The first of its’ kind ESDM Incubation Centre in Delhi NCR

The Need for

• Industry with the largest growth potential

• ESDM products are used across many sectors Potential for $400 Bn revenues

• No domestic industry, despite having large talent pool & a large domestic market

• Current base is only of low value-add manuf.

ESDM imports in India can exceed oil imports.

• Currently it is <4% in India; In China >20%

• Large potential to increase value-addition ESDM manufacturing can

become 10% of GDP

• Communication and Strategic Electronics are key for protecting national security

National Security & self reliance in defense & telecom

• Inclusive- Will create high-end as well as manufacturing jobs in next 10 years.

• SME’s and Startup’s can flourish.

Can create over 27.8Mn new jobs and 15 Bn$ Investment

Electronic System Design and Manufacturing A critical industry for India’s economic development and quality of life

DeitY/STPI/ played a critical role in the last 3 decades

nurturing IT/ITES companies resulting in the creation of

a $100 Bn software industry

Similar initiative is required today to kick-start the

ESDM industry in India

USA/China/Taiwan/Japan/EU/Korea etc. have seeded

and have benefitted by setting up Technology Incubators

4

Next Big Thing !

India Electronics Market (2010-2015)

5

Source: IESA- Frost & Sullivan

CONSUMPTION ON THE RISE; SERVICED THROUGH IMPORTS

0

10

20

30

40

50

60

70

2010 2011 2012 2013 2014 2015

39.21 41.91

44.81

50.61

57.14

64.85

10.55 11.54 11.89 13.46 15.57 18.33

4.12 3.74 3.55 3.62 3.9

4.35

Total Domestic Manufacturing (High Value Add, $ Billion)

Total Domestic Manufacturing (Low & Medium Value Add,$ Billion)

14.67 15.27 17.07

15.44 19.47

22.68

CAGR TM: 11.5%

TDM (overall): 10.4% TDM (Low/Med value add) : 12.3%

TDM (High value add): 3.9%

HVA-TDM : TM

2011 8.9%

2013 7.1%

2015 6.7%

Mobile Devices

38%

Telecommunications

7%

Consumer Electronics

17%

Automotive 7%

IT / OA 18%

Industrial 7%

Others 6%

Identified 6 Mass Consumption

Electronics Products

Segments Products

Consumer

Electronics Set Top Boxes

Telecom Smart Phones

Education

Electronic Products for Education/E-

Governance/ Service Delivery (focus on

Tablets)

Energy Smart Energy Meters

Identification Smart Cards

Financial Services Micro ATMs

6

Origin of STPI

To Promote Software Exports from the country, Govt. of India decided

to:

• Establish Software Technology Parks (STPI) at various locations

across the country.

• Create infrastructure facilities such as high speed data

communication facilities.

• Established in 1991, as an autonomous society under Department

of Electronics and Information Technology (DeitY), Ministry of

Communications and Information Technology, Government of

India

7

Front End to Govt. of India, to Implement STP and

EHTP Schemes

DataCom & IT Infrastructure

Management Service Provider

Incubation Provider to Nurture Technology Innovation

Facilitator for Govt. - Industry Relationship

STPI’s Role

8

4.5 6.5 8.0813.2

16.822.5

32

41

5153

59

68.8

76.1

86

0

10

20

30

40

50

60

70

80

90

100

2000-

'01

2001-

'02

2002-

'03

2003-

'04

2004-

'05

2005-

'06

2006-

'07

2007-

'08

'2008-

09

'2009-

10

2010-112011-122012-132013-14

Growth of National Software Exports (Billion USD)

Bil

lio

n U

SD

Performance of IT Industry

YEAR

9

“To create a balanced ecosystem that nurtures and supports high value Startups” was the goal behind the creation of incubation centers.

• High Infrastructure costs and lack of working capital funds are some of the

main hindrances for start ups.

• ‘Incubation facility ’ is promoted by STPI and state governments and is

supported by the industry association viz., TiE, Indian Electronics

Semiconductor Association, Academia and the Venture Capitalist.

• The aim is to nurture and handhold the young and emerging entrepreneurs in

their new ventures and innovations.

Incubation Service of STPI

10

STPI – Incubation Paradigm

Government

Venture Capitalists

Industry

Academia

11

Objectives

World Class

ESDM Incubator

Indian IP

Domestic Value Add

Foster Entrepren

eurship

Products &

Technologies

Generate Employm

ent

Import Substituti

on Holistic Ecosystem

• Engage with Critical Sectors

• Diminish External Dependence

• Long term Partnerships

Create

Breakthrough

Innovations

12

Salient Points

50 start-ups in ESDM to benefit over a period of 5 years out of which at least 5 global companies will be created.

The park aims at objectives in line with the ESDM vision of the country as outlined in the NPE and other policy documents.

Emphasis on IP creation and Product Development to result in increased domestic value addition.

Unique integration of academia, industry, government and other incubation eco-system elements.

Overall training and development of incubatees to create ‘Electropreneurs’.

Electropreneur Park proposed model designed after doing an in-depth analysis of India ESDM and Incubation eco-system and aligning with the global best practices.

Unique two-tier mentorship programme.

Equity in the incubatee companies will be kept for mentors, and Electropreneur Park stakeholders.

Focus on sustainability, extension and growth. 13

The Stakeholders

• Infrastructure

• Knowledge Experts

• Incubatees

• Industry Connect

• Mentoring

• Technical know-how

• Promotion & Outreach

• VC Networking

• Management

• Funding

14

Academia – Industry Interface in the EP

DU – EP Interaction

Active outreach in DU. Business plan competition in DU.

EP Mentors and DU Faculty Mentors/ industry veterans to take guest lectures in the campus.

DU Faculty as mentors to incubatees.

Syllabus integration/ teaching pedagogy amendment Techno Innovations Club (TIC)

The incubatees in the EP will form TIC where DU students can join.

Regular workshops in campus by incubatees and mentors for TIC members to inculcate innovation and entrepreneurship.

Visits to the EP for TIC members.

TIC members as interns for incubatee companies.

Interns exposed to world class infrastructure and lab.

16

State of the Art Infrastructure –

Catalyst for IP Creation

Vision to Reality framework for

Accelerated roadmap for “Make in India” .

• Start up

• Standards

• Incubators

• ESSC

• Talent development

• Investment promotion cell

• Alliances

• Match Making

• EMC’s

• MSIP’s Proposals

• MSME DeitY and

State Engagements

International Connects

Start Up initiatives

SKILL development

18

Focus on Manufacturing with “Value-addition”:

Need clear Strategy

30-65%

30-50%

5-20%

Invite top foreign

manufacturers

Create common

back-end of key

components, EMS

for the entire ESDM

industry

FDI Focus

Leverage our

strengths in IPR,

R&D, System

design, software &

Fabless chip

capabilities

Long-term benefits

Domestic Investment

Focus

20

About

21

If you are an ESDM Entrepreneur/ Corporate/ Student in any of

the following stages:-

• Early revenue or Pre-revenue Startup

• You are in the prototype stage and want to test your

prototype out

• You have created breakthrough technology and want to

implement it

Who is this for?

What makes the Incubator unique/ what kind

of Start-Ups are encouraged to apply?

• The first of its’ kind ESDM Incubation Centre in Delhi NCR

• Will operate under the following model

• Innovators in the ESDM space are encouraged to apply

• Infrastructure • Institution • Partners

Develop

• Concept • Facilities • Mentors

Promote

• Academia • Industry • Ideas • Techno-

Commercial evaluation

Recruit

• Idea refinement

• Prototyping • Mentorship • Skill

Development • Fail Fast

Incubate

• Register IP • Secure

Funding • Develop

products • Innovation • Market

Development

Breakthrough

22

Stages & Activities

Interest generation campaign

Proposal Submission

Evaluation Scrutiny of Proposals

Interview

Selection Induction

Mentorship

Proposal Refinement

Proof of Concept

POC Evaluation

Product/ IP Developme

nt

Evaluation of Product/

IP

Market Developme

nt

Funding and Exit

23

What is in it for you?

State of the Art Laboratory and Office Infrastructure at a quaint location in the heart of Delhi

Administrative, Accounting and Legal Support

Wellness Area

Mentorship

Seed Funds

VC Connect

All EP facilities are free of cost 24

Tools and Equipments at Electropreneur Park

• Oscilloscope & Accessories

• Multi meter

• Isolation Transformer

• Power Supply Bench

• Infra Red Thermometer

• Soldering Work Station

• Tools, Tweezers etc.

• Power Analyzer

• Programmable Load

• Programmable Power Supply

• Power Meter

• Insulation tester

General Purpose

• Spectrometer

• LUX Meter

LED Specific

• Logic Analyzer

• Signal Generator

Communication

• RF Spectrum Analyzer

• RG Signal Generator

• Optical Fiber Cable

Radio Frequency

• Labview

• Eagle CAD

• Mentor Graphics

• MATLAB

Software

• Electronic Evaluation

Board & Starter Kits

• In Circuit Emulator

• Auto

• Industrial

• Power

Simulators

Embeded H/w & S/w

Development Kits

25

The Winning Strategies

What EP Expects from you?

Implement your plan within a timeframe of 12 months

Equity – to be reserved for the EP Stakeholders

27

What is the process of selecting incubatees to

the EP?

Application

Shortlisting

Presentation

Selection

28

How do you apply? Application

Shortlisting

Presentation

Selection

Process of Submission of Application :-

• Visit http://www.electropreneurpark.com/register.php

• Fill in details

• Upload Project Brief

• Upload Resume of Team members

• Click “Submit”

• You shall receive a mail from ceo@electropreneupark.com

• Check your SPAM or TRASH folders if you do not receive in

the Inbox

29

What format should

your proposal be

submitted? Application

Shortlisting

Presentation

Selection

What format should you submit the proposal?

• A PDF document either as a document or presentation

What should your proposal contain?

• Executive Summary

• Strategic Vision/ Value Proposition

• Market Analysis

• Product , Technology, IP Strategy

• Go To Market and Competitive Strategy

• Current Status

• Management Team

• Financial Plan

• Organizational and Equity Structure

30

How will your

application be

shortlisted? Application

Shortlisting

Presentation

Selection

A panel of industry experts in the ESDM domain will be the Panel of experts

• Dr. Ajai Chowdhry, Ex – HCL

• Shri Ajit Manocha, Ex – Global Foundries

• Shri Jaswinder Ahuja, Cadence

• Prof. Swaminathan Madhavan, Georgia Tech

• Shri Rajneesh Agarwal, STPI

• Dr. Sanjeev Singh, Delhi University

• Shri Ashok Chandak, NXP Semiconductors and Ex Chairman – IESA

• Shri Pradeep Gupta, CMD, CyberMedia

• The panel will select the best 20 Business Plans, who would be asked to

present their plan in Delhi in front of the Panel. EP shall reimburse 2

members from each team for the same.

31

What should the

presentation

contain? Application

Shortlisting

Presentation

Selection

Each presentation should be 15 – 20 minutes each and should essentially

touch the major points of your business plan.

32

How do you come to

know your plan has

been selected ? Application

Shortlisting

Presentation

Selection

An official communication in the form of an email and also through courier

would be dispatched to the address mentioned in the proposal submitted.

Selected incubatee companies have to report to EP premises within 4 weeks of

receipt of communication about their successful selection.

3rd Floor, Library Building

University of Delhi

South Campus

Benito Juarez Road

New Delhi – 110021.

33

Industry Verticals

Strategic Electronics (Aerospace & Defense, Atomic Energy and Space)

Automotive Electronics Segment

Information & Broadcasting Segment

Industrial Electronics Segment

Medical Electronics Segment

Solar Photovoltaic Segment

Telecom Segment

IT/OA (Computers and peripherals)

Mobile devices

Consumer Electronics

E – Waste Management

Components and other items 34

35

Last Date for Application

June 20th, 2015