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The Fragile Client Relationship. Moderator: Neil Perry. Neil A. Perry. Marketer Only Meetings. Brand Feedback. Consistent Agency / Vendor Themes Looking for Strategic Thinking Want Collaboration Financial Concerns and Must See Clear ROI Want New Thinking; Fresh Ideas. - PowerPoint PPT Presentation
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The Fragile Client RelationshipThe Fragile Client Relationship
Moderator: Neil PerryModerator: Neil Perry
Neil A. Perry
Marketer Only Meetings
Brand Feedback• Consistent Agency / Vendor Themes
– Looking for Strategic Thinking– Want Collaboration– Financial Concerns and Must See Clear ROI– Want New Thinking; Fresh Ideas
Expressed Concerns / Needs• Integration / Elimination of Silos• Managing the Increased Needs from
Channel Growth• Senior, Stable Agency Leadership• Best Pricing
Brands & Marketers• Generally Satisfied with Agencies / Vendors• Want Thought Leadership• Increasingly Seeking “The Next Big Idea”
– Shiny New Objects• Time Compressed / Overwhelmed Internal Staff
My Agency Rocks
My Agency Rocks
Gets My Brand
Strategic PartnersChallenge Each Other
Integrated
Clear POV
Idea Generation
Ideal Partnerships
Ideal PartnershipsBest Solutions Through Working Together
Honesty
Collaborating Partner
Nimble
Financially Fair
First Questions• What are the barriers to developing effective
partnerships with clients, or vendors?• What have you done to overcome these
barriers, and create a Collaborative Partnership?
Services, Attributes & Skills
Services, Attributes & Skills
Stake a CourseWalk In Our Shoes
Technical InnovatorsTool Selection and Matches
New Ideas / Best Ideas
Thought Leadership“Smart Creative”
Questions• What skills or attributes will you need to
develop to succeed in today’s marketing environment?
• What / How can you make those changes happen?
Perceived Weaknesses
Perceived Weaknesses“In a Rut”
Fatigued, Too Comfortable
ROI / Results
Loss of Drive
“Test the Waters”
Tech SavvyDisconnected
Questions• What are the perceived, or real weaknesses in
your organization that gets in the way of your client relationship?
• What can or are you doing to shore up those weaknesses and improve your partnership?
Recap• Agencies Do Rock!• The Critical Importance of Partnering• Enhanced Skills and Attributes to Meet Future Needs• Address and Correct Weaknesses• It is a Fragile Client Relationship
– Let’s Redesign Ourselves!