The German Adaptation Platform

Petra Mahrenholz, Clemens Haße, Susanne Kambor, Inke Schauser, Andreas Vetter

German Federal Environment AgencyKomPass - Climate Impacts and Adaptation in Germany

OVERVIEW

1. Objectives, content2. Linkages3. Defining target groups4. Information on use5. Development plans6. Lessons learnt

Communicating adaptation knowledge

OBJECTIVES, CONTENT anpassung.net

• Launched in January 2008• Provide IAV- knowledge

Data accessFunding programs and scientific projectsAdaptation activitiesAggregated research results (regions, sectors)Newsletter, schedule, documentation of events

• Network platform extranets • Exchange information among users links

LINKING INFORMATION: WITH GERMAN STATES

Communicating adaptation knowledge

Results and metadata of 300 regional IAV studies exposition maps, here: temperature change

LINKING INFORMATION:WITH GERMAN CLIMATE PORTALS

Communicating adaptation knowledge

LINKING INFORMATION:

TARGET GROUPS anpassung.net

to determine our target groups:

• Online surveywe contacted 370 Persons personallywith 25 Questions171 responds (46 %)

TARGET GROUPS anpassung.net

Survey results Development of Personasvirtual persons = prototypical users attributed with

specific characters (photo, personal features….)user perspectiveempathize with the situation and the needs

Personas for 4 Main Target Groups: actors in municipalities; Federal/State Governments; enterprises/I-NGOs; Scientists

Communicating adaptation knowledge

Communicating adaptation knowledge

ANPASSUNG.NET – USER SHARE

Communicating adaptation knowledge

36%

18%7%

8%

31%

Federal, State, Municipalities Enterprises, I-NGOsE-NGOs MediaScientists

we reach our carefully defined main user groups

INFORMATION ON USE

Communicating adaptation knowledge

Numbers monthly

anpassung.net Klimalotse Tatenbank

Visits 10000 - 18000 1100 – 4800 1500 - 5000

Different visitors

2000 – 5000 250 – 520 200 - 600

Pages visited

40000 – 95000 5000 – 72000 5000 – 72000

Duration time

5-15 min30 – 60 min

30 – 60 min(35 %)

?

Use in 2010 – 2012: + +

WEB-RELAUNCH

• After evaluation of different web-products relaunch of completely udated website: Aug. 2013

• Updated scientific information and products (maps in 2014)• new structure• conversion to a new cms drupal• Modern design and user friendly (directly writing into

databases)• factor of pleasure• English version by Jan. 2014

LESSONS LEARNT

• Setting objectives and a well focused content ease cooperation with further CC-platforms

• Evaluation of information formats with the help of online surveys is necessary

• Definition of Personas and consequently addressing the different user requirements enhance communication success

• Action on local level needs information on good example and funding schemes

Communicating adaptation knowledge