The Limitless City

Presented by Mind Palace

Big Idea: Limitless

Here’s how it started.

Boston Brain Trust

The Boston Brain Trust• Founded by the Governor in 2010 in combination with the

Innovation District.• Using the power of ideas, the Trust fuels regional growth

and job creation in Boston with collaborative innovation initiatives.

Thought-leaders

Innovators

Venture Capitalists

Consortium

Boston Brain Trust MembersDanah Boyd+ Senior researcher at Microsoft's Kendall Square office+ Leading authority on how young people use technology and social media+ Widely published on the subject and gives high-profile talks at events such as SXSW

Jean Hammond+ One of Boston's most active and well connected angel investors+ Backs start ups including Zipcar and Crimson Hexagon+ Mentors up-and-coming start ups through a program called TechStars+ Runs workshops designed to introduce others to angel investing

Edward Boches+ Chief Innovation Officer at Mullen advertising agency+ Pushing the boundaries of education at Boston University + Great hair

Mind Palace

• A non-traditional ad agency founded by BU graduates Michelle Carpenter, Ben Johnson, Anne Sipio, Taylor Walker, and Kate Worthey

The Objective• To convince Facebook to found a new department right

here in our very own city, Beantown, MA.• And make Boston the epicenter of innovation.

StrategyFacebook

Boston

TalentVC’s

Who we want.

Zuckerberg Pyramid

All Facebook users

King Zuck

Boston Facebook users

Facebook employees

Facebook Execs

Boston Communities

• Target Boston communities in order to put pressure on King Zuck

All Facebook users

King Zuck

Boston Facebook users

Facebook employees

Facebook Execs

Targets

• 1) Scholars, students, and academics• 2) Start-up community• 3) Venture capitalists• 4) General Bostonians

Primary

Secondary

Capitalize on the energy and passion that Boston culture is known for to excite these people and

mobilize them for participation.

“The Zuck”What’s that I hear? The sound of Boston crying out to me? To the people of Boston, I hear you! I hear youuuuu!!!

What we can do.

Facebook’s Problems:“How do we bring our platform to the future?”

“How do we make the most of our resources in innovative and effective ways?”

“How do we grow our company in every direction towards future innovation?”

Boston’s Solutions:

We can help!

What we can offer

• Boston can offer things no other location can

A Special Combination:

The people

The culture

AcademicsResearch

Start-up community

Innovative businesses

Energy

Boston is ripe for the picking

Creative Executions

1) Manifest Facebook

2) Facebook Forward

3) FB∞• Forward-thinking

innovation department

• Objective: make the future Facebook a reality by developing Facebook with limitless ideas

FB∞

4) Living Facebook

• Objective: Show Zuckerberg the energy and creativity that Boston can offer in a way he can’t ignore

Living Facebook

The Results

Short-term • Facebook opens

FB∞ in the Innovation District with 2,000 new employees, recruited from Facebook Forward and Boston’s universities

Mid-term

• Boston’s economy gets a critical boost from the huge influx of students who want to attend Boston schools

Long-term

• FB∞’s presence in Boston leads to an attitude shift in the entire population, inspiring communities to mobilize in all of Boston’s notable arenas

The Limitless City

In case you were wondering …

• Minddddddd Palace!