and information services company headquartered in Norfolk, Virginia, serving employment, real estate, automotive, recreation and industrial markets in the United States.

• 232 offices in 38 states and 4 countries

• Nearly 6,000 employees nationwide and annualized revenue of more than $946 million

• More than 500 paid and free magazine titles such as For Rent Magazine®, The Employment Guide®, Homes.com®, Boat Trader®, Cycle Trader® and RV Trader®, with a combined weekly circulation of over 5 million

• More than 40 market-leading websites such as ForRent.com, EmploymentGuide.com, Homes.com, and TraderOnline.com, with over 12.5 million unique visitors per month

• A variety of technology businesses that offer Internet marketing, website design and hosting, lead generation, CRM, and data capture and distribution services

• Owner of Dominion Distribution Services, the nation’s largest operator of free distribution displays in supermarkets, mass merchandisers and other retail chains, delivering more than 225 million magazines and other free media annually

Dominion Enterprises



For Rent Media Solutions

For Rent Media Solutions™ promotes an individualized and fully customized advertising approach to the multi-family housing industry. For Rent Magazine® launched in 1982 and was met with instant success. This success resulted in rapid expansion and includes the following:

• 98 For Rent publications, including For Rent Magazine, Apartamentos Para Rentar® Magazine, After 55™ Housing & Resource Guide, and ForRent.com™ - The Magazine

• Covering over 190 markets nationwide and growing every day to meet your marketing needs

• Serving the multi-family housing industry for more than 25 years

• Annual circulation of over 25 million publications

• National print distribution network includes Sam’s Club, Hollywood Video, Regal Cinemas, Safeway and Denny’s

• Four websites with over 20 million unique visitors in 2007

• Online distribution network includes Google, Yahoo!, MSN, AOL, SuperPages.com, YellowPages.com and DiscoverOurTown.com

• Strong supporters of the National Apartment Association™, NAA Supplier’s Council, Institute of Real Estate Management®, and the National Multi-Housing Council®, as well as state and local apartment associations

• A division of Dominion Enterprises, a leading media and information services company



Seattle

South SoundSpokane

Tri Cities

PortlandWillamette

Boise

SacramentoReno

Fresno

Inland EmpireLas Vegas

Los Angeles

Orange County

San DiegoPhoenix

Tucson

Albuquerque

Salt Lake City

Denver

Colorado Springs

St. Cloud

Minneapolis

Omaha

Lincoln

Kansas City

Oklahoma City

Dallas

Austin

HoustonSan Antonio

Milwaukee

Chicago

Indianapolis

St. Louis

Memphis

BirminghamAtlanta

Detroit

ToledoCleveland

Ft. Wayne Pittsburgh

Columbus

Cincinnati

Louisville

Lexington

NashvilleCharlotte

Greensboro Raleigh

Hampton Roads

Richmond

Washington, D.C.

BaltimorePhiladelphia

New Jersey

Connecticut

New England

Jacksonville

OrlandoTampa

SW FL.Apt. Guide

South Florida

Michiana

San Francisco

Charleston

Lafayette

Grand Rapids/Kalamazoo

Lansing/Jackson

Product Distribution Map

Product Distribution Map

• 98 Publications

• 25 Million Circulation

• 4 Websites

• Over 190 Markets

• Over 20 Million Unique Visitors

ForRent.com™ – The Magazine

For Rent Magazine®

Apartamentos Para Rentar®

After55™ Housing & Resource Guide

Exploring Life After 55™

For Rent Magazine®AlbuquerqueAtlantaAustinBaltimoreBoiseChicagoCincinnatiClevelandColorado SpringsColumbusDallasDenverDetroitFort WayneFresnoHampton Roads

HoustonIndianapolisInland EmpireJacksonvilleKansas CityLafayetteLas VegasLexingtonLincolnLos AngelesMemphisMilwaukeeMinneapolisNew EnglandNew JerseyOmahaOrange County

OrlandoPhiladelphiaPhoenixPittsburghPortlandRenoRichmondSacramentoSalt Lake CitySan AntonioSan DiegoSan Diego MilitarySan FranciscoSeattleSouth FloridaSouth SoundSpokane

St. CloudSt. LouisSW FL Apt. Guide TampaToledoTri Cities (Seattle)TucsonWashington, D.C.Willamette

Apartamentos Para Rentar®

Albuquerque Atlanta Chicago Dallas Denver Houston Las Vegas Orlando Phoenix SacramentoSalt Lake City San Antonio South Florida Washington, D.C.

After 55™ Housing &Resource GuideAtlantaColumbusMinneapolisOrlandoPhoenixSacramentoSalt Lake City San DiegoSan FranciscoSeattleSouth FloridaTampa

ForRent.com™ – The MagazineBirminghamCharlestonCharlotteConnecticutGrand Rapids/KalamazooGreensboro/TriadLansing/JacksonLouisvilleMichiana (N.Central NW Indiana &SW Michigan)NashvilleOklahoma CityRaleigh

Exploring LifeAfter 55™ A national publication



Brand Breakdown

For Rent Magazine® was introduced in 1982 in Seattle, Washington and has since grown to 59 publications nationwide. For Rent Magazine offers a fully customizable approach to multi-family housing marketing and has become the publication of choice for advertisers and end-users alike. This publication has an average yearly circulation of over 20 million.

ForRent.com® launched in 1997 as the companion to For Rent Magazine. ForRent.com has over 50,000 apartment community listings, featuring multiple ways to search our extensive listings database, a slide-show presentation of property photos, detailed floor plans, streaming videos, e-maps, pricing information, and direct connections to leasing agents. The website now serves over 17,000 customers and since January of 2007 brings in, on average, over 2.3 million visits per month.

Apartamentos Para Rentar® Magazine debuted in 2001, expanding to 14 publications and growing nationwide. The Hispanic community is the fastest growing demographic in the country. Apartamentos Para Rentar offers a way to reach out to the Hispanic consumer through custom-designed, full-color advertisements in a publication dedicated to apartment rentals. Over 2.4 million Apartamentos Para Rentar Magazines are published annually and distributed to targeted, diversified locations nationally.

ParaRentar.com® launched in October of 2006 and offers over 4,000 listings. ParaRentar.com is a fully Spanish-translated apartment listing website that offers you an interactive, state-of-the-art medium to showcase your community. As of January 2007, the website has received over 32,000 visitors on a monthly basis.

ForRent.com™-The Magazine is an innovative marketing solution that combines the best of For Rent Media Solutions’ Print and Internet services in one package. Debuting in Raleigh, N.C. in 2005, ForRent.com-The Magazine instantly affirmed the powerful combination of Print and Internet by increasing LEADS™ in this previous “Internet only” market by 256%. ForRent.com–The Magazine now successfully operates in 12 markets, with new publications continuously launching throughout the country.



™

After 55™ Housing & Resource Guide launched as Senior Outlook Magazine in 2001, and is available in 12 major markets nationally and growing. As a one-stop source for adults age 55 and beyond, After 55 Housing & Resource Guide serves all the housing needs of this vast demographic. The publication complements SeniorOutlook.com™ and is geared towards baby boomers planning their retirement, aging adults, and adult children who are researching housing options for their parents.

SeniorOutlook.com™ was introduced in 2002, and offers potential residents over 4,300 listings that cater to the 55 and over audience. The website complements the After 55™ Housing & Resource Guide and is dedicated to senior housing, offering valuable online resources to seniors and their families searching for housing options.

Southwest Apartment Guide® has been the premier advertising source for the Southwest Florida market for over 20 years, distributing 24,000 magazines per month to all of Manatee, Sarasota, Charlotte, Lee, and Collier Counties. The Southwest Apartment Guide offers all the benefits of For Rent Magazine, including custom ad design, maximized Internet exposure with ForRent.com and superior customer service.

CorporateHousing.com™ launched in 2001 and is the short-term housing resource offering over 1,700 options for the end-user’s short-term housing needs. Since January of 2007, CorporateHousing.com on average has received over 60,000 visits per month.

22

™

Brand Breakdown



National Print Distribution

For Rent Media Solutions™ currently delivers more than 2,500 free magazine titles in over 46,000 retail and public locations across the United States. Through our partnership with Dominion Distribution, the nation’s largest direct distributor to the retail market for free magazines, publications, flyers, and product and service brochures, we routinely distribute more than 214 million free magazines to interested shoppers each year at some of the top retailers in the country.



For Rent Media Solutions™ believes in giving back to the industry we serve and has established many relationships with reputable organizations in the apartment and multi-family housing industry on a local, state and national level. Advertising dollars are spent on sponsorships and trade shows as well as consumer and internet magazines. Being members of these associations gives For Rent the opportunity to meet directly with industry leaders to present our products and promote your properties.

For Rent Media Solutions also supports apartment industry efforts to increase and promote the professionalism of property management through our involvement with several major colleges and universities, including Ball State, Georgia Tech, University of Georgia, University of North Texas and Virginia Tech.

Partnerships



Sources: 1iProspect2007; 2NNN Newspaper Footprint Study; 3World Association of Newspaper 13 Feb 2007 “Newspaper Growth Defies Conventional Wisdom“; 4adage.com. 26 July 2007 “Who Still Reads Magazines? Just About Everybody”; 5The ClickZ Network. 18 July 2007

Print and Internet Fast Facts

Along with the 20 million + unique visitors to ForRent.com® in 2007, For Rent Media Solutions™ also printed over 25 million publications in 97 titles, with a consistent pick-up ratio of over 90%.

• 35% of online search users are driven to search as a result of an offline channel such as newspapers and magazines.1

• 81% of newspaper website users also read the printed newspaper in the last seven days.2

• The Web has not hurt overall newspaper consumption, as 87% of crossover [Print & Internet] users report that their time spent with newspaper media has increased or remained the same versus only 12% who say time spent has decreased.2

• Free daily newspaper circulation more than doubled from 2001 to 2005, from 12 million copies in 2001 to 28 million in 2005, an increase of 137%.3

• Three-fourths of all consumers choose to read [magazines] even though they can find the same information online. There is also greater receptivity overall to print ads compared with internet ads.4

• Testers of Google’s Print Ads program saw a 20% increase in the quality of leads and sales, as compared to control markets where they didn’t run newspaper ads. 5

• Online plus print gives a multiplier effect to a marketer’s bottom line.5



ForRent.com’s demographics confirm our site puts property managers and owners in front of a qualified apartment renter’s audience. For Rent Media Solutions™ measures and researches our customers to ensure ForRent.com delivers information that consumers need, which in turn brings our clients highly targeted prospects.

Demographics

60%

50%

40%

30%

20%

10%

0%

Gender

Female

Male

25%

20%

15%

10%

5%

0%

Age

18-24

25-34

35-44

45-54

55-64

65 +

16%

24%

18% 18%

12%

4%

25%

20%

15%

10%

5%

0%

Male Ages

18-24

25-34

35-44

45-54

55-64

45%

55%

Female Ages

18-24

25-34

35-44

45-54

55-64

* comScore Media Metrix April 2008 All data is based on total unique visitor traffic

21%

12%

9%

2%

21%20%

65 +12%

27%

22%

14%

16%

5%

65 +

25%

20%

15%

10%

5%

0%



Demographics Cont’d

No

Yes

Household Income

$15-24,999

$25-39,999

$40-59,999

$60-74,999

$75-99,999

$100,000+

10%

22%

12%

28%

30%

25%

20%

15%

10%

5%

0%

17%

4%

60%

50%

40%

30%

20%

10%

0%

Households with Children

51%49%

25%

4 people

5 or more people

1-2 people

3 or more27%

21%

33%

20%

6%

26%

70%

60%

50%

40%

30%

20%

10%

0%

Household Size

1 person

2 people

3 people

67%

* comScore Media Metrix April 2008All data is based on total unique visitor traffic



ForRent.com’s distribution on major search engines, affiliate networks and directories provides premium exposure nationwide on these and many more sites!

Online Distribution

2Chambers.com



Let us introduce you to millions of apartment shoppers ready to move!

• With our diverse distribution you can be confident that we work to bring you LEADS™!

• Over 1 million guest cards were generated in 2007*

• Our PrInternet combination provides the most extensive reach in your area

• ForRent.com™ - The Magazine prints over (insert number) magazines monthly distributed in over (insert number) retail locations throughout your area

ONLINE DISTRIBUTION

2Chambers.com | AreaGuides.net

PRINT DISTRIBUTION

* Information obtained through internal sources

Restaurants | Universities | Gas Stations | Major Employers

Outside Boxes | Chambers of Commerce

Local Distribution



Package Options

ForRent.com™ - The Magazine offers the best Print and Internet advertising solutions and variety of packages to meet your community’s needs.

Premier Plus

Premier Extra

Appears Highest in Search Results

Full-Color, Full-Page Print Ad

Room Planner

Community Clip

Ad Spotlights

Six 360° Virtual Tours

Community Emailer

Unlimited Photos

Unlimited Floor Plans

Name, Address, Phone & Fax Number

Headline & Tagline

Description, Details & Amenities

eMap & Directions

Auto-Response Guest Cards

Link to Property Management Company Site & Company Logo

Custom Web Address With Vanity URL

Online Management Console

Unique Toll-Free Number With Automated Call & Lead Tracking

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

Community Theater ™

Featured Property

Room Planner

Ticker Ad

Metro banner

Available Enhancements



Premier Plus ListingPackage includes six Virtual Tours, Room Planner, Community Clip, four Ad Spotlights, LEADS™ tracking number, online brochure and unlimited photos and floor plans. This listing appears highest in search results.

Premier Extra Listing Appears below the Premier Plus listings and above the Premier listing. It includes a Community Clip, six Virtual Tours, two Ad Spotlights, LEADS tracking number, online brochure and unlimited photos and floor plans.

Premier ListingPlacement below the Premier Plus and Premier Extra listings. Package includes six Virtual Tours, LEADS tracking number, online brochure and unlimited photos and floor plans.

Metro BannerBanner ad at the top of the Search Results Page that acts as a direct link to the property’s Profile Page or the management company’s portfolio.

Featured PropertyProminently displayed at the top of all search results pages in rotation and specific to the city areas.

Community Theater™ Customized video using high-resolution still photography and/or full motion video, professional production, editing and voiceover.

Community ClipFlash-based online commercial complete with music, moving text and a link to complete a Guest Card.

Ad SpotlightA fully customizable ad to highlight features, specials and amenities.

Ticker AdCustomized ads with scrolling text of 150 characters integrated at the bottom of the Search Results Page.

LEADS Tracking NumberA nationwide toll-free or local number that tracks phone call activity to a property.

I

J

C

B

A

E

F G

H

D

B

C

E

A

D

F

G

H

I

J

PRODUCTS

ENHANCEMENTS

Products



A

A

B

C

D

E

F

G

H

I

J

K

A

B

G

F

D E

J

I

K

Apartment Profile

H

C

ForRent.com’s Interactive Media Center allows users to view Community Theater™, Photo Viewer, Virtual Tour, and Community Clip and have instant contact with the apartment community with ease.

The property phone number and the user-friendly functions such as View Map and Print are displayed in the top center of each section in the media center.

Video controls such as volume, player size, play/pause and a play slider are displayed.

User-friendly “Floor Plan” interface.

The interactive apartment “Room Planner” allows apartment shoppers to arrange furniture and accessories in apartment floor plans before they move.

Property Contact Information, including address and toll-free nationwide LEADS™ tracking phone number.

“See Other Communities” link directs the user to additional properties managed by the same property management company.

Click to Call allows apartment shoppers to easily connect with a property with a click of a mouse. The request instantly connects the caller with the property. Save and Send enables prospects to save or send your apartment listing information electronically, keeping important information at their fingertips for easy access when they need it.

The Features & Amenities section offers clean and clear formatting. All packages display 12 bullet points.

A new “View Map” icon has been added into the “Location, Map and Office” section. If a customer has a map image loaded, it displays first. If the user clicks on the e-map link, the Microsoft Virtual Earth map will display.

Special optimized copy has been written to drive more targeted traffic to the property. The content pulls information such as property name, location and amenities.



HIGHLIGHTS

• Over 75 furniture and accessory options for users to arrange in your floor plans

• Lengthens the time visitors spend on your listing

• Increases the number of return visitors

• Includes your community information

• Icon appears on the Apartment Profile Page

• Provides an opportunity to complete a Guest Card

• May be printed out for reference purposes Automatically included with the Premier Plus package

This enhancement may be added to the following packages:

• Premier Extra

• Premier

Allows apartment shoppers to arrange furniture in your floor plans

Room Planner



Online commercial to highlight your amenities

HIGHLIGHTS

• Flash-based clip complete with music, moving text and a link to complete a Guest Card

• Community Clip icon located on your property listing

• Display up to 10 photos and floor plans

• Eye-catching, dynamic text and images

• Display your property’s most outstanding features in a multi-media format

• Access your Community Clip 24/7 with our Management Console

Automatically included with the Premier Plus and Premier Extra packages

This enhancement may be added to the Premier package.

Community Clip



*Restrictions applySource: ¹ Borrell Associates, ² Pew Internet Research, ³ comScore Media Metrix

Our Community Theater™ Streaming Video package includes:• Custom video of your community using high-resolution still photography and/or video footage• Your video ad can appear on ForRent.com, your website, and 12 other social networking and video-sharing websites such as MySpace® and YouTube™• Professional production, editing and voiceover• Video e-mail brochure to send to your prospects for follow up

Generate more LEADS™ for your community with Video on ForRent.com• Online local video advertising will surge to $5 billion by 20121

• eMarketer projects that online video will reach 157 million viewers by 20102

• Nearly 135 million U.S. Internet users viewed 11 billion online videos during the month of April 20083

Do you have a video ad of your community online?

Community Theater



HIGHLIGHTS

• Electronic brochure you can send to prospective residents• Personalized message• Photo and property logo• Address with toll-free phone number• Includes link to your property’s Apartment Profile page• Ability to preview before you send• Trackable results

This enhancement comes standard with the following packages:

• Premier Plus• Premier Extra• Premier

An electronic brochure with a personal touch available with our premier line of packages

Community E-Mailer



Mobile Marketing

More people in the United States have a mobile phone than an Internet-connected PC, and over 50% of the 255 million cell phone subscribers use text messaging. Recognizing this growing trend, For Rent Media Solutions™ went mobile in May 2007 and continues to provide one of the best mobile experiences the apartment industry has to offer.

Apartment shoppers can receive photos, community specials, driving directions, and much more by simply texting the property keyword found in our For Rent Magazine®, ForRent.com™- The Magazine, Apartamentos Para Rentar® and Tampa Off Campus Living publications.

Expand your marketing efforts to the apartment seeker on the go! Communicate with your prospects 24/7 with our custom-made leasing banners and signs, featuring the unique community keyword from your print advertisement.

Try it now!TEXT: LAKESTO: 47368 (4RENT)*Standard text messaging rates apply.

Check out our mobile website at wap.forrent.com, accessible via any Internet-ready mobile device.

TextLAKES

to 47368 (4RENT)for more information

on this property!

Prospect sees text call-to-action on advertisement

Prospect texts keyword to 47368 (4RENT) & community instantly

receives prospect’s mobile number

Your customized email with attachments is sent to prospect’s

cell phone or computer

Prospect visits community after receiving your customized message

Text LAKESto 47368 (4RENT)

for more informationon this property!

Text LAKESto 47368 (4RENT)

for more informationon this property!

Prospect receives response instantly on cell phone & can request more

info via text or e-mail



HIGHLIGHTS

• Responds immediately to the prospect with a personalized message, so you never miss a lead.

• Includes personal messages and can be tailored for special promotions.

• Displays your Ad Spotlight.

• Includes photo with link to your Apartment Profile Page.

• Can be used as a branding tool.

Our Guest Card allows prospects to contact you via e-mail or fax

Guest Card



Over 20 dynamic online reports allow you to more effectively manage your business, track your LEADS, and measure your advertising effectiveness.

The Export to Excel feature allows the easy transfer of data to your spreadsheets.

The Voice View enhancement option records all incoming calls, providing an audio guest card that can be used by your property as a training and marketing tool that qualifies your LEADS.

The Avery Labels feature provides quick and easy mailing labels for follow up.

•

•

•

•

LEADS Management

Daily reports enable you to manage your LEADS™ and view any missed calls.



Update your ForRent.com listing any time, all the time

Management Console

HIGHLIGHTS

• The Management Console allows continual changes and updates to be made to your listings. It also lets you view the traffic and LEADS™ your property is receiving. Click on “Log In” under “Managers and Owners” on the ForRent.com homepage.

• Each listing receives a Username and Password, which provides access to the Management Console.

• For multiple listings within one company, a Group Username and Password is established. This enables all the properties to be viewed at one time and have access to a custom report.

• Once you sign onto the Management Console, your property listing will appear. Each tab takes you to a different section of your listing, allowing you to view and make changes as you wish. View your changes by clicking the “Preview Changes” tab.

• The Management Console provides reports that include information on LEADS and traffic and allows you to measure ad effectiveness.



Printernet

The Premier Extra Package includes print to increase your property’s exposure on a local level while driving LEADS™ to your door!

• Full color, 8 ½ “ x 11“ magazine published monthly

• Over 15,000 magazines distributed to more than 300 locations throughout your area each month

• Custom Vanity URL (www.ForRent.com/PropertyName) drives prospects directly to your community on ForRent.com

• Unique toll-free LEADS tracking phone number allows you to capture and quantity your advertising effectiveness

• Placement above Enhanced, Enhanced Plus and Premier Packages: Increases visibility

• Guest Cards with auto-response feature: Receive Guest Cards via e-mail and/or fax; automatically send a reply to Guest Cards

• Online Management Console: Get unlimited 24/7 access to update your listing and view performance reports

Full Color, Full page Premier Extra Listing on ForRent.com Search Results Page



Metro Banner

Geographically targeted advertisement located above the navigation bar on the Search Results Pages

HIGHLIGHTS

• Excellent branding opportunity with increased visibility

• Geographically target apartment shoppers in your choice of major metro areas nationwide

• Acts as a direct link to the property’s Apartment Profile Page or the management company’s portfolio





Featured Property Ad

HIGHLIGHTS

• Online front cover that displays at the top of all Search Results Pages in rotation.

• When clicking on a Featured Property Ad, users are sent directly to the property’s Apartment Profile Page.

• Text can be customized to highlight your most notable features.

• If the property has a Community Theater™, a Community Theater Video icon will display in place of the Ad Spotlight. For properties without a Community Theater, the Ad Spotlight appears (if included or added to the package).

This enhancement may be purchased along with the following packages:


Prominently displayed advertisement located at the top of each Search Results Page in rotation



Ad Spotlights

HIGHLIGHTS

• Ad Spotlight icons are located on the Search Results pages and Apartment Profile pages

• Customized to promote selected features

• Increase the activity of apartment shoppers on your listing

• Can be customized by our design team to create your own look

• Showcase hard-to-find amenities or special pricing

Ad Spotlights come with the following packages:

• Premier Plus - Up to 4 Ad Spotlights

• Premier Extra - Up to 2 Ad Spotlights

Icons that highlight hard-to-find, in demand amenities



Ticker Ad

HIGHLIGHTS

• Customizable ad with scrolling text of 150 characters integrated at the bottom of the Search Results Page

• Displays a 150 x 100 pixel photo with sliding text

• Directly links to an individual property’s Apartment Profile Page or to your property management company’s Search Results Page

• Ability to customize the color of text and background


• Premier Plus

• Premier Extra

• Premier

Advertisement with sliding text located at the bottom of the Search Results Page



Premier Plus Package

HIGHLIGHTS

• Appears highest in search results Maximum exposure

• Unlimited photos and floor plans No set-up fee

• Room Planner Allows apartment shoppers to arrange furniture in your floor plans before they move

• Community Clip Interactive commercial to engage your prospect

• (6) 360° Virtual Tours with icon No set-up fee

• (4) Ad Spotlights Highlights hard-to-find amenities or special pricing; fully customizable

• Property Features Includes 12 bullet points of property features

• Unique toll-free number with automated LEADS™ notification and access to our LEADS Management System

• Guest Cards with auto-response feature Receive Guest Cards via e-mail and/or fax; automatically send a reply to Guest Cards

• Online Management Console Get unlimited 24/7 access to update your listing and view performance reports

• Custom Vanity URL i.e., www.ForRent.com/PropertyName

• Community E-mailer Allows you to create and send a personalized brochure via E-mail

• E-Map Drives prospects directly to your community

AVAILABLE ENHANCEMENTS

Community Theater™Featured Property AdMetro BannerTicker Ad



Premier Package

HIGHLIGHTS

• Placement above Enhanced and Enhanced Plus Packages Increases visibility



• Property Features Includes six bullet points of property features








Community Theater™Featured Property AdMetro BannerTicker AdRoom PlannerAd SpotlightCommunity Clip



Click to Call

Click to Call allows apartment shoppers to easily connect with a property with a click of a mouse. By providingimmediate contact, Click to Call enables the prospect and property to engage in meaningful conversation at the moment of interest.

The online apartment shopper simply clicks the “Click to Call This Property” link on the Apartment Profile or Search Results page to speak with a representative. The request is passed to a data center, which instantly connects the caller with the property. Callers are given the choice of connecting by telephone or directly from their computer.

How does this help you?

Reduce Website Abandonment Click to Call reduces website abandonment by more than 25% by connecting customers to agents at key points in their online session.1

Enhance Customer Satisfaction 92% of Click to Call users say the service “greatly” or “significantly”enhances their online experience.2

1 eStara customer case study, 2 eStara customer survey



Save & Send

Save & Send enables prospects to save or send your apartment listing information electronically, keeping important community information at their fingertips for easy access when they need it.

The online apartment shopper simply clicks the “Save and Send” link on the Apartment Profile or Search Results page to either save or send your listing information to the desktop, the Web, or their cell phone or PDA.

How does this help you?

• Generate and retain more LEADS – prospects can save your email address or phone number to a mobile device for later reference.

• Encourages repeat business as it extends the life of your listings.



HIGHLIGHTS

• Placement above Enhanced, Enhanced Plus, and Premier Packages Increases visibility


• Community Clip Interactive commercial to engage your prospect


• (2) Ad Spotlights Highlights hard-to-find amenities or special pricing; fully customizable

• Property Features Includes eight bullet points of property features








Community Theater™Featured Property AdMetro BannerTicker AdRoom Planner

Premier Extra listing on ForRent.com Search Results Page



Premier Extra Package

The Premier Extra Package includes Print to increase your property’s exposure on a local level while driving LEADS™ to your door!

With our print distribution you have the ability to reach thousands of apartment shoppers every month.tPrint Ad/Distribution

• Full color, 81/2” x 11” magazine published monthly

• Over 15,000 magazines distributed each month in the market

• Distributed to more than 300 locations throughout your area

• National partnerships with major retail companies • Drives prospects directly to your community on ForRent.com

LEADS Tracking Phone Number

• Unique toll-free phone number

• Allows you to capture and quantify your advertising effectiveness

Custom Vanity URL

• www.ForRent.com/PropertyName

• Allows for direct navigation to your community on ForRent.com

PrInternet - The Ultimate Marketing Solution

Full Color, Full Page



Source: ¹Mobile Markv

Text

LAKES

to 47368 (4RENT)

for more information

on this property!

• In the U.S., cell phone penetration is over 72%, and an estimated 17 billion text messages are sent monthly.1

• 90-95% of all incoming text messages are read. 1

• Text messaging is easy, interactive, non-intrusive, instantaneous and cost-effective.1

• Three quarters (74%) of the consumers [ages 18 to 60] who were keen to use the service [text messaging] said they would use their phones to request a brochure and 70% to check product availability.2

• 35.9% of U.S. teens [ages 13-18] bought cell phones just to use text messaging.2

• 51% of the 16-34 year old population prefer to use mobile banking and of that percentage, 51% would switch to a bank that offered it.3

• 49% of teens state that text messaging is the most important cell phone feature.4

Mobile Marketing



The Power of Print and Internet

A Print and Internet advertising combination with For Rent Media Solutions™ will maximize your exposure and significantly increase your LEADS™!

*Information obtained through internal sources, one month after print was introduced into the markets

The launch of ForRent.com™ - The Magazine into Internet only markets proves again the power of Print and Internet.

On average, these markets have experienced a 313% increase in LEADS.*

• Raleigh launched in December 2005 and increased their LEADS by 256%

• Oklahoma City launched in April 2007 and increased their LEADS by 270%

• Connecticut launched in November 2006 and increased their LEADS by 275%

• Charlotte launched in March of 2006 and increased their LEADS by 304%

• Triad launched in April 2006 and increased their LEADS by 380%

• Birmingham launched in August 2006 and increased their LEADS by 395%

• Average increase in LEADS is 313%

400%

350%

300%

250%

200%

150%

100%

50%

0%

Raleigh Charlotte Triad

380%

304%

275%

Connecticut

256%

Birmingham

395%

OklahomaCity

270%

Documents

ForRent.com The Magazineimages.forrent.com/imgs/fr/marketing/ManagersOwners/MediaKits/FRC… · Experience The Power of Print and Internet ForRent.com™ - The Magazine ™ After