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The Future Driver of Customer Value Creation: MNOs, Handset OEMs or WebCos?
Len LauerChief Operating Officer
3G Interference Cancellation Leverages Operators’ CDMA Networks
CSM6850 (Rev. A/B)
~ 65% higher reverse link data capacity in fully loaded networks
Source: Qualcomm simulation and analysis.
1x Advanced Increases 1x’s Excellent Voice Capacity
Achievable Today
Relative capacity/sector (1.25 MHz)1x Advanced
4x increase compared to today’s voice capacitywhile maintaining the same voice quality
New handset & channel card
4XVoice users
Radio linkEnhancements
Interference Cancellation
XVoice users
1.5XVoice users
1X Today• EVRC• Single RX
EVRC-B+ QLIC (device IC)
New handsetNetwork upgrades
Rev. B Improves User Experience
Cost Effective Natural Evolution from EV-DO Rev. A
Rev. B
Rev. A Carrier
Rev. A Carrier
Rev. A Carrier
• 3x Data rates up to 9.3 Mbps through Multicarrier (Software only Upgrade)
• Higher capacity for bursty apps
• Higher Rev B data rates up to 14.7Mbps
• Higher Capacity through IC
Unleashing WWAN Beyond the Handset: Snapdragon & Gobi
WWAN
GHz Cores
GPS
600 MHz DSP
Graphics
Multimedia EV-DO/EV-DO Rev.A
HSDPA/HSUPA
GSM/GPRS/EDGE
STANDALONE GPS
“Google Putting the Final Nail in the Mobile Operator LBS Coffin.”
“Apple’s iPhone: Disrupting Mobile Service”
“Mobile Operators Fear the ‘Google Effect”
“…Mobile Operators Still Baffled by iPhone”
“Google Seeks Patent to Break Mobile Subscriber Shackles”
“Apple, Operator War Averted (For Now)”
“Google’s Second Shot Across the Bow of Mobile Operators”
“Have Mobile Operators Become ‘Dumb Pipes’?”
Quotes from: Posibly 6/08, RDM 12/06, Vnunet 9/05, CNet 1/07, IDG 9/08, Unstrung 12/08, Blackfriars Marketing 11/07, Telematics Update 10/08
Later, while out with friends, location-based recommend
provides offers/ads for shopping and restaurants based on
user profile and preferences
Views new friends’ profiles, status and location
are updated automatically via LBS preferences
Sees that two friends are heading to a campus event
Uploading a vlog entry to friends’ page at rival college -
talking about next week’s game between their schools
Integrated Horizontal Applications to Deliver Advanced Services
SOCIAL NETWORKING
MOBILE ADVERTISING
Opening BREW
On device discovery:
Off device discovery:Short Code, WAP & Web
Developer Links toOperator’s Website(available today w/ VZW)
Open Catalog: Off DeckDiscovery of BREW apps• Marketed entirely by
developer
• Developer controls pricing, licenses, publication etc.
• BDS provides “on deck”class delivery, payment, settlement, etc.
Software Widgets for the Mobile Internet
• Personalization• Social Networking & Viral Distribution• Ecosystem Across Devices
• Familiar Web Technologies• Monetization (New Revenue Streams)
Successful Partnerships Built on a Continuum of Capabilities
SMART, HIGH-SPEEDNETWORK CONNECTION
CUSTOMER INTELLIGENCE, QoS,SECURITY, OWNER’S ECONOMICS
INTEGRATION, USER EXPERIENCE,OS, DEVELOPER ECOSYSTEM
SPECIALIZATION, FIXED INTERNET CROSSOVER, CLOUD COMPUTING
WebCo’s, Service and App. Providers
Operators
Handset/Device Manufacturers