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THE GREAT BRITISHCARNIVAL 2017/ 2018
PROPOSE TO:
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THE GREAT BRITISH CARNIVAL 2017/ 2018EVENT SHOUT!
The DAILY PERFORMANCES in one Single Carnival
ATTENDANCE Expected 500,000 visitors for 45 days.
SIZE 230,000 sq ft area (approximately 6 acre)
WHERE Malaysia Agro Exposition Park Serdang (MAEPS), Serdang
ENTRANCE PRICE RM65 (Adult), RM35 (Children and 60+), RM45
(Student)
ACTIVITIES Daily performances, Unlimited 18 international rides,
ice rink, inflatable playground zone, carnival games booths,
numbers photos booth, local and international mascot
apperances.
TIME 5pm - 1 am (everyday including holidays)
DATE 18th Nov 2017 - 2nd January 2018
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PERFORMANCE FOR PAST 6 MONTHS IN MALAYSIA
020,00040,00060,00080,000
100,000120,000140,000160,000180,000200,000
Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17
A�en
danc
e by
num
ber
Months
A�endances (July '16 to Jan '17)
37%MALE
63%FEMALE
30%SINGLE
23%MARRIED COUPLE
37%PARENTS
WITH KIDS
8%SENIORS
2%OTHERS
49%MALAY
28%CHINESE
16%INDIAN
7%OTHERS
Hong Kong A�endancesin 2014 - 830,000in 2015 - 995,987in 2016 -
1,123,762.
Total a�endance past 6 months for ordinary park in Malaysia =
836,300Average per month 139,383 visitors.
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12 REASONS WITH US SUSTAINABILITYEXPERIENCE
EXPANSION
LOW PENETRATION
HIGH VALUE
HIGH ROI & SALES
SPECIAL EVENT
SOCIAL RESPONSIBILITIES
INTERNATIONAL EVENT
ACTIVITIES BASED EVENT
LOCAL COMMUNITY PLATFORM
POSITIVE/ HEALTHY IMAGES
Which event will you return the next year?
By a 40 years experience operator.
Hong Kong until 2020, Jakarta until 2022.
Almost every week you can join a marathon
Total investment of USD 20 million.
Up to 6 times the value of client’s investment + Exclusive sales
inpark
45 days non stop performance.
To donate partial of collection to 5 charity organisations
Imported rides, management, merchandise
Competition, challenges, test your skills, jumping castle,
selfie time
A platform for all local community/ talents
Animation and cartoon. Meet and greet.
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Children Youth
Couples
Families
SeniorsParent & Child
A PARK FOR ALL DEMOGRAPHICS
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•
• Safety is our upmost concern and responsibilities with great
cover-up for underneath high tension power cable, controlling
center and rides engineering team.
• The world’s leading team of mechanical amusement park
engineers from Germany
LOGISTICS BEHIND THE CARNIVAL38 trailers and 15 days of tireless
setup day and night in order to feature the best and most condusive
walking experience.
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• Located at International Exhibition Arena, The Malaysia Agro
Exposition Park, Serdang (MAEPS)
• More than 5 acre parking space that can accomodate 5,000 cars
in a single time
• A well known location for most international event venue like
MAHA, Light Sensation, International Furniture Expo etc.
LOCATION
• 2 km away from one of the biggest shopping mall in Malaysia,
the IOI City Mall, Putrajaya.
• Located 10 minutes away from the Federal Government offices
and tourist destination in Malaysia, Putrajaya.
• Located between KLIA and the Kuala Lumpur City Center.
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CARNIVAL RIDES• 18 showpiece rides• Rides for all demographics •
Safe yet exciting rides over the skyline• The most complete rides
for all level of challenger
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Extreme Ride
AerospaceShip
Sky Flyer
Ferris Wheel
Top Gun
Wave Swinger
THRILL RIDES
Ali Baba
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British Carousel Scorpion
FAMILY RIDES
ScorpionApple Coaster Dodgems Car
Paratrooper
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JUVENILE RIDES
Pirate ShipBalloon
Classic Train Rides
Cuppy Cup
Rocking Tug Round Car
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CARNIVAL GAMES
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• 24 skilled games• 300,000 licensed toys to be giving away
CARNIVAL GAMES BOOTH
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CARNIVAL ATTRACTIONS
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The 1 million LED lighting up including the Lighting Tower
Carnival flagline all over
LUMINAIRE
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Malaysia to preview the oldies classic School Bus as part of the
park photography icon. The Bus will be renovated into a cafe
THE 80s SCHOOL BUS
In Malaysia, the “Bus Sekolah” will be renovated.
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ICE RINK
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INFLATABLE ZONE
10 different types of bouncy castle under a giant marquee tent
with platform
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• Kiss Me Quicks• 3D Selfie Boards• Imagery Walls
SELFIE BOARDS
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IN PARK ENTERTAINMENT
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CARNIVAL ENTERTAINERS
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Performances
Competition
PERFORMANCES & COMPETITIONS
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• Community stage: Over 45 external performances including live
music, DJs, dance acts, children’s shows & magical show.The
stage was also home to continual internal performances from local
schools and colleges.
• Worked with 5 charities and entertained over 5,000 guests from
charities including disadvantaged, low-income, elderly andservice
organisations
• 1% of our daily gross ticket collection will go to Charity
Organisations• The organisation will entitled to use the stage for
performance in order to raise more fund in the public.
COMMUNITY STAGE & SOCIAL RESPONSIBILITIES
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FOOD & BEVERAGE
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• The Carnival management will be very selective on the food and
beverage partner. The requirement are set at very high standard in
order to match our images and goal.
• No alcohol or cigarettes are selling in the park.
FOOD & BEVERAGE
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MARKETING, PR & MEDIA
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MEDIA RELATIONS
4,950s TVC total coverage
360s News coverage
3 live streaming
VOD for a week time
4,140 radio mentioned
3 radio stations
20 roadshows coverage
5,000 free tickets to be giving out
PR Value estimated at RM 620,000*
Value of TVC and Radio RM2,000,000*
*Subject to change
MARKETING, PR & MEDIA
42 hours of video production
Astro CeriaPrimaAwaniXiao Tai Yeng
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SOCIAL MEDIAGoogle Display Network (GDN)10,000,000+
impressions
ONLINE & SOCIAL
YoutubeCost per View66,666 per view
Oh! Media>7,000 reactions
Says.com>27,500 reactions
Facebook BoostTwitter
Instagram More than 10,000,000 fans,
followers, and likes.
Social Media Value estimated at RM 750,000*
*Subject to change
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ADVERTISING
Outdoor• Street bunting• Event Medium Billboard
Print• Take me to the carnival• Golden Ticket
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PROMOTIONS• 2-3-1 (2 adults + 3 kids + 1 free ticket)
• Students
• Ride Express(RM250 per ticket)
• Discount coupons
• Free entry and late night discount entry
• Hotel Bundle packages
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PRESS LAUNCH
AUGUST 2017
Attendance: Media outlets, brand ambassador, MDEC
representative, animation partners.
GALA NIGHT19th NOVEMBER 2017
Attendance: VIPs, brand ambassador, MDEC
representative,animation partners, sponsors representatives, media
partners, event partners, celebrities, media outlets and all
invited exclusive guests.
MEDIA PREVIEW NIGHT18th November 2017Attendance: Media outlets,
charity organisation, invited bloggers, and online celebrities.
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PARK INFORMATION
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FLOOR PLAN
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EVENT OVERALL COSTING
TOTAL COST OF INVESTMENT = RM 15,493,100.00
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• The Carnival specified apps for all payment system with
cheaper rate and free promotional item.
CASHLESS PAYMENT APPLICATION
• Communication with customer thru the application.
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PROJECT TIMELINE
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No. DATE15 30 45 60 15 30 45 60 15 30 45 60 15 30 45 60 15 30 45
60 15 30 45 60 15 30 45 60 15 30 45 60
1 18-11-17 Saturday2 19-11-17 Sunday3 20-11-17 Monday4 21-11-17
Tuesday Sponsors Contest 5 22-11-17 Wednesday6 23-11-17 Thursday7
24-11-17 Friday8 25-11-17 Saturday9 26-11-17 Sunday
10 27-11-17 Monday11 28-11-17 Tuesday Sponsors Contest 12
29-11-17 Wednesday13 30-11-17 Thursday14 01-12-17 Friday15 02-12-17
Saturday16 03-12-17 Sunday17 04-12-17 Monday18 05-12-17 Tuesday
Sponsors Contest 19 06-12-17 Wednesday20 07-12-17 Thursday21
08-12-17 Friday22 09-12-17 Saturday23 10-12-17 Sunday24 11-12-17
Monday25 12-12-17 Tuesday Sponsors Contest 26 13-12-17 Wednesday27
14-12-17 Thursday28 15-12-17 Friday29 16-12-17 Saturday30 17-12-17
Sunday31 18-12-17 Monday32 19-12-17 Tuesday Sponsors Contest 33
20-12-17 Wednesday34 21-12-17 Thursday35 22-12-17 Friday36 23-12-17
Saturday37 24-12-17 Sunday38 25-12-17 Monday39 26-12-17 Tuesday
Sponsors Contest 40 27-12-17 Wednesday41 28-12-17 Thursday42
29-12-17 Friday43 30-12-17 Saturday44 31-12-17 Sunday45 01-01-18
Monday
Street Performer - Magician - 20 mins appearance
Stage Performer - DJs
Product Preview
Lucky Draw
NOTE: More ac�vi�es will be filled in �me by �me leading to the
event.
DAILY THE GREAT BRITISH CARNIVAL PERFORMANCE TIME TABLE
Charity Talk
Prizes giving out
Product Preview
Coloring Contest
Charity Talk
Prizes giving out
Product Preview
Coloring Contest
Prizes giving out
Charity Talk
Charity Talk
Prizes giving out
Product Preview
Coloring Contest
Day performance
Coloring Contest
Product Preview
Prizes giving out
Charity Talk
Prizes giving out
Product Preview
Coloring Contest
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Day performance
Street Performer - Dancer - 10 mins apperancesStreet Performer -
Drummer - 5 mins apperances
Media Arrival Media Preview Day performance
Gala Night Day performance
Day performance
Day performance
22:00 23:00 0:00
Street Performer - Clown - 20 mins apperancesStreet Performer -
S�lt Walker - 20 mins appearances
Day performance
Day performance
Day performance
Day performance
17:00 18:00 19:00 20:00 21:00
DAILY PERFORMANCE SCHEDULE
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OTHER FACILTIES IN PARK
Prayer Hall (To be decorate in “UMMI” concept)
Hospitality Hall Medic and Nursery Hall
Free Rain Coat andSufficient toilet facilities
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BRANDING OPPORTUNITY
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Brand Building
Brand Awareness Brand Association
Brand Activation
Brand Product LaunchBrand Engagement
Animation IPs Usage Branding on Rides/ Games
Tickets, VIP & Fast Track News Conferences/Media Kits
On / O� Site Promotion Exclusive Sales
ASSOCIATE SPONSOR OPPORTUNITIES (ON PARK) What does the Carnival
o�er a local and International Brand?
ASSOCIATES SPONSORS ENTITLEMENTS
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IN PARK ASSOCIATES SPONSOR OPPORTUNITIES
Rides Sponsorship & Branding Sponsorship on Games
Structures
Lighting Tower Wraps Park Entrance & Exit Structures
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&,$+%(:$%
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Sponsorship of Directional �ags
IN PARK ASSOCIATES SPONSOR OPPORTUNITIES
Token Booth Branding Internal Games Fences
Fully Branded Corporate/ VIP Tents
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&,$+%(:$%
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[email protected] WONG
