THE FRAGRANCE OF AMIRA FILLS THE AIR AT BHARTI WAL-MART HEAD OFFICE AMIR A invite for the sampling event

The AMIR A Namkeens stall at the Amira Plant in Gurgaon The AMIR A Namkeen stall at the Corporate Office

The 7th of April 2012 was a day of flavour and taste of the finest of AMIRA Pure Basmati Rice at the Bharti Wal-Mart Head Office in

Gurgaon A total of 500 officials from both the verticals (Retail Format & Cash & Carry Format) inclusive of Top Level, Middle Level

Management as well as Junior Level Management of Bharti Wal-Mart who tasted the flavour of AMIRA Pure Basmati Rice. This

activity was conducted for BRAND BUILDING as well as a Customer Relationship Management exercise. AMIRA received

overwhelming response from each and every associate based on the following parameters • Error Free Activity. • Entire event was

perfectly packaged. • Excellent taste. Caterers who served the packs were in exclusive AMIRA promotional attire. • The added

attaraction to the show were the display of standees near the reception and sampling of AMIRA namkeens. • The highlight of the

show was the Guest Speaker- “The Mumbai Dabbawalah” who picked his sample of AMIRA biryani and truly appreciated the superb

quality.