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A presentation for entrepreneurs on how we can learn from other domains to create sustainable competitiveness.
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Helmut Albrecht – Enable Consulting Corp.August 17th, 2010
The Fourth OptionAn Approach to Developing and Implementing
Innovative Strategies
Objectives
learn from innovative thinkers in other competitive domains
cover the role of pattern recognition in business innovation
show how successful companies innovate beyond their products and solutions
unleash your strategic thinking skills to develop a playbook for success
learn how to connect the parts with the whole
Discontent
Imagination
Formation
Breakout
Consolidation
Wood
Fire
Earth
Metal
Wat
er
The five phases of innovation
Better horses
Better jockeys
Better care & training
5
Napoleon Bonaparte
Mao Tse-Tung
Hannibal
Alexander the Great Sun Tzu
Genghis Khan
Col. John Boyd
What sets them apart?
Bill GatesSteve Jobs
Richard BransonHenry Ford
Anne Mulcahy
Soichiro Honda
What sets them apart?
What sets them apart?
Martin Luther King, Jr.
Nelson Mandela
Mother Teresa Mohammad Yunus
Benjamin Franklin
Mahatma Gandhi
Confucius
Thomas Jefferson
The most successful players have the ability to see the strategic options their opponents ignore.
Michael Jordan
Dick Fosbury
Pele
THE ACCEPTED WAY OF DOING THINGS. SEE THE ONE THAT TAKES THEIR MARKET AND
COMPETITORS OFF-GUARD.
1-2-3A-B-C
The Fourth Option™
The strategy to outthink the competition®.
ExpertMasterGrand master
Identifying highly-competitive companies
Profit (EBITDA Margin)
Return (TRS)
Revenue CAGR
They see what others fail to see –
They do what others choose not to copy.
Identifying the most powerful stratagems
Company 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36AES CORP. (THE) 5 13 14 15 18 32 34ALTRAN TECHNOLOGIES SA 34AMOREPACIFIC CORP 16 30APOLLO GROUP INC 17 18 30ASSA ABLOY ABATI TECHNOLOGIES INC 11 22 32AUTOSTRADE SPA 5 7 32 33 34BARR PHARMACEUTICALS INC 6 10 15BROOKFIELD PROPERTIES CORPCAPITA GROUP PLC 7 11 23CHINA INTL MARINE CONTAINERSCJ CORP 10 16 32CLEAR CHANNEL COMMUNICATIONSCSL LTD 5 14 24 34D R HORTON INCDELL INC 25 30 34ESPRIT HLDGS LTD 10 13FOREST LABORATORIES 15FRONTLINE LTD 15 22 23GAME GROUP PLC (THE) 2 11H & M HENNES & MAURITZ AB 11 14HERO HONDA MOTORS LTD 5 7 34HON HAI PRECISION IND CO LTD 22IMPALA PLATINUM HOLDINGS LTD 10 33INFOSYS TECHNOLOGIES LTD 10 12 30 33INTL GAME TECHNOLOGY 5 21IOI CORP BHD 20 22KINGSPAN GROUP PLC 24MAN GROUP PLC 5MERITAGE HOMES CORP 22MICROSOFT CORP 2 3 4 7 8 9 10 11 13 14 21 22 23 32 36NOKIA (AB) OY 5 22 34NVR INC 2 3 34OM GROUP INC 5 16PENN NATIONAL GAMING INC 30PUMA AG RUDOLF DASSLER SPORT 4 5 19SAGE GROUP PLC 17 24 30SHINSEGAE CO LTD 7 15 22SKYWEST INC 5 24 25SPIL-SILICONWARE PREC IND CO 19 23STARBUCKS CORP 6 7 9 33TECHTRONIC INDUSTRIES CO LTDTEVA PHARMACEUTICALS 5 7 15 24 27TIETOENATOR OYJ 7 25VORNADO REALTY TRUST 2WETHERSPOON (JD) PLC 4 6 12 24
Identifying the most powerful stratagems
Identifying the most powerful stratagems
7 that most frequently trigger breakthrough growth, profitability, and value-creation
Partner with someone unexpected
Move early to the next battleground
Lock up resources
Launch a two-front battle
Introduce a new piece to the game board
Coordinate the uncoordinated
Embrace what others abandon
Who else benefits if you win?
Where is the next battleground?
What inputs can you control?
With whom can you launch a two-front battle?
What player do you wish was in the game?
Who could you coordinate?
What has been abandoned?
Seven Key Strategies
5. Partner with someone unexpected.
Who else benefits if you win?
Partner with someone unexpected
Move early to the next battleground
Lock up resources
Launch a two-front battle
Introduce a new piece to the game board
Coordinate the uncoordinated
Embrace what others abandon
Who else benefits if you win?
Where is the next battleground?
What inputs can you control?
With whom can you launch a two-front battle?
What player do you wish was in the game?
Who could you coordinate?
What has been abandoned?
Seven Key Strategies
22. Move early to the next battleground.
Don’t skate to where the hockey-puck is, skate to where it is going to be.
22. Move early to the next battleground.
Where is the next battleground? What are you doing now to prepare for it?
22. Move early to the next battleground.
Where is the next battleground? What are you doing now to prepare for it?
Partner with someone unexpected
Move early to the next battleground
Lock up resources
Launch a two-front battle
Introduce a new piece to the game board
Coordinate the uncoordinated
Embrace what others abandon
Who else benefits if you win?
Where is the next battleground?
What inputs can you control?
With whom can you launch a two-front battle?
What player do you wish was in the game?
Who could you coordinate?
What has been abandoned?
Seven Key Strategies
10. LOCK UP RESOURCES.
Minnetonka locked up the pumps
which gave them
the time they needed to over take
the market.
Analyze what is fueling resistance
and lock up its supply.
10. LOCK UP RESOURCES.
What inputs can you control?
Partner with someone unexpected
Move early to the next battleground
Lock up resources
Launch a two-front battle
Introduce a new piece to the game board
Coordinate the uncoordinated
Embrace what others abandon
Who else benefits if you win?
Where is the next battleground?
What inputs can you control?
With whom can you launch a two-front battle?
What player do you wish was in the game?
Who could you coordinate?
What has been abandoned?
Seven Key Strategies
7. LAUNCH A TWO-FRONT BATTLE
With whom can you launch a two-front battle?
7. LAUNCH A TWO-FRONT BATTLE
With whom can you launch a two-front battle?
Business software
Online servicesBusiness software
7. FORCE YOUR COMPETITOR INTO A TWO-FRONT BATTLE
Partner with someone unexpected
Move early to the next battleground
Lock up resources
Launch a two-front battle
Introduce a new piece to the game board
Coordinate the uncoordinated
Embrace what others abandon
Who else benefits if you win?
Where is the next battleground?
What inputs can you control?
With whom can you launch a two-front battle?
What player do you wish was in the game?
Who could you coordinate?
What has been abandoned?
Seven Key Strategies
What do you wish was in the game?
32. Introduce a new piece to the game board –
32. Introduce a new piece to the game board
What do you wish was in the game?
The player they wished for
A good fabric manufacturer
A movie production house
A loyal car rental firm
A loyal customer
Partner with someone unexpected
Move early to the next battleground
Lock up resources
Launch a two-front battle
Introduce a new piece to the game board
Coordinate the uncoordinated
Embrace what others abandon
Who else benefits if you win?
Where is the next battleground?
What inputs can you control?
With whom can you launch a two-front battle?
What player do you wish was in the game?
Who could you coordinate?
What has been abandoned?
Seven Key Strategies
34. Co-ordinate the uncoordinated.
34. Co-ordinate the uncoordinated.
34. Co-ordinate the uncoordinated.
“That was the big trick. Traditionally it would have required the same design. We built software that only required cards to have the same physical format, which means they were the same size and paper type. Our software would then lay the appropriate designs over the large, table-sized, print paper. We would print a thousand sheets deep and cut them into 143 stacks. That gave us one stack per customer. That would allow us to print 143 individual designs 1,000 pages deep. That is equivalent to printing 143,000 business cards in one fell swoop.”
Who could you coordinate?
34. Co-ordinate the uncoordinated.
Print jobs
Print runs
Who could you coordinate?
34. Co-ordinate the uncoordinated.
Who could you coordinate?
34. Co-ordinate the uncoordinated.
Combine and coordinate independent elements
within your environment to orchestrate
much greater power.
Who could you coordinate?
Partner with someone unexpected
Move early to the next battleground
Lock up resources
Launch a two-front battle
Introduce a new piece to the game board
Coordinate the uncoordinated
Embrace what others abandon
Who else benefits if you win?
Where is the next battleground?
What inputs can you control?
With whom can you launch a two-front battle?
What player do you wish was in the game?
Who could you coordinate?
What has been abandoned?
Seven Key Strategies
27. Embrace what others abandon.
27. Embrace what others abandon.
Adopt a forgotten or abandoned model, idea or technology to differentiate yourself and build power.
27. Embrace what others abandon.
What has been abandoned?
Partner with someone unexpected
Move early to the next battleground
Lock up resources
Launch a two-front battle
Introduce a new piece to the game board
Coordinate the uncoordinated
Embrace what others abandon
Who else benefits if you win?
Where is the next battleground?
What inputs can you control?
With whom can you launch a two-front battle?
What player do you wish was in the game?
Who could you coordinate?
What has been abandoned?
Seven Key Strategies
What are we doing with all those options?
“Crazy”No
brainers
Wastes of time
Tactics
What can you do to stay in your framework?
Innovation Success
Define your challengeDevelop a playbook
Prioritize your optionsTransfer your options into the real world
Keep strategic clarity
Next Steps?
• public innovation and strategy workshops
• customized company workshops
• facilitating strategic clarity implementation
• call us to explore facilitating and consulting services tailored to your needs
Q and A
Thank You!
Enable Consulting Corporation
David Dinin: [email protected], 516 380 4357Helmut Albrecht: [email protected], 585 406 2296
www.kaimethod.com
