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MEDIA KIT 2021
T h e I n f l i g h t M a g a z i n e
MISSION STATEMENTT h e I n f l i g h t M a g a z i n e
Vistara magazine aims to be an innovative resource for refined travellers who seek more immersive experiences, have an affinity for the good life, focus on overall well-being and count travel as one of their most enriching life decisions.
Through expert and well-rounded content, we seek to be a one-of-a-kind inflight magazine and the ideal travel companion, as befits the superlative Vistara flying experience.
2.1MVISTARA DIGITAL NEWSLETTER DATABASE
1.4MCLUB VISTARA REGISTERED MEMBERS
600KESTIMATED READERSHIP PER ISSUE
13.2%DIGITAL NEWSLETTER OPEN RATE
967KSOCIAL MEDIA FOLLOWERS
79%PASSENGER HITS ON VISTARA WORLD APP
BRAND ENGAGEMENTT h e I n f l i g h t M a g a z i n e
Well-travelled.
Brand-conscious.
Stylish.
Socially connected.
Spend on luxury.
Inquisitive about trends.
Appreciate culture.
AUDIENCE PROFILET h e I n f l i g h t M a g a z i n e
Vistara magazine is the holistic companion for an elite and HNI audience that wants to enhance their lifestyle, enrich their minds, and widen their experiences via the lens of travel. Our audience is young and premium, and includes celebrities and corporates who are keen to engage with content and media on different platforms. Our exclusive consumers actively seek out new avenues of infotainment and are open to advertising messages.
YOUTHFUL74% of our readers are between 22 and 45
ACTIVE ON SMART DEVICES98% of our readers
URBAN DWELLERS93% of our readers
ONLINE SHOPPERS96% of our readers
CORPORATE & ENTREPRENEURS81% of our readers
Favoured by entrepreneurs.
High passenger load factor.
Only Indian airline with 3 segments: business, premium economy and economy.
THE VISTARA ADVANTAGET h e I n f l i g h t M a g a z i n e
36 DESTINATIONSACROSS INDIA, ASIA, UK & THE MIDDLE EAST
130+FLIGHTS DAILY
45 AIRCRAFTINCLUDING A320, A321, B737-800NG & B787-9
60%BUSINESS TRAVELLERS
18%+CXOS, CEOS, CMOS AND C-SUITE TRAVELLERS
Vistara is India’s only five-star rated airline, with an exclusive set of consumers and high recall value among travellers. We have won awards for our service, our work and our magazine. Vistara, meaning ‘limitless expanse’, is the finest full-service airline that offers travellers a memorable and personalised experience. There’s a reason why we ‘Fly the new feeling’.
EDITORIAL CALENDART h e I n f l i g h t M a g a z i n e
JANUARY 2021The Reboot Issue
Destinations and ideas that will help you realign and reopen the
world for travelSPECIAL FOCUS Emerging Destinations /
Travel Resolutions / Winter Style
FEBRUARY 2021The Adventure Issue
Excursions and activities that showcase nature and exploration at
its best and its wildestSPECIAL FOCUS National Parks / Safaris /
Extreme Sports
MARCH 2021The Clan Issue
Best family travel ideas and the ultimate vacation guide for every kind of traveller,
including wedding travelSPECIAL FOCUS Theme Parks / IPL 2021 /
Beach Destinations
APRIL 2021The Earth Issue
Sustainable travel, and how to take care of your surroundings as you
explore themSPECIAL FOCUS Green Travel /
Eco-Friendly Gear / Sustainable Beauty
MAY 2021The Design Issue
Art, architecture and all things design, curated by artists and
creative folkSPECIAL FOCUS Global Art Festivals /
Best Summer Shopping / The Wine Guide
JUNE 2021The Wanderlust Issue
See the world through a different lens with travel ideas that are
unrestricted and dreamySPECIAL FOCUS Euro 2021 / Europe’s
Unseen Gems / Outdoor Gadgets
OCTOBER 2021The Action Issue
Offering up the best in the world of entertainment and a behind-the-scenes
view into the moviesSPECIAL FOCUS Cinema & OTT / Dubai &
The Middle East / The Festive Guide
NOVEMBER 2021The Heroes Issue
Champions of travel, leaders of enterprise and others who have elevated
travel to an art formSPECIAL FOCUS Entrepreneur-Speak /
New York & Los Angeles / Social Crusaders
DECEMBER 2021The Senses Issue
Broadening the scope of travel by harnessing all the senses and focusing
on the unseenSPECIAL FOCUS Retreats /
Rediscovering Goa / Party Hubs In Asia
JULY 2021The Elevate Issue
Wellness, sublime spas and the thrill of sports... all the best places and
moves to revive yourselfSPECIAL FOCUS Slow Travel /
The Olympics / Rejuvenating Life Hacks
AUGUST 2021The Flavours Issue
The culture of food that brings us together, with restaurants, chefs
and culinary trendsSPECIAL FOCUS Best Dining In Asia / The Mixology Update / New Routes
SEPTEMBER 2021The Style Issue
A focus on shopping, fashion and collectibles, with an emphasis on
going vocal for localSPECIAL FOCUS Shopping Guide / Business Travel / The Watch Book
ADVERTISING SPECIFICATIONS
DISPLAY UNIT RATE ( /INR)
STANDARD AD POSITIONS
Full Page Colour (FPC) 5,00,000
Double Page Spread (DPS) 9,75,000
Half Page (Vertical/Horizontal) 3,30,000
First 30% Single (FPC) 7,00,000
First 30% Spread (DPS) 11,00,000
PREMIUM POSITIONS
Opening Double Spread (IFCS) 14,00,000
Inside Front Cover (Single Page IFC) 8,50,000
Inside Back Cover (IBC) 7,50,000
Outside Back Cover (OBC) 12,00,000
(All rates will attract GST at 18%)
GROSS RATES
AD SIZE BLEED (W x H) NON-BLEED (W x H)
Full Page 210 x 260 mm 190 x 240 mm
Double Spread 420 x 260 mm 400 x 240 mm
Inside Covers 210 x 260 mm 190 x 240 mm
Back Cover 210 x 260 mm 190 x 240 mm
PRINT EDITIONT h e I n f l i g h t M a g a z i n e
MAGAZINE SIZE: 210 mm (width) by 260 mm (height)PAPER: 220 GSM (covers) and 70 GSM (inside pages)MATERIAL DEADLINE: 20th of every monthMATERIAL PRINTING REQUIREMENTS: 1. The ad should be provided in PDF or EPS format only 2. Do not place logos, legal disclaimers or other critical info outside live area 3. All files must be minimum in 300 dpi, with links in CMYK mode and fonts embedded in the filePAGE BLEEDS: 3 mm on all sides (ads without sufficient bleed area will be reduced to fit live area size)LIVE/SAFE AREA OR NON-BLEEDS: 10 mm on all sidesGUTTER: 5 mm on each side for live matter (10 mm in the centre)
FULL PAGE (NON-BLEED) 190 MM x 240 MM
FULL PAGE (BLEED) 210 MM x 260 MM
DOUBLE SPREAD (NON-BLEED) 400 MM X 240 MM
DOUBLE SPREAD (BLEED)420 MM x 260 MM
The Vistara inflight magazine is the ultimate resource for all travellers when it comes to style, wellness, travel know-how, current affairs and lifestyle advice. With curated, well-researched and entertaining content, the magazine reaches an elite audience, continuously reinforcing its position as a premium traveller’s companion, accessible across media.
DISPLAY UNIT RATE ( /INR)
Full Page (in addition to print insertion) 1,00,000
Double Spread (in addition to print insertion) 75,000
Covers (in addition to print insertion) 50,000
* All rates will attract GST at 18%
GROSS RATES
E-EDITION HYPERLINKST h e I n f l i g h t M a g a z i n e
For superlative accessibility across devices, Vistara now offers you the chance to link your advertising in the print magazine to your brand or corporate website. With the rising popularity of our e-edition and the demand for continuous access, our e-edition is a definite must for any media plan.
MULTIPLEPROMOTION
POINTSDigital newsletter
Vistara websiteSocial media
LARGECONSUMER
BASE350K+ readersper E-edition
MULTIPLEACCESSPOINTS
Vistara World AppOnline flipbook
SmartphoneE-edition
ADVERTISING OPPORTUNITIES RATE ( /INR)
Top Tile Banner/Billboard 8,00,000
Primary Product Placement/Native (Image + up to 50 words of copy) 6,00,000
Secondary Product Placement/Native (up to 50 words of copy only) 3,00,000
Premium Placement (Top Banner + Product Placement/Native) 15,00,000
Bottom Tile Banner 6,00,000
* All rates will attract GST at 18%*** Special eDMs can be created on demand, please contact one of our sales specialists
A window to the current issue, the Vistara digital newsletter offers a glimpse of the engaging and dynamic content for the month. It showcases the best ideas, inspirations and feature highlights, and offers an excellent opportunity to connect to the Vistara consumer, who is an affluent patron of refined living.
DIGITAL NEWSLETTERT h e I n f l i g h t M a g a z i n e
INSERTION SPECIFICATIONS
GROSS RATES
BANNER POSITION DIMENSIONS (W x H)
A. TOP TILE BANNER 313 mm X 45 mm (887.244 px X127.559 px)
B. SIDE BAR BANNER 45 mm X 250 mm (127.559px X 708.661px)
C. BOTTOM TILE BANNER 313 mm X 45 mm (887.244 px X127.559 px)
13.2%Open Rate
per newsletter2.1MActive database ofVistara consumers
Issue Date
C
A
B
Whether your aim is awareness or engagement, vistaramagazine.com offers you unique access to an extremely busy, active and digitally-active audience. The content moves beyond the magazine and includes traveller submissions, interactive features and vignettes of the Vistara experience, bolstered by our exciting and timeless features. The website extends the deep engagement we share with our consumers.
EXCLUSIVE WEBSITEwww.vistaramagazine.com
T h e I n f l i g h t M a g a z i n e
GROSS RATES
* All rates will attract GST at 18%
ADVERTISING OPPORTUNITIES RATE ( /INR) TERMS & DETAILS
BANNERS
Standard ROS Banners : Leaderboard 2,50,000 4 weeks, No impression commitment
Standard ROS Banners : Skyscraper Banner 2,00,000 4 weeks, No impression commitment
NATIVE ARTICLES
Native story with 6-10 images and/or inclusion of a video (less than a minute) + Mention in Vistara Newsletter sent to 2.1M databaseVALUE ADD Native spot on #Trending page on the website
2,00,000The format and content will be developed as per the brief, but it must conform with pre-determined content protocols. The final approval will rest with Vistara/the Publisher
Native story with 6-10 images and/or inclusion of a video (less than a minute) + Mention in Vistara Newsletter sent to 2.1M database + Skyscraper banner on the article + Home page carousel 5 daysVALUE ADD Native spot on #Trending page on the website
3,00,000 Same as above
Native story with 6-10 images and/or inclusion of a video (less than a minute) + Mention in Vistara Newsletter sent to 2.1M database + Skyscraper banner on the article + Home page carousel 7 days + 1 IG Swipe-up on Travel+Leisure India + 1 FB post on Travel+LeisureVALUE ADD Native spot on #Trending page on the website
4,00,000In addition to the same content terms as above, the content of the posts will be at the sole discretion of the Editor/Publisher of Travel+Leisure India magazine
The Vistara universe allows you to create an invigorating message set for your brand, which allows for a limitless
connection with the dynamic Vistara audience. Apart from the inflight magazine, we can offer you multiple BTL and digital
opportunities to take your brand further. Connect with our sales team for more information, rates and bookings.
ANCILLARY SALESI n A d d i t i o n T o T h e I n f l i g h t M a g a z i n e
Vistara World
Inflight Entertainment- Banners - Prerolls
- Segments - Lists
BoardingPasses
- Printed passes
- E-passes
Sampling- On departure
- On arrival
- Inflight
Seatback Placards
In-CraftAdvertising
On-Tray Branding
Baggage Tags
THE PUBLISHERT h e I n f l i g h t M a g a z i n e
Burda Media India is part of the Hubert Burda Media Group and is the largest international publishing company in India. We also handle a flourishing 24x7 newsroom of 80+ editors who provide international editorial support for Microsoft News (MSN) in several markets, and canvases like the BING homepage. Our industry-leading titles include Travel+Leisure India & South Asia, Discover India, Architecture+Design and AsiaSpa India, and our renowned luxury digital platform, Lifestyle Asia, is the only one of its kind in India. Our brand solutions and creative services division, Augment, creates compelling content to make lasting consumer connections. Burda Media India is a prime player in the areas of publishing, digital, events and creative services across the travel, wellness, luxury, lifestyle and consumer segments.
CONTACTS
BURDA MEDIA INDIA PRIVATE LIMITEDPlot No. 378-379, 2nd Floor, Phase IV, Udyog Vihar, Gurgaon, Haryana - 122015, India+91 124 3083522 | www.burda.in
AD SALES & MARKETING
HEAD — CONTENT SOLUTIONSARUN [email protected] // +91 9999767273
WEST/SOUTHPooja C. Pherwani, Digital Sales [email protected] // +91 9820444285
EDITORIAL & PR
PALLAVI SINGH, Senior [email protected] // +91 9811477111