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The Keys to the “Kingdom of Web Based Content”
Ken Course
The Keys to the Kingdom
Over the past few
years, the web has
transformed us transformed us
from content
consumers into
content producers.
Choosing a Path
Content as a promotional toolfor your business.
Content as your business.
The Three Basics
How will I produce the content?
How am I distributing the content?
How am I tracking the ongoing results?
Identify The Fastest Path
Everyone in this room has content of
some kind. In which area do you feel
you are strongest?
Writing?
Speaking or Audio Recording?
Public Speaking or Video Recording?
How Expensive Is It?
Expensive gear is not required!
Following the Numbers
New media
generally has
more effective
measurability
than traditional
media.
How It Works
Well looooookie here, I really love this show hosted by Ken, I think I’ll walk through this door to see what else he’s got!
This door is monitored by a tracking mechanism like Google Analytics (or many others).
How It Works
•Landing Page•An Affiliate’s Page•A Special Offer•An Advertiser Offer
The Product Model
Using content to drive your audience to a landing page, specific offer, or offer, or affiliate/partner offer.
YOU WILL NEED: A CLEAR product funnel, and fulfillment mechanism.
The Sponsorship Model
Just like traditional radio and television, vendors are willing to pay for endorsements and advertisements.
YOU WILL NEED: Reports of your audience numbers and/or subscriptions.
Beginning Distribution
In traditional media
you have
“networks.”“networks.”
In new media you
have “distribution.”
How Do I Record It?
There are a wide variety of free or low-cost methods to start recording your recording your content.
Let’s Review
• EVERYONE is an expert about something. Start talking about it (or find someone who can)!
• Have a STRATEGY!• Have a STRATEGY!
• Monitor your METRICS and SUBSCRIPTIONS over time!
• It’s all about the TIME and EFFORT you put into it!
The Keys to the “Kingdom of Web Based Content”
Ken Course
