“The new building will operate as a ‘two-way looking glass’ on the history of Hershey.First, the new building will allow visitors to in-wardly explore the rich horticultural history ofthe Gardens and secondly, the new observa-tion deck will provide the perfect spot to lookout on the full scope of this utopian town;from Milton Hershey School to Hersheypark,from The Hotel Hershey to the factories - andright into the center of town.”

THE LEGACY

Halloween Fright & Snowball Fights!

Read more about The Hershey Story’s falland winter festivities at HersheyStory.org

Black Cat AlleyOctober 18, 19, 25 & 26 11 a.m. to 3 p.m. Kids, follow the black cat to Halloween fun!

Little Elves WorkshopNovember 22, 23, 28, 29, 30;December 6, 7, 13, 14, 20-23, 26-31, January 111 a.m. to 3 p.m. A holiday favorite, Santa’s elves help kidscreate their own chocolate clay ornaments.

Snowball SaturdaysDecember 6, 13 & 20 10 a.m. to 2 p.m.Get ready for winter with friendly indoorsnowball fights and other kids’ activities.

“Rock Around the Clock” Wednesday, December 31Kids can make some noise with the Hershey’s product characters and “bubble-wrap stomps” at 11 a.m., 1 and 3 p.m. Activities are free.

N E W S f r o m T H E M . S . H E R S H E Y F O U N D A T I O N I F A L L / W I N T E R 2 0 1 4 I I S S U E 1 9

New!

New Hershey Gardens Conservatory to Showcase Legacy and Horticulture

Hershey Gardens is proud to be continuingthe Hershey tradition of conservatories byembarking on a historically-inspired new

project – the Milton & Catherine Hershey Con-servatory. Groundbreaking is planned for 2015,with a planned completion date of 2016.

The new 16,000-square-foot structure will fea-ture an indoorButterfly Atrium,Welcome Pavil-ion and an Edu-cational &HorticulturalWing, as well asan overlook anda terrace.

“The new conservatory will create an indoorenvironment for guests to observe and discoverthe natural world,” said Mariella Trosko, directorof education.

The Butterfly Atrium will feature 500 nativeand tropical butterflies, as well as a chrysalis view-

Special Thanks to Capital Campaign LeadershipSteering Committee

LSC Design is a full service design firm located inSouth Central Pennsylvania. A few of their projectsinclude The Hershey Story, Gettysburg Museum, The Agricultural and Industrial Museum and theYork YWCA.

“As architects, we are always humbled whenasked to create additions to the incredible townthat Milton Hershey built. The new conservatoryis an amazing opportunity to extend the mission ofone of Mr. Hershey's original cultural institutions,but it comes with responsibility.”

“Many of the town’s most important buildingswere inspired by Milton and Catherine Hershey’stravels abroad. The new conservatory will followthat lead. The building's form will reflect both his-toric 18th century European garden architecture,as well as some of Hershey's early 20th centuryconservatories.”

Bob & Carole AckermanRick & Barb BentzEdward BlackKen & Rosalie BowersAndrew BowmanJan BrattonMilton & Edna BriceDave BuffingtonGayla BushBill & Carol ChristSusan CortLauren DaemsSusan Kelly-DreissTrish FoulkrodTom FowlstonMichael FreemanMonte GarrabrantJohn GazsiJim & Sue George

Bob & Lisa GoodJoe Gurney Peter & Jane GurtJ. Scott HammondsBetsy HancockKen HattMaxine HaynesHarry HeathEric & Valerie HenryLeigh HornerBill & Beverlee LehrJoe LewinBruce & Sally McKinneyDr. Jeffrey & Kathy MillerGeorge NahodilJim & Lourene NevelsJohn & Marcie OttersonTodd PagliaruloPeter Phillips

Lisa PiergalliniRobert & Linda PuglieseCraig & Velma RedmondNeal & Linda RhoadsAlexander & Claudette RocaVince RudisillKim SchallerBill & Holly SimpsonDon & Sally SpringerDavid TackaLeslie TurnerDebbie UlrichNed WehlerRobert & Sharon WoelflingMichelle WohlfarthSean YoungLeRoy Zimmerman

Honorary ChairsJEANNE & ED ARNOLD

ELAINE & JIM MEAD

Campaign Co-ChairsDR. THOMAS DAVIS

CRYSTAL HUFF

Community Gifts Co-ChairsNEIL FASNACHT

ASHIE SANTANGELO

Corporate Giving ChairALEXANDER ROCA

Gifts-in-Kind ChairBOB GOOD

Special Gifts ChairTRISH FOULKROD

ing area where guests can learn about the lifecy-cle of the butterfly.

“The atrium will offer year-round educa-tional experiences, which will be especially valuable to school groups,” added Trosko.

Help Preserve Their Legacy“The capital campaign has received numer-

ous gifts and pledges, both big and small,” saidDon Papson, executive director of The M.S.Hershey Foundation. “It is wonderful to see somany people want to be a part of this tribute toMr. and Mrs. Hershey.”

There are many levels of giving and all giftsare welcome and appreciated. For more infor-mation on the conservatory and ways to give,please visit HersheyGardens.org or call717.298.2203.

Meet the Team: Architect and Design

Rob Kinsley, President

Program Sponsor

2

THE LEGACY M S H e r s h e y F o u n d a t i o n . o r g

The Hershey Story Receives Prestigious Gift from Shanghai Golden Monkey

The Hershey Company recently an-nounced plans to acquire one of theleading confectionery and snack man-

ufacturers in China, called Shanghai GoldenMonkey. The company makes a wide varietyof candies flavored with fruit such as greenapple, banana and honey peach, while othershave more interesting flavors – yam, corn, litchiand red bean.

Shanghai Golden Monkey’s chocolate andmilk flavored confections are ex-tremely popular with Chinese con-sumers. In June, The HersheyCompany hosted a dinner at TheHershey Story to celebrate the agree-ment between the two companies.During the evening’s festivities, thechairman and president of ShanghaiGolden Monkey, Mr. Zhao Qisan,presented a beautiful porcelain vase tothe museum, as gift giving is an im-portant part of traditional Chineseculture.

The 26-inch tall vase, by esteemedartist, Mr. Zhang Jian, features a pairof monkeys perched in a tree. Thevase symbolizes the brand of Shang-hai Golden Monkey milk candies, theyear 1992 (the year of the monkey)when their milk candies were intro-

duced to Chinese consumers, and the Chinesesymbol of a clever and energetic monkey.

Zhang lives and works in Jingdezhen, China,an area renowned for high-quality porcelain ceramics for over a thousand years. He is amember of the China Art and Crafts Associa-tion, dean of Songqing Art Academy and wasnamed Outstanding Contemporary Artist in2004. The vase is now part of the permanentcollection at The Hershey Story.

The vase is now part of the permanent collection at TheHershey Story.

The vase symbolizes the year 1992, the year of the monkey and the year Shanghai Golden Monkey’s milk candies were introduced, and the Chinese symbol of a clever and energetic monkey.

Thank You, Past Masters!

This summer, 36 community youth ages 12 through 15 volunteered their time to provide activities and interact withguests at The Hershey Story. Guests were impressed with theirknowledgeable assistance, frequently asking about their age and“how they learned all this information.”

Owen BennettJulia BriselliJack ClarkGrady ColeAniika CraddockLynn DangWilliam FieldZachery GazzioLiam HamiltonSarah HamiltonAnna HessionDerrick HillmanJoe HornerKathy Li

Carli LittleCatherine MartinezDaniel MazusMcKenzie McLeodJulia MichaelsonSpencer MillerAdvay MongiaTimothy NevilKatie OhDelainey OlingerAngel PatelMolly ReevesMegan SassamanBrittany Scharpf

Sean SellersNidhi SinghSamina SinghTyler ViaLiam WaglerPierce WaglerEamonn WrightstoneMartina Yee

storyat the hershey story

Thursdays in October at 10 a.m.This fall preschoolers can explore museum ob-jects and themes through enchanting picturesand stories. Each week will feature a differenttopic; a simple craft will follow the interactiveread-aloud. Recommended for children ages 3through 5 accompanied by an adult caregiver.Attend as many sessions as you like. This pro-gram is free and will take place in the museumclassroom. Space is limited and pre-registrationis required for each session. Please call717.520.5596 or email info@hersheystory.org to register.

Story Time Themes:October 2 Chocolate and Other TreatsOctober 9 Hooray for FirefightersOctober 16 Rainforest FunOctober 23 Toy TimeOctober 30 Halloween Scene

Sensory Friendly Evenings on Oct. 16 & Dec. 2The Hershey Story invites guests with Autism Spectrum Disorder or other sensory

disorders to have a relaxed evening at the museum. A special price of $8.50 per person includes access to all exhibits and a drop-in interactive experience in the ChocolateLab. Café Zooka and the Museum Shop will be open. Little Elves Workshop will beopen on December 2.

Please visit HersheyStory.org for pre-visit stories and more information about themuseum. Pre-payment is not required, but please register for the evening by calling717.520.5596 or emailing info@HersheyStory.org.

Summer 2014 Past Masters:

Past Master Aadi Mongia assists a youngguest with an outdoor activity.

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F A L L / W I N T E R 2 0 1 4 I I S S U E 1 9

The travel section of The Huffington Post, aninternet newspaper, features a series of letterssubmitted by readers, called "Love Letters."The series of letters are written to a city by "thelocal people who define it," writes the Post, who describes the letters as "an anthology ofreflections on places the world over."

The series has featured letters to dozens oftowns from Cincinnati, Ohio to Florence, Italyand beyond.

The M.S. Hershey Foundation ExecutiveDirector, Don Papson, was recently asked towrite his own "Love Letter" to Hershey. It waspublished by The Huffington Post on August20, 2014.

Dear Hershey,Some folks write love letters to their home-

town as if the place were a person. But I don’tneed to pretend. In profound ways, you, Her-shey, of all cities, really are a person.

You’re the infectious charm of a chocolatierrendered in brick and mortar. The vision andspirit and twinkling eye of an extraordinarycandy maker made material. The pluck and vi-tality of a company town that matured into aclose-knit community. Hershey the man, andHershey the city, are impossible to disentangle.And that gives you a distinct and irresistiblepersonality.

My father, Christos Michael Papadopoulos,moved here 80 years ago, a Greek immigrantwho had met Milton Hershey in a New YorkCity hotel. Dad spoke no English, but when hecame to visit the little town in Pennsylvania,following up on Mr. Hershey’s invitation towork at the brand new Hotel Hershey, he im-mediately recognized his hometown.

Not that your tidy streets and shops, or thedairy farms and the rolling greenery of DauphinCounty, looked much like dad’s native village inCyprus. He never mistook the remarkable aromaof warm chocolate that often wafts through youravenues for the pungent scent of olives and rose-mary he grew up with. But he, like many othersdrawn to settle in the newly created town, didrecognize a familiar feeling—a warmth, a sense ofcommunity, a welcoming openness.

That openness has been part of your DNAfrom the beginning. Milton Hershey envisioned aplace that welcomed people from around theworld, both residents and visitors. You’ve alwaysbeen a small town with global connections. Somecities become tourist destinations; you were bornas a tourist destination, a living (and livable) con-fection that would be as much a treat as a Her-shey’s chocolate kiss. Mr. Hershey cast a globaleye when he planned you in the early 1900s,naming your streets Caracas, Granada, Trinidad,Areba, Java—exotic places where cocoa beanswere grown. He drew inspiration from theutopian, model communities of industrial Britainand France, and borrowed enthusiastically fromthe graceful architecture of Venice for the Her-shey Theatre and other landmarks. From the verystart, Hershey, you have melded small townAmerican values with a grand, worldly perspec-tive.

I also cherish the wayyou combine a warm heartwith an open hand. Thattoo grows from the spirit ofyour founder. Mr. Hersheyfamously gave away his en-tire chocolate companyholdings in 1918, decadesbefore he died, to found theHershey Industrial School

for orphaned boys. Thatschool, spanningthousands of acres, thrives today as the Mil-ton Hershey School, taking in disadvan-taged boys and girls from across the region,giving them a home, a top-notch educa-

tion, a sense of community, and an en-during commitment to service. That

deep-rooted philanthropic andchild-loving mission continues toshape your character. Who could

not love a town that gives the worldchocolate and gives kids a chance?

But your century-long commit-ment to children isn’t the only aspectof your nurturing character. You wereconceived as a model industrial com-munity, and throughout your adoles-

cence your founder supported anextraordinary range of amenities un-heard of in other cities your size, let

alone other factory towns. An amuse-ment park, a museum, a public rose gar-

den, a world-class arena—all help to defineyou. All make you greater than the sum of yourparts: much more than just a collection ofstreets and structures. The chocolate factory at

your heart is not simply the kernel from whichyou sprang, nor the primary business that sus-tains you. It’s the sweet soul that molded youroutlook from your earliest years.

Of course, it’s not just your institutions or yourItalianate buildings or your town square at theenticingly named intersection of Chocolate andCocoa Avenues that matter. It’s also what’s notthere—the miles of landscape that is not dottedwith buildings. It’s the hundreds of acres of unde-veloped farmland and the gentle fields I passevery morning on my five-mile trek to work, stillmaintained in their agrarian state by various Her-shey interests. All of us are molded by our sur-roundings, and that’s equally true for you. Afterall, you were built in this part of Central Pennsyl-vania in large measure because of the location: theeasy access to railroads to ship the factory’s con-fections far and wide, and equally important, the

nearby dairy farms that put the milk in your milkchocolate. Much of that land remains undevel-oped today, supporting your iconic businesses orpreserved for future generations of Milton Her-shey School students. You are “green” in outlookand green in fact.

But to be honest, Hershey, one of the things Ilove most about you is the effect you have onpeople when I say where I’m from. Their eyeswiden with a glint of wonder when I tell themwhat it’s like to step out of the office at duskunder the soft glow of chocolate kiss streetlights.I love being able to put a smile on someone’s facejust by naming my hometown. And maybe also Ilove the hint of envy I see in their faces, or hear-ing, “Wait. You mean that’s really a place?”

Most people think that your motto —“TheSweetest Place on Earth”—refers to the moun-tains of chocolate you have given us over the pastcentury. But I know you better, Hershey. The slo-gan also is a description of your singular ability toblend small town charm with a global name pro-file, tourist destinations alongside beloved familybusinesses, a vast and savvy global enterprise amidmerry street names and quirky candy-shapedstreetlamps. Everything that makes you simulta-neously welcoming and prosperous and playfuland one of a kind.

A Love Letter to Hershey

THE LEGACY

4

Milton S. Hershey: The Man Before His Success

M S H e r s h e y F o u n d a t i o n . o r g

The story of how Milton S. Hershey estab-lished the highly successful Hershey ChocolateCompany and used his wealth to fund a school fororphaned boys is familiar to most Hershey resi-dents. Many are not as familiar with the story ofMilton Hershey’s youth. This is the second in a se-ries of four articles based on Milton Hershey be-fore his financial success.

Seeking Success in Philadelphia, 1876-1882

After Milton Hershey completed his ap-prenticeship with Lancaster confectioner,Joseph Royer, he wanted to open his owncandy shop. Not wanting to compete with histeacher, Hershey traveled to Philadelphia inMay 1876 to look for a suitable space to rentfor his new business.

1876 was an important year for Philadel-phia, as the city was hosting an internationalexposition celebrating the nation’s centennialanniversary. Hundreds of thousands of peoplevisited Philadelphia that year to attend the na-tion’s first world’s fair.

Milton Hershey found a shop to rent at 935Spring Garden Street, a main pathway to Fair-mount Park and the Centennial Exposition.He hoped his new business would benefit fromthe large crowds attending the Exposition andeven printed business cards decorated with animage of the Exhibition’s Machinery Hall.

At first, the candy shop did turn a smallprofit. As his business expanded, the shop be-came too small and a few years later Hersheymoved down the street to larger quarters at925 & 927 Spring Garden Street for his retailbusiness. He also established a separate whole-sale business located at 532 Linden Street. Heworked long hours, not going home manynights, but instead sleeping at the store underthe counter.

Instead of concentrating on one product,Hershey produced a variety of goods in an ef-fort to appeal to everybody. Besides candy, he

sold fruit and nuts and made ice cream. One yearon the Fourth of July, he paid a German band toplay in front of the store while he served icecream at five cents a plate to the crowd that hadgathered to listen to the music.

Confectionery competition in Philadelphia wasfierce. Milton Hershey’s product line was goodbut the volume of candy produced was too smallto make much of a profit. He had neither theequipment nor a large enough staff to permit himto mass produce and distribute enough candy tomake money from the sale of penny goods.Though his sales kept up with production, Her-shey was not able to earn enough to keep aheadof his bills. The sugar dealers that supplied his in-gredients demanded cash in payment while hiswholesale customers expected credit and wereslow to pay their bills. Hershey fell behind payinghis bills, and lived in fear of impatient sugar deal-ers suddenly cutting off his supply of raw ingredi-ents.

As Milton Hershey tried to grow his business,he needed help. In 1880 he hired Harry

Lebkicher, who had been a clerk in a Lancasterlumberyard.

In 1881 his father, Henry Hershey, arrived. It issaid he worked for his son peddling candy becausehe wanted to help his son make a good start.Henry was a man of both imagination and action.“If you want to make money,” he said to his son,“you have got to do things in a big way.”

To support his son’s business, Henry Hersheydesigned a new candy display cabinet for his sonto market. (An original cabinet is on display atThe Hershey Story.) He also developed a formulafor cough drops that he encouraged his son toproduce. In the December 1880 issue of the Confectioners’ Journal, Milton Hershey placed alarge ad featuring the candy cabinets and coughdrop candies.

Henry Hershey’s ideas spread his son’s resourcestoo thin. Having invested in his father’s idea, Mil-ton Hershey slid further into debt each month.Hershey appealed to his mother’s brother, Abra-ham Snavely, for repeated loans. At first, Abrahamloaned his nephew the requested monies, but hesoon decided that loaning his nephew more andmore money was not a smart idea.

After operating his first candy shop for sixyears, Milton Hershey’s first business venture col-lapsed in bankruptcy, but he learned many lessonsabout supply and demand, credit, cash flow andthe importance of limiting your product line.These were all lessons that he would put to use infuture business ventures.

A letter from Milton Hershey to his uncle, Abraham Snavely. Theletterhead features an image of his new candy display cabinet,1882.

Milton Hershey business card, 1876

Scouting for HistoryAny day can be a Scout day! Explore the Museum Experience with a

scavenger hunt created especially for Scouts. “Scouting for History” isavailable to Scout groups or individuals at any time. Museum Experienceadmission must be purchased to complete the hunt. Please ask for yourfree “Scouting for History” guide at the admissions desk, or print a copyat HersheyStory.org.

Participation satisfies one requirement for each of the following achievements:

• Cub Scout – Collecting Belt Loop, Bear Scout Achievement 8• Brownie Scout –

Celebrating Community and Computer Expert Badges

• Junior Girl Scout – aMUSE Award and Product Designer Badge

Earn a Hershey Story Patch!Simply complete “Scouting for History” and attend a Chocolate Lab class

or a special holiday program, such as Black Cat Alley, LittleElves Workshop, or take part in a Countries of OriginChocolate Tasting.

Patches will be awarded at the admissions desk uponcompletion of the activities. For reservations and group rates,please contact grouptours@hersheystory.org or 717.520.5722.

This One’s For the Boys!Boy Scouts: Indian Lore Merit Badge WorkshopSaturday, November 8 from 9:30 a.m. to 2 p.m.

Boy Scouts can explore the museum’s American Indian artifact collection andearn their Indian Lore merit badge. This intensive program includes a behind-the-scenes tour of collections storage. Scouts will also create replicas of threeAmerican Indian objects, learn to play American Indian games, and take an in-depth look at Susquehannock artifacts. Upon successful completion of the pro-gram, merit badge counselors will sign merit badge forms. Cost is $15 per Scout;leaders may accompany Scouts at no charge. Pre-registration is required. Pleasecall 717.520.5596 or email info@hersheystory.org to register.

Calling All Scouts!

F A L L / W I N T E R 2 0 1 4 I I S S U E 1 9

Archives Receives Original Chocolate Factory Architectural Plans

The original HersheyChocolate factory has dominated the

east end of Chocolate Av-enue in Hershey, Pennsylva-nia since ground was brokenfor the structure in 1903.The factory was not a singlebuilding, but a complex ofbuildings, each serving aspecific purpose. Once Mil-ton Hershey started con-struction, he didn’t stop;new buildings and renova-tions were added to the fac-tory as Hershey Chocolate’s business grew.

The factory was closed in 2012 and has sincebeen partially demolished. Although the build-ings may not have withstood the test of time,their blueprints have. Collected by the HersheyCommunity Archives in 2013, the architecturalplans document the changes to the HersheyChocolate factory site over the last 110 years.

Lancaster’s C. Emlen Urban was the originalarchitect of the Hershey Chocolate factory.Emlen worked with Mr. Hershey on the devel-opment of Hershey, Pennsylvania from 1903 intothe 1920s and is responsible for many of Her-shey’s most beloved buildings. Twenty-four ofUrban’s earliest blueprints of the factory, drawn

in 1903, remain and were among the architecturalplans collected by the Archives. Many of theseblueprints are detailed floor plans revealing theflow of production; others are exterior elevations.

Site plans of the factory complex reveal howthe factory changed over time with the removaland addition of buildings. The site plans also doc-ument how various buildings were utilized and il-lustrate production through the factory complex.Raw ingredients such as cocoa beans, sugar andmilk were stored and processed on the east end ofthe factory, while the west end was home to thefinishing, wrapping and shipping departments.

The historic architectural plans of the HersheyChocolate factory not only provide extremely de-

tailed information as tothe layout and construc-tion of the factory, butalso, each individual planserves as a hand drawnwork of art. The excep-tional details on the ar-chitectural plans ensurethat although the physi-cal buildings may begone, the Archives willcontinue to preserve Mr.Hershey’s extraordinaryvision and model of massproduction.

Elevation of cocoa powder, sugar mill and mixing building, drawn by C. Emlen Urban, 1903

Site plan, 1909

Experience delicious, hands-on fun this falland winter in the Chocolate Lab, as you discoverwhere cocoa beans are grown and how they become the world’s most popular confection.

Forty-five minute classes are ideal for adultsand children ages 4 and older. Visit HersheyStory.org for a daily class schedule.

New! Chocolate by DesignYou’ll “fall” for this special fall-themed class where you can design your own deliciously edible chocolate oak leaf andacorn.

Chocolate Cobweb CreationsBring your imagination and love of chocolateas you “paint”your own ediblespider web andfinish it off with a deliciously decadent darkchocolate spider.

Build a Batty Bar Mold your own custom candy bar using freshmilk chocolate and a sweet selection of add-ins,including bat-shaped candy sprinkles andghoulish cereal.

New! Be a Chocolate WorkerGuests can make a delicious chocolate creationreminiscent of the early factory days and learnwhat it was like to work there.

Candy Cane BarkLayer milk andwhite chocolatewith chunks ofpeppermint candyto create your owncandy cane bark.

Make a Very Merry BarCustomize your own milk chocolate bar usinga selection of sweet holiday add-ins.

Let It Snow ChocolateCreate your own deliciouslyedible winter scene usingchocolate and snow-flakecandy sprinkles.

Create a Kris KringleMold a vintage chocolateSanta to take home.

Marshmallow Mischief (Offered on Snowball Saturdays only) Coat a giant marshmallow with melted freshchocolate, then rollin holiday toppings.Finish by packagingyour custom treat infestive wrappings!

From Creepy Cobwebs to Kris Kringles,the Celebrates the Holidays

Like to learn more about the original Hershey Chocolate factory through architectural plans, photos and videos? Visit the Museum Experience at The Hershey Story and explore Hershey through an interactive map! 5

THE LEGACY M S H e r s h e y F o u n d a t i o n . o r g

6

For tickets, please call the Hershey Theatre Box Office at 717.534.3405 or visit HersheyTheatre.com

E.T., The Extra-Terrestrial at 7 p.m.A troubled child summons the courage to help a friendly alien escapeEarth and return to his home-world. Also, enjoy complimentaryReese’s Pieces, courtesy of e Hershey Company.

The Rocky Horror Picture Show at 11:59 p.m.e ultimate fan participation film! is bawdy film tells the far-fetched tale of a young couple coming to a haunted castle on arainy night. Prop bags will be available for $6, starting at 11 p.m.No outside props allowed. Rated R.

General admission tickets are available at the Box Office for $8 per film.6

Classic FilmS: A Double-Feature at Hershey Theatre!Saturday, October 25

December 9 - 14, 2014 January 27 - February 1, 2015

July 21 - 26, 2015

January 16 & 17, 2015

February 17 & 18, 2015

Additional AttractionsKevin JamesOctober 9 & 26, 2014

Disney Live: Mickey's Music Adventure November 1, 2014

Ray LaMontagneNovember 7, 2014

Alton BrownNovember 11, 2014

Garrison KeillorNovember 12, 2014

Ron WhiteNovember 21, 2014

Karolyn “Zuzu”GrimesNovember 23, 2014

Getting Wild With The KrattsNovember 29, 2014

Mannheim SteamrollerNovember 30, 2014

Straight No ChaserDecember 6, 2014

Sesame Street Live! Make A New FriendDecember 27 & 28,2014

Chuggington Live! February 7, 2015

Red Hot Chilli PipersFebruary 28, 2015

The Great GatsbyApril 7, 2015

2CELLOSApril 29, 2015

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F A L L / W I N T E R 2 0 1 4 I I S S U E 1 9

Hershey Theatre’s Performing Arts Through the Years: 1930s and 1940s

This is the first in a series of articlesto appear in The Legacy. Each articlewill focus on dramatically different erasof performing arts at Hershey Theatre.

Hershey Theatre was an enigmafrom its inception. In 1930, Hersheyboasted a population of less than2,500 residents. Some questionedthe wisdom of building a 1,904-seattheater in the heart of rural centralPennsylvania. How could such asmall town sustain a theater thatwould often be compared to RadioCity Music Hall? Hershey Theatresucceeded, and continues to succeedtoday, by being an important part ofMilton Hershey’s plan to make Her-shey a popular tourist destination.The theater was certainly a remarkable additionto the community’s amenities when it opened in1933.

The 1930sVaudeville was thriving when Hershey Theatre

opened its doors for the first time. Best describedas a series of unrelated acts, vaudeville showsoften featured comedians,dancers, magicians andother musical acts. Her-shey Theatre’s openingweekend featured a“Spectacular Stage Show”with some of vaudeville’sbest known performers,organ concerts and threedifferent movies.Throughout most of the1930s, Hershey was aregular stop on thevaudeville circuit.

During those vaudeville years, such notable en-tertainers as Blackstone the Magician, RoyRogers, Mr. and Mrs. Tom Thumb, the Roxyettes(forerunners of the Rockettes), Fanny Brice, EdWynn, Ethel Barrymore and Jackie Cooper tooktheir star turns on Hershey’s stage. These actswere often supplemented with the Hersheyettes,

16 precision dancing girls, who appearedregularly on the stage.

However, the 1930s were the last hur-rah for vaudeville. Motion pictures,which were less expensive for theaterowners to present, grew in popularity. Atfirst, movies were shown alongside thelive acts. In Hershey, on Thursday, Fridayand Saturday nights, for the price of asingle ticket, patrons could enjoy both avaudeville show and a movie. On week-days, different movies were presentedeach evening.

Hershey Theatre was not just a moviehouse. It also presented plays and musi-cals offered by national touring compa-nies.

The Theatre also played an importantrole in community life. Community pro-

grams were held regularly during this period. OnSunday afternoons, community members wereinvited to the Theatre for a special program ofmusic and devotions.

The 1940sWith the passing of

vaudeville, first-runmovies became theTheatre’s most popularoffering. In fact, during1943, 213 differentfull-length pictureswere shown. Duringthe 1940s, Broadwaytouring companiescame more regularly to

Hershey, with shows like The Student Prince, Arsenic and Old Lace, My Sister Eileen, The Corn isGreen, Annie Get Your Gun, Carousel, Show Boat,Harvey and Oklahoma! With the shows came thestars of Broadway and Hollywood, including Tallulah Bankhead, Jack Haley, Basil Rathbone,Zasu Pitts, Jack Gilford and the amazing theatri-cal couple, Alfred Lunt and Lynn Fontanne.

Hershey Industrial School commencement, 1945

Hershey Theatre orchestra, ca 1933

Hershey Theatre’s “Upcoming Events” program, 1938

Milton and Catherine Hershey visited Egypt during the winter of 1912-1913.

Hershey Community Archives' Newest Exhibit:

A Passion for Travel

Located in the Grand Lobby of The HersheyStory, the Archives' exhibit changes three timesa year and is free to visitors.

Milton Hershey enjoyed a lifelong passion fortravel. He traveled extensively for pleasure as wellas business. Intensively curious, he traveled theworld, spending many months each year travelingto Europe, New York City and other locationsthroughout the United States. After he married,he shared his passion for travel with his wife,Catherine.

Using hotel receipts, foreign bank drafts, post-cards, trans-Atlantic steamship schedules andphotographs, the Archives’ new exhibit paints apicture of Milton and Catherine Hershey’s travelsin the United States and Europe.

8

THE LEGACY M S H e r s h e y F o u n d a t i o n . o r g

The Spotlight Shines on Student Talent at theSixth Annual Hershey Theatre Apollo Awards

Backstage wasbursting withexcitement on

Sunday, May 18 as theHershey Theatre ApolloAwards filled the housewith students, friendsand supporters of theannual event. Featuringemcee and host DennisOwens, the live showfeatured numerous per-formances from nomi-nated high school students.

The Hershey Theatre Apollo Award scholarship program recognizesexcellence in local high school theater productions and applauds talentedstudents in Cumberland, Dauphin, Lebanon and Perry counties and Eliz-abethtown area high schools.

Participation in the program led to a once-in-a-lifetime opportunity fortwo students. Rachael Robertson, a recent graduate of Camp Hill HighSchool, and Brendan McAlester, a cyber school graduate, traveled to NewYork University in June for the sixth annual National High School Musi-cal Theater Awards. During this week-long theater arts training program,talented students from across the country participated in rehearsals, master

classes, private coaching and interviews with professionals. The weekculminated in a Broadway performance at the Minskoff Theatre onBroadway, which featured the students.

The Hershey Theatre Apollo Awards program is named after theGreek god who adorns the decorative ceiling in the Grand Lobby ofthe Hershey Theatre. Apollo was the patron god of music, poetry andthe arts – a fitting namesake for this tribute program.

The 2015 Hershey Theatre Apollo Awards is scheduled for Sunday,May 17. Ticket sales will begin January 5.

Congratulations to the 2014 Hershey Theatre Apollo Awards Recipients

Outstanding Featured Performer in a PlayKat Allison, e Good Doctor, Elizabethtown Area High School

Outstanding Featured Performer in a MusicalKara Miller, Shrek, the Musical, Susquehanna Township High School

Outstanding Supporting Actress in a PlayBecca Robertson, e Rimers of Eldritch, Camp Hill High School

Outstanding Supporting Actor in a PlayJosh Peffley, e Foreigner, Cedar Crest High School

Outstanding Supporting Actress in a MusicalKelsey Kindall, Singin’ in the Rain, Lower Dauphin High School

Outstanding Supporting Actor in a MusicalNick Wasileski, Sweeney Todd, Camp Hill High School

Outstanding Student PlaywrightKaela Curcillo, A Word to the Wise, Bishop McDevitt High School

Outstanding PlayCamp Hill High School, e Rimers of Eldritch

Outstanding Student OrchestraHershey High School, Once Upon a Mattress

Outstanding Dance Number in a MusicalCentral Dauphin East High School, “With You” from Pippin

Outstanding Lead Actress in a PlayRachael Robertson, e Rimers of Eldritch, Camp Hill High School

Outstanding Lead Actor in a Play (tie)Brendan McAlester, FRONT, Lower Dauphin High SchoolJosh Miccio, e Rimers of Eldritch, Camp Hill High School

Outstanding Lead Actress in a MusicalRachael Robertson, Sweeney Todd, Camp Hill High School

Outstanding Lead Actor in a MusicalBrendan McAlester, Singin’ in the Rain, Lower Dauphin High School

Outstanding MusicalBishop McDevitt High School, Seussical, the Musical

Outstanding Lead Actress in a Musical, Rachael Robertson, performs “By the Sea” fromSweeney Todd.

Outstanding Lead Actor in a Musical, Brendan McAlester, performs“Singing in the Rain” .

The cast from Bishop McDevitt High School perform a number from Seussical, the Musical.

The cast from Susquehanna Township High School perform a number from Shrek,the Musical.

Thousands of patrons visitHershey Theatre each year toenjoy various musical, dance

or theatrical performances. Many ofthese theater-goers are naturally fo-cused on the stage, with little thoughtas to what goes on behind the scenesto make the performance special.

While many elements of “stagemagic” emanate from above, below orbehind the stage, there is one space inthe theater that is critical to everyperformance, but is nowhere near thestage -- the projection booth.

This rather small room sits behindthe mezzanine, above the highest rowof chairs. This space often goes unno-ticed; it’s only telltale signs are the fivesmall, square openings in its wall.

Called the “projection booth,” it ishome to three spotlights and two original carbonart film projectors. This room is necessary for

lighting technicians and spotlight operatorsto light the performers and objects on stage.

Although the room’spurpose is simple, itshistory is quite unique.

“In the mid-1980s,the spotlight operatorswho worked on vari-ous shows began sign-ing their names on thewalls, along with thename of the show theyworked on,” said TonyMeasley, education co-ordinator. “It’s now atradition that contin-ues to this day.”

Almost like graffiti, the signa-tures and show titles pay tributeto the hundreds of shows that theTheatre has hosted throughoutthe years. While most of the titleson the wall are Broadway shows,some are titles of bands and otheracts.

“This is one of my favoriteareas to show on the SpotlightTour,” added Measley. “People arealways amazed at the beauty ofHershey Theatre, but they don’texpect this. It’s neat to thinkabout all the people who havebeen here before them. It’s a littlehidden gem.”

One of three spotlights is positioned in an opening in the projection booth wall. The spotlights are shadedwith colored, transparent gels to create mood.

Hershey Theatre’s Projection Booth:Shine A Little Light on Me

Spotlighttour

HERSHEY THEATRE

Get behind the scenesFrom basement to balcony, experience the

opulence and intrigue of “Mr. Hershey’s Show Palace”during this 90 minute walking tour.

Fridays at 11 a.m. Adults: $8, Juniors (3 – 12): $6

Tours are subject to cancellation due to shows and events. Please call 717.533.6299 to inquire.

Private 90-minute tours available for groups.

The practice of a lighting crew signing their names on the projection booth walls at the end of a showbegan in the mid-1980s. Today, hundreds of signatures and show titles make up the room’s “show wall.”

Signatures of technicians from touring shows appear on the walls in theTheatre’s projection room. Jersey Boys, slated to return to the Theatre in January 2015, first performed on the Hershey stage in 2013.

9

F A L L / W I N T E R 2 0 1 4 I I S S U E 1 9

featuring stars from the Hershey Theatre Apollo Awards

beyond the footlightsa celebration cabaret

Saturday, January 24, 20156:30 p.m.

Tickets: $75Auditorium seating*: $10 (for show only)

On sale now at the Box Office or by calling 717.534.3405

*These seats are located behind the performers

Get your tickets now!

10

THE LEGACY M S H e r s h e y F o u n d a t i o n . o r g

Extending Fall Color in your Garden

As summer winds down, many homeownersbegin their fall clean up in the garden.“Rather than picking up a rake, pick up a

shovel and plant some colorful fall perennials,”said Brooke Umberger, horticulture coordinatorat Hershey Gardens. “Just because the summeris over doesn’t mean your garden needs to beput away for the year. There are plenty of color-ful plants that can be added now.”

White is Just Right

To brighten up your fall garden, considerplanting a montauk daisy. This plant featuresgorgeous white flowers and only blooms in thefall. “While many plants are spring and fallbloomers, this one waits all spring and summerbefore producing blooms that are deer and rab-bit resistant,” noted Umberger. “It is also knownfor attracting butterflies, which is great not onlyfor pollination but also provides nectar for mi-grating species.”

Red: Not Just for RosesWhile most people think of perennials as

only offering color in the fall, there is an annualthat stays hardy through most of the season.

“Salvia is great for attracting hummingbirdsand butterflies, but is also known for providingpollen and nectar for honey bees,” said Um-berger. “You would not want to plant this vividred flower in the fall because it is an annual, soit should be planted in spring.”

Another stunning red plant in the fall gardenis Sedum “Autumn Joy” or Stonecrop.

“This plant is similar to the montauk daisy andonly blooms in the fall,” said Umberger. “Theflowers open with a pink or red hue and fade to acopper color in autumn. The plant attracts butter-flies and does best in dry soil and full sun.”

Orange You Glad You Planted This?Every fall garden needs some orange color to

highlight the season. “Various sneezeweed (Helenium) cultivars

consist of orange and yellow petals that add tex-ture and height to your garden,” said Umberger.“Some hybrid varieties are compact, making themgreat for borders and even containers. Other vari-eties are great for adding height to the back ofyour garden.” Sneezeweed is known for its longbloom time, rabbit resistance and for attractingbutterflies.

One of the most popular fall blooming plantsis the chrysanthemum.

“Mums come in a number of colors, varietiesand shapes,” said Umberger. “Some varieties aregreat in containers while other, hardier varietiesare best suited for perennial gardens. Mums alsocan be early, mid or late fall bloomers, so be sureto do your research to find the right plant foryour garden.”

Not-So-Mellow Yellow To add some traditional yellow into a fall gar-

den, consider planting some tickseed (Coreopsis).“There are over 100 varieties of tickseed, in-

cluding the traditional yellow flowers or cultivarsthat contain yellow petals with red centers,” notedUmberger. “The tickseed family is native to

American prairieand woodlands. It isknown for itsdrought toleranceand long bloomtime. This plant isalso a great additionif you enjoy birdwatching, asgoldfinches in par-ticular love the seedsthat form in fall.”

For a taller plantvariety, considerplanting the peren-nial sunflower (He-lianthus).

“This is another brilliant yellow bloomer that isknown for its long-lasting blooms,” said Um-berger. “They are natively found in Americanbogs and prairies, but do best in moist, organicsoil and full sun.”

A Passion for PurpleAlthough

not a tradi-tional fall color,purple flowersadd beauty toany fall landscape.

“The Astercultivar

‘Wood’s Purple’ is very hardy and toleratesdrought and full sun,” said Umberger. “It is veryshowy with mounds of flowers and is rabbit resistant.” This fall perennial attracts butterflies in late summer and early fall as they migrate.

Aster divaricatus“Wood’s Purple”

Helianthus “Flore Pleno”

Chrysanthemum “Fancy Ursula”

Sedum telephium “Autumn Joy”

Montauk daisy

60 Years Ago:Catherine Hershey Memorial Rose Garden Moved to Hershey Gardens

Landscaping and beautification of groundsand property were always a priority forMilton and Catherine Hershey. The

community of Hershey was noted for its exten-sive garden beds, as well as lush lawns and trees.

Catherine Hershey took particular responsi-bility for the gardens surrounding their home,High Point, personally supervising the place-ment and planting of the flower beds. Open tothe public, High Point’s gardens were a populardestination for visitors and residents alike.

Catherine Hershey died in 1915 after a longillness. Around 1918, Milton Hershey had arose garden planted at High Point in her mem-ory that was edged with boxwoods and peonies.According to Hershey Gardens first director,Harry Erdman, the memorial garden was

located about 400 feet south ofHigh Point and east of the home’sformal garden beds.

The memorial garden was main-tained at High Point even afterMilton Hershey established theHershey Country Club and pro-vided his home as its clubhouse.

In 1954, Hershey Country Clubmade plans to construct an outdoorpool for the enjoyment of its mem-bers. It was decided that the best location for theswimming pool would be where the memorialgarden was located. This prompted the move ofthe original 1918 Catherine Hershey MemorialRose Garden to Hershey Gardens.

The roses were transplanted in the same form

or pattern as theoriginal garden. In-stead of a boxwoodborder, the gardenwas surroundedwith a picket fence.Ever frugal, Her-shey Estates reusedsome picket fencethat had been partof the decorations

for President Eisenhower’s birthday party held inHershey the previous fall.

Today, High Point Garden at Hershey Gar-dens proudly features old garden roses as a tributeto Catherine Hershey.

High Point Garden, after being transplanted to HersheyGardens, 1954

F A L L / W I N T E R 2 0 1 4 I I S S U E 1 9

11

October 17, 18, 24 & 25 from 6 to 8 p.m.Enjoy more than 150 carved, illuminated pumpkins, whimsical

scarecrows, a variety ofgourds and hundreds of col-orful mums!

Children ages 12 andunder can come dressed incostume and trick-or-treattheir way throughout theGardens. Plus, listen to storytelling and collect candytreats donated by e Hershey Company. Be sureto bring a flashlight!

Guests can also watchpumpkin-carving demonstra-tions given by students fromLebanon County Career andTechnical Center’s Culinaryand Pastry Arts program.

Pumpkin Glow is included in admission; Gardens members arefree.

December 5, 6, 12 & 13 from 4:30 to 6:30 p.m.Santa and his elves await your arrival

during the most wonderful time of theyear! e journey to his secret garden be-gins with a walk down an enchanted pathof twinkling lights. During your travels,meet the elves and experience the colorfulholiday decorations.

Kids can listen to live entertainment,participate in holiday activities and re-ceive a sapling given by Santa himself!

Plus, enjoy story-telling with Mrs.Claus.

Most activities areoutdoors; please dressaccordingly. Santa’sSecret Garden is in-cluded in admission;Gardens members arefree.

Fall & Winter at Hershey Gardens Will Be…A Little Bit of Scary and A Whole Lot ofMerry!

Friday, October 10 through Sunday, November 9;open during regular Gardens hours

Featuring dozens of bonsai trees in variousshapes and sizes, this popular annual exhibitprovides information on bonsai, what they areand how they are cultivated. e exhibit will bedisplayed in the Butterfly House. Included inadmission; Gardens members are free.

Volunteer Maggie Raid Wins Rotary Community Service Award

Hershey Rotary Club recently pre-sented the 2014 Community ServiceAward to Maggie Raid for her out-standing commitment to the com-munity. Over the past ten years,Maggie has generously volunteeredmore than 1,500 hours at The Her-shey Story and Hershey Gardens, aswell as the Mohler Senior Center.

“The magnitude of Maggie’s vol-unteer service and the unassumingmanner in which it is given truly ex-emplify the Rotary tenet of ‘ServiceAbove Self ’,” said Hershey RotaryClub president Susan Cort. The award included$500 to the charity of Maggie’s choice. “She choseto divide it among The Hershey Story, HersheyGardens and the Mohler Senior Center,” notedCort.

“Much of her volunteerism is behind thescenes,” said Valerie Seiber, collections manager atThe Hershey Story. “Several years ago, we em-barked on a collection inventory, which is quite alarge undertaking that should have taken four or

five years.Maggie’sassistanceproved in-valuable tothis project.Not onlywas she enthusiastic aboutsuch an intimidating task,but she recruited anothervolunteer to assist. Withtheir help, the project wascompleted in only twoyears.”

Her next project was just as daunting. “We asked her to begin taking photographs of

our historic glassware, which is almost 1,100pieces,” said Seiber. “She readily learned new skillsand unfamiliar technology. After the photos weretaken, she edited each one, incorporated its catalognumber and uploaded it into the database -- a verytedious job.”

Maggie also spends many volunteer hoursworking at Hershey Gardens.

Congratulations!

“She works two or three daysa week, helping with labor-in-tensive tasks such as cuttingback roses, weeding and plant-ing,” said Jamie Shiffer, opera-tions manager at HersheyGardens. “She will happily

perform any task you ask of her.” As a non-profit organization, The M.S.

Hershey Foundation relies on volunteers tocarry out its mission of educational and culturalenrichment. During the past year, 802 volun-teers contributed 11,666 hours at the Founda-tion’s four operating divisions, which includeThe Hershey Story, Hershey Gardens, HersheyTheatre and Hershey Community Archives.

“While many volunteers make importantcontributions of time and expertise to The M. S.Hershey Foundation, only a few give significantamounts of time at more than one property,”said Don Papson, executive director of The M.S.Hershey Foundation. “We are grateful to Maggie and all our volunteers. Their work is invaluable.”

Maggie Raid was given the Rotary CommunityService Award in June, 2014.

The magnitude of Maggie’svolunteer service and the

unassuming manner inwhich it is given truly

exemplify the Rotary tenet of ‘Service Above Self ’.

“

”

170 Hotel RoadHershey, PA 17033717.534.3492HersheyGardens.org

63 W. Chocolate Avenue Hershey, PA 17033717.534.8939HersheyStory.org

15 East Caracas Avenue Hershey, PA 17033717.534.3405 HersheyTheatre.com

63 W. Chocolate Avenue Hershey, PA 17033717.533.1777 HersheyArchives.org

The M.S. Hershey Foundation is a 501(c)(3) non-profit educational and cultural organization.

The Hershey Story’s school and Chocolate Lab programs are supported by a grant from the

Pennsylvania Historical & Museum Commission.

63 West Chocolate Avenue Hershey, PA 17033 | 717.298.2200

MSHersheyFoundation.org

The M.S. Hershey Foundation Board of ManagersRichard C. Zilmer, President and ChairpersonRetired Lieutenant General, USMC

James M. Mead Retired CEO, Capital BlueCross

Velma Redmond, Esq. Vice President, Pennsylvania American Water Company

Donald C. PapsonExecutive Director, The M.S. Hershey Foundation

Need a Special Location for a Special Event?The Hershey Story Offers

Unique (and Delicious) Rental Opportunities

Beauty, history – and deliciousfun! The Hershey Story has allthe right ingredients to make

your special event perfect.“We offer evening rentals for recep-

tions, corporate parties, reunions - andeverything in between,” said AmyBischof, director. “Our caterers offeramazing cocktails, a variety of dinneroptions and unique desserts. Plus, theguests can explore the Museum Experience, which is always a big hit.”

“We also offer a variety of teambuilding activities, truffle demonstrations in the Chocolate Lab and Countries of Origin Chocolate Tastings,” said Bischof. “Or we can customize an experience to meet their needs.”

The Grand Lobby can accommodate up to

150 guests for a seated dinner and up to 250 for acocktail party.

To learn more, please call 717.534.3343 oremail lamorelli@HersheyStory.org.

The Hershey Story Announces Annual History Contest

This holiday season, consider giving a membership to The Hershey Story,

Hershey Gardens or Hershey Theatre Guild.

Call membership specialist Denise Frantz at717.520.5581 for more information.

Membershipsmake great gifts!

Starting November 1, studentscan submit entries to the 2014/2015History Contest for Young Writers.The contest, sponsored by The Hershey Story, offers students anoutlet to express an interest in a historical person or event through non-fiction, fiction or poetry. Fifththrough eighth grade students inAdams, Cumberland, Dauphin,Lancaster, Lebanon, Perry or Yorkcounties may submit an entrythrough the museum’s onlineprocess.

Prizes are awarded for first andsecond place in eight categories.Entry deadline is February 15, 2015.For more information and to viewlast year’s winning essays, visit HersheyStory.org.

Save $2!Good for up to four admissions.

Coupon not valid on October 17, 18, 24 & 25 (Pumpkin Glow) or December 5, 6, 12 & 13 (Santa's Secret Garden).

Not valid with other coupons or discounts. Expires 12/31/14. Code 43066

Visit Hershey Gardens and enjoy luminous fall colors, 700 mums, late flowering annuals and perennials.