The Launch of RheumaKnowledgy.com

RheumNow.com

Two websites dedicated to online medical education

RheumNow: Mission StatementDaily news, information and Social Media for the Rheum•To be the rheumatologists preferred online source for daily and facile access to news, information, practice guides on the diagnosis and care of rheumatologic and autoimmune diseases•To be the patients preferred online source for expert opinion, news and information on “arthritis”•A Premium Sources of Useful/Credible Content

RheumNow

RheumNow :The Team• Editor: John J. Cush, MD

– Academic, educator, leader & KOL (key opinion leader)– 130+ medical articles published, 2 books, 12 chapters, Editor of the

ACR Drug Safety Quarterly x 4 yrs; Associate Editor Seminars in Arthritis & Rheumatism; Journal of Rheumatology

• Project Manager & Web Master• Managing Editor• Sales director and Syndicator• Associate Editor: Kathryn Dao & Catalina Orozco

– Experts in content generation and editting• Reporters/Staff – 5-6 Rheumatologists

RheumNow

• Editor-in-chief: J Cush• Associate Editors: K. Dao; C. Orozco (later A Kavanaugh)• KOL “Faculty” Commentaries (Mon, Thurs)– Commentaries, perspectives, practice guides– 20 faculty – each providing >2 per year

• Written 800-1500 words + Podcast and Videocast < 5 minutes

• Reporters: 5-6 needed – Social media engaged, >3 yrs beyond fellowship– 2-4 tweets and news per week

RheumNowThe Contributors

• Useful/Credible Content delivered to Rheums & subscribers - 5 days/wk & 50 wks/year– 5 “feeds” per day: Twitter, Linked-in, Google+, FB, SlideShare – 5 Rheum News /info/publications per day

• Tweets expanded, Journal articles, news, CDC, RSS feeds• Updates from Meetings: ACR, EULAR, SOTA, RWCS, NYU, Congress, FDA

– 1 feature per day• KOL Blog/Commentary – 2 per week, Mon & Wed• RCT Tuesday• Drug Safety Bulletin – Thursday• Friday: Practice of medicine, Slide of week

– Smarter-Side of Rheum: Daily Slide/Table/Quote

RheumNowThe Content

Daily Feature

Know-it-Now

BackLogRASLEPsASpA/ASOAFMGoutBiologicsMTXDMARDs

My Folder

Free Online Textbook

KOL Blogs

Smarter Side of Rheum

RheumNow

ADVERTISING

ADVERTISING

Jack wants a survey box too

Jack wants a survey box too

Daily Feature

Know-it-Now

BackLogRASLEPsASpA/ASOAFMGoutBiologicsMTXDMARDs

My Folder

Free Online Textbook

KOL Blogs

Smarter Side of Rheum

RheumNow

ADVERTISING

ADVERTISING

Horizontal Scroll Drug Quick Sheets Benylsta Orencia XeljanzEnbrel Actemra Humira

RheumNowThe Programming Needs

• Develop work teams, assignments• Managing Editor• Document management for daily uploads• Automate uploads to become Backlog entries/database• How much Advertising space• Hosting, space, server, cost demands