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Monthly District Newsletter • October 2010 The Generators 5280 Davidlee Kitchen, District 5280 speech contest winner, says all of us can make good, ethical choices Davidlee Kitchen, District 5280 speech contest winner, says all of us can make good, ethical choices Davidlee Kitchen, District 5280 speech contest winner, says all of us can make good, ethical choices

The Generators October 2010

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Monthly newsletter from Rotary District 5280 (Los Angeles area)

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Monthly District Newsletter • October 2010

The Generators

5280 Davidlee Kitchen, District 5280 speech contest winner, says all of us can make good, ethical choicesDavidlee Kitchen, District 5280 speech contest winner, says all of us can make good, ethical choicesDavidlee Kitchen, District 5280 speech contest winner, says all of us can make good, ethical choices

OCTOBER 2010

01 Lynwood Club chartered in 1936

06 Governor visits Rancho Park

07 Governor visits LA Morning

Governor visits Westwood Village

08 Governor visits Crenshaw Watts

10 Youth Conference at Hacienda Hotel

13 Governor visits Culver City

14 Governor visits Colombo-Americano

15 Governor visits Los Angeles 5

Dominican trip deposits due

16 Redondo Beach Pancake Breakfast

17 Hollywood Club Oktoberfest

18 Carson-Dominguez-Gardena Club

chartered in 1947

19 Governor visits Inglewood

21 Governor visits Lawndale

22 Interact Symposium in Irvine

24 World Polio Day

25 Governor visits Southwest LA

Governor visits Thai-Town

27 Governor visits Wilshire

Rotary Community Alliance meets South Gate Club A Taste Of South Gate

28 Governor visits LA Cedars

30 Del Amo Club Monte Carlo Night

Westchester Club Halloween Bowling

Rio Hondo Club chartered in 1953

October is Vocations Month

Who Does What? Flyers, maps, details and e-mail addresses

are all on the district website. www.Rotary5280.org

• Governor Visits: Val Velasco and the

Assistant Governor assigned to your club

• Paul Harris Celebration: Veronica Martinez

• Group Study Exchange: Earle Vaughan

• RYLA: Elyse Beardsley and Joe Harding

• New Generations: Jaimee Sul and Olivia Patterson

• Membership: Dean Reuter

• Dominican Republic: Elsa Gillham

• District Simplified Grants: Chuck Anderson

• Speaker Directory: Don Nelson

• End Polio NOW: Shirley Giltzow

• Speech Contest: Jim Boltinghouse

W orldwide there are 34,103

Rotary Clubs in 212 countries

and territories. There are only

a few remaining places where Rotary has not

established clubs. How many do we have to

go? Answer found on the bottom corner of

last page.

In celebration of Rotary’s 70th anniversary in 1975, the Rotary Club of Oakland, in conjunction with 20 other clubs in the San

Francisco East Bay area, promoted a Four-Way Test campaign. The clubs posted billboards and displayed 400 posters on local

buses and city trash receptacles. The clubs also arranged the distribution of bulletins promoting the Four-Way Test to 13,300

teachers for use in their classrooms. Photo by Steve Rubiolo, © The Rotarian February 1976.

Cover Photo: Weaving together the Four-Way Test and real life

examples, Davidlee Kitchen addressed the question “What

greater peace in Los Angeles means to me.” Davidlee said we

can make the right choices when presented with ethical dilem-

mas, and his choices have successfully steered him to good

grades and towards a better future. Davidlee was sponsored by

the Paramount Club. Aliyah Levin was the 2009-10 speech

contest chair. Photo by Linton Morgan.

This is your District Newsletter so don’t hesi-

tate to send club announcements and other

interesting items you want to share. Marc

Leeka, Editor. [email protected]

O ur name, Rotary, originated with

the practice of rotating meeting

sites among members’ places

of business. This was done simply to allow

members the opportunity of sharing their

vocation with others.

Our unique classification system for member-

ship was designed to allow Rotarians the

opportunity to do business with one another.

From day one, the first business of Rotary

was business! Over the years we have

slowly grown out of the habit.

No one invites someone to join Rotary in

order to teach them the Four-Way Test.

Rather, it is because we find them practicing

the standards of that test that they qualify for

membership. Why wouldn’t we then want to

do business with them? Why wouldn’t we

surround ourselves with fellow Rotarians for

all our professional needs?

There are over 2,000 professionals who are

Rotarians in this district. That’s a huge num-

ber of ethical business people. Indeed, re-

gardless of what you may need, there is

probably a Rotarian that can do the job for

you fairly and ethically. Our E-Yellow pages,

found on our District Website can be used to

locate these professionals. You can advertise

your business on the site as well, for a rather

nominal charge: nothing!

Let’s remember that it is Rotarians doing

business with Rotarians. The distinction here

is that one must first prove themselves a

Rotarian before they have earned the right to

expect to receive business as a result of

joining a Club.

Vocational service is far more than just doing

business. It’s the practice and teaching of

ethics, of mentoring and of using our voca-

tional talents in fulfilling various projects and

needs within our communities and our world.

One should not join a club just to allow oth-

ers to read your resume; you join to teach

others to read.

We teach the value of ethics in the work-

place through our speech, art and music

contests and can serve as mentors to those

youth seeking a possible career in our cho-

sen field.

L et’s develop, or more accurately,

return to finding ways to promote

our business, to seek professional

relationships with fellow members, participate

in career days at our local schools, seek

students to participate in our contests and

actively find worthy candidates for vocational

scholarships.

In today’s world, if there was ever a better

time for Rotarians to do business with one

another, it is now!

Senior Assistant Governor Ray Brown

heads our efforts in this area. He also is an

Executive for All American Home Center, a

large independent endeavor that has survived

decades, even while being literally next door

to a “major” in the industry, by practicing

high standards for quality and customer care.

He can help with ideas, programs and infor-

mation to return your club back the basics

while becoming bigger, better and bolder!

Doug

Governor Doug’s Message

Announcements | News

Presidents Summit was a

Sizzling 114° Success Governor Doug held a September forum for club presidents and dis-

trict leaders to share what makes clubs Bigger, Better and Bolder.

District trainers Kathleen Terry and S.P. Andrade created an

environment where club leaders could comfortably exchange ideas

with district leaders.

Doug observed that some people still differentiate between members

of clubs and “district people.” “That isn’t so,” said Doug. “We are all

Rotarians who wish to serve. There is no one who is a “district per-

son;” there are only fellow Rotarians who wish to share their expertise

and knowledge on a wider scale.”

Doug presented members of his leadership team, each of whom had

distinguished himself/herself in a particular program: RYLA, the Paul

Harris Society, the district picnic, membership, etc. Doug urged presi-

dents to utilize those talents and resources to strengthen their club.

District Conference

Sneak Preview Governor Doug convened club presidents and

district leaders at the Hyatt Grand Champions

Resort in Indian Wells for a preview of the

May District Conference. Participants got a

chance to explore the resort and experience

how relaxing the next district conference will

be. PDG John Colville, the conference

chair this year, said it is not too soon to

mark May 12-15 on your calendars.

“Governor Doug has planned a weekend of

fun for Rotarians and family,” John remarked.

“There will be time to enjoy yourself—NO

PLENARIES!!! — and some sessions will take

place in the pool. The whole conference will

honor the clubs and there will be plenty of

Rotary service opportunities. You’ll leave feel-

ing great that you are a Rotarian.”

Wheelchair Day Hollywood Club President Melody St.

John announced the Second Annual District

5280 Wheelchair Distribution for March 12 at

the Hacienda Hotel.

Every club president has promised to partici-

pate. Each club will arrange to transport a

person in need of a wheelchair to the event,

award the chair and take them home. Melody

will make sure there are photo ops, food, fun

and lots of Rotary Moments.

Cost for a heavy, durable wheelchair is only

$150 and Melody is collecting checks now.

The chairs will be supplied by the American

Wheelchair Mission, whose President Chris

Lewis is a member of Los Angeles 5. Chris

will be the program speaker at the Hollywood

Club lunch on Tuesday, October 5.

Assistant Governor for Club Service Jatinder Singh (Rio Hondo-Vernon) and Ansy Sinco,

Caroline Brady-Sinco’s son (San Pedro Club), told knock-knock riddles at the leadership retreat.

When the groans died down, the torture continued with “how many Kiwanis does it take to screw

in a lightbulb” jokes. Photo by Linton Morgan.

Announcements | News

Group Study

Exchange to visit

Bangladesh

“This year we have a once in a lifetime ex-

perience for our District,” Group Study Ex-

change Chair Earle Vaughan recently

bragged, “an exchange with Bangladesh. We

need Team Leaders and Team Members for

this exceptional opportunity.”

The exchange group consists of an experi-

enced Rotarian whose role is team leader,

plus four or five non-Rotarian team members.

The non-members must be between ages 25

-40 and must have worked professionally for

two years. All must live or work in District

5280 and be able to travel for four weeks in

late February 2011.

There are perks. The Rotary Foundation pays

for the airfare and housing; meals are pro-

vided by the host clubs. The outgoing team

will leave by February 23, therefore team

leader applications are due by October 15

and team member applications are due by

November 1. A flyer and application are on

the District website, or contact Earle Vaughan

at 323-353-8779 — [email protected].

Rotary's mission of goodwill and understand-

ing is exemplified by this year's exchange.

Participate and make a difference.

District Breakfast

“Father Greg Boyle is one of the most sought

after keynote speakers in the country and we

have him at the

next district

breakfast on No-

vember 9,” chair

Pat Bennett

proclaimed. Father

Boyle, a Jesuit

priest and founder of Homeboy Industries,

will share humorous and heartfelt stories of

helping young people build the self-

confidence and self-esteem needed to leave

their gang and redirect their lives. His mes-

sage is of hope, optimism and inspiration.

Set your alarm clocks for an early wake up

call because you won't want to miss this

extraordinary opportunity.

Youth Conference The 11th Annual District 5280 Youth Confer-

ence will be held at the Hacienda Hotel on

Sunday, October 10. Senior Assistant Gover-

nor for New Generations Jaimee Sul prom-

ises, “You’ll get lunch, a tote bag, lots of fun

souvenirs and learn more about the youth

programs in our district. This is like PETS for

New Generations!”

Attendees will also qualify their clubs for

additional points towards the Club of Excel-

lence recognition awards.

Early RSVPs to Tori at the district office get a

discount . . . So what are you waiting for?

Rotary has more than 50 fellowships for Rotarians of like interests. The International Fellowship of Rotary on Stamps is dedicated to

promoting the hobby of topical philately as it pertains to Rotary International. More than 2000 postage stamps have been issued

worldwide that feature Rotary International. This First Day Cover came from the Caribbean island of Dominica, not to be confused

with the Dominican Republic. There is one Rotary Club in Dominica: they meet for lunch on Wednesdays at the Fort Young Hotel.

The Four-Way Test

When the Great Depression hit in 1930,

many Rotarians faced the greatest chal-

lenge of their lives. There was no better

time to test for ethical conduct than during

such a dire economic crisis and the scram-

ble to survive.

Herbert J. Taylor, a member of the Rotary

Club of Chicago, was asked to take over

the near-bankrupt Club Aluminum Com-

pany in 1932. It was a last ditch effort to

save the company, which had no money,

low employee morale, and ruthless compe-

tition from other firms in similar straits.

Taylor used his Rotary background to draft

a 24-word code of conduct that he used to

guide all his daily decisions. He found this

ethical compass so helpful that he called

all the department heads together and

asked them to do the same. The code had

four points, so Taylor called it The Four-

Way Test:

Of all the things we think, say or do:

1. Is it the TRUTH?

2. Is it FAIR to all concerned?

3. Will it build GOODWILL and BETTER

FRIENDSHIPS?

4. Will it be BENEFICIAL to all concerned?

Club Aluminum applied The Four-Way Test

to its dealings with employees, customers,

dealers, and suppliers. It deliberately

walked away from business that, while

profitable, would have failed one or more of

its standards.

The company’s fortunes turned around; it

eliminated its debt, and over the next 15

years paid out $1 million in dividends while

building a net worth of $2 million. Herb

Taylor credited The Four-Way Test. The RI

Board voted to officially adopt The Four-

Way Test in 1943; and when Herb Taylor

became RI president in 1954, he donated

the copyright of the test to the organiza-

tion. The test has been translated into the

languages of more than 100 countries.

Vocational Service

Exploring the ideas that constitute

Vocational Service

B usiness and professional life are the bedrock of the Rotary movement,

and Vocational Service has always been a significant force in promot-

ing honor, integrity and trustworthiness in the business world.

Rotarians have often struggled to succinctly define Vocational Service, sometimes

referred to as the “Forgotten Avenue of Service.” One reason is that Club, Youth,

Community, and International Service activities usually involve groups of Rotari-

ans; Vocational Service is generally conducted by individual members.

Rotary has adopted — and discarded — many vocational service ideas in its 105

years. The following pages present a brief overview of how business ethics be-

came a significant cog in the Rotary Wheel. You can read about these stories

and learn more in “A Century of Service — A History of Rotary International” by

David C. Forward (2003) available for purchase on the Rotary website.

The Object of Vocational Service

To encourage and foster:

• High ethical standards in business and profes-

sions;

• The recognition of the worthiness of all useful

occupations;

• The dignifying by each Rotarian of his occupation

as an opportunity to serve society.

Rotary International, 1940

The Rotary Code of Ethics

For Businessmen of All Lines

My business standards shall have in them a note of

sympathy for our common humanity. My business

dealings, ambitions and relations shall always cause

me to take into consideration my highest duties as a

member of society. In every position in business life,

in every responsibility that comes before me, my chief

thought shall be to fill that responsibility and dis-

charge that duty so when I have ended each of them, I

shall have lifted the level of human ideals and

achievements a little higher than I found it. As a Ro-

tarian it is my duty:

FIRST: To consider any vocation worthy and as af-

fording me distinct opportunity to serve society.

SECOND: To improve myself, increase my efficiency

and enlarge my service, and by doing so attest my

faith in the fundamental principle of Rotary, that

he/she profits most who serves the best.

THIRD: To realize that I am a business man and am-

bitious to succeed; but that I am first an ethical

man and wish no success that is not founded on

the highest justice and morality.

FOURTH: To hold that the exchange of my goods, my

service and my ideas for profit is legitimate and

ethical, provided that all parties in the exchange

are benefited thereby.

FIFTH: To use my best endeavors to elevate the stan-

dards of the vocation in which I am engaged, and

so to conduct my affairs that others in my voca-

tion may find it wise, profitable and conducive to

happiness to emulate my example.

SIXTH: To conduct my business in such a manner

that I may give a perfect service equal to or even

better than my competitor, and when in doubt to

give added service beyond the strict measure of

debt or obligation.

SEVENTH: To understand that one of the greatest

assets of a professional or of a business man is

his friends and that any advantage gained by

reason of friendship is eminently ethical and

proper.

EIGHTH: To hold that true friends demand nothing of

one another and that any abuse of the confidence

of friendship for profit is foreign to the spirit of

Rotary, and in violation of its Code of Ethics.

NINTH: To consider no personal success legitimate

or ethical which is secured by taking unfair ad-

vantage of certain opportunities in the social

order that are absolutely denied others, nor will I

take advantage of opportunities to achieve mate-

rial success that others will not take because of

the questionable morality involved.

TENTH: To be not more obligated to a brother Rotar-

ian than I am to every other man in human soci-

ety; because the genius of Rotary is not in its

competition, but in its cooperation; for provin-

cialism can never have a place in an institution

like Rotary, and Rotarians assert that Human

Rights are not confined to Rotary Clubs, but are

as deep and as broad as the race itself; and for

these high purposes does Rotary exist to educate

all men and all institutions.

ELEVENTH: Finally, believing in the universality of

the Golden Rule, ALL THINGS WHATSOEVER

YE WOULD THAT MEN SHOULD DO UNTO

YOU, DO YE EVEN SO UNTO THEM, we con-

tend that Society best holds together when equal

opportunity is accorded all men in the natural

resources of this planet.

Rotary’s Code of Ethics, as adopted unanimously at the

1915 San Francisco convention. The actual dissemina-

tion of the code was discontinued by the RI board in

1952 but the code still exists.

Vocational Service

“In 1915, Rotary adopted a code of ethics and began printing it on

pocket-sized cards. As members began to carry and read this code,

they began to believe it. Thus a Rotary trend developed which, I think,

played a major part in changing ‘Let the buyer beware’ to “The cus-

tomer is always right.’” H.J. Brunnier, RI President 1952-53

Vocational Service

A rthur Frederick Sheldon joined the

Chicago Club in June 1908. He

was the founder of a thriving

downtown Chicago business school that taught

the “science of salesmanship,” instilling in its

students the importance of business ethics.

At the first convention of the National Associa-

tion of the Rotary Clubs of America in 1910,

Sheldon delivered a speech that included

words that would later become a maxim to

Rotarians and one day become a Rotary Ave-

nue of Service. “The distinguishing mark of the

19th century was competition,” he observed.

“The doctrine of trade was caveat emptor, let

the buyer beware.”

“In the 20th century,” he told his listeners,

“mankind as a whole is approaching its matur-

ity in intelligence . . . The light of wisdom is

beginning to shine and the distinguishing mark

of the commercialism of the 20th century is to

be cooperation . . . Business is the science of

human service. He profits most who serves his

fellows best.”

At the second national convention a year later

in Portland, Sheldon’s words were refined to

the form we know today: “He profits most who

serves best.” It became Rotary’s motto.

An eloquent speaker, Sheldon was a popular

attraction at Rotary conventions in ensuing

years. One notable talk titled “The Philosophy

of Rotary” at the Edinburgh convention in 1921

defined the principal of service—vocational

service—which would help reinforce not only

the morality but the sheer practicality of good

business ethics. The audience stood and

cheered at the conclusion of his speech.

Shortly afterward, the R.I. board of directors

authorized the speech text to be printed in a

pamphlet to be distributed in schools.

M oney he saw as “but a symbol

of values . . . Service to others

is constructive. Service to

others is enlightened self-interest—Selfishness

is unenlightened self-destruction. Therefore, He

Profits Most Who Serves Best.”

Arthur Sheldon

and the Rotary Motto

Vocational Service

R otarians are coming up with inno-

vative ways to incorporate voca-

tional service—one of Rotary’s five

Avenues of Service—into their work. Are you

ready to do the same? Here are some exam-

ples that are easy to adopt.

1 Hold a blood drive at your office

2 Sponsor a youth sports team

3 Mentor a student

4 Donate goods or services to a

charity

5 Offer leadership training to your

staff

6 Participate in group volunteer

opportunities

7 Organize a fundraiser for a local

nonprofit

8 Create health-minded incentives

for employees

9 Offer internships

10 Choose suppliers that are free-

trade certified

District E-Yellow Pages Special Offer

Bronze Level for No Monthly Fee More than 160 Rotarians have answered 11 on-line answers in 4 minutes to add their name

and company to the District 5280 E-Yellow pages. The district will offer the Bronze Advertising

Level at NO COST for the next 60 days.

You can access the E-Yellow Pages website via the district 5280 site to add your name, or go

to http://yp5280.org/. Browse the directory by club, by name or by any of the 250 classi-

fications including dentists (Larry Hashimoto, Michael Simon and Bruce Logan),

roofers (Rick Searey), auto repair (Jim Chen), martial arts instructors (Keith Jones),

locksmiths (Elyse Beardsley) and mold abatement (James Jackman).

The system incorporates a variety of high-tech security features to “hide” your e-mail address

from spam engines and protect your privacy.

President Ben’s Four-Way Test

Los Angeles 5 2004-05 President Ben Tunnell has made every effort to make Rotarians his

first choice when his firm requires services or products of any kind. “It’s common sense that

we should do business with other members. Rotary was founded on that idea,” he says.

• Get a New Member • Join a Committee

• Buy from a Rotarian • Be a Donor

“Rotary has reinforced this concept [of the Golden Rule],

terming it Vocational Service; but long before Paul Harris

founded our organization in 1905, most businessmen

both large and small were trying to operate on the prin-

ciple of ‘he profits most who serves best.’ They knew

that the fly-by-night, chiseling, fraudulent operators were

unfair both to legitimate business and to the public. That

is why they organized into trade groups and why they

have taken the lead in creating protective legislation.”

J.C. Penney, (RC of New York City)

Membership in Phases

S enior Assistant Governor for Membership Dean Reuter is not a quiet kind of

guy. “Where are we with membership,” he barks. “We’re four weeks after Mem-

bership Month and it’s time to evaluate where we are going. Let’s see where your

club is on my chart of the standard six phases of a project.”

Month 1: Enthusiasm. You are all charged up! And you have set goals! And you know

your club will support you!

Months 2 thru 4: Disillusionment. The club is responding like deer caught in the

headlights. You’re hearing quotes like: “You want me to invite

someone??? Are you talking to me?”

Months 5 thru 7: Panic. “We’re actually losing People.”

Months 8 and 9: Search for the Guilty. “It was that guy from District! I didn’t guaran-

tee a 10% increase.”

Months 10 and 11: Punishment of the Innocent. “Everybody hates me …no one

is bringing members in.” Note: Berating your club by e-mail is a

guarantee that you will never be President.

Month 12: Praise and Honors for the Non-participants. At the Governor’s visit,

your President takes congratulations for two new members but

no one mentions the 10 Rotarians who left the club.

Drill Sgt . Dean’s

4-Must Do Steps

• Appoint a membership committee;

• Encourage members to “get out there” and

ask qualified people to join your club;

• Put reminders in your weekly bulletin;

• Schedule a 3-minute membership speech

at least once every month.

Does your club need a membership presenta-

tion? Send a note to Dean at

[email protected] and your wish

is his desire.

Membership | Retention

6

Donate Silent Auction ItemsDonate Silent Auction Items Items sold at the Silent Auction, work the same as cash! The seller and buyer split the Rotary Foundation Credit and both wilItems sold at the Silent Auction, work the same as cash! The seller and buyer split the Rotary Foundation Credit and both wil l rl receive an eceive an

IRS tax deduction statement. Donate items that are unique, creative and one of kind so they are irresistible to the bidders. IRS tax deduction statement. Donate items that are unique, creative and one of kind so they are irresistible to the bidders. GoGot airline t airline

mileage, a timeshare at a special getmileage, a timeshare at a special get--away? How about tickets for a popular event, the chance to be treated to a day spa, a lunaway? How about tickets for a popular event, the chance to be treated to a day spa, a lunch or ch or

dinner opportunity with a public figure, a round of golf? There is no minimum amount of items that are being requested from cdinner opportunity with a public figure, a round of golf? There is no minimum amount of items that are being requested from c lublubs. s.

Please turn in all auction items no later than October 15th.Please turn in all auction items no later than October 15th.

Rotary Foundation

Turn in your Drawing TicketsTurn in your Drawing Tickets You were going to make your annual Foundation contribution anyways, so why not do it by turning in your opportunity tickets? You were going to make your annual Foundation contribution anyways, so why not do it by turning in your opportunity tickets? YouYou get get

full Foundation credit on tickets sold and will also receive an IRS tax deduction statement. Sold tickets must be turned in wfull Foundation credit on tickets sold and will also receive an IRS tax deduction statement. Sold tickets must be turned in w ithith payment payment

(made payable to District 5280). Tickets turned in by Thursday October 7 will all be entered for a chance to receive 5 opport(made payable to District 5280). Tickets turned in by Thursday October 7 will all be entered for a chance to receive 5 opport uniunity draw-ty draw-

ing ticket books . . . that’s 60 more tickets in your name for a chance to win the grand prize.ing ticket books . . . that’s 60 more tickets in your name for a chance to win the grand prize.

Be ready to LET THE GOOD TIMES ROLLBe ready to LET THE GOOD TIMES ROLL The 26th Annual Foundation Celebration HOUSE OF ROTARY will kickThe 26th Annual Foundation Celebration HOUSE OF ROTARY will kick--off on Sunday November 7 at the legendary House of Blues Sunsetoff on Sunday November 7 at the legendary House of Blues Sunset

Strip from 2pm to 6pm. It’s a MardiStrip from 2pm to 6pm. It’s a Mardi--Gras Party! Besides electrifying silent and live auctions and rousing drawing prizes, there Gras Party! Besides electrifying silent and live auctions and rousing drawing prizes, there will be a will be a

live New Orleans Traditional Jazz Band, delicious food during the entire event and bars available on all three floors. Come ilive New Orleans Traditional Jazz Band, delicious food during the entire event and bars available on all three floors. Come in cn casual attire asual attire

and wear your Mardi Gras colors, feathers and beads. Cost is $75 per person; please no children under 13. Please contact Evenand wear your Mardi Gras colors, feathers and beads. Cost is $75 per person; please no children under 13. Please contact Even t Ct Chair hair

Veronica Martinez 323Veronica Martinez 323--376376--3458 3458 —— [email protected] [email protected] —— or you can download info at the District website.or you can download info at the District website.

Countdown to the

BIGGESBIGGESTT FUNDRAISERFUNDRAISER of the year and how you can HELPyou can HELP

Good Ethics are a Good Way to publicize your club October is Vocational Service Month, and

your club has many opportunities. Recognize

the importance of high ethical standards and

public values by giving an award to honor a

business or individual who exemplifies such

traits. Sponsor a youth to attend the district

speech contest. And routinely provide a copy

of The Four-Way Test and the Declaration of

Rotarians in Businesses and Professions to

all new club members as they join the club.

Rotary International President Ray Klinginsmith

Who Gets Your

Club Newsletters ? Club publications should be e-mailed to these

four district leaders:

District Governor Doug Baker

Executive Aide Joe Vasquez

District Administrator Tori Hettinger

the Assistant Governor assigned to your club.

ANSWER to quiz on calendar page: some of

the countries include Cuba, Iran, Iraq, Libya,

North Korea, Somalia, Syria, Myanmar, Viet

Nam, Saudi Arabia, Turkmenistan, Tuvalu,

Uzbekistan, Kuwait, Yemen, Maldives, Mar-

shall Islands, Bhutan, Nauru, Oman, and

Qatar.

RI President Ray gets the Last Word

World Polio Day

The Golden Gate Bridge will be the focus of

the Rotary world on Sunday, October 24, as

several thousand Rotarians descend upon the

city to walk the famous 1.2 mile bridge.

President Ray Klinginsmith will lead the way

as Rotarians, families and friends from spon-

soring Districts 5130, 5150, 5160 5170 call

attention to Rotary’s polio eradication efforts.

Then shortly after sunset, President Ray will

illuminate the Clock Tower at the Ferry Build-

ing with Rotary’s pledge to End Polio Now.

Worldwide Polio

Cases YTD: 682

You can track polio cases worldwide and

learn how Rotary’s mission to eradicate polio

will be successful. There have been only 682

cases worldwide to date in 2010, compared

to 1604 for the entire year 2009. An out-

break in Tajikistan affected 452 people, ac-

counting for nearly two-thirds of all cases

worldwide this year.

As the polio eradication effort closes in on the disease, the

work becomes more difficult. The Rotary Foundation PolioPlus

awareness campaign released a new series of "We are this

close" advertisements, all of which are downloadable from the

Rotary website. The latest promotion features Dr. Jane Goodall,

Jack Nicklaus, Itzhak Perlman and Archbishop Desmond Tutu.