The Impact of new media on marketing

The IMPACT in other words is the difference between Marketing in THE OLD MEDIA VS

Marketing in THE NEW MEDIA ERA

Old MEDIANO informationNo innovationNO FeedbackNo lifeNO use other than itself

Audi Vs FerrariAudi is ermm cheaper than FerrariAudi is errr European, I think is GermanyAudi is lousier than MERC and BMWFerrari is ermm I think cost a house to buyFerrari is I think is from ang mo ahFerrari will make you have a lot of girlfriend

New MEDIA

New MediaAllows you to use the information to create

your own propogandaYour own marketingYou can get resources, get information to

create your own view on the subject or the brand

ThereforeIt used to be the one who knows spreading

the information, useless information spreading to the useless people.

New media allows verification, dissemination and somehow reliable sources of information.

Marketing no longer constraint to building your own brand, you must provide enough for others to build your brand as well.

Danger? People can use that to damage your brand as well.

Thank you