The Health Consequences of Smoking: 50 Years of Progress

A Report of the Surgeon General

1964 2014

50th Anniversary of the2014 Surgeon General’s Report

(SGR 50)

Promote findings throughout the year: In earned and social media work; With stakeholders, constituents or

decision-makers; At meetings or conferences; Special events or forums.

Access SGR50 Resources

You can order print versions of Full Report/Supplements, Executive Summary and Consumer Guide: http://apps.nccd.cdc.gov/osh_pub_catalog/PublicationList.aspx

www.cdc.gov/tobacco/data_statistics/sgr/50th-anniversary/index.htm

www.surgeongeneral.gov/initiatives/tobacco

Web Banners and Badges link to the Surgeon General’s web site.

Upload on web site Use in social media channels or blogs Share with partner organizations. Distribute to media for their on-line formats

www.surgeongeneral.gov/initiatives/tobacco/resources.html#badges

Web Banner and Badges

The Health Consequences of Smoking: 50 Years of Progress

A Report of the Surgeon General

Full reportwww.surgeongeneral.gov/tobacco

Executive Summarywww.surgeongeneral.gov/library/reports/50-years-of-progress/exec-summary.pdf

Supplemental Evidence Tables, individual Chapters and Appendices www.surgeongeneral.gov/library/reports/50-years-of-progress/50-years-of-progress-by-section.html

Fact Sheet Supports the major

conclusions of the report.

Use the fact sheet As a handout at

events, meetings. Post facts on social

media—Facebook, Twitter, Instagram, etc.;

Provide to reporters.

English: www.surgeongeneral.gov/library/reports/50-years-of-progress/fact-sheet.htmlSpanish language: www.surgeongeneral.gov/library/reports/50-years-of-progress/hoja-informativa.html

Consumer Guide and Infographics Distribute to:

Key local partners; Posting in reception areas; Physicians working in smoking-

related health fields; Decision-makers.

Use infographics from the Guide:

On social media and websites; Share with reporters; Include in newsletter articles or

blogs.Consumer Guide: www.surgeongeneral.gov/library/reports/50-years-of-progress/consumer-guide.pdfInfographics: www.cdc.gov/tobacco/data_statistics/sgr/50th-anniversary/infographics/index.htm

Feature Article:50th Anniversary Report on Smoking and

Health

Post on your web site or send to your list-serv, with local contact information.

Send to weekly local health tabloid-sized newspapers (distributed at local libraries, businesses, salons, etc.)

www.cdc.gov/features/2014smokingreport/

Plain-language PowerPoint Deck

Summarizes key findings.

Use the deck to deliver the presentation at meetings, conferences or on webinars.

www.cdc.gov/tobacco/data_statistics/sgr/50th-anniversary/ppts/general-audience-presentation.pptx

PSA, Videos and Podcasts

5.6 Million Children PSA www.youtube.com/watch?v=6dJ_vKN4h58&list=UUiMg06DjcUk5FRiM3g5sqoQ&feature=c4-overview

Dispense to local TV stations Upload on social media platforms—Facebook, Twitter,

YouTube, etc. Use as component in brown bag presentations. Have on loop at exhibiting booth for participants at

conferences, health fairs, and/or other appropriate presentations.

Distribute to doctors’ offices, hospitals for their in-house channels.

Video and Podcasts Video Vignettes

Tips Campaign Changed their Lives

The Way Things Were

Changing Social Norms to Reduce the Acceptability of Smoking

Podcasts Clearing the Air Confronting Ceremonial Tobacco Use among Native

American Tribes

#SGR50 Photo Sharing Initiative

Create a Sign Take a Photo

Post the Photo Spread the Word #SGR50

#SGR50

Ideas for Including SGR50 at Conferences and Meetings

Participate in the photo-sharing initiative Use infographics in conference program

materials Provide flyer in conference program or

registration materials Secure a letter from the Surgeon General or

CDC/OSH leadership to conference attendees

Screen PSA and/or video products or run on continuous loop

Use plain-language PowerPoint to provide a presentation or ask if OSH staff can present

50th Anniversary of the Reports of the Surgeon General Exhibit

To request the exhibit: http://tobaccotimeline.org/contact-us/

Stay Up-to-Date To receive email updates about new

resources, please send a message to: INFO2014SGR50@CDC.GOV

Put “subscribe” in the subject line

Follow OSH on Twitter @CDCTobaccoFree. Follow and use the official #SGR50 hashtag in

your own Tweets about the report.

Follow CDC Tobacco Free on Facebook, YouTube and Pinterest www.cdc.gov/tobacco/stay_connected/index.htm

www.cdc.gov/tobacco/stay_connected/index.htm