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The Importance and Benefits of Transactional and Interaction Tools for SMBs
Presented by: Alexandre Rambaud Founder & CEO, Agendize
What is Agendize?
• Leading SaaS provider of Interaction and Transactional tools enabling companies get more calls, appointments and visits by converting their online traffic into appointments and revenue.
• Over 40 million calls, appointments, visits generated for 35,000+ SMBs.
• Resellers include 20+ local search providers in 20+ countries.
• Technology Fast 50 in France and Fast 500 Europe by Deloitte in 2011.
SMB Digital Lifecycle
Get customers to visit
Digital Marketing & SEO
Make it easy for customers
to buy Conversion & Transactions
Build and maintain their
online “home” Web Presence
Customer Interaction
• Customers interact differently with businesses in different verticals
• Top reasons for web visit: –Dentist: Schedule an appointment –Restaurant: Make a reservation –Retail: Speak with an employee to obtain product information
• A typical website provides contact information and (in some cases) a contact form for a customer to send a request. In some cases, basic contact information is nearly impossible to find.
• Through the use of interaction and transactional tools, we have observed increases in sales and customer loyalty.
Types of Interaction
• Asynchronous communication –Email –Web form
• Speaking with a person live –By telephone –By chat
• Scheduling an appointment –Online Scheduling solution
Call for Free
Live Chat Online Booking &
Scheduling
Make It Easy for Visitors to Interact &Transact
Call and Visit Later
Set Up Reminders
Online Scheduling – User Experience
1. Click ‘Schedule an Appointment’
button
2. Select the service, the staff, the
date and time of the appointment
3. Fill in the form and submit
4. The appointment is confirmed!
5. Receive a confirmation email
and a confirmation SMS
6. Add the appointment in your
agenda
7. Receive a reminder by email or
SMS for your appointment!
Online Scheduling – Business Dashboard
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Online Scheduling – Client Database
Online Scheduling – Custom Messaging
Online Scheduling – Mobile
• SMB owners can access
their Scheduling console on
the go with the mobile site
version.
• The scheduling widget is
also compatible on mobile
and can be added to the
advertisers mobile site.
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Consumers Are Demanding More Interaction
• 80% of consumers would open an online account with a business to schedule future appointments more easily
• 60% of consumers surveyed feel that online scheduling should be offered by more businesses
• When an online booking option is available, 28% of consumers book during the evening
How Are SMBs Benefiting?
Online Scheduling •Increase the rate of closing a sale by 30% •Reduce the length of the sales cycle by 20% •Time dedicated to appointment management and reminders can be reduced by 75% •Reduction in no-shows by up to 80%
How Are SMBs Benefiting?
Overall •Increased customer loyalty •Easy collection of rich customer data that can be used to promote the business and better target customers
How Are Publishers Benefiting?
• New revenue streams –New solutions to bundle or sell separately –Transactional aspect of Online Scheduling – allow pre-payment and collect a percentage
• Reduced churn –SMBs see tangible benefits from these solutions, making them more loyal
• Own the merchants’ customer list –Know who calls, when and for how long, know who books appointments, etc.
• Increase upsell opportunities –Deal/coupon offerings distributed based on data collected by SMB
