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GoBeyondTheData.com
productDNA 2019
Dave MathiasBeyond the Data | @DaveMathias | @GoBeyondtheData
GoBeyondTheData.comSource: Youtube https://www.youtube.com/watch?v=OQxmT2kVz-c
GoBeyondTheData.com
GoBeyondTheData.com
Data is like all languages?
• There is vocab to learn• The more you speak the
better you get
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GoBeyondTheData.com
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Understand your data
Qualitative vs QuantitativeRandom vs Non-randomBiased vs UnbiasedCustomer vs General populationCorrelation vs Causation
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Is your data?
Qualitative & Quantitative
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Is your data?
Random or Non-random
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Is your data?
Biased or Unbiased
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Does your data reflect the
Customer or General Population
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Be wary of correlations
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Dilbert: https://dilbert.com/strip/1995-11-10
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So what do we really “know”?
Source: https://en.wikipedia.org/wiki/Johari_window
Known Knowns
aka Arena
Known Unknowns
aka Facade
Unknown Unknowns
aka Unknown
Unknown Knowns
aka Blind Spot
We know We don’t know
Others know
Not known to others
Johari Windowhttps://buyerblueprints.com/wp-content/uploads/2016/01/Screen-Shot-2016-01-21-at-11.03.07-AM.png
How can we build on product positives? How can we reduce product
negatives?
What new product ideas based on customer
knowns?
What do we need to communicate more and
better to customer?
What do we need to research and discover
using data?
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Identifying & managing uncertainty
• What is your need for certainty?• Accuracy vs. Precision• What is the impact of errors? • What are the tradeoffs?• Uncertainty will exist but your
strength is understanding itType 1 ErrorFalse PositiveCorrect
Type 2 ErrorFalse Negative Correct
RealityTrue False
Measured /Perceived
True
False
Accurate Precise
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Shifting System 1 to System 2 thinking…or enhance data thinking into System 1
System 1 is the elephant: instinctual and powerful
System 2 is the rider: deliberate and discerning
Influence others with data
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Harness good data viz
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Other ways to influence others with data
Timely notifications
Lead with a story, support with data
Targeted design
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Always continue learning
• Books: Data Science for Business, Weapons of Math Destruction, Dataclysm, Automating Inequality, Thinking Fast and Slow, Freakonomics
• Podcasts: Data Able, Storytelling with Data, Econtalk, Data Skeptic, Hidden Brain
• Websites: FiveThirtyEight, People Science by Martiz
• In-Person: MinneAnalytics, StarEightyTwo MeetUp, Twin Cities Data Visualization Group
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GoBeyondTheData.com
Contact or follow me at:o [email protected] | in/davemathias1 | @DaveMathiaso Check out Data Able podcasto gobeyondthedata.com | @GoBeyondTheData
Source: https://pixabay.com/illustrations/question-mark-pile-questions-symbol-2492009/
Thank you!
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