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The Future of College Jeffrey Selingo | September 2013 @jselingo and What It Means for Students

The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

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Page 1: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

The Future of College

Jeffrey Selingo | September 2013 @jselingo

and What It Means for Students

Page 2: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

The Higher Ed Industry

| 5,300 colleges & universities in the U.S.

| $490 billion in annual revenues

| Employ 3.5 million people

| Hold $990 billion in assets

Page 3: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

Rising Tuition, Flat Income

1

Page 4: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

4

2 Fewer Full Paying Students

Page 5: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

Sea of Red Ink3$307,000,000,000Amount of debt taken on by colleges, which has almost doubled just since 2001.

Page 6: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

The Major Chase 4| 2 out of every 5 majors today didn’t exist in 1990

| 20% increase in majors since 2000

Page 7: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

Source:

Rasmussen Reports

The Value Gap5

Page 8: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in
Page 9: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

400K4 in 5Students drop out of college annually

33%Transfer Drop outDrifting

Page 10: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

An Unbound Future

Page 11: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

The only really necessary people

in the publishing process now are the writer and the reader. Everyone who stands between

those two has both risk and opportunity.-Russell Grandinetti

Vice President, Amazon

Page 12: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

Jose Jaimes

The Swirl

U of Florida

Valencia College

U of Central Florida

Bachelor’s Degree

23% of community college students today come from households earning $100K+

Page 13: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

Jennifer Black

Mixing Mediums

Face-to-

FaceOnline Hybrid

Degree in 4 years

Jennifer took ¼ of her courses online or in hybrid format

Page 14: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

Sheryl Schuh

Competency Based

U of Wisconsin, Northern Arizona U, and U of Southern New Hampshire launched

competency-based programs in 2013

Shortest class: 2 weeks

Longest class: 14 weeks

Tuition $18,000 TOTAL

BA in 2 years

Page 15: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

33 partners2M students

20 partners500K students

Sam Romano

Bypassing the Degree

Page 16: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

33 partners2M students

20 partners500K students

Sam Romano

Bypassing the Degree

Page 17: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

InstiOne

reservation Many

airlines One ticket

FOne

admissionMany

colleges

One transcript/p

ortfolio

Structured Pathways

Page 18: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

CollegeHigh School

Transition to Work

Page 19: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

How should I value the traditional

campus experience?

Page 20: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

Making the Match

Page 21: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

9 in 10 students want an interesting major no matter “how practical it is”

1 in 4 freshmen change their major

Rise in double majors

Sources: UCLA Higher Education Research Institute; “Double Majors: Influences, Identities & Impacts.”

Page 22: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

Dive deep into a research project

2

Seek passionate faculty1

Be creative. Take Risks. Learn how to fail.

4

Go on a global experience3

Page 23: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

President’s College Scorecard“Parents and students can

use to compare schools based on a simple criteria:

where you can get the most bang for your educational

buck.”

-President Obama, 2013 State of the Union address

Page 24: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

What is your ROI?

| What is grad rate for students like you?

| How many first-year students return for their second semester?

| What is the job placement rate?

| Where are last year’s grads working? 5 years ago? 10 years ago?

Page 25: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

President’s College Scorecard

Page 26: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

College Reality Check

Page 27: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

State Employment Records

Arkansas

Colorado

Tennessee

Texas

Virginia

Page 28: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

How mobile are the credits?

| What is the % of students who transfer?

| What % of credits does college accept? Why does it deny?

| Would the college accept MOOC credits?

| Does college have partnerships with other schools to accept credits?

Page 29: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

How tech-savvy is the college?

| Can students take a variety of formats, online and hybrid?

| Do professors ‘flip the classroom’?

| Is adaptive learning technology used?

| Does college use open courseware?

Page 30: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

What are the college’s priorities?

| What % of students get A’s? B’s?

| What is the % of full-time faculty? What % of first-year classes do they teach?

| % of classes with more than 40 pages of reading/week and 20 pages/semester?

| Does college use CLA?

Page 31: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

Does college prepare for 5th job?

| Do students participate in undergrad research projects?

| How many students participate in internships or field work?

| What % of students study abroad?

| % of students with double majors?

Page 32: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

What is college’s financial health?

| What is the discount rate?

| Has the college made its enrollment target in recent years?

| What is the college’s bond rating?

| How much debt has the college taken on?

Page 33: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in

Can you compare aid offers?

| What is % of graduates with debt? What is the average debt?

| What is the average parent debt?

| When do applicants find out about aid? Ask for a sample aid letter

| What is % of grads who owe >$30K?

Page 34: The Higher Ed Industry | 5,300 colleges & universities in the U.S. | $490 billion in annual revenues | Employ 3.5 million people | Hold $990 billion in