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Copyright 2014 / Sonia Stringer and Savvy Biz Solutions Inc

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The “Lead Generation Blueprint”

How to Find Hundreds of High-Quality Leads

for Your Biz (In Person and Online)

Created By Sonia Stringer

www.SavvyNetworkMarketingWomen.com

http://www.savvynetworkmarketingwomen.com/

2 Copyright 2014 – Sonia Stringer and Savvy Biz Solutions www.SavvyNetworkMarketingWomen.com

About Sonia Stringer - “The Business Coach for Women”

Professional Speaker / Business Coach / Mentor

Sonia Stringer coaches top leaders in the network marketing/direct selling profession to “make big money and a bigger difference” through your business.

Sonia started her career as a professional musician (yes, she played in a rock band…) in Vancouver, Canada but it wasn’t long before a love of business, psychology and “making a difference” led her to work with peak performance expert Anthony Robbins as a National Sales Trainer.

Over the next 4 years, Ms. Stringer traveled extensively throughout the US and Canada and personally conducted 800+ seminars for Fortune 500 corporations, sharing cutting-edge influence and leadership techniques to successful executives and entrepreneurs.

Her authentic, heart-centered approach to business development led to several invites to speak at direct selling/network marketing conferences (beginning a long standing

relationship with home-based business professionals that has now grown into a global business serving thousands).

She has coached both top level leaders and consultants at all levels in many companies, including Arbonne, Rodan & Fields, Mary Kay, Stella & Dot, Isagenix, Silpada, Monavie, Pampered Chef, Mannatech, Shaklee, NuSkin, Neways, Primerica, Herbalife, Univera, Melaleuca, Nikken, Reliv, Amway, Visalus, Evolv, Nature’s Sunshine, Market America, Sunrider, Thirty-One Gifts, Usana, Beauti Control, Avon, and Pre-Paid Legal, and It Works.

If you are looking for simple, smart strategies to grow your business and develop a dynamic team, be sure to check out Sonia’s live seminars, coaching programs and success tools. You will learn proven strategies to sell more of your products (with elegance and integrity), sponsor sharp people, and coach and lead a “dream team” of committed business partners.


Other Programs, Products and Resources by Sonia

Sonia has created a number of free resources, low priced products and coaching programs to help you make more money and a bigger difference for others through your biz.

Be sure to…

1. Join the “Savvy Network Marketing Women” Online Community

Get connected to thousands of other women in network marketing/direct sales through the Savvy Network Marketing Women community.

You’ll find all kinds of free resources, articles and video training to help you grow your business on our main website at: http://www.SavvyNetworkMarketingWomen.com

…and also on the Facebook page here: www.facebook.com/SavvyNetworkMarketingWomen

2. Register for the “Magic Words to Selling and Sponsoring” Webinar Training

This free webinar session will teach you how to talk about your products/biz so that people “get it” and get excited to buy from you and join your team.

This is the exact approach others are using to grow their business 25-60% and recruit 2-6 new leaders in a month, and it can work for network marketing/direct selling professionals from all companies and all different levels of experience.

See more details here: www.MagicWordstoSelling.com

3. Get Your Free Audio CD - “6Figure Success Secrets for Network Marketing Women”

Get yourself a free copy of Sonia’s popular audio program and learn the exact strategies top female leaders are using to build a 6figure business and lifestyle they absolutely love.

Details here: http://www.SavvyNetworkMarketingWomen.com/freeaudio

http://www.savvynetworkmarketingwomen.com/

http://www.magicwordstoselling.com/

http://www.savvynetworkmarketingwomen.com/freeaudio


A Simple 3-Step Plan to Find Great Leads and Grow Your Biz!

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There’s a common saying in the business world that goes like this; “the WHO is more important

than the WHAT”. Translated into the world of network marketing/direct sales, it means that

WHO you offer your products or business opportunity to is even more important than WHAT

you offer.

Don’t get me wrong, you have stellar products and a powerful opportunity; however, if you are

approaching people who aren’t a great fit for what you offer (perhaps they have no need for

your products, no money, or are quick to dismiss your business as “some kind of pyramid

scheme”) you’ll work hard and not have much to show for it.

On the other hand, if you approach people who are PERFECT for your products and business

(meaning they have a strong need, money to spend, and are open minded enough to take a

look) you can immediately experience more success.

Unfortunately, in all the years I’ve coached network marketing and direct selling professionals,

I’ve seen many people struggle (even top leaders) to find high-quality leads for their businesses.

Most don’t have an effective plan to keep their pipeline full so they scramble to find new

prospects every week. Others aren’t clear on which prospects are a great fit for them (and

which are not) so they waste time trying to sell or recruit the “wrong people”.

The main reason most network marketing/direct selling professionals struggle with lead

generation is that it’s very natural to want to share your products/biz opportunity with

EVERYONE. (This makes sense, as there are SO many kinds of people who can benefit from

what you have).

When you first get started in your company, it also makes sense to share your products and

opportunity with your “warm market” of contacts (including family, friends, business

associates, fellow church members, etc) which is generally comprised of many different kinds of

people.

However, if you want to LEVERAGE your time and efforts, build your business quickly (without

working nearly as hard) and take your income to 6-figures and beyond, you need to shift from

focusing on EVERYONE to pursuing a more specific group of prospects.

Why? If you are trying to sell or recruit “everyone” you’re building your business with a shot-

gun approach, moving from one type of prospect to another without any kind of strategy or

plan. You’ll spin your wheels and waste time because you’re focused on EVERYONE (which


actually means you’re focused on NO ONE. I’m sure you’ll agree that it’s hard to hit a bull’s eye

if you’re not even aiming at a target!)

Also, if you’re looking to recruit EVERYONE into your business, you’ll attract prospects who just

aren’t a great fit – people who will monopolize your time and energy, likely cause you a great

deal of frustration, and eventually quit on you.

The smarter way to build your business (or any business for that matter) is to identify who are

your best, most qualified prospects and then focus the majority of your time finding and

connecting with them.

This is otherwise known as identifying and working with a “target market.” Entrepreneur

magazine defines the term “target market” as “a specific group of people at which a company

aims its products and services” …the key word here being “specific”!

When you focus on a “target market”, your results, sales, income and team growth can

improve significantly. You shift from being a “generalist” (who is building your business in a hit

and miss fashion) to having a more focused plan that will put you in front of your BEST

prospects on a regular basis, instantly increasing your odds of success.

You might initially feel that focusing your attention towards a more specific group of people

means you’ll miss out on opportunities to grow your biz. Not at all! By focusing on a more

specific “target market” you will actually create MORE opportunity for yourself. (I know this

sounds “counter intuitive” but stay with me! You’ll soon understand why this strategy works so

well, and once you reap the rewards you’ll never look back!)

Focusing on a more specific group of prospects DOES NOT mean you have to turn away other

kinds of people who come across your path. If your neighbor shows interest in your business,

recruit him! If you meet someone in an airport who’s perfect for your product, don’t hesitate to

share it. You’ll still make sales and recruit other kinds of people with whom you naturally

connect.

However, having a “target market” means you no longer build your business with a “shot gun”

approach; instead, you know who has a strong need for your products and biz, and you have a

plan to find and connect with these exact prospects on a consistent basis.

When you focus on a target market, you’ll experience many benefits! Here are just a few:

You no longer waste time with people who aren’t a great fit because your prospects are “pre-qualified” for you. Your “target market” is only comprised of people who need your products/biz and are likely to buy or join your team.


It’s easier to find your ideal prospects! You can do a little research and find the places in which your prospects already gather in large numbers so you can connect with many of them at once.

You have a plan and a system that puts you in front of your ideal prospects on a regular basis. You’re more efficient with your time, and it’s easier to make money and build your business.

It’s easier to get referrals. As you build out a network made up of ideal prospects, they will naturally lead you to more people like them.

You get REALLY skilled at selling/recruiting this group of people. The more you get to know them and understand their problems, the better you’ll be at showing how your products/biz opportunity can help. You become an expert and will know how to “speak their language” fluently!

You build momentum in your business. All of your networking and prospecting activity compounds, leading to even more sales and business partners over time. What you do today can pay off for months (or years) to come!

People get to know you and recognize how you can help them. As you spend time in the places where your prospects gather (at local events, or on-line in a Facebook group for example) people remember you. They better understand what you do and how you can help them (through your product or opportunity).

It’s easier for you to spot your perfect prospects anywhere! The more clarity you have regarding whom is a great fit for you and your business, the easier it is to recognize these prospects when networking live or on the internet.

You’ll stay inspired and in activity because this approach works! Instead of feeling frustrated or spinning your wheels, you’ll experience more and more success.

You start attracting business to you. You create the kind of network, reputation and connections that bring business to you, so you don’t have to work nearly as hard.

The 3-Step Biz-Building Plan That Can Change Everything for You!

There’s another important reason to clarify who are your most ideal prospects; it’s the first step

of a very important 3-step business-building plan that will help you create MORE success, with a

lot LESS effort, struggle and frustration!

Here’s a simple metaphor that explains how this works.


Have you ever gone fishing with a child?

Imagine yourself getting prepared for a day of fishing and fun, but as you ask your children

what kind of fish they want to catch, they excitedly reply “ALL of ‘em!” (You have to admire

their enthusiasm, but without knowing what kind of fish you’re after – seriously, where would

you even start? You’d waste time wandering from pond to lake, fishing hole to fishing hole,

trying your luck in every spot and not having much luck in the process).

A more successful plan would look like this. Instead of jumping from pond to stream to lake,

attempting to catch ‘anything,” what if you decided to catch trout, and then did a little research

to locate the very best streams or lakes in your area where these particular kinds of fish thrive?

And what if you also discovered what kind of “bait” works for these specific fish (so it’s easy to

attract them to your line)? Just by being more strategic, your odds of success have already

improved greatly.

When fishing, there are 3 key steps that make all the difference in your results (as well as how

much fun you have!)

You need to:

1. Decide which kind of fish you want to catch.

2. Discover in which lake, pond or stream this fish lives (especially in large numbers).

3. Use effective bait (whatever works for this specific kind of fish) so you can get the most bites on your line.

It sounds so simple, yes? Well, building a business is a lot like fishing!

Just like in the example above, many of you don’t know what kind of “fish” or prospect you’re

trying to catch. You wander from fishing hole to fishing hole, attending this networking event or

that local meeting. Maybe you jump on Facebook for an hour before moving on over to Twitter.

You make a few calls, and then call it a day. You might be putting in the effort, but you probably

don’t have much to show for it!

Even if you do come across a great prospect, you may not be using the right kind of “bait” to

get her attention. She may not see the value in your products or biz opportunity, so slips away

without a single bite.

This is the very reason so many people get frustrated in this business and quit. Many of you

don’t have a strategic plan to put you in front of high-quality leads on a consistent basis. This


isn’t your fault, by the way – as many network marketing/direct sales professionals haven’t

been introduced to these simple but oh-so-important lead generation ideas, until now!)

If you want an easier way to build your business, here are 3 simple keys that make a huge

difference in your results and income.

You need to:

1. Decide which kind of fish (or in this case “prospect”) you want to catch. Which people are the BEST fit for your products and business opportunity?

2. Discover where your ideal prospects are gathering in groups (both on the internet and in your own local area) and start fishing in these ponds regularly!

3. Use the “bait” (or message) that will easily attract these prospects to you. Learn how to talk about your business so that it’s easier for them to see how your products/biz can be beneficial to them. In other words, what “magic words” can you use when selling and recruiting? You’ll find out more about magic words later in the program (and this simple skill makes a huge difference in how people respond to you and the results you create!)

As simple as these 3-steps may be, they can absolutely ignite your biz! Imagine you’re

standing in a stream teeming with hundreds of fish, and on the end of your hook is the specific

kind of bait that drives these fish crazy. How easy would it be to catch them?

That’s what can happen in your business when you use this approach. You’ll be focused on the

very best fish (prospects) right from the start. You’ll be able to find the best ponds (networking

spots) and will be fishing in them on a consistent basis. You’ll know what “bait” to use to get

your prospects to bite (meaning, you’ll be able to talk about your products/biz in a way that

makes it easy for others to see value and take action).

You’ll find it much easier to make sales and sponsor people when you implement these 3

steps consistently, and building a 6 (and even 7figure) income is definitely within reach. (In fact,

these 3-steps are the very reason people earn that kind of income. Very few businesses ever

reach that point (or stay growing) without this kind of leveraged plan!

And here’s the best news! You’re about to learn how to develop this 3-step plan for YOUR

business. Get ready to discover WHO your perfect “fish” or prospects are, and where to find

hundreds (and even thousands) of them in your own local areas and on the internet.


Exercise: Time to Discover Which Prospects Are the Best Fit for YOUR Business!

By now, I hope you can appreciate the value of shifting from focusing on “everyone,” to

focusing on people who are the best fit for what you offer.

Here’s the one catch. How do you know which prospects are perfect for you, your products and

business opportunity? There are SO many different kinds of people who could use your

products or join your team, so who SHOULD you approach (and who should you not)?

Actually – it’s a rather simple process to discover this key bit of information. And better yet, you

are already surrounded by many important clues, pointing the way.

Below are a series of questions. These are simple, but it’s important that you complete each of

these in detail. So, turn off the phone, lock the kids in the closet (kidding), grab your favorite

cup of tea or coffee, close the door, and dive in.

By the end, you’ll have a “short list” of the different kinds of prospects who could be a great fit

for what you offer (and then I’ll help you narrow down this list even more to find your “perfect

prospects). What you discover can make a big difference in your sales and the number of

people you recruit in the months to come!

To discover which prospects are best for you and your business, it’s important to look at two

key factors:

1. The QUALITIES of your best prospects (known as the “psychographics”). These are the personal traits or characteristics that make someone a great customer or business partner).

2. The BACKGROUND of your best prospects (known as the “demographics”). It’s helpful to know what “kinds” of people are a great fit for your specific company (as in “stay at home mom’s”, “corporate executives”, “wellness professionals”, “baby boomers” etc)

Let’s start with the “qualities”. This exercise can actually be quite fun – and cathartic!


Step One: Discover the “Qualities” of Your Perfect Prospects

1. Sometimes it’s easier to know what you DON’T want, than what you want. Think of the most

difficult customers you’ve had in your business. What “qualities” or personal traits do they

have in common?

For example: Are they demanding of your time and attention? Do they complain a lot – about

your products, the price, their lack of results, etc? Are they generally negative or have unrealistic

expectations? Do they expect you to drop everything when they have a problem or question?

Make a note of their (not so positive) qualities here:

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2. Now, think of the most challenging business builders you’ve had in your team. What

“qualities” or personal traits do they have in common?

For example: Are they “all talk but no action”? Do they make a lot of excuses? Are they

demanding of your time and attention? Do they constantly complain, or blame you (or others)

for their lack of success? Do they expect you to hold their hand and do everything? Do you feel

drained when you spend time with them? Do they quit or get distracted when things get

challenging?

Jot down as many of the personal qualities or traits you can think of when it comes to your

“worst business builders.” (It’s ok – go ahead and vent a little! Get it all down, because this kind

of clarity can help you find and recruit more qualified team members in the future).

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3. Now, think of the BEST customers you’ve ever had. What “qualities” or personal traits do

they have in common?

For example: Do they love your products, get great results, and never grouch about the price?

Do they buy from you every month and often refer you to others? Are they always happy to hear

from you, and are respectful of your time and attention?

(If you feel you haven’t had any “dream customers” yet – look at the list of qualities you

outlined in question #1 and write the OPPOSITE qualities below).

Jot down the qualities of your happiest and most loyal customers here:

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4. Now, think of the BEST business builders on your team. What “qualities” or personal traits

do they possess?

For example: Are they hard-working, independent and take full responsibility for their success?

Do they listen to you and follow your suggestions? Do they show up for meetings, conference

calls and always play “full out”? Do they have a great attitude and deal with challenges well?

Do they respect your time and understand when you’re busy and can’t return a call or email

right away? What other qualities do they possess?

(If you feel you haven’t had any “dream business builders” yet, you can refer to the list of

qualities you outlined in question #2 and write the OPPOSITE qualities below).

Jot down the qualities of your most ideal business builders here:

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Step Two: Discover the “Background” or Demographics of Your Perfect

Prospects

Awesome work so far - congrats! You’re already so much closer to finding your perfect

customers and business builders!

Now let’s take a look at the background or “demographics” of the people who will be the best

fit for you and your company. These questions will help to clarify things a little further.

5. Look around your company (do a little research if possible). Who are the top leaders in

your organization?

What “demographic(s)” do they represent? (For example: Are they working moms, stay at

home moms, college students, baby boomers, wellness professionals, ex-corporate types,

teachers, Gen X or Y? What were they doing before they joined your company)?

Success leaves clues! Here is some important evidence to show what kinds of people already

see value and do well in your specific company:

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6. What other kinds of people do you notice are joining your company? Any obvious trends

that stand out?

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7. Take a look at your own team. What kinds of people are you “naturally attracting” to you?

Is there one specific group or “demographic” that stands out more than the others?

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8. Which kinds of people do you LOVE to work with most? What “group” or demographic do

they belong to?

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9. Are there any specific groups or kinds of people to which you have easy access? (For

example - did you come from a corporate background and you still know many corporate

professionals? Is your spouse a doctor, and therefore you happen to know many doctors or

health care professionals? Maybe your kids play sports and you are constantly surrounded by

parents?)

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10. What motivated YOU to first use your products or build your business? Did you have a

specific problem or challenge you were trying to solve?

What kinds of people would have similar problems and might be interested in your

products/biz for the same reason?

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Step Three: Create Your “Short List”

Go back over the previous questions, and compile all your ideals into a “short list” below. (This

is just a rough description so far of the qualities/backgrounds of your best prospects. You’ll get

a chance to refine this later).

My most ideal prospects have these QUALITIES: (consolidate your answers from questions #3

and #4).

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My most ideal prospects have these BACKGROUNDS: (consolidate your answers from

questions #5 through #10).

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Step Four - Narrow the Field and Choose Your “Best Fit” Prospects!

You should now have a “short list” of prospects that could be a great fit for your products and

your business opportunity, but let’s see if we can narrow this down even more.

Let’s take each of the prospects you identified above (stay at home mom, wellness professional,

teacher, baby boomer, etc) through a qualification or “litmus test”. Ideally, you’ll want to have

a YES answer for every question below in order for this prospect to stay on your “best fit” list.


The “Strong Why” Test

a) Does this type of prospect have a painful problem or challenge they are motivated to change? What is it (and is this something your business can help to solve?)

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The “Money and Time” Test

a) Does this kind of prospect have at least the minimum amount of money /time to get this business off the ground (or are they motivated enough to find it)?

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The “Numbers” Test

a) Are there enough of this kind of prospect to make it worthwile to focus on them as a “target market”?

For example, how many of this type of prospect might you find in your local area? A

few? Dozens? Hundreds?


What about across the country (or even internationally if your company is active in

other countries)? If you focused only on this group, would there be enough of them to

keep you busy?

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The “Easy Access in Groups” Test

a) Would this kind of prospect likely belong to groups of some kind (specific clubs, Meet Up groups or associations?) Would they be active on Facebook or Linked In (and possibly belong to groups or pages on those websites?)

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b) Do they attend conferences or tradeshows? Are there specific magazines or blogs that would be directed to just this kind of group?

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The “Perfect Fit” Test

a) Would this kind of prospect be a good fit for both your products AND your business opportunity? (So you can “kill two birds with one stone, so to speak?) Are these prospects also people you’d enjoy working with?

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As you complete the questions above, you should be narrowing down your list of “possible

prospects” to those that are a truly the best fit for you, your products and your business

opportunity.

Ideally, the people you’ve identified as your “target market” will…

Have a strong “WHY” – meaning they have a painful problem they are motivated to solve (and your products/biz can help solve this for them).

Have enough money/time to get started (or will find it if necessary).

Be “common enough” that they are fairly easy to find, in your area and on-line

Gather in groups so you can gain access to many of them at once (meaning they attend meetings, tradeshows, belong to associations or might gather on-line in forums, on Facebook pages, Linked In or Meet up groups, etc)

Be a fit for both your product and your business opportunity (although they may be attracted more by one, and then move to the other)

Be people you like working with, and have the personal traits/qualities to be successful in your biz (motivated, committed, coachable, willing to take action, etc)

If any of the prospects on your short list meet these criteria (or as close to this as possible) –

that kind of person would be a great “target market” for you.


Step Five – Write a Detailed Description of Your Best Prospects

By now you should have narrowed your short list down to just a handful of prospects (and in

some cases even one) that are great for you and your business.

Based on all your previous questions, write a description of WHO your ideal prospect(s) are

below. Refer to your answers on the previous pages if necessary:

My “Best Fit” Prospects Are From This Background/Demographic:

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…and have these specific qualities or personal traits:

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Why Writing This Detailed Description is Important!

If you’ve completed the previous questions and exercises, a HUGE congratulations to you! (And

if you haven’t I STRONGLY encourage you do so asap).

Getting clear on which prospects are ideal for you (down to their personal traits and qualities) is

THE most important thing you can do to grow your business and team.

Here’s why:

1. Once you know exactly WHO you’re ideal prospects are it’s SO much easier to find them!

You can create a plan that will consistently connect you with these exact prospects on a regular

basis. You’ve heard that saying “shooting fish in a barrel”? Business building becomes (almost)

that easy!

In the next lessons, you’ll discover ALL the places you can find these ideal prospects (both in

your own local area and on the internet), but you must be very clear on WHO you’re looking for

in order for this to be effective.

2. You’ll easily recognize your ideal prospect(s) when they come across your path.

There’s a part of your subconscious mind called the “reticular activating system”. In simple

terms, it’s the part of your brain that controls your ability to notice or “focus” on something.

When you attach meaning to something as being “important” (as when you want to find a

specific kind of prospect for your business) you activate this part of the brain. The result –

you’re able to notice what you’re looking for more easily.

For example, have you ever been in the process of buying a new car (perhaps you’ve been on

the internet, doing some research and maybe even visited the local dealership to take one out

for a test drive)? Suddenly - you start seeing this type of car everywhere you go!

That’s not happening because the car manufacturer suddenly flooded your local area with

hundreds of new cars. Instead, you’re seeing that car everywhere you go because you’ve

decided that (on some level) it’s important to you. That’s your reticular activating system at

work, and it works well to help you find great leads for your business too.

You’ll find the more clear you are on “who” your ideal prospects are, the easier it is for you to

pick them out of a crowd. You’ll start noticing your “best prospects” everywhere (at the

networking events you attend, when logged onto Facebook, at your local coffee shop or


standing in line at the mall). It’s easier to find them because your brain is on “high alert” and

you’ll more likely notice these people in places you didn’t before.

3. You’ll attract more of these kinds of prospects to you!

Have you ever worked with the idea of “intention”? Personal growth experts (and those who

study the mind) claim that when you have a strong, clear intention regarding what you want to

create (as in a clear picture of your ideal prospect) you start to “attract” this to you.

I’m not sure I can fully explain how this works, but I’ve definitely had experiences of the power

of intention at work in my own life. I believe intention is like a form of active prayer; when we

are all crystal clear on what we desire and need, then God, the Universe, Fate, Mother Nature

(or whatever fits your belief system) can conspire to bring it to us.

I believe you’ll find that if you create a vivid picture of your ideal prospects – you’ll not only

“see” them more easily in your life, but they may start showing up in very unexpected ways.

Whether this is coincidence or something bigger at work, it’s certainly exciting when it happens.

So, if you don’t yet have a clear picture of WHO your most ideal prospects are, be sure to take

time to complete the questions in this lesson and write out a detailed description of your target

market.

I also encourage you to keep this description handy! Review it often and you’ll find it will be a

lot easier for you to find the people who are the best fit for you, and your business.


Additional Notes on Lesson One:

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Documents

The Lead Generation Blueprint - s3. · PDF fileMelaleuca, Nikken, Reliv, Amway, Visalus, Evolv, Natures Sunshine, ... Youll still make sales and recruit other kinds of people with