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Significant Coverage In Nashville !  Screenvision has an 89% share of theatres (63% of screens)

Source: 2010 PBBI MapInfo. SV Internal Theatre list as of 10.1.10. Shares based on Screenvision’s theatre and screen counts as of Oct’10 and NCM and other vendors’ theatre/screen counts from the most current CAC report (Jul’10).

Screenvision theatres

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Screenvision Delivers The Ideal Audience for Nashville

AGE

EDUCATION

HOUSEHOLD INCOME

INQUIRE ABOUT

ATTORNEYS

42% Men

18–54

42% Women 18–54

29% Attended College

30% HHI $40,000+

Source: MRI Doublebase 2009 (Market-By-Market); DMA =Nashville. Moviegoers = Attended the movies once a month or more. Inquired = Referred to yellow pages internet/book in last 12 months.

18% more likely to have inquired about an attorney in the last 12 months

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Moviegoers Are Your Ideal Prospects MOVIEGOERS ARE… !  78% more likely to go swimming once a week !  58% more likely to have visited a theme park in the last 12 months !  49% more likely to go jet skiing once a month !  45% more likely to have traveled by railroad/train for domestic travel !  30% more likely to agree with the statement “I like a lot of excitement in my life” !  29% more likely to agree with the statement “I’m always looking for a new thrill” !  29% more likely to have visited a plastic surgeon in the last 12 months !  25% more likely to have engaged in power boating in the last month !  25% more likely to buy a motorcycle in the next 12 months !  10% more likely to own an SUV …THAN THE AVERAGE U.S. ADULT

Source: MRI Doublebase Study 2010; Base of 18+. Moviegoers = Attended the movies once a month or more. More likely = Comparison to average U.S. adult. Inquired = Referred to yellow pages internet/book in last 12 months. Intend = Very/Somewhat likely.

!  81% of moviegoers have a valid driver’s license and a working cell phone !  60% of moviegoers have used text messaging in the past 30 days

TEXTING AND DRIVING

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!  The Cinema Advertising Council Commissioned Integrated Media Measurement, Inc (IMMI) to measure the media behaviors of consumers and the relative impact of advertising in Cinema and on Television

–  A combined television & cinema campaign more than doubled the conversion rate (ROI) as compared to television alone –  Cinema-Television combined buy provided double the lift; extended incremental reach; and ability to target traditional media “ad avoiders”

Cinema And TV: A Winning Combination

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Adding Cinema Advertising To The Media Mix Increases Return

Source: IMMI Research, 5/23/08 to 7/6/08, measurement of panelists content and ad exposure on behalf of the Cinema Advertising Council.

25%

50%

TV Only TV and Cinema Only

% Conversion of TV Programs

Tune-in doubles when consumers see ads for the TV program both on TV and in Cinema

7 Source: TV=Nielsen Company. Live ratings, Impressions (000) average from Q4 2008-Q3 2009. Screenvision=Screenvision Internal Data, September 2010.

County Code

Broadcast Prime

% of Impressions

Cable Set

% of Impressions

% of Admissions

A/B 71% 69% 68%

C/D 29% 31% 32%

Screenvision Admissions Mirrors Broadcast And Cable TV Impressions

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When The TV Is Turned Off Friday-Sunday People Go To The Movies

0%

5%

10%

15%

20%

25%

30%

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Sources: Nielsen Media Research & Nielsen Galaxy, Q4 2008 – Q3 2009.

% Share of Weekly Audience

Cinema

Broadcast Prime

Cable Prime

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A Few Of Our Attorney Customers