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The Future of Grassroots Engagement, Today Gabriela Schneider Communications Director [email protected] Twitter: @stereogab

The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

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Page 1: The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

The Future of Grassroots Engagement, Today

Gabriela Schneider Communications Director [email protected] Twitter: @stereogab

Page 2: The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

We use tech to empower the grassroots

Page 3: The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

Bridging gap between gov-time & real time

Page 4: The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

Since Sunlight is nonpartisan, we provide unbiased, comprehensive data

Page 5: The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

http://pewinternet.org/Reports/2010/Government-Online.aspx

Going online for government information

Americans are turning to the Internet for information about laws, how government spends tax dollars, how politics is influenced…but gov’t isn’t quite online yet

Page 6: The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

http://www.pewinternet.org/Reports/2013/Civic-Engagement/Summary-of-Findings.aspx

Social media is spurring civic engagement

Page 7: The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx

As of May 2013: 91% of American adults have a cell phone 56% of American adults have a smartphone 28% of cell owners own an Android 25% own an iPhone 4% own a Blackberry

As of September 2013: 24% of Americans ages 16 & older own an e-reader 35% of Americans ages 16 & older own a tablet

& the Internet’s going mobile

Page 8: The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

Advocates now expect instant answers

If the medium is the message (or massage, as Marshall McLuhan said), smartphones are about connecting

individuals to real-time data about the world around them.

Page 9: The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

•  Learn more about your members of Congress

•  Get in touch with them •  Follow the latest bills •  See floor activity •  Explore votes from the palm

of your hand •  Powered by open-sourced

data from Sunlight’s APIs (so you could make your own app, too)

Congress.SunlightFoundation.com/

We put Congress at your fingertips

“Quite simply, the most painless way to keep up to date on a very painful topic: what Congress is

up to.” -Salon.com

Page 10: The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

•  When legislative debates get stuck in U.S. Congress, major legislative action happens in state capitols •  Find & contact your legislators •  Review their votes •  Search upcoming legislation •  Search for copycat legislation across states (e.g., stand your ground laws) •  Track bill progress •  Open API so you can remix the data •  Built by open government community! •  Downloaded over 20,000 times (not bad considering many state legislatures are only in session every other year)

OpenStates.org

Open States

Page 11: The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

•  FREE search and rapid alert system for tracking public policy issues you care about – on federal and state level •  Create email notifications or SMS alerts •  Search by keywords, phrases, federal codes, etc. •  Be the first to know when you can participate in federal rulemaking – these comment periods are usually very short •  Get an alert if member of Congress mentions your organization or issue •  Data powered by original sources: GPO, Senate/House websites, state legislatures and the Federal Register •  More than 4,000 users

Scout.SunlightFoundation.com

Scout

Page 12: The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

Do something inspiring

Page 13: The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

Make advocacy easy for your members

itunes.apple.com/us/app/lobby-day/id527830476?mt=8

Lobby Day app by Beekeeper Group •  Promote congressional

meetings by posting updates, photos and videos to social networks, including Facebook, Twitter & Foursquare

•  Review organizational talking points

•  Watch videos specifically related to the event

•  View lobby day meeting schedules

•  Review information on lawmakers from official sites and Wikipedia

Page 14: The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

As you check-in, leave a tip…

Page 15: The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

Our free data on bills & legislators power advocacy across the political spectrum

sunlightfoundation.com/API

Page 16: The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

…like by Participant Media

Page 17: The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

and Wikipedia

Page 18: The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

…to name a few

Page 19: The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

Integrate gov data in your CMS

This is a Wordpress plug-in used by NPR’s State Impact to seamlessly integrate data on bills and reps into blog posts

Page 20: The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

Integrate gov data in your CMS

CongressLookup makes it easier to launch a grassroots campaign for your favorite cause while keeping visitors on

your site

Page 21: The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

Mobile apps using Sunlight APIs

Page 22: The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

FWD.us Hackathon

“FWD.us plans to incorporate one group’s app, called Push for Reform, into their website. The app lets people contact

the congressional representatives for their

district via social media or phone. It also grades each

lawmaker on their support for immigration legislation by

culling data from the Sunlight Foundation and FWD.us.”

http://thehill.com/blogs/hillicon-valley/technology/191176-zuckerberg-awards-dreamers-for-immigration-lobbying-

aps

Page 23: The Future of Grassroots Engagement, Todaydocuments.nam.org/PA/2014PACRECAP/schneider-grassroots.pdf · & the Internet’s going mobile . Advocates now expect instant answers If the

THANK YOU!!

Gabriela Schneider Communications Director [email protected] Twitter: @stereogab