THE GERMAN AND EUROPEAN VAPE MARKET ... › data › upload › 20181025 › 5bd12...2018/10/25 · Market potential targetting the smoking population (Comparison Germany vs. United

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THE GERMAN AND EUROPEANVAPE MARKET

德国与欧洲电子烟市场分享A MARKET OVERVIEW

INTERSTEAM Vape Expo Berlin, Germany | Thomas Viell | Organizer

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INTRODUCTION 简介

• 2004–first contact to E-Cigarettes - 2004年第一次接触电子烟

• 2010–started my own Brand online - 2010年建立自己品牌

• 2012–opened my 1st Vape-Shop - 2012年开了第一家实体店

• 2017–organized 1st issue of the InterSteam Vape Expo in Berlin, Germany -2017年在柏林举办了第一届 Intersteam展会

INTERSTEAM Vape Expo Berlin, Germany | Thomas Viell | Organizer2

THOMAS VIELL

20042017UNTIL

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THE GLOBAL AND GERMANVAPE MARKET电子烟全球市场与德国市场


A BROAD OVERVIEWIN FACTS ANDFIGURES.

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THE GLOBAL VAPE MARKET 全球市场TOP 10 MARKETS FOR VAPE PRODUCTS 排名前十电子烟市场

Market size for smokeless tobacco and vape products, 2016 (Mio. USD) 2016年电子烟市场规模（美金）


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THE GLOBAL VAPE MARKET 全球电子烟市场

GROWTH OF VAPING PRODUCTS WORLDWIDE (BN. USD) 全球电子烟产品的增长


CLOSED TANK 一次性烟 OPEN TANK 重复注油

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THE GLOBAL VAPE MARKET全球电子烟市场

Adult population using Vaping Products (Mio.) 成年电子烟用户


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THE GERMAN VAPE MARKET德国电子烟市场

Consumers of Vaping Products in Germany 德国电子烟消费者


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Anual turnover/Market size in Germany (Mio. Euros) 年营业额/市场规模


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FUTURE DEVELOPMENT未来发展Market potential targetting the smoking population (Comparison Germany vs. United Kingdom)

吸烟人群未来市场预测（德国对比英国）

* +12.000 other outlets such as tobacco shops, kiosks and supermarkets 超过12,000家其他店铺，例如烟草商店、小店及超级市场


Country 国家 Germany 德国 Great Britain 英国

Population, total 人口 82.000.000 8200万 66.000.000 6600万

Smoking population 传统烟用户 18.000.000 1800万 12.000.000 1200万

% of population 传统烟用户占比 26% 23%Vaping population 电子烟用户 3.700.000 370万 3.100.000 310万

% of Vapers/Smokers 电子烟用户占比 21% 26%

Add. Potential 市场潜力 14.300.000 1430万 8.900.000 890万

Market Volume today 市场成交额 817.000.000 USD 8亿美金 1.300.000.000 USD 13亿美金

Average spending/consumer 平均支出 180 USD / Year 400 USD / Year

Vape Shops 电子烟店铺 700* 1500

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Reasons for German Consumers to stick to Vaping (%) 德国消费者抽电子烟的原因

Main reason 8-10 years ago: Financial savings in comparison to smoking tobacco


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BEST SELLINGPRODUCTS IN GERMANY德国

畅销产品

eGo AIOAspire PockeXAspire K3Vaporesso Revenger XEleaf iSTICK Basic

Wismec RXEleaf AsterWismec SINUOS P80Wismec P228Vaporesso Revenger X

Uwell Crown 3Aspire Cleito TankSMOK TFV12 PrinceAspire NautilusAspire Nautilus 2


Kits/Sets套装

Box Mods器械

Clearomizer

雾化器

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REGULATIONSAND BARRIERS政策法规

ENTERINGTHE GERMANAND EUROPEANMARKET.

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REGULATIONSAND BARRIERS 政策法规

TPD2 (Tobacco Product Directive) broughtbig changes to the European Market in 2017

--TPD2自2017年以来给欧洲市场带来很多影响

Some countries more strict than others --(e.g. Germany)有些国家政策更加严格（比如德国）

Latest Changes: 最新政策

Greece prohibited even nicotine-freeE-Cigarettes/Liquids 希腊禁止无尼古丁电子烟与烟油

Netherlands prohibited even nicotine-freeE-Liquids in Containers >10ml 荷兰禁止大于10ML的容器

United Kingdom is less strict. 英国市场没那么严格并且有政府的支持

Vaping is even supported by the goverment.


When approaching the European/German Market 如何进入德国市场

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REGULATIONSAND BARRIERS 政策法规

• Online Shops can‘t be controlled --线上店铺不可控

• Strong change in online shoppingas consumers buy from countries whichdon‘t handle the TPD regulations strict

--由于消费者从那些不严格遵守TPD规定的国家购买商品，网上购物发生了巨大变化

• Products must be registred in EACH INDIVIDUAL Country,one registration for the whole EU is not enough.

--产品必须在每个国家注册，一个欧盟的注册是不够的。

• Responsibility is with the importing company

--责任在于进口公司

• More strict control of shipments from outside the EU

--对来自欧盟以外的货物进行更严格的控制



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REGULATIONSAND BARRIERS政策法规

Review of TPD2 to start approx. 2020/2021 回顾TPD2的启动

Potential Risks for more regulations are: 更多监管的潜在风险

• Prohibition of Online Trading 禁止网上贸易

• Flavor-Ban 口味禁止

• Federal Taxing 税收

• Limitations to Ohms/Volts/Watt of Hardwareas well as to Rechargeable Batteries 限制欧姆/伏特/瓦特/可充电电池

• Restrictions for Nicotine-free Productssuch as Flavorings or Shake`n Vape E-Liquid

• 不含尼古丁的产品也有约束比如添加口味的和摇晃后才能使用的烟油




ASSOCIATIONSIN GERMANY德国协会

THE BTFG AND THE VDEH

BTFG与VDEH协会

Heavily involved to support and advise the legislative parliaments(EU, Germany).大力支持和建议立法议会（欧盟，德国）

Counterpartto thetobacco lobby and pharmaceutical industry 对接烟草行业与制药业

FreeandindependentOrganization免费独立的组织

FinancialSupport byManufacturers and Dealers(Memberships)is very important得到制造商和分销商（协会会员）的支持是很重要的


MARKET TRENDS市场趋势

IN THE EUROPEAN UNION AND GERMANY欧盟与德国

Open and closed Pod Systems 重复注油与一次性Pod

Shake‘n Vape as well asShortfill E-Juice 即抽即丢（不必注油与充电）

Entry-Level Systems (Pod Systems) 初级产品/Pod

Advanced Systems 技术含量更高的产品

In the Future the Market will be even more double-tracked: 未来市场将会更加双管齐下

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THEINTERSTEAMVAPE EXPO德国柏林Intersteam电子烟展


YOUR WAYINTO THEEUROPEAN AND GERMANVAPE MARKET

BERLIN, GERMANY

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THE INTERSTEAM VAPE EXPO Intersteam电子烟展

A COMPARISON OF 2017 AND 2018 2017与2018年对比


2017 2018

2 Expo-Days 2017 2天2 1/2 Expo-Days 2018 2.5天3 Expo Days 2019 3天

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THE INTERSTEAM VAPE EXPO 柏林Intersteam电子烟展


SELECTED BRANDS OF 2018 部分展商品牌

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THANK YOU FOR YOUR ATTENTION

INTERSTEAM Vape Expo Berlin, Germany | Thomas Viell | Organizer

Documents

THE GERMAN AND EUROPEAN VAPE MARKET ... › data › upload › 20181025 › 5bd12...2018/10/25 · Market potential targetting the smoking population (Comparison Germany vs. United