The Intersection of Email-Social-Mobile - Final 071111

8/6/2019 The Intersection of Email-Social-Mobile - Final 071111

http://slidepdf.com/reader/full/the-intersection-of-email-social-mobile-final-071111 1/29

Ne~na Naboehgbxedc 4 ¥ 6:44 Ne~na dbh!av ex~ dooecedxg~" Dcc vemkx~ vg~gv gh"

Xkg Ebxgvdnxeab ao Gidec# ̂ anedc /Iafecg Idv`gxebmLwcu 4>xk# 6:44 Dnng~~ ]gfebdv Vgnavhebm

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https://cisco.webex.com/ec0605lc/eventcenter/recording/recordAction.do;jsessionid=6wCHTk4NBgqQTgZ6zymVLNgdGKgT2p0WQ3svcRDwpBYVFjCTT9Bb!-1674130141?theAction=poprecord&actname=%2Feventcenter%2Fframe%2Fg.do&actappname=ec0605lc&renewticket=0&renewticket=0&apiname=lsr.php&entappname=url0107lc&needFilter=false&&isurlact=true&rID=53055112&entactname=%2FnbrRecordingURL.do&rKey=00ae499d4c9d33b5%20&recordID=53055112&siteurl=ciscosales&rnd=1772582986&SP=EC&AT=pb&format=short



¥ 6:44 Ne~na dbh!av ex~ dooecedxg~" Dcc vemkx~ vg~gv gh" Ne~na Naboehgbxedc 6

Dhdi ̂ wxxab# ̂ gbeav Vgzavxgv# Idv`gxebm^kgvzdJDhdiX^wxxabkxxz<!!}}}"ceb`gheb"nai!eb!dhdi)~wxxabDhdi"^wxxabJIGNCDF^"nai

Xahh Cgfa# ̂ gbeav Hevgnxav ao Nabxgbx# IGNCDF^JXahhCgfakxxz<!!}}}"ceb`gheb"nai!eb!xcgfaXahh"CgfaJIGNCDF^"nai



¥ 6:44 Ne~na dbh!av ex~ dooecedxg~" Dcc vemkx~ vg~gv gh" Ne~na Naboehgbxedc >

…Fgbnkidv` Vgzavx „ Oebh }kdx }av`~oav xkaw~dbh~ ao gidec idv`gxgv~

Idxwvg xdnxen# ebnvgigbxdc eizva gigbx~Iwcxezcg xdnxen~ dnngcgvdxg zgvoavidbng

…Kdbhfaa` „ Ehgbxeou fg~x zvdnxeng~dbh oaviwcdxg d igxkahacamu

Nwvvgbx ~xdmg ao zvang~~ oav gidecidv`gxebmCaa` dx xkg bg} CGDZ^ igxkahacamu

…@ba}cghmg xvdb~ogv „ Xgdnk gidecidv`gxgv~ ka} xa dzzcu fg~x zvdnxeng~

^wiiex~# }av`~kaz~# ngvxeoendxeab#}gfebdv~

…D nabxebwaw~ eizva gigbx zvang~~




CGDZ^

Cg gvdmg dcc xdnxen~ xa fwech twdcexu ce~x~

Gbmdmg uawv dwhegbng }exk vgcg dbx nabxgbx

Dnx vg~zgnxowccu xa gb~wvg hgce gvdfecexu

Zcdng gidec eb zezgcebg xa twdbxeou VAE

^ ubn gidec }exk ~anedc dbh ~idvx zkabg~




Ne~na Naboehgbxedc 7 ¥ 6:4: Ne~na dbh!av ex~ dooecedxg~" Dcc vemkx~ vg~gv gh"

ûbn }exk ânedc Ighed /îdvx Zkabg~



¥ 6:44 Ne~na dbh!av ex~ dooecedxg~" Dcc vemkx~ vg~gv gh" Ne~na Naboehgbxedc ?

…ânedc ighed―~ za~exe g ebocwgbng abgidec idv`gxebm

…Cg gvdmebm xkg za}gv ao ~anedc ighed

…Iafecg nkdccgbmg~ dbh azzavxwbexeg~

…Azxeie|ebm gidec oav iafecg


http://slidepdf.com/reader/full/the-intersection-of-email-social-mobile-final-071111 7/29 ¥ 6:44 Ne~na dbh!av ex~ dooecedxg~" Dcc vemkx~ vg~gv gh" Ne~na Naboehgbxedc =

…>4' ao gidec idv`gxgv~~du gbmdmebm ~anedcighed dwhegbng~ e~ dgvu eizavxdbx gidecaflgnxe g

…Idv`gxgv~ }ka oggc gidece~ goognxe g dx gbmdmebm~anedc ighed dwhegbng~<

5' ) _gvu goognxe g87' ) âig}kdx goognxe g8?' ) Bax goognxe g

Idv`gxebm^kgvzd 6:44 Gidec Idv`gxebm Fgbnkidv` Vgzavx


http://slidepdf.com/reader/full/the-intersection-of-email-social-mobile-final-071111 8/29 ¥ 6:44 Ne~na dbh!av ex~ dooecedxg~" Dcc vemkx~ vg~gv gh" Ne~na Naboehgbxedc ;

…=7' ao hdecu ~anedc ighed w~gv~~deh gidec e~ xkg fg~x }du oavnaizdbeg~ xa naiiwbendxg}exk xkgi# naizdvgh xa ?7' aodcc gidec w~gv~

…85' ao X}exxgv w~gv~ ~deh xkguidhg db abcebg zwvnkd~gfgndw~g ao vgnge ebm db gidec#naizdvgh xa >>' ao dcc gidecw~gv~

Idv`gxebm^kgvzd 6:4: ̂ anedc Ighed Idv`gxebm Fgbnkidv` Vgzavx


http://slidepdf.com/reader/full/the-intersection-of-email-social-mobile-final-071111 9/29 ¥ 6:44 Ne~na dbh!av ex~ dooecedxg~" Dcc vemkx~ vg~gv gh" Ne~na Naboehgbxedc 5

…Oacca}ebm av ceèbm ~aigabg e~ lw~xd ncen` ao d fwxxab" Ex e~ d ca})ve~`dnxeab# fwx ex e~ db gbxvdbng oav dfvdbh xa ~xdvx d nab gv~dxeab

…^kdvebm nabxgbx kd~ bg gv fggbgd~egv xkdb xahdu# }ehgbebm xkgeizdnx ao gbmdmebmnaiiwbendxeab~

…Idv`gxgv~ ndb ebncwhg vgme~xvdxeaboavi~ hevgnxcu ab xkgev Odngfaa`zdmg~


http://slidepdf.com/reader/full/the-intersection-of-email-social-mobile-final-071111 10/29 ¥ 6:44 Ne~na dbh!av ex~ dooecedxg~" Dcc vemkx~ vg~gv gh" Ne~na Naboehgbxedc 4:

…Vgoebg uawv xabg dbh cdbmwdmg

…Vgoebg uawv aoogv~ dbh nabxgbx

…Dnng~~ xa vgdc)xeig ogghfdn`

…Azzavxwbexu xa ndzxwvg gbhav~gigbx~#vg eg}~ av vdxebm~



Nkaeng~ gbdfcg idv`gxgv~ xa fgiavg ~gcgnxe g eb xkg xdnxen~ xkgueizcgigbx



…]vexebm nazu eb 48: nkdvdnxgv~av cg~~ zvgzdvg~ idv`gxgv~ oavxkg g gbxwdc ~keox ovai hg~`xaz~xa ~idccgv iafecg ~nvggb~

…F6F idv`gxgv~ dvg dkgdh ao xkgnwv g d~ xkgu kd g fggb }vexebmxa hgne~eab id`gv~ }ka w~gFcdn`Fgvvu hg eng~


http://slidepdf.com/reader/full/the-intersection-of-email-social-mobile-final-071111 13/29 ¥ 6:44 Ne~na dbh!av ex~ dooecedxg~" Dcc vemkx~ vg~gv gh" Ne~na Naboehgbxedc 4>

…^kdvg)]exk)Uawv)Bgx}av`+^]UB% fwxxab~ owbnxeab iwnkce`g d &oav}dvh xa d ovegbh& ceb`

…Nva~~ zvaiaxeab ao bg}~cgxxgvnabxgbx

…Naccgnxeab ao gidec dhhvg~~g~




… Fg ~gcgnxe g…̂gbh vgcg dbx ig~~dmg~ xkdx }ecc vg~abdxg

}exk uawv vgdhgv~ dbh xkdx xkgu―cc }dbx xa~kdvg"

…Oavidx xkg nabxgbx xa fg gd~u xa zd~~dcabm"

… Nab~ehgv ~wflgnx cebg ndvgowccu…]exk X}exxgv# xkg gidec ~wflgnx cebg e~ xkg

hgodwcx xg{x }kgb zwfce~kgh

…]vexg ~wflgnx cebg~ ~kavxgv xkdb 48:nkdvdnxgv~




^gbx<Dzvec Oaac~ Hdu 6:4:

^wflgnx cebg<–Xkg @ON Hawfcg Ha}b# ex e~ vgdc#ba oaacebm’

Madc<Fwech ebxgvg~x eb bg} zvahwnx

–]g heh bax ma xa dbu axkgv ighedawxcgx fgoavg cdwbnk axkgv xkdbhgce gvebm ex ed gidec"’

) ^naxx Mge~gv# ^gbeav Hemexdc Dbdcu~x#@ON



¥ 6:44 Ne~na dbh!av ex~ dooecedxg~" Dcc vemkx~ vg~gv gh" Ne~na Naboehgbxedc 4?

Vg~wcx~<a Bgdvcu 8:' azgb)vdxga 4:#::: Odngfaa` ~kdvg~a 6#::: X}exxgv vg)x}ggx~a

.6 ab Maamcg―~ Kax ^gdvnk ce~xa .> ab Udkaa―~ Fw|| Ebhg{

–Xke~ }d~ ngvxdebcu abg ao awv ia~x

~wnng~~owc zvahwnx cdwbnkg~ ao xkgugdv"’) ^naxx Mge~gv# ^gbeav Hemexdc Dbdcu~x# @ON



¥ 6:44 Ne~na dbh!av ex~ dooecedxg~" Dcc vemkx~ vg~gv gh" Ne~na Naboehgbxedc 4=

… Fg }kdx uawv nw~xaigv~ g{zgnx „ ba idxxgv }kgvg xkgu oebh uaw"

… Ba ~xdbhdvh eb nabxgbx ~gbx edgidec dbh ~anedc

âig naizdbeg~ ~gbh ~digig~~dmg~âig oebh oacca}gv~ dvg eb d heoogvgbxfwuebm ~xdmg xkdb gidec ~wf~nvefgv~dbh nw~xaie|g ig~~dmg~

… Id`g ~wvg uaw dvg nab~e~xgbxdbh ~gx g{zgnxdxeab~






…Ovgg xaac~<

) Kaax~wexg

) FcamZwc~g

) Maamcg Dcgvx~

) Dhhenx)a)idxen

) Odngfaa` ^gdvnk

) Idbu iavg

…Zdeh xaac~) Ngbxvdce|gh# dmmvgmdxg hdxd

) Dh dbngh dbdcu~e~

) Zvaog~~eabdc ~wzzavx



¥ 6:44 Ne~na dbh!av ex~ dooecedxg~" Dcc vemkx~ vg~gv gh" Ne~na Naboehgbxedc 6:

…>;' ao W"^" iafecg w~gv~ a}b d~idvxzkabg

Begc~gb# Idu 6:44

…77' ao bg} kdbh~gx~ zwvnkd~gh

eb xkg W"^" dvg ~idvxzkabg~# wzovai >7' abg ugdv dma"Begc~gb# Idu 6:44

…Gidec haiebdxg~ xeig ~zgbx abxkg iafecg ]gf

Begc~gb# Idu 6:4:




… Bdvva} uawv gidec~… Idbu idv`gxgv~ dvg azxebm xa hg~emb dx >6:ze{gc~

… Ebnvgd~g oabx ~e|g… Iebeiwi 48 zx oabx

…Dhh ~zdng dvawbh ceb`~… Dcca}~ oebmgv~ xa xawnk dnnwvdxgcu

…Zveavexe|g xkg w~g ao xvdnèbm WVC~… G~zgnedccu eo uaw―vg ~ka}ebm WVC~ eb xg{x)

oavidxxgh gidec~… Ndb xd`g wz ~g gvdc cebg~ zgv ~nvggb

,~gg ^XUCGNdizdemb"nai

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…]vexg fvego nazu…̂cei ha}b ~wflgnx cebg~ dbh zvg)kgdhgv xg{x…Zveavexe|g nabxgbx dfa g)xkg)oach…Fvego ndcc)xa)dnxeab eb xkg xaz cgox dvgd…Xkg ]>N dh e~g~ iafecg gidec~ fg

wbhgv 6:@,

… Dhh – eg} iafecg ghexeab’ ceb`

… Zvg eg} dbh xg~x…Xg~x gexkgv eb)kaw~g av }exk zdeh ~gv eng~ xa

zvg eg} gidec ndizdemb~ dnva~~ iwcxezcg

gidec ncegbx~ dbh iafecg hg eng~,~gg ^XUCGNdizdemb"nai



¥ 6:44 Ne~na dbh!av ex~ dooecedxg~" Dcc vemkx~ vg~gv gh" Ne~na Naboehgbxedc 6>

Bg} ndizdemb~ naifebg xkg ~xvgbmxk ao gidec―~ hevgnxnaiiwbendxeab }exk iafecg―~ wfetwexu




^ndb xke~ TV nahg xa ~emb wz oavIdv`gxebm^kgvzd―~ g)bg}~cgxxgv~




… Nabbgnxebm }exk d ia ebm xdvmgx…]dexebm oav d ocemkx

…Zduebm dx xkg vgme~xgv

…Lwizebm ebxa d xd{e

…Hvazzebm aoo xkg èh~ dx zvdnxeng

…Hg~emb xa iggx ~idcc ~nvggbeg}ebm

…Naiiwbendxeab~ xkdx idxnk xkgiafecg g{zgvegbng

…Ncen` xa ndcc

Ncen` xa Ndcc W~ Xahdu$



¥ 6:44 Ne~na dbh!av ex~ dooecedxg~" Dcc vemkx~ vg~gv gh" Ne~na Naboehgbxedc 6?

… Zcdb fwx hab―x zgvognx…Hab―x cgx uawv xgdi odcc fgkebh fgndw~g

ex e~ bax zgvognx

… Kd g d iafecg }gf zvg~gbng

…Ia~x ndcc xa dnxeab~ ma xa d }gf~exg avcdbhebm zdmg

…Vg~gdvnk }kenk ~idvxzkabg~dvg zazwcdv }exk uawv dwhegbng

…]gf~exg

…G^Z

…D~` ab zvgogvgbng zdmg

–Dhievg zgvognxeab#d~zevg xa ex#fwx bg gv vgtwevg ex "’

„ Mgba DwvegiidWbe gv~exu ao Nabbgnxenwx

Fd~`gxfdcc Nadnk





¥ 6:44 Ne~na dbh!av ex~ dooecedxg~" Dcc vemkx~ vg~gv gh" Ne~na Naboehgbxedc 6;

]gfebdv Vgnavhebm~<

Dnngcgvdxebm Gidec Idv`gxebm Zgvoavidbng

Oawv Gcgigbx~ ao Gidec Ndizdemb ̂ wnng~~IGNCDF^ Idv`gxebm ]av`~kaz~<

(>:: He~nawbx ab F6F Idv`gxebm# Gidec Idv`g xebm / Cdbhebm Zdmg Azxeie|dxeabNgvxeoendxeab Nawv~g~"Oebh Hdxg~ / Candxeab~

Gbxgv zveavexu nahg 4:;)]^)6555 xa vgnge g uawv (>:: he~nawbx

Vg~awvng~ / Vgogvgbng Idxgvedc ab ̂ nvefh<Gidec Idv`gxebmânedc Ce~xgbebm

Owcc ̂ gveng Zvamvdi~ eb Zdvxbgv Idv`gxebm Ngbxvdc<

Gidec Idv`gxebm Zvamvdi~Idv`gxebm Azxeie|dxeab Zvamvdi~ „ Gidec Vg~zab~g Azxeie|dxeabCgdh Bwvxwvebm Zvamvdi~ „ gBwvxwvg dbh gBwvxwvg }exk Xgcgzva~zgnxebm

^xdu Nabbgnxgh xa Ne~na Dnngcgvdxg$

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The Intersection of Email-Social-Mobile - Final 071111