The Home Depot Canada Our Commitment to ENERGY STAR®

Mark CoffeyDirector of merchandising, project businesses

June 1, 2011

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Our Commitment

Highlighting Better Environmental Choices• Eco Options helps consumers make a

difference, one product at a time – particularly in the area of energy efficiency

Transforming Markets• Strategic partnerships and events help promote the uptake of

ENERGY STAR qualified products and the retirement of inefficient products

Customer engagement at Make the Switch event

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Our Commitment

Stocking Products• One of the first retailers in Canada to

sell ENERGY STAR• Almost 1,000 ENERGY STAR qualified

products available

Promoting Education and Awareness• In-store, online and external marketing of ENERGY STAR

qualified products and energy-efficient projects• Strategic product merchandising, associate training, and

consumer workshops and events

Appliance Associate

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Products

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Education & Awareness

In-store signage

Weekly flyerWeekly email

Customer engagement at Holiday Light Exchange event

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Market Transformation

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Market Transformation

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Market Transformation

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Eco Options• Helps consumers identify best-in-class,

environmentally preferred products

• Only ENERGY STAR qualified products approved in relevant energy efficiency categories

Eco Options in-store signage

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Eco Options• Hub for environmentally responsible products,

projects, events and promotions

• Online and in-store resources to provide value and know-how for customers

Eco Options website

Online energy calculator

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ENERGY STAR and The Home Depot

• ENERGY STAR has supported our environmental platform

• ENERGY STAR is a key component of our energy efficiency communications, activities, events, workshops and campaigns

Reps and associate at Holiday Light Exchange event

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• ENERGY STAR provides our customers assurance when buying energy efficient products

• ENERGY STAR has contributed to our market transformation strategy and helps to support our triple bottom line objectives

Team Depot volunteer day

ENERGY STAR and The Home Depot

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Testimonials

• “When customers ask for an ENERGY STAR product, it feels like we’re really making a difference.”- Matt Evans, The Home Depot store manager, Pickering, Ontario

• “In the beginning, many believed ENERGY STAR was a marketing tactic, but we’ve helped our customers understand it’s much more than that. ENERGY STAR is first and foremost about conserving energy and improving our environment.”- Susan Noguchi, senior marketing manager, The Home Depot

Lighting associate

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Accomplishments

The Home Depot’s ENERGY STAR Recognition Awards:

2004: Retailer of the Year2005: Advocate of the Year2006: Retailer of the Year2007: Retailer of the Year

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Looking Ahead