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THE FUTURE OF SEARCHRACE EXPO - WHAT CAN WE EXPECT?
Moscow - Jan-Willem Bobbink - @jbobbink
http://bit.ly/futureofsearch14
NOTPROVIDED.EU
YOU
AMBASSADOR OF MAJESTIC.COM
WORLD WIDE PENETRATION GLOBAL USERS 05/14 (IN MMS)
0 1000 2000 3000 4000 5000 6000
TV - 78%
Mobile phone - 73%
Smartphone - 22%
Laptop PC - 11%
Desktop PC - 10%
Tablet - 6%
Source: Morgan Stanley Research
MOBILE PAGEVIEWSMAY 2013 VERSUS MAY 2014
11%
6%8%
23%
18%
12%14%
19%17% 16%
37% 38%
17%
25%
0%
5%
10%
15%
20%
25%
30%
35%
40%
North
America
South
America
Europe Asia Africa Oceania Global
May 2013
May 2014
Source: Morgan Stanley Research
CONVERSATIONAL SEARCHEVEN MORE AWESOME!
SE’S PUSHING MOBILE
BAIDU MOBILE APP CREATOR
BAIDU ICE BUCKET UPDATE
ONE PROBLEM FOR SEARCH ENGINES
GOOGLE’S HUMMINGBIRD
"Hummingbird is focused more on ranking information based on a more intelligent understanding of search requests, unlike its predecessor, Caffeine, which was targeted at better indexing of websites."
GOOGLE:“TRY TO UNDERSTAND” RELATIONS
WHAT IS THE DIFFERENCE?
REWRITING THE QUERIES
MORE ADVERTISING?!
DISTRIBUTION OF WEB SEARCH QUERIES[Lin et al. 2011]
Google acquires Boston Dynamics
ACQUIRED BOSTON DYNAMICS?
DeepMind
ACQUIRED DEEPMIND?
PERSONALISED SEARCH 2.0
PERSONALISED NEWS
HUMAN BEHAVIOUR
PREDICTIVE SEARCH
Behaviour > Content
WHO WILL WIN THE RACE?
THE SEMANTIC WEB
GOOGLE’S KNOWLEDGE VAULT
AUTOMATED ENTITY RETRIEVAL
AUTOMATED ENTITY LINKING
3D CONTENT CONCEPT
Apps Websites Front End
CONTENT
APIs KnowledgeGraphs
SE Crawlers
WHERE TO START?
OPTIMIZE FOR CONCEPTS
FIND RELEVANT TOPICS
USE G’S FREEBASE API
• Accessible via API
• Data is free to use
• Sharing data = linkbuilding
• Enrich your content & apps
ADDITIONAL CONTENT
INSERT FACTS DIRECTLY
FILL FREEBASE
HOW DO YOU KNOW?
MONITOR SEO PATENTS
SEO PATENTS, NOT ONLY FOR THE NERDS!
- Learn from the past
- Predict future changes
- Get an idea about the inner working of search engines
- Get an idea what certain features take to exist
WHAT CAN YOU LEARN FROM PATENTS?
GOOGLE,IS A BIT SCARY
"Google CEO Larry Page implied that dramatically extending human life is one of Calico’s main goals”
TIME MAGAZINE
FUTURE ISN’T FAR AWAY
UNDERSTANDTHE NEXT STEP
BEGINNER RESOURCES• G+ community: Semantic Search marketing
• 30+ Semantic Web Introductions, References, Guides, and Tutorials http://bit.ly/30intros
• A guide (PDF) to Linked Open Data: http://bit.ly/gtlod
• Practical Semantic Web and Linked Data (PDF) http://bit.ly/gtlod2
ADVANCED RESOURCES• Follow the annual scientific events:
ISWC, KDD, WSDM, SIGIR, WWW, KEWS andmany more -> download papers + workshops.
• Follow papers: http://scholar.google.com/& patents (filter by authors & topics) http://www.google.com/advanced_patent_search
http://bit.ly/futureofsearch14 & @jbobbink
QUESTIONS?Get your chance right now! Or find me at the bar tonight
Thanks for the images!• Crystal ball: http://aardling.com/futurist-magazine-voorspellingen-2013/
• Moscow: http://www.redbrick.me/2014/03/brum-students-abroad-russia-moscow/
• Sceenshot http://www.ewdn.com/2013/06/17/yandex-offers-e150000-grant-to-germany-based-wikidata-to-fine-tune-its-algorithm-with-huge-body-of-data/
• Car: http://www.androidheadlines.com/2014/07/google-street-view-cars-now-detect-methane-leaks-us-cities.html
• Google Health: http://techcrunch.com/2013/09/19/wtf-is-calico-and-why-does-google-think-its-mysterious-new-company-can-defy-aging/
• Baidu strive AI http://www.forbes.com/sites/roberthof/2014/08/29/baidus-surprising-search-for-the-holy-grail-of-artificial-intelligence/
• Layers: http://veerle.duoh.com/inspiration/detail/layers
• Mobile phones: http://www.ringtoindia.com/rindiablog/about-ringtoindia/history-of-phone/
• Formula 1: https://en.wikipedia.org/wiki/Formula_One
• Icebucket: http://www.als.nl/
• Human brains: http://www.xcv8r.com/2013/07/psychology-for-marketers-9-revealing-principles-of-human-behaviour/
• http://semanticweb.com/tag/yandex
• Social future: http://smbp.uwaterloo.ca/2014/07/lucas-cochran-social-media-and-future-tech/
• KG's: http://www.sindicetech.com/overview.html