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2013 GWS mbH
gwsgws5th Meeting of the EU Expert Group „Sport Statistics“
Mainz, 1st of July, 2013
Institute for Economic Structures Research
Gesellschaft für Wirtschaftliche Strukturforschung mbH
The German Sport Satellite Account (SSA)
Gerd Ahlert
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This study has been funded by the Federal Institute of Sports Science (BISp)and the Federal Ministry of Interior (BMI)
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Overview of the presentation
1. Introduction – SSA key figures
2. Methodological issues of the German SSA compilation
3. Essential data inputs
4. The general compilation procedure
5. Some more detailed SSA results
6. Conclusions and some recommendations
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1. Introduction – SSA key figures
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Introduction – SSA key figures
Table 1: Sport satellite account (SSA) results in some EU member statesand Switzerland
AT CY PL UK NL DE CH
Report year 2005 2004 2006 2006 2006 2008 2008
NACE Rev. 1.1 1.1 1.1 1.1 1.1 2.0 1.1
Employment, in millions in mill. FTE
sport-related 0.242 0.007 0.225 0.632 0.130 1.766 0.089
% of total 6.4 2.2 1.54 2.5 1.5 4.4 2.5
Gross value added, in billion EUR in billion.
Swiss
Francs
sport-related 10.7 0.3 5.3 39.9 4.7 73.1 9.09
% of total 4.9 2.4 2.0 2.3 1.0 3.3 1.7
Consumption of private households, in billion EUR in billion.
Swiss
Francs
sport-related 4.9 0.3 3.5 35.2 / 87.2 /
% of total 3.6 3.7 2.1 2.9 / 6,6 /
Sources: European Commission: 2011, Statistics Netherlands et al.: 2012,Rütter et al.: 2011, author’s calculations.
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2. Methodological issues of the German SSA compilation
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Methodological issues of the German SSA compilation
1. Transformation of the „Vilnius Definition of sport“• NACE rev. 1.1 to 2.0• CPA
2. Empirical operationalization of the „Vilnius Definition of sport“• identification of sport shares within final demand categories
mostly by primary data collection• linking the Vilnius definition to 71 types of sports• linking the Vilnius definition to 59 types of sports facilities
3. Implementation of sportspecific expenditure surveys on• sport-related consumption of private households for both active
participation and passive interest• expenditure in favor of sports in the fields of advertisement,
sponsoring and media rights• gross fixed capital formation concerning the construction and
modernization / renovation of sports facilities
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Methodological issues of the German SSA compilation
5. Identification of supplemental data sources• Federal Statistical Office• Sporteconomic studies (i.a. sport development reports)• other statistics (i.a. transport statistics)
4. Designing the general compilation framework of the German SSA• Input-Output accounts (IOA) Supply and use tables (SUT) Symmetric Input-Output table (IOT)
• Commodity-flow accounts• Experiences with regard to satellite accounts for other cross-
section activities (health, tourism) as well as to sports (IOTSP)• General recommendations by the handbook of National Accounts
(2008)• Recommendations by the EU Expert Group „Sport Statistics“
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Methodological issues of the German SSA compilation
Table 2: The general structure of the German SSA
Source: Own representation
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3. Essential data inputs
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Essential data inputs
• Domestic Product compilation for the reference year 2008• Supply and Use table (SUT) for the reference year 2008• Valuation Matrices (unpublished) for the reference year 2008• Sportspecific extra analysis of the detailed commodity-flow accounts
according to the Vilnius Definition of Sports• Household consumption statistics (COICOP)• Government consumption statistics (COFOG)• Transport statistics• Employment statistics• Expenditure survey on sport-related consumption of private households for
both active participation and passive interest (Preuss, Alfs & Ahlert: 2012)• Expenditure survey on gross fixed capital formation concerning the
construction and modernization / renovation of sports facilities (An derHeiden et al.: 2012)
• Sport development reports (Breuer et al.: 2006ff)• Other sporteconomic studies• Etc.
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4. The general compilation procedure
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The general compilation procedure
The SSA calculations have been recorded on the basis of a sportspecific extraanalysis of the IOA by the Federal Statistical Office for reporting year 2008.• Results of the commodity-flow accounts as well as of the output matrix with regard
to the sports-related products SIO 9-digit numerical code goods identified inaccordance with the Vilnius Definition of Sport (approx. 423) 65 industries of economy all categories of final uses a total of 2,643 different products
• Valuation matrices concerning the transition from producers’ basic prices topurchasers’ market prices for the sport-relevant products
• The multi-stage SSA calculation procedure was carried out totally within the“limits” of the IOA, it has both “bottom-up” elements – in which results of the SSA are “extracted”
(more or less directly) from the extra analysis – and it has also “top-down” elements – in which the detailed results of sport-related
studies are “carried down” – in order to ensure consistency at the highly-detailed SIO 9-digit numerical code level for individual products within thesport-specific components of the final demand
The SSA compilation procedure was evaluated by the Federal StatisticalOffice during the project.
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5. Some more detailed SSA results
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Some more detailed SSA results
Within the German SSA for the reporting year 2008the following four tables of results for 10 aggregatedproducts and 11 aggregated industries aredistinguished:
• The production matrix of the SSA• The supply matrix of the SSA at basic prices and
transition to purchasers’ prices• The use matrix of the SSA at purchasers’ prices• The employment table of the SSA
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Some more detailed SSA results
Source: Own calculations
Table 3: The production matrix of the German SSA for the reference year2008, particulars in bill. EUR
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Some more detailed SSA results
Source: Own calculations
Figure 1: Contribution of individual industries to the sport-related grossvalue added in Germany in the reference year 2008, particulars inper cent
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Some more detailed SSA results
Source: Own calculations
Figure 2: Product structure of sport-related consumption by householdsin Germany in the reference year 2008, particulars in per cent
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Some more detailed SSA results
Source: Own calculations
Figure 3: Share of individual industries to overall sport-related productionresp. output in Germany in the reference year 2008, particulars inper cent
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Some more detailed SSA results
Source: Own calculations
Figure 4: Composition of the sport-related gross domestic products inGermany in the reference year 2008 with regard to its demand-side related components, particulars in bill. EUR
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Some more detailed SSA results
Source: Own calculations
Figure 5: Contribution of individual industries to the sport-relatedemployment in Germany in the reference year 2008, particularsin per cent
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6. Conclusions and recommendations
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Specific conclusions concerning the German SSA
The German SSA at hand still meets many of the demandsmade by an SSA: it fulfills a statistical information function for politics, economy and
society. it provides a current picture of the diversity of the sport economy. it creates a raised awareness of the economic importance of sport. it facilitates an estimation of the central interrelationship between the
sport economy and other economy, as well as within the areas of thesport economy.
if regularly updated, it can serve to identify the growth segments in thesport economy and facilitate productivity analyses.
it can make a contribution towards economic foundation of sportingpolitical decisions.
and last but least it can serve the foundation of sport economic decisionsin companies, clubs and associations (e.g. advertising and sponsorshipbudgets, fixed capital investment decisions, etc.).
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General conclusions concerning the SSA methodology
On account of the German SSA compilation experience thefollowing more general methodological comments resp.recommendations can be sum up in few words:
1) At least a primary data collection concerning sport-relatedexpenditure of private households is necessary for getting acomplete picture concerning the direct economic impact of sports
2) Supply and use tables (SUT) within the Input-Output accounts(IOA) should be the starting point for the SSA compilation because they are annually available (EU obligation) they are directly related to the commodity-flow accounts and output
accounts within the IOA due to the existence of valuation matrices enable a consistent
estimation of sport-related trade services they provide optimal connections to primary data collections,
business statistics, etc.
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General conclusions concerning the SSA methodology
4) Clarifications concerning the Vilnius definition• Completeness with regard to sport-related products transportation expenses related to trips due to sports sport-related expenses for cleaning and washing and care (esp.
chemical products) inclusion of expenses directly related to gross fixed capital
formation with regard to sports facilities beyond “constructionservices”
• Level of detail of some sport-related product categories some of them seem to have no real relevance (e.g. antisera,
vaccine) or they are hardly resp. not seriously to quantify (e.g. expenses
related to doping)
3) What is the optimal detail level of the SSA results with regard tothe purpose of consulting the sport political decision makers?
5) Keep in mind that the SSA is a SNA based macroeconomicaccountant framework.
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Some more detailed SSA results
Source: Own representation
Table 4: Overview concerning sport-relevant products (extract)goods directly related to sports Services directly related to sports
Commodities directly related to grosscapital formation (investments) in sportfacilities
Construction services
Animals and their upkeepWholesale and retail trade; repair of motor vehiclesand motorcycles
Dietary foods Transportation services
Isotonic drinks Accommodation and food service activities
Paper and print products Publishing activities
Products of mineral oil production Programming and broadcasting activities
TextilesStorage information and communication services (andfor sport-related investments)
Clothing Insurance services
Shoes and bags Real estate activities
Chemical productsLegal and accounting activities (and for sport-relatedinvestments)
Pharmaceutical products 'Management consultancy activities
Sports equipment and accessories,(incl. balls, weapons, organisingcompetitions)
Architectural and engineering activities; technicaltesting and analysis
Vehicles specifically for sport (incl.bicycles, motor bicycles, boots)
Scientific research and development
Advertising and market research
Veterinary activities
Rental and leasing activities
Travel agency, tour operator reservation service
Other services for sport-related investments
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The German Sport Satellite Account (SSA)
Gerd AhlertThank you very muchfor your attention.
Gesellschaft für Wirtschaftliche Strukturforschung mbHHeinrichstr. 30 ° D – 49080 OsnabrückTel.: + 49 (541) 40933-170, Fax: + 49 (541) 40933-110Email: ahlert [at] gws-os.com, Internet: www.gws-os.com
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