Focal Press Books are available at your favorite online retailer or local bookstores everywhere.

: : w w w . f o c a l p r e s s . c o m : : l e a r n • m a s t e r • c r e a t e

AB OUT THE B OOK“Mercado’s book is a great resource for aspiring cinematographers. Using a brilliant selection of images, both classic and contemporary, he eloquently analyzes the conception and execution of a shot. Most important, he manages to explain how to achieve an aesthetically beautiful image, while giving equal weight to the powerful role of cinematography in portraying the characters and telling the story.”

- Florian Ballhaus, cinematographer whose credits include The Devil Wears Prada, Marley and Me, Flightplan

The Filmmaker’s Eye is a colorful, highly visual reference that breaks down each type of fi lm shot such as the close-up or long shot, and covers how it works, why it works, technical considerations, and how to break the rules. It is the only book that combines conceptual and practical instruction on creating polished and eloquent images for fi lm and video with the technical know-how to achieve them. You will learn how to make smart visual choices with this quick, focused, and visual guide to cinematic composition.

Gustavo Mercado is an independent fi lmmaker with over 10 years of experience producing, writing, editing, directing, and shooting fi lms on fi lm and high-defi nition video. His fi lms have been featured in national and international fi lm festivals, and one of his short fi lms, “Sensitive” (2002), won the grand prize in the Showtime Latino Filmmaker Showcase. As an educator in Hunter College’s Department of Film, Mercado teaches editing, screenwriting, fi lm production, and cinematography.

The Filmmaker’s EyeLearning (and Breaking) the Rules of Cinematic Composition

Written By Gustavo MercadoISBN: 9780240812175List Price: €20.95/$27.95/£16.99

DSLR CinemaCrafting the Film Look with Video

ISBN: 9780240815510 List Price: €28.95/$39.95/£24.99

Another great title from Focal Press

20101289_F_Filmmaker's Eye flyer_036_1200_v2.indd 1 1/4/11 11:30:21 AM