THE INTERNET 101THE BUYING FUNNELCOMMON CONCERNS ONE SOURCE. VenturaCountyStar.com VenturaCountyStar.com an Outline The Internet 101 A Crash Course Demographics

THE INTERNET 101 THE BUYING FUNNEL COMMON CONCERNS

ONE SOURCE. VenturaCountyStar.com

VenturaCountyStar.cVenturaCountyStar.comom

an Outlinean Outline The Internet 101

A Crash CourseDemographics & Statistics

The Buying Funnel Where does the Star fit?A Multimedia Approach

Common Concerns The Competition

CONNECTING YOUR LISTINGSTO THE ONLINE WORLD



What is the internet and What is the internet and why is it so gosh darn why is it so gosh darn

popular?popular?The internet is a global communication network that allows almost all computers worldwide to connect and exchange information.

People can now quickly find, archive, discuss and share information with others based on highly specialized criteria.

Information needs to be present in multiple locations to effectively achieve market saturation and penetration.Fast Fact

During the Malibu & Santa Clarita

wildfires of 2007, VenturaCountyStar.com

reached a high of 6 million monthly

page views.

Did you know?The Ventura County Star

produces a daily online news broadcast called Studio805.

Online visitors can choose to watch the best in local news rather than simply read it.



What does this mean?What does this mean?

Major media centers have replaced libraries and are now hubs or portals to the wealth of information online.

The Ventura County Star is the One Source for all things Ventura County.

VenturaCountyStar.com is the homepage of life in Ventura

County

Fast FactThe Ventura County Star sponsors over 500 local events and non-profit organizations every

year.

Did you know?The most popular section on

VenturaCountyStar.comis the beach camera.

This live video feed allows users to zoom in and out from their desktop to see how the

waves are currently crashing in Ventura!



How many people visit VenturaCountyStar.com?How many people visit VenturaCountyStar.com?

More and more, people are turning to the Ventura County Star for relevant, dynamic contentand they are staying longer and longer.

Total Visits / Month Unique Viewers / Month Total Page Views / Month

Source: Scripps Newspaper Interactive Group: Omniture 1/08

February 2008: 540,000 unique visitors - 4.3 million page views



Who visits VenturaCountyStar.com?Who visits VenturaCountyStar.com?This traffic translates into a more loyal and repetitive audience.

Through online branding with the Ventura County Star,your message is exposed to this local and loyal audience.

Visitors by Gender Visitors by Age Visitors by Household Income

Source: Scarborough, 12/07



VenturaCountyStar.comVenturaCountyStar.com an Overviewan Overview

One Source for Your Audience

If you’re looking for a medium that reaches an audience comprised of the Los Angeles

DMA’s most desirable age and income demographics, and one that’s growing every day, then VenturaCountyStar.com is your

answer.

540,000 people per month see approximately:

10 pages per month 30 banner ads per month Visit 2 times per month

They are also more than likely: Under 54 years of age Have a household income over $75,000

Do these 540,000 people sound like

your customers?

Fast FactMost online traffic to VenturaCountyStar.com comes during the week, with Monday being the busiest online traffic day.



Before selling or making a purchase, consumers consult

a number of different resources along the way.

The Buying Funnel

What tools do homebuyers use?

Real estate professional 86%Internet 80%Yard sign 69%Newspaper ad 49%Open house 48%Builder 37%Home book or magazine 35%Television 22%Relocation company 14%Source -NATIONAL ASSOCIATION OF REALTORS®:

-Realtor.org 03/07/2006: Why REALTOR.com Matters to REALTORS®

VenturaCountyStar.com a 2007

Overview Homes for Sale Searches: 71,681Homes for Rent Searches: 86,942

1.3 Million Listing Impressions97,000 Listing Detail Views

Average Listing Click-Through-Ratio: 7.1%



The Buying Funnel

Where does the Ventura County Star fit in the

home buying and selling process?

What tools do homebuyers use?

Real estate professional 86%Internet 80%Yard sign 69%Newspaper ad 49%Open house 48%Builder 37%Home book or magazine 35%Television 22%Relocation company 14 %Source -NATIONAL ASSOCIATION OF REALTORS®:

-Realtor.org 03/07/2006: Why REALTOR.com Matters to REALTORS®

A Multi-Media Approach

Through a multimedia marketing approach with the Ventura County Star, you can have a presence

in 2 out of the top 4 home-buying tools!



A Multimedia ApproachA Multimedia ApproachThe main reason the internet is suchThe main reason the internet is such

an exciting frontier is the abilityan exciting frontier is the ability

to create and imagine.to create and imagine.

If you can dream it, If you can dream it,

it can probably be done.it can probably be done.



Common Concerns for Multimedia

Advertising We already advertise in the paper.

Why should I advertise online?

I have my own website.Why do I need a banner on your site?

I’m already online. (Realtor.com)

Why do I need to use your site?

CONNECTING YOUR LISTINGS TO THE ONLINE WORLD



Ventura County Starvs

Realtor.com LOCAL The Ventura County Star has a local

presence in the community and is the One Source for all things VC.

More than Just Listings Resources such as Open House

Directory, a list of recent sales, a New Construction database, and local classifieds.

Passive Buyer Transition Local news portal can translate previous

buyers/sellers or passive buyers/sellers into ACTIVE HOME SHOPPERS!

CONNECTING YOUR LISTINGS TO THE ONLINE WORLD



One Source works for you!

Businesses of all sort have benefited from

the massive audiences available through the Ventura County Star.

So can you!

THANK YOU!

Documents

THE INTERNET 101THE BUYING FUNNELCOMMON CONCERNS ONE SOURCE. VenturaCountyStar.com VenturaCountyStar.com an Outline The Internet 101 A Crash Course Demographics