Upload
mike-cerkas
View
472
Download
0
Tags:
Embed Size (px)
DESCRIPTION
GIS: Effectively Communicating Visually
Citation preview
““The Great Communicator”The Great Communicator”How GIS Enables the Convergence of Disparate
Disciplines and Creates Synergy
Michael Cerkas, [email protected]
GIS – Geographic Information Systems
““The Great Communicator”The Great Communicator”How GIS Enables the Convergence of Disparate
Disciplines and Creates Synergy
• IntroductionIntroduction• Language of GIS• Functional Nature of GIS• The ‘Great Communicator’• Future – Redefined• Summary and Closing
GIS – Geographic Information Systems
GIS “Origins”GIS “Origins”
““The Great Communicator”The Great Communicator”
• Geospatial thinking has existed since prehistoric times
• Prehistoric man created ‘maps’ of representations of important events, places, items and times
• Pictures are primitive non-digital data systems
Did Cavemen “Start the Fire” ?
GIS “Origins”GIS “Origins”
““The Great Communicator”The Great Communicator”
• Geography
• Adjacency
• Containment
• Distance
• Proximity
• Birds.Eye.View
Cholera Map of London, 1854, Dr. John Snow
Battle of Bull Run in Virginia, 1861
GIS “Origins”GIS “Origins”
““The Great Communicator”The Great Communicator”
GIS
Multi…Multi… DisciplinaryDisciplinary
Sociology
History
Geography Cartography
Geometry
ComputerScience
GIS “Origins”GIS “Origins”
““The Great Communicator”The Great Communicator”
GIS
Multi…Multi… DisciplinaryDisciplinary
ComputerScience
Geometry
CartographyGeography
Sociology
History
SYNERGYSYNERGYOfOf
GISGIS
GIS “Origins”GIS “Origins”
““The Great Communicator”The Great Communicator”
GIS
Multi…Multi… DomainDomain
The Landscape…
• EnvironmentalEnvironmental
• UtilitiesUtilities
•BusinessBusiness
• SportsSports
• MilitaryMilitary
• RetailRetail
• • ConsumerConsumer
• • EducationEducation
• • EntertainmentEntertainment
Can you spell Ubiquitous?
GIS “Origins”GIS “Origins”
““The Great Communicator”The Great Communicator”
GISMulti…Multi… DimensionalDimensional
• TemporalTemporal Scenarios
• Attribute DataData
• Graphical AnalysisAnalysis
• PatternPattern Recognition
• LayerLayer Analysis
• Digital Elevation ModelingModeling
• Data Relationship VisualizationVisualization
Is a VISUALVISUAL Beast!
GIS “Origins”GIS “Origins”
““The Great Communicator”The Great Communicator”
GISMulti…Multi… DimensionalDimensional
So what stimulates more activity in your brain?
Text?Or Pictures and Text?
GIS “Origins”GIS “Origins”
““The Great Communicator”The Great Communicator”
GISVisualVisual ToolTool
This is your data…
This is your data on GIS… Any questions?
Dept of Labor GrantDept of Labor Grant
““The Great Communicator”The Great Communicator”
Important Emerging High Growth Industries * Biotechnology * Geospatial Technology * Nanotechnology
Source: http://www.doleta.gov/BRG/JobTrainInitiative/
2005-20062005-2006
““The Great Communicator”The Great Communicator”How GIS Enables the Convergence of Disparate
Disciplines and Creates Synergy
• Introduction• Language of GISLanguage of GIS• Functional Nature of GIS• The ‘Great Communicator’• Future – Redefined• Summary and Closing
Language of GISLanguage of GIS
““The Great Communicator”The Great Communicator”
Fundamental Purpose Fundamental Purpose == Communication Communication
Think Fast…
• We use all our Senses
• We amazingly process text and pictures at roughly the same rate
• 83% of learning occurs via our sight
Association
• ColorColor
• Size• Proportion
• SHAPE
• Patterns
• Objects
Main Points:
AssociationAssociation Improves Retention & Recall Improves Retention & Recall
Language of GISLanguage of GIS
““The Great Communicator”The Great Communicator”
AssociationAssociation Improves Retention & Recall Improves Retention & Recall
Blanche Jefferson – “Teaching Art to Children” (1959)
“Graphics, images and drawings add an emotional emotional aspect to communicating and learning that makes the experience more personal.personal.”
People have a tendency to better remember things that are more personalpersonal…
Language of GISLanguage of GIS
““The Great Communicator”The Great Communicator”
AssociationAssociation involves involves REALREAL objects objects
• Telephone
• Currency Exchange
• First Aid
• Lost & Found
Symbols or Pictures aid Retention and Comprehension via their increased mental
‘stickiness’
Language of GISLanguage of GIS
““The Great Communicator”The Great Communicator”
AssociationAssociation involves involves REALREAL objects objects
Graphic Description Textual Description
A curved line with every point equal distance from the center
(11 words total; short comprehension time)
(0 words, immediate comprehension)
Language of GISLanguage of GIS
““The Great Communicator”The Great Communicator”
““Visual Literacy”Visual Literacy”
Definition:Definition: The ability to interpret, use, appreciate and create images and video using both conventional and 21st Century media in ways that advance thinking, decision-making, communication and learning.
According to NCREL (North Central Regional Educational Laboratory)…
GISGIS is absolutely one of the most visible 21st Century mediums
__________________________
Language of GISLanguage of GIS
““The Great Communicator”The Great Communicator”
““Visual Literacy”Visual Literacy”
1. Visual Thinking
2. Visual Learning
3. Visual Communication
Language of GISLanguage of GIS
““The Great Communicator”The Great Communicator”
““Visual Literacy”Visual Literacy”
Dr. Lynell Burmark calls it Spatial/Visual Intelligence:
(“Learn to See, See to Learn”, 2002)
(The ability to think in pictures)(The ability to think in pictures)
• Can accelerate Comprehension 60,00060,000 times
• Increase Recall & Retention up to 40%40%
• Boost transfer of learning up to 80%80%
Research confirms: Combining visual images with text increases retention and enhances comprehension.
but entirely LEGAL!)
Language of GISLanguage of GIS
““The Great Communicator”The Great Communicator”
““Visual Literacy”Visual Literacy”
Geospatial Technology: It’s like that one secret family recipe…
1. Layer in your core GISGIS
2. Combine mass quantities of DataData
3. Mix in several ApplicationsApplications
4. Fold in PhotogrammetryPhotogrammetry
5. Add the InternetInternet
6. Blend in GPSGPS
7. Stir in Wireless CommunicationWireless Communication
(It’s like Communications on Steroids…
““The Great Communicator”The Great Communicator”How GIS Enables the Convergence of Disparate
Disciplines and Creates Synergy
• Introduction• Language of GIS• Functional Nature of GISFunctional Nature of GIS• The ‘Great Communicator’• Future – Redefined• Summary and Closing
Functional Nature of GISFunctional Nature of GIS
““The Great Communicator”The Great Communicator”
GIS ToolsGIS Tools
InternetInternet
Inherent Capability• Spatial Process
Modeling• Data Analysis• Layer Analysis• Decision Support• Data Integration• Simulation• Visual Analysis• Scalability• Extensibility
Hardware…
Data
Functional Nature of GISFunctional Nature of GIS
““The Great Communicator”The Great Communicator”
Geospatial Information Technology
Process Change and Improvement
Economic Outcome(Benefit)
The IT – Process – Productivity Relationship
* Thomas H Davenport – “Process Innovation: Reengineering Work Through Information Technology”
GIS creates SynergySynergy by:
• Concurrent view and analysis of data
• Visualization of data relationships, patterns and interaction
• What-If? Scenario capability
• Scalability
(1992)
““The Great Communicator”The Great Communicator”How GIS Enables the Convergence of Disparate
Disciplines and Creates Synergy
• Introduction• Language of GIS• Functional Nature of GIS• The ‘Great Communicator’The ‘Great Communicator’• Future – Redefined• Summary and Closing
““The Great Communicator”The Great Communicator”
History has provided us notable “Great Communicators”
““The Great Communicator”The Great Communicator”
So, what really makes a Great Communicator?
Acknowledge your Potential Understand/Leverage the technology
Characteristics of Great Communicators and ‘Characteristics of Great Communicators and ‘EnablersEnablers’’
Individuals Technology
““The Great Communicator”The Great Communicator”
Acknowledge your Potential Understand/Leverage the technology
Organize Communication Include multiple data sources
Characteristics of Great Communicators and ‘Characteristics of Great Communicators and ‘EnablersEnablers’’
Individuals Technology
““The Great Communicator”The Great Communicator”
Acknowledge your Potential Understand/Leverage the technology
Organize Communication Include multiple data sources
Understand your audience Focus on processes & outcomes
Individuals Technology
Characteristics of Great Communicators and ‘Characteristics of Great Communicators and ‘EnablersEnablers’’
““The Great Communicator”The Great Communicator”
Acknowledge your Potential Understand/Leverage the technology
Organize Communication Include multiple data sources
Understand your audience Focus on processes & outcomes
Effectively deliver the message Incorporate Intuitive Visuals
Individuals Technology
Characteristics of Great Communicators and ‘Characteristics of Great Communicators and ‘EnablersEnablers’’
““The Great Communicator”The Great Communicator”
Acknowledge your Potential Understand/Leverage the technology
Organize Communication Include multiple data sources
Understand your audience Focus on processes & outcomes
Effectively deliver the message Incorporate Intuitive Visuals
Establish Trusting Relationships Use credible & relevant data
Individuals Technology
Characteristics of Great Communicators and ‘Characteristics of Great Communicators and ‘EnablersEnablers’’
““The Great Communicator”The Great Communicator”
Acknowledge your Potential Understand/Leverage the technology
Organize Communication Include multiple data sources
Understand your audience Focus on processes & outcomes
Effectively deliver the message Incorporate Intuitive Visuals
Establish Trusting Relationships Use credible & relevant data
Be aware of your environment Align business with technology
Individuals Technology
Characteristics of Great Communicators and ‘Characteristics of Great Communicators and ‘EnablersEnablers’’
““The Great Communicator”The Great Communicator”
Acknowledge your Potential Understand/Leverage the technology
Organize Communication Include multiple data sources
Understand your audience Focus on processes & outcomes
Effectively deliver the message Incorporate Intuitive Visuals
Establish Trusting Relationships Use credible & relevant data
Be aware of your environment Align business with technology
Solicit and Use Feedback Employ ‘What-If’ Scenarios
Individuals Technology
Characteristics of Great Communicators and ‘Characteristics of Great Communicators and ‘EnablersEnablers’’
““The Great Communicator”The Great Communicator”
“Ever-increasing computing power, ease-of-use, creativity, and lower cost of entry have collectively empowered and liberated geospatial technology, much like the electronic spreadsheet had catapulted the software industry”
A few Geospatial ‘Truths’…
““Geospatial Technology is the newGeospatial Technology is the new VisiVisi-Calc of the business world”-Calc of the business world”
““The Great Communicator”The Great Communicator”
Multi-Disciplinary
Benefits and characteristics of Cartography, Geography, Geometry, Computer Science, Sociology and History integrate to create a result that is greater than the sum of its parts.
Blends Visual content with Data
Visual Literacy accelerates comprehension, retention and boosts transfer of learning
Multi-Dimensional results in enhanced problem solving, decision making and factor analysis
“Data Rich”, combining Data from many sources
+
““The Great Communicator”The Great Communicator”How GIS Enables the Convergence of Disparate
Disciplines and Creates Synergy
• Introduction• Language of GIS• Functional Nature of GIS• The ‘Great Communicator’• Future – RedefinedFuture – Redefined• Summary and Closing
Future - RedefinedFuture - Redefined
““What-If” Scenarios What-If” Scenarios == Multiple Future Outcomes Multiple Future Outcomes
• Elevate our Existence Elevate our Existence
• Communicate new Understanding
• Collaborate Collaborate to Solve Real Problems
• Learn new Cause/Effect Relationships
• Discover Significance of new Patterns
• Increase Experimentation & Research
• Expand the Body of Knowledge of existing Data
• Collapse Time and Space with Virtualization
• Improve the Quality of Life and Contribute to it
The Geospatial Time MachineThe Geospatial Time Machine
Future - RedefinedFuture - Redefined
Examples of Newer Examples of Newer GeospatialGeospatial Niche Markets Niche Markets
Personal Automotive Navigation
Real-time Traffic Mapping
Location-based Search Engines
Emergency Response Disaster Management
Predictive Geospatial Intelligence
BIM (Building Information Modeling)
RFID Patient Monitoring
Geospatial-based Social Networking
Virtual Reality & 3D Gaming
Future - RedefinedFuture - Redefined
And now, let’s stretch our minds a bit…And now, let’s stretch our minds a bit…
Auto Industry: What if vehicles could ‘remember’ where they’ve been and when? Like an etch-a-sketch, the collected data could be used for preventative maintenance and servicing. Historically, PM applications have focused on elapsed time and distance. Now, locationlocation and absolute timetime can be added to the formula. Product defects, recalls, intelligent maintenance and improved service could be better managed….
Future - RedefinedFuture - Redefined
And now, let’s stretch our minds a bit…And now, let’s stretch our minds a bit…
Legal landscape: Could product liability, lawsuits and resources be minimized by data collection that better identifies and describes product design, flaws, recalls, usage, etc.?
Future - RedefinedFuture - Redefined
And now, let’s stretch our minds a bit…And now, let’s stretch our minds a bit…
Financial markets: Record geographic components (where) in addition to not only when and how much people invest, to identify where the investing occurs as well as where the industries are that capital is being infused.
Future - RedefinedFuture - Redefined
And now, let’s stretch our minds a bit…And now, let’s stretch our minds a bit…
Utility industry: Visual Age Analysis of Facility and/or Material Infrastructure. Time-lapse layering of Installed or Damaged Facilities. Leak detection and Power loss/Outage data that is collected at the facility.
Future - RedefinedFuture - Redefined
And now, let’s stretch our minds a bit…And now, let’s stretch our minds a bit…
Healthcare/Medical industry: RFID-based data collection inside the human body to track blood flow, inter-relationships between muscles, organs, nerves, etc. Cause/effect data to substantiate study and theories of cures for medical conditions.
The future can and will be what we make it to be…
““The Great Communicator”The Great Communicator”How GIS Enables the Convergence of Disparate
Disciplines and Creates Synergy
• Introduction• Language of GIS• Functional Nature of GIS• The ‘Great Communicator’• Future – Redefined• Summary and ClosingSummary and Closing
Summary and ClosingSummary and Closing• Geospatial concepts have existed for a long timelong time
• Visual thinking is a doorway toward enhanced enhanced communication communication among people
• GIS is a blend blend of several established disciplines
• The future is very brightvery bright for the technology as it continues to mature and grow in use
• The use of Geospatial Technology has permeated many many facetsfacets of our lives
• Like effective communicators, Geospatial Technology is an EnablerEnabler
• The possibilities are endless as GIS becomes fused fused withwith other technologies
Summary and ClosingSummary and Closing• Life is the result of InteractionsInteractions between people, places, things and events
• Similarly, Geospatial Technology yields LearningLearning and knowledge through its use
• We use that knowledge to support DecisionsDecisions and ActionAction
• GIS manifests itself as a ResponsibilityResponsibility and as an InvitationInvitation for us to learn
• We have an OpportunityOpportunity to make a DifferenceDifference
• We create our own FutureFuture
Summary and ClosingSummary and Closing धन्यवा�द
GIS… for a better world[No Animals Were Harmed in the Making of this Presentation]