ANIME EXPO 2018

THE LARGEST JAPANESE CULTURE EVENT IN NORTH AMERICA

COMMUNITY INTERACTION OPPORTUNITY

Attendee Demographics

- ALL 50 STATES- 63 COUNTRIES IN TOTAL

By Age

By Location

By Gender

4%OTHER/

NO ANSWER

< 12

13-17

18-24

25-34

35+

48%

3%

28%

11%9%

2012

By The Numbers

2014 2016 2018

UNIQUE

TURNSTILE

350,000

110,000

36%FEMALE60%MALE

ANIME EXPO 2018

Livestream

Economic Impact

Mobile App

Total Exhibitors

500+Exhibit Hall, Entertainment Hall, and Kentia Hall

Total Event Space

(67,000 m2)720,000 ft2

1.5X SIZE OF TOKYO DOME

JUNE 1 - JULY 15

9.4 MILLION+ 1 BILLION+SOCIAL REACH

$100 MILLION+TO THE CITY OF LOS ANGELES

50,000+UNIQUE APP VISITORS

8.8 MILLION+TOTAL SCREEN VIEWS

714,000+APP SESSIONS

50HOURS OF STREAMED CONTENT

400,000TOTAL VIEWS

46.2 MINUTESAVERAGE TIME WATCHED

3 MILLION+TOTAL MINUTES WATCHED

43%OF VIEWERS WERE INTERNATIONAL

Programming Info Exhibitor Info

Impressions 2018

HOURS900+INTERACTIVE EVENTS

SCREENINGS

INDUSTRY & GUEST PANELS

PERFORMANCES

OTHER(WORKSHOPS, FAN PANELS, etc)

30%

17%31%

7%

15%

3,929,735POST ORGANIC IMPRESSIONS

393,500SOCIAL VOLUME

560,740WEBSITE USERS(+12% from 2017)

3,069,772WEBSITE PAGE VIEWS(+23% from 2017)

6874 TOTAL ARTICLES(+50% from 2017)

10.95 BILLION+ (+50% from 2017)

TOTAL REACH

News Reach

Over 90% of Exhibitors feel that participating in AX has a positive effect on their brand/business

Anime Expo lets us connect directly to our Anime fans like no other show can!

Erik Ko - UDON

ANIME EXPO 2018

Programming

Panels Screenings Workshops

• Industry Keynotes• Fan Discussions• Educational Lectures• Kid-Friendly Panels• Guest/Talent Spotlights

• Anime Classics• Newest Releases• Premieres

• Arts & Crafts• Cosplay Tutorials• Model Building Demos• Writing Workshops• Career Workshops

2018 Highlights

Premieres

Anime Expo 2018 featured a number of premieres and a strong presence from industry partners.

• My Hero Academia; Two Heroes World Premiere• SSSS.Gridman World Premiere• Attack on Titan Season 3 World Premiere• Liz and the Blue Bird US Premiere• Jojo’s Bizarre Adventure Season 5 World Premiere• Flavors of Youth World Premiere• Dragon Pilot Premiere Screening• Ingress and revisions. World Premiere

Key Industry Panels• Netflix ♥ Anime• Fate/Grand Order 1 Year Celebration• Studio TRIGGER Live Drawing• Arc System Works: 30 Years of Video Game History• TRIGGER x Arc System Works Presents Kill la Kill Video Game

Example Locations

Programming includes traditional, presentation-type panels, as well as informative and interactive events that span a variety of fandoms, hobbies, and interests. Programming ranges from fan-led discussions to tabletop game tournaments.

Petree Hall (LACC) Platinum Ballroom (JW Marriott)

411 (LACC) Workshops LACC

ANIME EXPO 2018

Guest and Talent Participation

Concerts Perfomances

Perform at the country’s largest celebration of Japanese pop culture, where some of the biggest names in the Japanese music scene have played.

By participating in Anime Expo, guests engage directly with the fan community, while promoting industry brands and content.

Demos & Live Drawings

Create unique experiences to entertain audiences and promote your brand.

Share your talent with fans in this live, interactive event.

Charity Auction Contributions Autographs

Boost awareness while donating to a good cause.

Meet & Greet

Experience the best signing platform in the industry.

Take advantage of the opportunity to interact with fans in the Premier Fan Lounge.

Previous Guests

• Miyu Irino• Ryo Horikawa• Tomokazu Seki• Aqours• Steve Blum• Tetsuya Kakihara• Yuki Kaji• Toshiyuki Morikawa• Mayumi Shintani• Junichi Suwabe• Junko Takeuchi• Daiki Yamashita• Yui Horie• Ayako Kawasumi• Yoshitsugu Matsuoka

• Tensai Okamura• Sho Aikawa• Reki Kawahara• Hikaru Kondo• Kazuki Nakashima• Kenji Horikawa• Mari Okada• Yoshiki Sakurai• Makoto Shinkai• Eiko Tanaka• Yosuke Toba• Gen Urobuchi• George Wada• Shouji Gatou• Shinji Higuchi

• Akiman• Go Nagai• Yoshitaka Amano• Naoshi Arakawa• CLAMP• Akira Himekawa• Itaru Hinoue• SUSHIO• Yoh Yoshinari• Takafumi Hori• Hiromi Wakebayashi• Shigeto Koyama• Shoji Kawamori• Isamu Kamikokuryo • Yuto Tsukuda• Fujino Omori• Shiki Douji• Yoshihiko Umakoshi

• Hironobu Sakaguchi • Koji Igarashi• Keiji Inafune• Daisuke Ishiwatari• Eisuke Ogura• Yasuhiro Fukaya• Yusuke Tomizawa• Hiroaki Kato• Takashi Katano• Takehito Harada• Toshimichi Mori• Yuji Horii

• Ryosuke Yamada• Lemon & Sugar

• Mari Iijima• Taku Takahashi• Teddyloid• Dempagumi.inc• Eir Aoi• FLOW• Hatsune Miku• LiSA• m-flow• Momoiro Clover Z• OLDCODEX• PORNOGRAFFITTI• T.M. Revolution• WagakkiBand• Yuki Kajiura

Music Voice Actors Writers/Producers/Directors

Artists

Additional Guests

Video Game Creators

ANIME EXPO 2018

Interactive EventsThrough celebrating a variety of subcultures and fandoms, Anime Expo connects the anime community together with unique, interactive experiences.

AMV’S AXDance Butler Cafe Gameshows Karaoke

Lounge 21 Maid Cafe Manga Lounge Night Cafe Quiet Lounge

2018 HighlightsAnime Expo 2018 provided numerous events that showcased unique interactive experiences for attendees to enjoy. The following are just a few of the highlights:

• Cowboy Bebop 20th Anniversary Party presented by Funimation• FAKKU X MOGRA Dance Party• Attack the Music Presents “conXion”• Anime Expo Kick Off Party

• Moe Shop• GRIMECRAFT• Taku Inoue• Oblongar• DJ Wildparty• D-Yama• mitomoro• Genick• kiraku• KOTONOHOUSE

• Aina Aiba• Super Soul Bros• KOHEI and TIA• Face Time Police• Here Between You and Me• Kid Yuki and the Otakus• Super MadNES• None Like Joshua• Black Ros3• CHISA of Acme

• Collaboration with Voltage featuring “kabe-don” experience with an official cosplayer from Samurai Love Ballad: PARTY, Wedding VR, and exclusive merchandise.

Sponsored Events Music Performances DJ Performances

Butler Cafe

ANIME EXPO 2018

Main EventsAnime Expo’s Main Events are the largest productions of the convention. Bringing industry and fans together through music, fashion, exclusive content, and world premieres, these events combine all aspects of AX and Japanese culture to create unforgettable experiences.

Concerts Fashion Show Welcome & Closing Ceremony Special Events Charity Auction

2018 HighlightsWorld Premieres• My Hero Academia; Two Heroes • SSSS.Gridman• Attack on Titan Season 3• Jojo’s Bizarre Adventure Season 5• Flavors of Youth

Petree Hall (LACC) Capacity: 2000Hall B (LACC) Capacity: 3400

The NOVO Capacity: 2400Microsoft Theater Capacity: 7000

Event Venues

ConcertsAnisong World Matsuri• LOVELIVE! SUNSHINE!! Aqours World Love Live! in LA ~Beyond the Pacific~: Aqours• Japan Super Live: Aimer, Yuki Kajiura, May’n, and Sanketsu-girl Sayuri• Japan Kawaii Live: AKB48 Team 8, THE IDOLM@STER CINDERELLA GIRLS, iRis, and Shoko Nakagawa

m-flo presents “OTAQUEST LIVE” powered by LDH USA• m-flo, PKCZ®, YASUTAKA NAKATA, Crystal Kay, Hachioji P, TeddyLoid, Masayoshi Iimori, and YUC’e

ANIME EXPO 2018

Exhibit Hall

Exposure Sales

Increase Brand Awareness

Attendees discover thousands of unique items including anime, manga, figures and models, cosplay goods, Japanese fashion,accessories, games, music and more. Leading anime, manga, gaming, fashion companies will also be previewing upcoming releases, offering convention exclusives, and connecting with fans at their industry booths.

Marketing Fan Engagement

Debut latest releases and event exclusives

Promote and showcase your work

Connect and interact with fans

Exhibit Booths

28%18%

24%36%

9%

20%

TOYS & COLLECTIBLES

CLOTHING

ART

DVD’S & BLU-RAY & MANGA

GAMING

OTHER

BOOTHS 524

Exhibitor Growth By Booth Square Footage

524

20110

100

200

300

400

500

201420132012 2015 2018201720160

20,000

40,000

60,000

80,000

100,000

120,000

140,000

2012 2014 2016 2018

132,700

ANIME EXPO 2018

• 500+ artist participants• 80,000+ attendee interaction throughout the event• Opportunity for targeted distribution and promotion• Connect with artist influencers

KEY INFO

50HOURS OF STREAMED CONTENT

408,510TOTAL VIEWS

46.2 MINUTESAVERAGE TIME WATCHED

3 MILLION +TOTAL MINUTES WATCHED

43%OF VIEWERS WERE INTERNATIONAL

#AXLIVESTREAM

Live Stream

Artist AlleyArtist Alley is a venue where amateur and semi-professional artists showcase their work. These talented, up-and-coming artists offer a variety of handmade creations for sale, including original artwork, prints, crafts, clothing, comics, and more. Both creative minds and art enthusiasts within the anime fan community gather and connect with one another at Artist Alley.

Meeting rooms and stages are only able to accommodate so many seats. Streaming your content, whether it’s an industry panel, guest spotlight, workshop, or live drawing, puts your property or brand in front of hundreds of thousands of fans who couldn’t attend in person.

ANIME EXPO 2018

Entertainment HallCelebrate cosplay, gaming, and art! Companies get a rare chance to connect with a targeted audience through a personal, hands-on experience which provides immediate demand for engagement and sales.

Art Gaming Cosplay Community Stage

• Art Show• Gallery Exhibits• Live Art• Interactive Art Walls

• Arcade• eGaming (PC/Console)• Table Top Gaming

• Photo Sets• Repair Station• Cosplay Senpai

• Connect with fans in a more intimate performance• Live Performances• eGaming Tournaments

Previous Activations

Wacom provided interactive pen displays, pen tablets, and styluses to equip everyone to make the world a more creative place. Wacom’s booth held art contests everyday as well as hands-on learning and live drawing events to create unforgettable experiences.

From TYPE-MOON, DELiGHTWORKS, and Aniplex comes a new story in the world of breakout hit mobile RPG Fate/Grand Order. For the first time in the United States, attendees at Anime Expo participated in a new mission with the Fate/Grand Order VR experience.

Cascade Games LLC runs table top gaming and TCG tournaments at small casual events and conventions, such as PAX and Anime Expo, to large weekend extravaganzas, like Magic Grand Prix, and more.

Good Smile Company showcased their 500 Nendoroid Exhibition, which was displayed for the first time in North America at Anime Expo.

Other activations include: P.A. Works Exhibit, The Art of Little Witch Academia Gallery presented by Studio TRIGGER, History of Video Games Exhibit, Extralife Los Angeles, Cospix, Pollards, iBuyPower, and osu!

The Bushiroad Let’s TCG! Area featured tournaments, free play, VG Caravan teaching sessions, clan leader fights, and giveaways.

Wacom Fate/Grand Order VR Experience Cascade Games

Bushiroad Good Smile Company Other Activations

ANIME EXPO 2018

GamingArcadeConsole/PC Mobile Virtual Reality

• Bushiroad

• Cascade Games

• Cryptozoic

• Force of Will

• Japanime Games

• Konami

• Square Enix

• Bandai Namco

• iBuyPower

• NIS America

• Riot Games

• Sega

Previous Activations

Tabletop eGaming 250,000+ Total Attendee Impressions

22,100SQ FTTotal eGaming Area

eGAMING STATIONS200+LEARN-TO-PLAY

FREEPLAY

1923

72 86

Total Capacity1250 54,600SQ FT

Total Area

Tabletop Gaming

TOURNAMENT

PC GAMING

Hours of Events458.5

ANIME EXPO 2018

CosplayA vibrant part of the Anime Expo experience, cosplay promotes camaraderie and community among fans of a variety of anime, manga, games, and more.

Masquerade

One of Anime Expo’s longstanding traditions for over 20 years, the Masquerade is a cosplay and performance competition with one of the largest cash prizes in the country. As AX is the biggest Japanese Anime convention in America, the AX Masquerade has been one of our most famous events. The Masquerade Event Sponsor has the opportunity to present their brand to a very targeted and engaged audience.

• 3000+ people watch Masquerade each year • Prizing sponsorship opportunities• Longer activation (pre-con announcement, ticket sales, program guide placement) and exposure during the show.

KEY INFO

World Cosplay Summit USABringing the best that Cosplay has to offer in the United States, the WCS USA National Finals takes place during the AX Masquerade and is a celebration of Cosplay and Performance of the highest caliber.

• All items worn for performances must be hand made by the competitors.• The costumes and performances must be from Japanese anime, manga, tokusatsu or video games.• Two cosplayers are chosen at AX’s National Finals to be the US Representatives at the WCS World Championship in Nagoya, Japan.

KEY INFO

Cosplay Sets & Photo Opportunities

Professionally-built sets represent a broad range of themes and offer a photo taking experience that can only be found at Anime Expo. With over ten different sets to choose from, attendees can find the perfect setting to match the costumes that they worked all year to create. Additional photo opportunities include professional portrait services, purikura, and unique branded photo stations.

• Over 15,000 attendees utilize the photo sets each year• Branding opportunities within existing sets or a full-custom set• Photo stations can offer print-outs and instant social media uploads

KEY INFO

ANIME EXPO 2018

CosplayCosplay Senpai

Anime Expo advocates the idea that cosplay is for everyone –no matter what size, gender, age, religion, shape, color, or even species. Cosplay is all about having fun! The Cosplay Senpai help support our mission by promoting the message that anyone and everyone can cosplay. Cosplayers who have shown positive leadership, community support, and outreach both at conventions and in the online world are invited to come and promote fun, passion, and acceptance within the cosplay community through panels and discussions.

Cosplay Repair Center Gatherings

With plenty of seating and supplies, the world-famous AX Cosplay Repair Center has just about everything to help attendees touch up or mend their cosplay at no cost to them.

Hosted by the fans themselves, cosplay gatherings bring together fellow fans to meet with one another and share in their favorite series.

• 2500+ attendees utilize the repair center services• Average of 20 minutes spent in repair center• Hands-on product usage provides exposure and positive effect on brand perception

KEY INFO• 15,000+ attendees participated in 140+ cosplay gatherings each year• Series include Cowboy Bebop, RWBY, Nintendo, Studio Ghibli, Osomatsu-san, Naruto, Overwatch, One Punch Man, Haikyuu!!, Persona, Pokémon, One Piece, Disney, and Final Fantasy.• Opportunity for targeted interactive distribution/promotional activities

KEY INFO