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The Inter-disciplinary Design Quandary
De Montfort University13th February 2002
Nick Farmer – Farmer Studios Ltd
WHO ARE FARMER STUDIOS?
• Design and build for the attractions market
• Museums, visitor centres, theme parks, retailers
• Founded in 1976 – based in Leicester
• 50 staff – 12 designers• Projects in the UK and abroad
THE SKILLS TO DO THE JOB
• Concept design
• Story telling
• Script writing
• Character design
• Animatronic design
• Costume design
• Mechanical design
• Auditorium design
• Show production
• Graphic design
• Scenic design
• Video design
• Audio design
• Music composition
• Lighting design
• Technical systems design
TIME
Proposal
Letter of intent from CAC
Design
AV software production
Construction
Programming
Completion in workshop
Packing and shipping
Installation
Commissioning, staff training
Open to public
Nov '01 Dec '01Jul '01 Aug '01 Sep '01 Oct '01
THE STORY IS KING
• Everything starts with the story
• Define the visitor experience
• Then consider the tools
• Write your own brief?
PREFERRED TECHNIQUEBUILDING FROM THE INSIDE
The storyExperience
TechnologyInterior schematic
Exterior architecture Desired result
THE PERFECT PROJECT?1. Take, or write, a full brief2. Sell the project vision – appoint a Project Champion3. Communicate project boundaries – objectives,
deadlines, budgets4. Make clear the rôles in the team5. The team are all part of the solution6. Constant updates – Project Management!7. Develop mutual trust – support the weakest link8. Balance the personalities – control the dominant9. Generate the excitment of success – enjoy! 10. Communicate, communicate, communicateIf they don’t know where they’re going they’ll probably
end up somewhere else.