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8/3/2019 The Internet of Things in Healthcare | Publicis Health Ware International
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Home > Resources & eZINEs : Geeks of Health > The Internet of Things in Healthcare
The Internet of Things in HealthcareIn Geeks of Health, posted on 11/17/2011 by Leandro Agrò
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What is the Internet of Things
Even if the Internet appears ubiquitous, the number of objects or devices connected to the
internet is still greatly inferior to those that are not connected. The coming revolution will
result from the need of replacing disconnected objects with connected ones, and making
these objects ever more intelligent, and aware of their surroundings (using sensors). The
resulting network promises to create disruptive business models.
We call this new step: The Internet of Things
In 2008 the number of devices connected to the Internet exceeded the number of people on
Earth, and we foresee 50 billions Connected Things in 2020.
About Healthcare
The Healthcare market research Company, Kalorama published a study that the market for
remote patient monitoring is growing of 25.4% yearly. According to the industry standards
we should think of this as exciting news that represents the whole landscape. But... it is nottrue.
The Author
Leandro Agrò
aka leeander: 15 years experience IxD
Designer & Manager
His leadership and innovative work havebeen recognized by numerousorganizations, such as: Venice Biennale of Architecture: “Visionary”, ADI: Included in ADI INDEX (Compasso D’Oro finalist), New York Times: Included in Top10 Internet of Things Products, WIRED: Nominated as“ItAliens”, etc.
Contact the author
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Where the Internet of Things meets Healthcare
Mobile First!
The starting point for the Internet Of Things is represented by our smartphones which are
not only connected to the net, but are also going to be ever more enriched with applications
and sensors, and used by people as valuable tools for our Health.
The Quantified Self movement, founded by the Network Economy guru Kevin Kelly
together with the former Wired journalist Gary Wolf, identified and addressed the need of
a growing number of people to monitor themselves. These early adopters armed with
devices or even pen and paper, decided to improve their life or performance starting
studying and measuring it: everyday.
The tipping point, represented by this cultural shift, together with the explosion of a new
generation of GPS based mobile device - and - with the raising relevance of complex
information visualization, was the natural reason why many companies tried to intercept
this trend, with new products and services. The early and rapid adoption by sport and
fitness oriented products - starting in 2008 up to now - we saw the concept of "monitoringyourself" take off and away from the classic tech or health way to "remote monitoring".
Self-tracking means that YOU are in charge. You are the first one to monitor your
performance / conditions. Self-tracking leverage on consumer technologies instead of
complex PRO medical device, makes you the protagonist sharing on the web, giving you
the possibility to be aware of the feedback that your "stories" are receiving.
Some traditionalists could be afraid by this alternative approach to medication, but there is
no need for fear. First of all because this is not a medication, but second - and most
relevant - because self-monitoring makes people aware of how important prevention is.
If just an email/sms makes people 30% more likely for a patient to go to the doctor for an
already scheduled meetings, imagine how effective could be a pills reminder (like same
iPhone APPs already are doing) and how big is the opportunity to extend the space of
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Risks and Opportunities NYC, Fall 2010, 8am
Visiting the glass cube made by Apple infront at the Central Park in NYC is always anexperience. Last time I went there, few weeksago, I saw many "health in a box" packages,telling to the mac-users how fancy and usefulit could be to track their own health.
...at the beginning of the Web, no one believed that Amazon was set to have 5 to 10times more revenue (online) than Walmart.In 2010 the brick and mortar retail giant,
Healthcare thought a real one to one interaction.
If the Internet of Things is the upcoming scenario, Healthcare already generated more
Fitness and Personal Health oriented devices than in any other area. A good example: The
Withings scale, which innovates through the presence of a digital layer and it’s sharing, an
old, and personal object, represents the archetype of this category. Following this lead,
every pathology, every hospital can give rise to a special object, making it the protagonist
of the lifestyle of its target.
All these products are beautifully shaped and work in harmony with all iSomething
devices from Apple.
These objects are the high visibility portion of the huge upcoming wave of medical
devices. More and more disruptive services (or self-services) are emerging on the health
market. Every day more, these innovative approaches are grabbing the attention of the
early adopters, media - and - venture capitals. Health is quickly evolving with some
dramatic changes from the usual path. People have a completely different role. Information
is available in many places. Big brands could suffer from the many newcomers, while the
digital shift just began inside them. Like every industry, HEALTHCARE also has an
endless list of advantages over any newcomers. More over, the specific needs of peopleaffected by health issues, don’t fit within the trial-and-error approach that other sectors can
use. However, the digital divide as well as the health knowledge divide, has to be faced
with fancy and effective solutions. If a consumer solutions is iPad based (and people love
it), a professional solution can’t be ugly and cold.
Data Collection and data analysis must include timely geographic information.
The whole process of taking care of patients, have to be "inclusive" and designed in a
completely new way, based on User Experience and cutting edge design approach.
Appropriate analysis and visualizations, typical of Web 2.0, should be a constant in the
solution provided to any kind of users. Data and information generated by medicalappliances - personal, wearable or geographically distant from major hospitals - carry with
them the need to establish remote services which are secure, but also open and
interoperable if necessary.
A "Health Cloud" is an asset that will be a primary need for hospitals as well as for
medical device manufacturers (and a service for patients).
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