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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. THE FORMATION OF BUYER'S TRUST OF THE SELLER IN AN INITIAL SALES ENCOUNTER John Andy Wood; James S Boles; Barry J Babin Journal of Marketing Theory and Practice; Winter 2008; 16, 1; ABI/INFORM Global pg. 27

The formation of buyer's trust of the seller in an initial sales encounter

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A scientific articles series related to B2B Marketing.

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Page 1: The formation of buyer's trust of the seller in an initial sales encounter

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

THE FORMATION OF BUYER'S TRUST OF THE SELLER IN AN INITIAL SALES ENCOUNTERJohn Andy Wood; James S Boles; Barry J BabinJournal of Marketing Theory and Practice; Winter 2008; 16, 1; ABI/INFORM Globalpg. 27

Page 2: The formation of buyer's trust of the seller in an initial sales encounter

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: The formation of buyer's trust of the seller in an initial sales encounter

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: The formation of buyer's trust of the seller in an initial sales encounter

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Page 5: The formation of buyer's trust of the seller in an initial sales encounter

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Page 7: The formation of buyer's trust of the seller in an initial sales encounter

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Page 8: The formation of buyer's trust of the seller in an initial sales encounter

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Page 10: The formation of buyer's trust of the seller in an initial sales encounter

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Page 11: The formation of buyer's trust of the seller in an initial sales encounter

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Page 12: The formation of buyer's trust of the seller in an initial sales encounter

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Page 13: The formation of buyer's trust of the seller in an initial sales encounter

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