The Guide -


2/15

The Guide: Kurdistan

asic Info


3/15

5

Many know the Kurdistan Region as a developing player rich in both nat-

ural resources and economic opportunities. Indeed, with over $30 billioninvested in the growth of the Region and significant oil and gas depositsfueling speculation of massive revenue, the Kurdistan Region has be-come a recognized and strategic location for international development.

Kurdistan is also a growing cultural entity, and is home to numerousdestinations worthy of international attention. In Erbil, the capital city ofthe Kurdistan Region, there are abundant luxury hotel facilities, refined

dining options, and lavish shopping opportunities. The Slemani gover-

norate has long been heralded as the cultural capital of Kurdistan, andboasts numerous museums, universities, and cultural festivals. The rollingmountains and flowing rivers of the Duhok governorate make it an ideal

destination for tourists seeking opportunities off the beaten path.With that in mind, we present The Guide, a comprehensive review

of the social and cultural lifestyle opportunities available in this new

investment destination. The Guide seeks to help readers understandand experience the options available in the Kurdistan Region, includingthe hotels, restaurants, and shopping centers of this unique businesslocation.

The Guide can serve as a useful tool for those individuals seeking toenjoy the finest the Kurdistan Region has to offer. Indeed, we are confi-dent that the hotels, restaurants, health and wellness centers, and shop-

ping facilities discussed herein will enable even the most experiencedtraveler to find high-quality, innovative options for almost any need.

From five-star hotels to diamond watches to gourmet dining, theRegion has numerous options for even the most refined palate. With that

in mind, The Guide provides an insightful view into the luxury lifestylein this rapidly developing marketplace.

The Guide

An eye on the people, places, and lifestyle in the Kurdistan Region of Iraq.KURDISTAN

Contents

4-6 Essentials

All the basic information you need to know

7-9A Tradition of Inclusion

City Profiles: Erbil & Slemani & Duhok

10-12Where to stayExperience the distinguished hospitality

14-16Food & Drink

Upscale venues offering the finest i nternational cuisine, as well as the best bars and night

spots

17Health & WellnessIndulge yourself in luxurious treatment

18-20Luxury brands

The most stylish and elegant brands

21Where to Shop

Notable shopping malls in Erbil

22-23Events

Explore business & cultural opportunities

Social & Cultural Opportunitiesin the Kurdistan Region

We would like to thank to the KRGs General Board of Tourism for its support and photographs.

The Guide: Kurdistanis a supplement of the Kurdistan Review magazine.Published annually, The Guide: Kurdistans target audience is prominent business community visiting Kurdistan.

It details the premium hotels, restaurants, health clubs, luxury brands, and shopping centers of the Region.


4/15

The Guide: Kurdistan 7

Essentials

DemographicsThe Kurdistan Region is

composed of an ethnically

diverse populace thatincludes Kurds, Arabs,Assyrians, Chaldeans,

Turkmen, and Armenians.The population of theKurdistan Region is skewed

young, with 36% aged 0-14years and only 4% agedover 63. The median age isjust over 20.

LanguageKurdish, Arabic, Turkmen

Public Holidays1 January - New Years Day6 January - Army Day5 March - Uprising Day11 March - Liberation ofErbil City

14 March - MustafaBarzanis Birthday21-23rd March - NawrozKurdish New Year

9 April - BaghdadLiberation Day1 May - Labour Day14 July - Republic Day25 December- ChristmasDay

Traffic Flow: Right

Population5.3 Million

CurrencyIraqi Dinar (IQD)

1 USD= 1,165 IQD

1 EUR = 1,580 IQD1 GBP = 1,887 IQD

Time ZoneGMT +3

Business HoursSunday Wednesday09:00 - 16:00Thursday

09:00 - 14:00

English Language NewsRUDAW is the mainEnglish-language mediagroup.

Electrical AppliancesVoltage is 220v.Both UK three-pronged

and European two-prongedplugs are in use.

Country Code

+964

Mobile OperatorsKorek, Asiacell, Zain

SecurityNo significant incidents

have occurred since 2007.

GeographyThe Kurdistan Region,

which borders Syria tothe west, Turkey to thenorth, and Iran to the east,comprises a total area of

40,643 square kms (theKRG-administered areaonly). Kurdistan features

plentiful rivers andprominent mountain rangeswith an average height of2,400 meters.

WeatherThe summer months are

dry and hot. Temperaturesoften reach as high as48C during the summer.The winter months are

generally cold and rainy,with average temperaturesranging from 5C to 13C.

eligion

he majority of Kurds areunni Muslims. There areso multiple Christian

ects practicing within theegion, including Syrianatholic, Syrian Orthodox,

ssyrian Church of theast, Armenian, andatholic Chaldean.azidism, which is unique

o Kurdistan, has tens ofhousands of followersnd is predominantly

racticed in Duhok.

eneral Board of Tourism - www.kurdistantour.nethe best digital source for detailed information about touristic places is the website of the General Board of Tourism.

he app of the Board is also avaliable on the App Store.

Religious Holidays:(The dates for theholidays listed beloware based on the Muslimcalendar, and thereforechange each year)

Mouloud (ProphetMohammads Birthday)

Eid-al-Fitr (End ofRamadan)Eid-al-Qurban

MuharramAshura

Transportation

ATM & Credit CardModern banking is only in its infancy in the Kurdistan Region. As such, ATMs are used only infrequently and can bedifficult to find. Additionally, most of the hotels get commission from credit card payments. Some of the larger hotels and

shopping malls house ATMs, as do the more recently constructed banks.

AirportsErbil Intl AirportSlemani Intl Airport

Duhok Intl Airport (UnderConstruction)

AirlinesAir Arabia, Air Berlin,Air Olympic, Al-Naser,Aseman Airlines, AtlasJet,

Austrian Airlines, AzmarAirlines, Caspian Airlines,Cyprus Airways, Egypt

Airlines, Emirates, EtihadAirways, FlyDubai,FlyGeorgia, GeorgiaAirways, Germania Airlines,

Gulf Air, Hermes Airways,Iraqi Airways, Lufthansa,Mahan Air, Middle East

Airlines, Olympic Airlines,Pegasus Airlines, QatarAirways, Royal FalconAirlines, Royal Jordanian,

Transavia, Turkish Airlines,Viking Hellas, ZagrosJet

Upon ArrivalThere are two mainavenues for exiting the

Erbil International Airport.The longer (but cheaper)route involves new arrivals

taking an airport bus to aseparate terminal, wherepassengers may thenbargain with taxi drivers

for a fee between 5,000-10,000 IQD. The moredirect (and expensive)

route is to book a privatetaxi for approximately25,000-30,000 IQD. HelloTaxi has an agreement

with the airport that allowsits vehicles to access theterminal directly. Vehicles

can be booked in advancevia the company websiteor by waiting in line outsidethe main arrival/departure

terminal.

Essentials

TaxisTaxis in the KurdistanRegion do not have meters.

Instead, the passenger andthe driver must agree ona price prior to departing

for a destination. Taxis arereadily available on mostmajor roads in all the citiesof the Kurdistan Region.

A ride to or from almostanywhere in the cities nor-mally costs somewhere

between 5-10,000 IQD. Aprivate taxi between anyof the Regions three majorcities will cost between 120-

150,000 IQD. There are gen-erally two types of taxis inthe cities. Some are painted

white (private drivers) andothers are light tan in color(government vetted driv-ers). The latter are generally

newer and safer options.

BankMedBakhtiari, Erbil

T:+964 (0) 66 2579777

BBAC Bank60 Meter Street, ErbilT:+964 (0) 66 2574300

Byblos Bank60 Meter Street, ErbilT:+964 (0) 66 2560017

BankGulan Street, ErbilT:+964 (0) 66 2100546

KurdistanInternational BankGulan Street, Erbil

T:+964 (0) 66 2239149

North BankSalim Street, Slemani

T:+964 (0) 7702138349

Banks

Money ExchangeThere are formal currency exchange centers at the airports and modern shopping facilities in Kurdistan. However,

informal exchange booths in the traditional bazaar areas offer more favorable rates.


5/15

The Guide: Kurdistan 9

ssentials

Diplomatic MissionsAustria: +962 (0) 6 462 4304Belarus: +964 (0) 750 445 0973

Brazil: +964 (0) 750 446 7906

Czech Republic: +964 (0) 66 254 7983Denmark: +964 (0) 66 264 8299

Egypt: +964 (0) 66 210 1730

France:+964 (0) 66 257 3583

Germany: +964 (0) 750 790 7909Greece: +964 (0) 770 640 8848

Iran: +964 (0) 66 222 2444

Italy: +964 (0) 770 144 9000Japan: +964 (0) 66 257 3661

Jordan: +964 (0) 750 811 4442

Korea: +964 (0) 750 793 4501

Netherlands: +964 (0) 750 198 7002Palestine:+964 (0) 750 881 5420

Poland: +964 (0) 750 173 4346

Romania:+964 (0) 66 224 6715

Russia: +964 (0) 750 134 8674Slovakia:+964 (0) 750 445 7412

Spain: +964 (0) 750 630 0503

Sweden:+964 (0) 770 045 9530Turkey: +964 (0) 66 224 6233

UAE: +964 (0) 66 224 6710

UK: +964 (0) 750 722 8178USA:+1 240 553 0590

asic Expressionsnglishelloood morning

Welcome! (on arrival)oodbyehank yououre welcome

ow are you?re you well?m fine, thank you

Whats your name?y name is Johnlease

Where is the bazaar?

Where is the Hotel?eso

K

SoraniRozh-bashBeyanee-bash

Be kher bi(t)Khwa-hafeesSupasSer chaw

Chonee?Bashee?Bashem, supas

Naw-et cheeya?Naw-em John-ahZahmat NabeBazaar le chweya?

Otel la chweya?Aa / BalayNa

Bale

KurmanjiRozh-bashBeyanee-bash

Be kher hatiKhwa-hafeesSupasSer Chaava

Chaawani?Bashee?Bashem, supas

Nav-ey ta cheeya?Nav-ey min John-ahBey ZahmatBazaar la kidareya?

Otel la kidareya?Aa / BalayNa

Bale/Arey

AR Hospital0m St, Erbil:+964 (0) 66 210 7001

Azadi HospitalNakhosh-Khana St., DuhokT:+964(0)627224074

Hospitals

Swedish HospitalAinkawa, ErbilT:+964 (0) 66 8691414

International HospitalSalim St, SlemaniT:+964 (0) 770 384 4040

VisaCitizens of the US, Canada, Australia, NewZealand, Turkey, and the EU countries areissued free, 15-day visa stamps upon arrival

in the Kurdistan Region. Other nationalitiesare required to get a valid Iraqi visa fromtheir local Iraqi diplomatic office. The KRGRepresentations abroad do not issue Iraqi

visas. Travelers wishing to remain in theRegion for a period longer than 15 daysare required to visit an immigration office

to obtain the necessary documentation.This process involves the completion ofnumerous forms and a mandatory bloodtest. The entire process can take up to

four hours to complete. Companies mayexpedite the visa application process byregistering a new employee with Iraqi

authorities and applying for all necessarypermits on behalf of the individual prior tohis or her arrival in Kurdistan.

ErbilLife in Erbil began with the creation of thehistoric Erbil Citadel, which has been con-tinuously inhabited since at least 6000 BCE.

The Citadel, which sits atop a 30-meter high

plateau and is designed in a circular shape,has inspired the development of the city as awhole, with increasingly large, concentric rings

expanding out from the location. The geo-graphic size of Erbil has expanded dramatical-ly in recent years, as has the citys population

(growing from 500,000 residents in 2004 to2 million in 2012). This rapid development hasplaced a strain on Erbils existing infrastruc-ture, particularly in regards to its road net-

works and sewer systems. However, the con-siderable development that has taken placewithin the capital over the past few years has

alleviated these issues to some extent.

The Kurdistan Region has been home to an indigenous Kurdish population for thousands of years. The multi-tude of cultures and civilizations that have written their history across the Kurdistan Region have resulted ina population and landscape that reflects a great deal of diversity. The Kurdistan Region boasts nearly 65 offi-cially recognized tourism areas that reflect the mixture of Muslim, Christian, Jewish, and Yazidi religious tra-ditions of its inhabitants. The sights visitors are treated to include the 8,000 year-old citadel of Erbil, a host ofancient Christian churches and monasteries, as well as Lalish, the holiest city for the Regions Yazidis (a faiththat blends elements of Sunni Islam, Christianity, and Zoroastrianism). Natural attractions include the breath-taking mountain views provided by the sinuous Hamilton road as it winds its way from Erbil to the Iranianborder, as well as lush valleys, mountain peaks, and plunging ravines that drive home the message that the vis-itor really is in the other Iraq.

A Tradition of Inclusion


6/15

0 The Guide: Kurdistan 1

Slemaniicknamed the cultural capital of theurdistan Region, the modern city of

emani was founded in 1784. Today, it iswell known for its open, relatively liberal,nd tolerant society, as well as being a

enter for culture and learning. The cityoasts a population of approximately 1.9

million inhabitants and is geographicallyxpanding at a rapid pace. Prior to

003, the city was contained within60-meter ring road. However, since

hen, rapid urbanization has led to

esidential and commercial developmentutside the ring. Without the benefitf a uniform development masterlan, this sprawl has been somewhat

regular in its pattern. The master planhat has since been implemented is wellonceived in improving functionality

while supporting projected populationrowth. As such, Slemani currentlyas the capacity to accommodatehe projected five-year population

rowth without the need for additionalorizontal expansion.

ATradition of Inclusion

DuhokThe modern city of Duhokwas established as anOttoman Caliphate in

1887, and has historicallyserved as a bridge to theRegions most strategicallysignificant neighbor:

Turkey. The city, which ishome to approximately1.3 million residents, has a

comprehensive master planthat will guide developmentthrough 2032; the planitself calls for a phased

approach to addresscurrent and future issues,particularly the need for

urban rehabilitation and

infrastructure improvement.Duhoks proximity tothe Tigris River (and the

scenic mountain rangesthat frame the waterway)make it ideally suited for

the developing tourismindustry.

A Tradition of Inclusion


7/15


Where to Stay

Divan Erbilhe 24-story Divan hotel

eatures 227 guest rooms,arking for 200 vehicles,en meeting rooms, fiveestaurants, four up-scale

outiques, a lounge, andmultiple bars. The hotel,which is perhaps the most

sually striking in all ofrbil, seeks to redefine theusiness experience withs well-appointed rooms,

ourmet dining options,nd spacious meeting ar-as. The Divan welcomes its

atrons in with its resplen-

ent dcor, including crystalhandeliers, brass-linedolumns, marble floors, and

egant selection of sculp-ures, art, and antiques. Forhese and other efforts, the

World Travel Awards namedhe Divan Iraqs Leadingusiness Hotel for 2013.

:+964 66 210 5000

Rotana Erbilamed Iraqs Leadingotel for 2013 by the

World Travel Awards, the

otana has been turningeads since it first openeds doors in 2011. The facility

eatures 201 lavish roomsnd suites, five food andeverage outlets, a grandallroom, five small meet-

g rooms, a health andwellness center, and multi-

le luxury boutiques. In the

ummer season, the Rotana

pool and surrounding gar-dens are the place to bewhen seeking to avoid the

extreme temperatures ofthe Kurdistan Region, andthe hotels dining options

(notably Basilico, the firstItalian restaurant in Erbil,and Al Bustan, which offersauthentic Lebanese cuisine)

are known throughout thesurrounding region.

T:+964 66 210 5555

Where to Stay

Tangram ErbilLocated in the southernpart of Erbil, the Tangramhotel has emerged as a

favored destination forbusiness travelers in theKurdistan Region. Each ofthe hotels 118 rooms fea-

tures a comfortable bed,a flat screen TV, a workingdesk, and a spacious bath-

room; high-speed Internetand a lavish breakfast buf-fet are included at no addi-tional charge. The Tangram

also offers multiple gour-met dining options, oneof the liveliest nightspots

in all of Erbil (360 Club),

and perhaps the most wellappointed gym in all of theKurdistan Region.

T:+964 (0) 66 229 6900

Copthorne HotelBarananThe Copthorne HotelBaranan offers the finesthotel and dining options

for visitors to the city ofSulaimania. The facilitys78 luxury rooms andsuites are finished with

contemporary dcor andmodern luxuries, and itsfour stylish restaurants

offer a variety of bothlocal and internationalcuisines. Perhaps mostnotably, Uptown (the

Copthornes two-storyrestaurant and lounge bar)offers lovely views of the

Sulaimania skyline andfive-star, i nnovative cuisinethat spans a number ofcontinents.

T:+964 (0) 770 6000000


8/15

4 The Guide: Kurdistan

Where to Stay

Blue Mercuryhe seven-story Blue

ercury, which is locatedn 60 Meter Street in theeart of the Erbil city cen-er, stands as a symbol of a

ocal, boutique hotel. Blueercury features 70 rooms

which includes five luxury

uites), a large restaurant,lounge area suitable foroth relaxation and busi-ess, a modern gym, and

Turkish bath and sauna.he hotel is within walkingistance of major govern-

ment offices, modern shop-

ing facilities, and historicndmarks.

:+964 (0) 66 2569777

ouhayna Hoteltuated in a strategic lo-ation along 100 Meteroad in Erbil, the Jouhayna

otel offers the specializedervice and attention toetail that only a smaller,

more intimate facility can.he majority of the roomsre suites that include aedroom, living room, din-

g space, and balcony. Inddition, the hotel featuresdon (a Lebanese restau-

ant), a breakfast buffet,nd modern spa and gymacilities.

:+964 (0) 750 7120777

Gulan Street, Erbil, Kurdistan, Iraq. T: +964 (0)66 210 55 55, F: +964 (0)66 210 55 56, [email protected]

To book your stay at the best available rates, visit rotana.com or

call us +964(0)662105555.

Iraqs Leading HotelErbil Rotana was bestowed with the prestigious honour of being Iraqs Leading Hotelin 2011, 2012 & 2013, consecutively by the World Travel Awards. This five star hotel

offers 201 well-appointed rooms and suites, 7 fully equipped meeting & events

venues, 5 restaurants that suit all tastes, a fitness club, spa and pool bar & terrace.


9/15


Food & Drink

360 Club60 Club features an indoorar and lounge area, as wells an outdoor terrace that

ommands a panoramicew of Erbil. The nightclubffers live entertainmenterformed by a Colombian

uo, as well as numer-us specialty events. 360lub features a variety of

ternational food options,ocktails, and premiumeverages. The club, whichtays open late into the

ght, is an excellent placeo unwind after a long weekf meetings.

ocation: Tangram Erbil

Qi 21When people think about

the Kurdistan Region,sushi hasnt historical-ly been one of the thingsthat most readily came

to mind. However, thatmay be changing thanksto the delicious offerings

currently being servedup at Qi 21, a Japanesesushi and steak restaurantlocated on the 21st floor of

the Divan Hotel. Featuring

resplendent views, intricatedcor, exquisite cock-tails, and mouth-wateringmenu options, Qi 21 is

a must-visit destination.Dining service begins at6:00pm and runs until

11:30pm, with bar serviceuntil 12:30am. Reservationsrecommended.Location: Divan Erbil

Gkhan S. AykanGeneral ManagerDivan Erbil Hotel

Chopin Barhe Chopin Bar has the rare

istinction of being both anxcellent meeting locationnd a superb late nightestination. During the day,

hopin features a varietyf lighter dining selections.

n the evening, the space

ansforms into a lively jazzar featuring live music,

with a wide variety of thenest imported beverag-

s available for selection.hopin begins servicet 11:00am and closes at

00am.

ocation: Divan Erbil

When I first arrived in Erbil,I heard that we were toofocused on internationalmenu items, particularlyItalian or Continental cui-sines. We decided to place

greater emphasis on thelocal market. So, we broughtin supplementary Kurdishand Turkish chefs to give ourmenu a more authentic feel.To that end, we have tried toget a better feeling for whatthese clients prefer to eatand how they like to eat. Wehave adopted a very reactiveapproach. We try to bring inthe expertise needed to ful-fill these requests and trainour existing personnel.

360 Club is the newest night-spot in Erbil. We go by the book,

by the rules. We enforce agerestrictions and try to keep itavailable only for couples or

mixed groups. Salsa music is notsomething that exists in Erbilyet, so it was a novelty. If youmanage to get novel ideas to

spread, then they eventually winout; 360 seems to be a winner.

Doaa AminGeneral Manager

Tangram Erbil

Food & Drink

Club RotanaGuests of the Club Rotana

Lounge are treatedto a breakfast buffet,complimentary beverages,afternoon tea, happy hour

services, and eveningcanaps. Service at ClubRotana runs from 07:00

until 23:00.

Al BustanLebaneseRestaurantLocated within the groundsof the Rotana hotel, AlBustan reflects the authen-

ticity of Lebanese cuisine,entertainment, and overallenvironment. The restau-

rant features indoor andoutdoor seating areas, thelatter of which are enclosedby pools and gardens. The

Al Bustan menu includes avariety of cold appetizers,salads, hot mezzeh, grilled

meat platters, seafood en-trees, and regional desserts

The Habra (minced meatwith mint leaves, onion,parsley, and hot spices)and the Al Bustan Chicken

(charcoal grilled chickenwith local nuts and spicesserved on crusted tannour

bread) come highly rec-ommended. Dinner servicecommences at 19:00 andextends until 23:30, with

lunch offered on Fridayfrom 12:00 to 16:00.Location: Rotana Erbil

Thomas ToumaGeneral ManagerRotana Erbil

Club Rotana is an upscale,private business unit that isintended for use by thoseparties seeking a quietspace to work. Patrons whoutilize this service receivebreakfast, snacks, pre-din-

ner foods, and drinks in theevening. The main attractionof Club Rotana is the privacyof its environment. We pro-vide everything a business-person could possibly need,including a private atten-dant, newspapers, a televi-sion, Internet, private check-in and check-out, and smallprivate meeting rooms. Its anovel service.

SaluteSulaimanias first specialty Italian restaurant hasbecome one of the citys finest and best known

gourmet haunts. Salute offers a modern,authentic Italian menu, including homemadepastas, pizzas, and risottos, as well as unique

main dishes made with freshly importedseafood, meats, and cheeses. Salute maintainsa wide-ranging, hand selected wine list, as wellas an attached bar area. Lunch opens from

12:00 till 16:00, and dinner from 19:00 until23:30. Location: Copthorne, Sulaimania

UptownUptowns restaurant serves modernand delicious Asian fusion, integrating

Japanese, Thai, and Chinese influence,with dishes including sushi, dim sum, andteriyaki. The restaurants outdoor terrace

provides an excellent vista of Sulaimania,and in local fashion, offers shisha as anafter dinner pastime. Upstairs from therestaurant, Uptowns bar and lounge

is unequivocally the trendiest placein Sulaimania to spend the evening.Uptown is open daily from 19:00 until

01:30. Location:Copthorne, Sulaimania

Safwan KhayatArea General ManagerMillennium & CopthorneHotels

Our restaurants areinternational in inspirationand utilize the highestquality of imported foods. Iwould say they are uniqueamong the dining options inSulaimania.


10/15


Food & Drink

IIG: What are the definingflavors of Italian cuisine?VD:The defining flavors ofItalian cuisine are its basicingredients: extra virgin oliveoil, pasta, and cheese. Even

though the Italian cuisine isinternational, these productsprevail in each area with

different flavors and shapes.The use of herbs is also key,especially oregano, thyme,sage, rosemary, parsley, and

basil.

IIG: Which ingredientscould you not live without

in your kitchen and why?VD:Every ingredient isan important one in the

cooking process; the basicsare pasta, risotto, olive oil,tomato, garlic, Parmesan,

and Grana Padano. NoItalian herb kitchen gardenis complete without basil,parsley, oregano, black

peppers, and rosemary.All other fresh ingredientsthat give the Italian cuisine

its special aroma are thevegetables, seafood, cream,fresh mozzarella, and othercheeses. Why? It is simply

because it is the ItalianGastronomy!

IIG: What approach doesyour restaurant take toItalian cuisine?VD:Our approach is re-ferred to as The ItalianRenaissance: we take clas-

sic Italian cuisine and incor-porate modern approachesto create a unique blend.

We apply this to all of ourrecipes, from traditional la-sagna to real Italian pizza.

IIG: Why do you thinkItalian cuisine is so popular?VD:Italian cuisine pridesitself on having simple

recipes that are preparedwith passion. It utilizes thefreshest possible ingre-

dients that are also quitecommon in appeal. All ofthese elements combined

explain the popularity of thecuisine.

IIG: How has your Italiancuisine been perceived herein Erbil?VD:For the local population,it reflects a new culture thatthey may not necessari-ly be familiar with. Thosewho have experience with

Italian cuisine seem to feelthat our menu successfullyblends traditional offerings

with new tastes, aromas,and styles.

IIG: What is the ultimatetraditional Italian dish andwhy?VD:Italian cooking is veryvast, so there are many pop-ular dishes. In fact, almost

every city and town in Italyhas its own specialty. So,the end result is that, rather

than have a single, nationalcuisine, there are a numberof local offerings. That said,there are certain dishes

that are common, and havebecome standard for themany Italian communities

scattered across the globe;

these include penne arra-biata, lasagna, and buffalomozzarella.

IIG: How would you definemodern Italian cuisine?VD: Modern Italian cuisinehas become influenced byAsian cuisines and cookingtechniques. For example,

jellifying agents like agar(which have been used inAsian cuisine for a long

time) have recently begunto be utilized in Italian cook-ing. In addition, standardAsian ingredients like ginger,

lemongrass, seaweed, andraw fish have become in-creasingly incorporated into

the recipes of some modernItalian dishes.

alian CuisineVincenzo Deturri, headhef at the Rotanas

Basilico restaurant,iscusses his beliefsegarding Italian cuisine

nd how its flavors andngredients have evolvedn recent years.

Health & Wellness

Fitness Made EasyLocated on Kirkuk Road in

Erbil, the Tangram Hotelhas already establisheditself as one of the premierhotels in the Kurdistan

Region. The Tangram HotelFitness Center is perhapsthe most well-equipped,

planned, and provisionedfacility in all of the Region,let alone Erbil. Featuringnumerous pieces of

Technogym equipment (in-

cluding multiple treadmills,ellipticals, stationary bicy-cles, and exercise stations),the spacious Tangram Hotel

Fitness Center also includesmodern changing roomsand a sauna room that

helps to perfectly end ahard days workout.Location: Tangram Erbil

Zen the SpaOffering relief from the

sweltering heat of asummer in the KurdistanRegion and the stresses

of Erbils businessenvironment, Zen theSpa provides premier

therapeutic treatmentsoffered by certified spatherapists. The facility, thefirst of its kind in Kurdistan,

is located at the RotanaHotel and features fivemassage rooms, as well as

dedicated sauna and steamrooms. Patrons can choosefrom a variety of differenttreatments, including the

Zen the Spa Signature

Massage (a unique holistic

massage combines the bestfrom east & west), SwedishMassage, Shirobhyanga (a

deeply relaxing head, neck,and shoulder massage),the Deluxe Reflexology

Massage (a massagefocused on pressure pointsin the feet that correspondto different parts of the

body), and the SportMassage (deep pressure orneuromuscular therapy are

used to work out spasmsand chronic pain within themuscles and connectivetissue).

Location: Rotana Erbil

Poolside LivingEvery day in the sum-mer from 07:30 to 22:30,

guests at the Rotana Hotelare invited to take a breakfrom their busy schedules

and indulge in a bit of relax-ation courtesy of the finestswimming pool in Erbil. Thefacility, which is surround-

ed by a lush, green garden,also offers outdoor diningoptions and fresh drinks at

the Aquarius Pool Bar.Location: Rotana Erbil


11/15


Luxury Brands

IIG: Can you give our

readers a breakdown of

the clientele that frequent

your store?

G:60% of our clients arelocals, 20% are from Turkey,

and the other 20% arefrom Europe or America.Actually, only about

20% of our customersare patrons of the DivanHotel. Of course, the Divanattracts the highest-ranking

executives and Beymencaters to an exclusiveclientele, so there is an

obvious connection there.

IIG: Turning to Beymenscurrent collection, what aresome of the leading brandsand items available?G:Beymen offers its ownline of clothing, and thenit offers top brands like

Cornelliani, Gucci, Dolce& Gabbana, Ralph Lauren,

and Armani; we have morethan 80 brands for menand women. In terms ofitems, we offer everything a

person could need. Jackets,pants, ties, cufflinks, socks,shoes, bags, jewelry

everything.

IIG: Is there a specificbrand that you think execu-tives need to know about?G:Kiton. Its an Italianbrand from Napoli, and its

the best quality you can

find in Kurdistan and, tobe honest, anywhere else inthe world. Most of Kitons

products are hand made.You can feel how good thequality is as soon as you

put it on; it makes you feelgood just to touch it.

IIG: Do you think that thecurrent global fashiontrends are starting to takeroot here in Erbil?G:Its different dependingon the area. For example,

just because the color blueis fashionable in Istanbuldoesnt mean that its

fashionable here. You canwear lots of different colorsor patterns in Europe andlook quite fashionable, but

here, you will stand out.Most of our local customersprefer light brown or

beige clothing. They start

wearing those colors at anearly age, and those colorsbecome very ingrained in

their fashion preferences.However, we want toexpose them to lots of

different options.

ashion in Erbilzden Gven

Manager, Beymen Erbileymen opened its first

tore in Erbil a year ago andas since blossomed in a

ity not typically known forutting edge fashion.

Noura Jewellery& WatchesThe Kurdistan Region hasbecome known internation-ally as an excellent place todo business. Now, however,

boutique stores and global-ly recognized brands are ea-ger to cement the Regions

growing reputation as a lux-ury-shopping destination.One shining example ofthis paradigm shift is Noura

Jewellery and Watches(NJW), the premier stop forfine jewelry and watches in

Erbil. Located on the first

floor of the Divan Hotel,NJW offers its customersthe worlds most presti-

gious brands [Rolex, Hublot,and Chopard], as well asbrands more identified with

the Middle East (the Al-Kurdi collection). NJW also

features handcrafted, one-of-a-kind pieces of jewelry,as well as the latest editionof Vertu phones. The store,

which is owned by Iraqiinvestor Noura Al-Souhail,also provides repair and ad-

justment services. The de-sign of the NJW store itselfreflects Noura Al-Souhailsattention to detail, with the

carpet, chairs, and the restof the dcor all designedby the owner. A visitor to

NJW comes away with the

feeling that each item orpiece for sale has its ownunique story that reflects

a blend of the traditions ofthe Kurdistan Region andthe luxury of the modern

world.Location: Divan Erbil

Luxury Brands


12/15


Luxury Brands

G: Can you please tell usmore about your servicend its advantages?G:The main advantages ofur service are speed, priva-y, and comfort. When you

hoose to utilize a privateet, you are able to fly to areater number of airportshan is possible with the

tandard commercial air-nes. As a result, you get toour final destination faster

nd more directly. In fact,

two-thirds of our businessflights are between cities not

served by daily scheduledflights.

Another advantage is theprivacy the charter service

offers: you can freely discussimportant and confiden-tial matters with your col-

leagues. Whether privacy isimportant to you for busi-ness or personal reasons,private jets offer a discrete

travel environment.

IIG: As a luxury brand, howdo you ensure you stay at

the top of your game?TG:In order to stay at thetop, we pay great attention

to the quality of our service.From catering to greetingpassengers at the terminal,

no detail is ignored. We havea database for the food anddrink preferences of ourpassengers so that when

they fly with us again, theywill have their favorite foodsduring the flight.

Accessibility is another

important feature in thisbusiness. Our aircraft is

registered in the mostfrequently utilized inter-net-based sales systems andour Commercial Department

can respond by telephone ore-mail to any flight requestwithin an hour.

IIG: Has there been a signif-icant increase in execu-tive charter flights to theKurdistan Region sincethe opening of the ErbilInternational Airport in2010?

TG:We see the most poten-tial growth in the KurdistanRegion; the increasing GDP

thanks to its natural resourc-es makes the KurdistanRegion an ideal market for

growth. The main factors in thegrowth of business aviationare increased spending

power, the globalizationof large companies, newbusiness models for the

high-income segment, and

travelers who are less willingto accept the hassles of trav-

eling via scheduled airlines.All of these elements arecurrently present in modernthe Kurdistan Region.

Moreover, with the veryrecent decision of the USFederal Aviation Authority

(FAA) to lift its ban on com-mercial planes flying fromthe US into the KurdistanRegion, we strongly believe

there will be a tremendousamount of executive chartertraffic on par with scheduled

services, which have grown

more that 400% in just 4years.

IIG: Are there any regions orcountries in which TJets isnot presently operating orrefuses to carry passengers?TG:We have very goodinsurance coverage and aslong as our aviation safety

standards are met, TJetsand its highly experiencedcrew can fly to any part of

the world.

xecutive Flights to theurdistan Regionurhan Gngr

Director, T Jetsn Istanbul-based execu-ve aircraft charter compa-

y, T Jets, guarantees a safend fast flight experience toour preferred destination.

Where to Shop

Majidi MallOne of the largest premiershopping and entertain-

ment centers in all of theKurdistan Region, MajidiMall has serviced the resi-dents and visitors of Erbil

since November 2009.The facility is comprisedof three floors that fea-

ture a total of 67 shops, acinema, an entertainmentcenter, a supermarket, andmultiple dining options. A

secure 2,000 vehicle ca-pacity parking lot provides

safe and easy access tothe building. Shopping

highlights include brandslike Brioni, Vakko, andSarar, as well as globallyrecognizable retailers like

Adidas, Nike, Levis, andUnited Colors of Benetton.The third floor of Majidi

Mall houses the centersdining options. Amongstfast food offerings likeFatburger, New York Fries,

Wienerwald, Peppes Pizza,and Chesters Chicken

exist more up-scale es-tablishments like Venezia

Caf (which serves Italiansandwiches, pastas, andpizzas) and Kahve Diyar(which features tradition-

al Ottoman and Turkishcuisine). Perhaps most no-tably, Majidi Mall offers the

most consistently reliableATMs in all of Erbil, a city inwhich finding an accessible,fully-stocked bank machine

can be at times challenging.

Shopping in ErbilConsiderable foreign

investment, a growingpopulation of both localand foreign residents, and amedian income per capita

rate that is approximately20-25% higher than in therest of Iraq have all led

to the development of astrong consumer industryin the Kurdistan Region.In no area is this change

clearer than in the wealthof shopping opportunitiesnow present in the Region.

Currently, three facilities (all

located in Erbil) have setthemselves apart in termsof the services and overallenvironments they offer:

Majidi Mall, Family Mall, andRoyal Mall.

Majidi Mall is comprised

of three floors and featuresa total of 67 shops, acinema, an entertainmentcenter, a supermarket, and

multiple dining options. Themall, which was opened in2009, features high-end

boutiques and a relaxed

shopping environment.Family Mall is an

attractive destinationfor families and younger

people who wish to blendtheir shopping and socialexperiences. The facility

includes over 120 stores,multiple restaurants, aCarrefour, and the mostmodern movie theater in

the Kurdistan Region.Located closer to the

heart of the old city, Royal

Mall is home to more than

70 stores, 15 restaurants(which offer a range of locaand international cuisines),and a huge market. On

its top floors, the mallboasts a large-scale movietheater and multiple other

entertainment and gamingoptions, making it an idealsetting for a wide range ofpotential shoppers.


13/15


Events

Erbil International Fairor the past nine years, the Erbil International Fair (EIF) haserved as the premier showcase event for the Kurdistan

egion. The EIF, which is the largest general trade fair inl of Iraq, features a variety of goods and services from aiverse range of economic sectors, including electronics,

elecom, fashion, banking, energy, and construction. Thennual event is generally held in late September, and drawshousands of exhibitors and patrons from across the MENAegion. The EIF enjoys the enthusiastic support of numer-

us trade agencies, chambers of commerce, trade unions,ministries, and international embassies.

Kurdistan-Iraq Oil and Gas Conferenceringing together over 800 leaders from the public and

rivate sectors, the Kurdistan-Iraq Oil and Gas Conferenceviewed by many to be the largest and most influential

athering of its kind in the Kurdistan Region. The 2013vent brought together 45 speakers, 45 sponsors, and

ver 850 delegates to discuss and help determine theolicies and strategies that will guide the future of the oilnd gas industry in the Kurdistan Region. Speakers at the

vent included KRG Prime Minister Nechirvan Barzani, Iraqieputy Prime Minister Dr. Rowsch N. Shaways, and KRGinister of Natural Resources Dr. Ashti Hawrami, as wells influential figures from the private sector. The four-day

ternational event is usually held in December.

Erbil Real Estate FairEach year, the Erbil Real Estate Fair (E.R.E.F.) brings to-gether hundreds of influential executives, developers, and

investors to promote and evaluate the numerous develop-ment opportunities present in the real estate sector of theKurdistan Region. The three-day international fair, which

is usually held in June, also allows for strategic network-ing opportunities and serves as a valuable tool for local,regional, or international entities contemplating entry intothe Kurdistan market. The E.R.E.F. regularly features hun-

dreds of exhibits and displays, and draws over 10,000 visi-tors from the Kurdistan Region and beyond.

Iraq Agro-Food 2014With over 300 regional and international exhibitors at the

2013 event, Iraq Agro-Food (IAF) has become the leadingagriculture and agro-food trade exhibition in Iraq. Held inErbil in late November, the event attracts the most influ-ential decision makers from the KRG and the Iraqi Federal

Government, as well as industry experts and private sectorexecutives. The IAF offers visitors the opportunity to i nter-act with national and international manufacturers, suppli-

ers, traders, and business leaders, and stay up to date withthe latest industry standards, equipment, research, andgeneral practices.

Erbil Buildinghe 8th annual Erbil Building exhibition will take place May 2014, and will serve as an international showcase

vent for construction equipment and associated materi-s. Exhibits generally demonstrate the most recent trends,evelopments, products, and services in the industry, in-

uding construction materials, building systems, prefabri-ated structures, and modern machinery.

British FilmFestival

In 2011, in an effort toforge stronger political,educational, and cultural

connections between theUnited Kingdom and theKurdistan Region, the

British Consulate-Generaland Bankside Filmsestablished the British FilmFestival in the Kurdistan

Region . The festival hassince become an annualtradition, with thousands of

visitors traveling to Erbil to

enjoy the wide selection offilms on offer. The festivalalso features a series of

workshops for aspiringKurdish filmmakers,including students from the

Cinema Department of theFine Arts College in Erbil.

Events

Erbil Autoshow2014 will see the capital

city of the KurdistanRegion play host to the5th annual Erbil Autoshow.The international event

stands as the premierautomobile, automotive,commercial vehicle, and

spare parts exhibition forboth the Kurdistan Regionand greater Iraq. In 2013, 85exhibitors took part in the

four-day event, which sawapproximately 7-10,000visitors in attendance.


14/15


15/15

Currently, we are able

to satisfy about 40%

to 50% of the demand

for steel here in the

Kurdistan Region.

However, we haveplans to increase our

overall capacity.

be able to obtain water resources for twoyears. As a result, we had to find our ownsolution to the water issue. Until we couldfind one, we suspended construction.We were able to reinitiate construction in2012 by installing water tanks to ensurethat our facility always has the best possible

quality of water. Te completion date of theproject is 2014.

IIG: Do you think the solutions for prob-

lems such as these should come from the

private sector, the government, or a com-

bination of the two working together?

S: Of course, the private sector or

individual companies can try to find solu-tions for some of these issues. For example,look at the water issue. Right now, everyoneutilizes wells. What happens when that sup-ply runs out? What will people do? Tatswhat were trying to deal with right now. Weare trying to identify realistic solutions that

we can use but that everyone else can alsoutilize. However, I dont believe that these areindividual problems; they are issues expe-rienced by many people here in Kurdistan.So, the problems require concrete, innova-tive solutions that can really only be imple-mented by the government.

Company Focus : SB zel GroupThe SB zel Group of companies includes:

Erbil Steel Company

Manufacturing facility thatconsists of a power plant,steel plant, rolling mill, andoxygen station. The powerplant is operated by 20engineers and producesenough electricity to powerthe entire manufacturingprocess. Erbil Steel Companyproduces approximately240,000 tons of reinforcingsteel annually.

Home Istanbul

Opened in Erbil in April 2011, Home Istanbul is largest do-it-yourself store in Iraq. The store has successfully introduced18,000 types of products, including home textiles, furnitureand appliances, garden accessories, decorative pieces, and

light fixtures.

Canada Village

Project designed to providecomfortable living spacesin the Kurdistan Region.Canada Village Homes arewooden and can be adaptedto all types of environmentsdue to their innovativeinsulation properties.

Gulan Park Project

The complex is composedof four tower buildings anda shopping facility. Two ofthe towers will be officebuildings, one will be aresidential building, and thefourth will be a franchisehotel.

Documents

The Guide -