The Faraday Institution Brand & Messaging Standards · Secondary Brand Elements p15 Photography p17 Videography p18 ... rigour and the creation of new knowledge for the nation. It

The Faraday Institution Brand & Messaging Standards

TABLE OF CONTENTS

Introduction p3

Our Namesake p4

Our Voice p5

Logo p6

Logo Improper Usage p7

Logo Usage on Backgrounds p8

Logo Clearspace p9

Alignment to Logo p10

Our Collaborators p11

Primary Colors p12

Secondary Colors p13

Typography p14

Secondary Brand Elements p15

Photography p17

Videography p18

Tagline p19

Usage in Conversation and Writing p20

Usage Examples p21

Contact p33

PAGE 3 BRAND & MESSAGING STANDARDS / UPDATED AUGUST 2018

How to Communicate the Faraday Institution

An organisation’s identity is a reflection of its values, its actions, its impacts, and its perception by others in the world. The Faraday Institution broadly represents the electrochemical energy storage research community in the UK and our identity therefore is collective, collaborative, and transformative. It is based on our community’s commitment to scientific rigour and the creation of new knowledge for the nation. It is forward looking, inclusive, and optimistic, while balanced. It is grounded in our partnerships with industry and the industrial strategy led by government.

The goal of this guide is to articulate our brand and help you communicate it clearly and to allow the Faraday Institution to stand apart from other similar entities.

The more unified we are in our communications, the more we reinforce the brand of the Faraday Institution. The more we reinforce the brand, the more successful we will be at recruiting the next generation of energy storage researchers, cultivating relationships with industrial partners, building long-term relationships with government and charities, and having lasting impact on the UK and beyond.

INTRODUCTION


Michael Faraday

In a time when science was reserved for the elite, Michael Faraday rose from the working class to become one of the greatest scientists of the 19th century. Brilliant, self-made, and devoted to discovery through experimentation, Faraday invented the electric motor and the electric dynamo, discovered laws governing the new science of electrochemistry (he coined the words anode, cathode, and electrolyte in batteries), and thereby provided the foundation for all of modern electrical sciences. Faraday thought big, pursued practical applications, and - most importantly - shared his results.

More than a century later, The Faraday Institution carries forward his application-inspired spirit. It will become the go-to place in the UK for the research and development of the manufacture, and production of new electrochemical storage technologies in the automotive and other relevant sectors.

OUR NAMESAKE


We support our arguments, providing evidence with examples. While we are optimistic, we never overstate a result. We stay close to the science and convey our progress through facts, not superlatives. Use verbs instead of adjectives or adverbs and choose works with action and impact.

We are inclusive and collaborative and give credit where credit is due.

Use the present tense. Place the reader or listener in the moment of discovery.

Provide context for why the research matters and why the research environment we are building is vital for the UK. What is the need and why are we working to solve it? Connect with daily life and demonstrate the impact of our research.

OUR VOICE

Our voice is confident and direct and our tone should be both intelligent, yet accessible to general audiences.


LOGO

Don’t recreate the logo. Use provided files set up for print and web usage.

The logo form below is the only form available.


LOGO / IMPROPER USAGE

Don’t recreate the logo. Use provided files set up for print and web usage.

Don’t adjust the relationship between type and symbol





LOGO USAGE / BACKGROUNDS

Use the primary logo on white or light backgrounds

Use the reversed logo on dark backgrounds and over images with enough contrast


LOGO USAGE / CLEARSPACE

Try to keep other content (text, other logos, images) from interfering with the logo. Use a minimum distance equal to the red bar of the logo.


LOGO USAGE / ALIGNMENT

Use the guides indicated below in cyan to align content (text and imagery) to the logo.

Note that it is visually better to align with the left edge of the blue vertical bar in the logo than the actual left-most edge.

Note that content to the right of the logo is better aligned against the top of the text part of the logo.

Note that content to the left of the logo is better aligned against the top of the logo.


Our research collaborators may wish to create unique identifiers for their Faraday Institution research programmes. We ask that they follow the brand standards of this book to ensure visual identification fidelity and recommend a brand and text lockup. A good example is the Faraday Institution ReLiB project.

OUR COLLABORATORS

ReLiBREUSE & RECYCLING OF LITHIUM ION BATTERIES

SOLBATNEXT GENERATION SOLID-STATE BATTERIES





PIXEL DRAFT VERSION

RECREATED VECTORFROM DRAFT VERSION(NOT IN COMPLIANCE WITH CLEARSPACE GUIDELINES)

VECTOR WITH PROPER CLEARSPACE

ALTERNATE VECTOR WITH PROPER CLEARSPACE(RECOMMENDED)







PIXEL DRAFT VERSION










PIXEL DRAFT VERSION










PIXEL DRAFT VERSION




Clearspace guidelines. For more detail, see page 9.


PRIMARY COLORS

PMS 1795C

C 0 Y 100 M 100 K 0

#ED1C24

R 237 G 28 B 36

PMS 2747C

C 100 Y 96 M 14 K 5

#2B3380

R 43 G 51 B 128

PMS 425C

C 0 Y 0 M 0 K 75

#636466

R 99 G 100 B 102

PMS (Pantone Matching System) colors serve as a common reference point when discussing brand colors.

CMYK formulas should be used for print applications.

Hex and RGB formulas should be used for digital applications.

Note that comparing a color on a screen/monitor to the color on a printed page will not match.

Note that colors may not be consistent from one user’s screen to another.


SECONDARY COLORS

C 100 Y 68 M 0 K 77

#001241

R 0 G 18 B 65

C 70 Y 15 M 16 K 0

#3BA9C6

R 59 G 169 B 198

C 0 Y 0 M 0 K 8

#EBEBEC

R 235 G 235 B 236


If at all possible use DIN 2014. DIN 2014 is an Adobe Typekit font.

DIN 2014 LightDIN 2014 RegularDIN 2014 DemiDIN 2014 Bold

If DIN is not available, Roboto may be used. Roboto is a Google font.

Roboto LightRoboto RegularRoboto MediumRoboto Bold

If Roboto is not available, Calibri may be used.

Calibri

Primary Font Alternative Font 1 Alternative Font 2

TYPOGRAPHY


SECONDARY BRAND ELEMENTS / THE SYMBOL

The Faraday Institution has developed a symbol that can be used to add energy or impact.

The symbol uses the Positive/Negative “F” from the logo.

The symbol should be used as supplied and not recreated.

The symbol does not replace the full logo. It should be used in conjunction with the full logo.

The symbol can be used in all brand colors and can be reversed out of imagery or a background color.

The symbol can be cropped to add a dynamic quality.

PA

TT

ER

NS


SECONDARY BRAND ELEMENTS / PATTERNS

The Faraday Institution has developed several patterns that can be used to add energy or impact.

The intent is for the patterns to provide a visually interesting background.

Avoid using the patterns if it will complicate or interfere with the message or brand identity.

More patterns can be created, if desired.


PHOTOGRAPHY

Imagery reflects the identity of the Faraday Institution and the ISCF Faraday Battery Challenge.

Our photography is:• Optimistic, truthful, and distinctive.

• Represents urgency and forward momentum.

• Engaging and authentic, unique and deliberate.

• Representative of the diversity of the population of the UK; ensures we are being diverse and inclusive.

• Communicating the story we want to tell, message we are trying to convey.

Avoid:• Overly staged photographs.

• Portrait photos.

• Just using any photograph to fill white space; be deliberate.

• Too many photos of scientists working in labs.

Be inspired by:• Our surroundings and research environment to give a clear sense of place.

• Our impact – the results of our research.

• The non-literal path or interpretation of a topic.

• The outcomes of our research.

Keep in mind that:• The right photograph can serve as an umbrella for the message we are looking to convey, supported by more literal images.

• Imagery can also bring new information to a presentation, such as a series of photographs demonstrating a process or an infographic that unpacks some complex phenomena.

• Authentic people and settings tell an authentic story.

Remember to:• Feature your subject in a unique and relevant setting.

• Choose an unexpected perspective.

• Use images to tell stories.

• Choose elements that guide the viewer’s eye through the story (a strong colour, a geometric pattern)


VIDEOGRAPHY

As with photography, videography about the Faraday Institution and its initiatives, should strive for a documentary approach of thoughtful, engaging, and honest representation of the topic at hand.

Video should focus first on communication intentions, which inform approach, content, and style. Our video should visually be clean, modern, and vibrant in look (saturated colours, shallow depth of field) and embody the personality of the Faraday Institution.

Images of laboratories, experiments, and activity should show the story in addition to telling it. It should always take the viewer to the outcomes of research, rather than leave them lost in process, stuck in a lab. These images serve as engaging material that creates a sense of place and time and momentum, providing visual evidence for messages.

Remember to:• Use shallow depth of field and peer-to-peer gaze on interviews.

• Connect with audiences through strong visuals that back up statements with visual evidence.

• Convey a sense of place (for example, a lab in Oxford)

• Exhibit the textures, details, and iconic elements of our various locations, including footage from the city of London, Edinburgh, UK broadly put.

For events and lectures:• Make the message clear through sharp focus on the speaker to set him or her apart from the background.

• Make sure audio is easy to understand and hear.

• Engage the viewer by drawing attention to the speaker. Place the speaker in the main part of the frame.

• Reduce empty space between the speaker’s head and the top of the frame.

• Find lines in the environment that frame the speaker.


TAGLINE

POWERING BRITAIN’S BATTERY REVOLUTION



Powering Britain’s Battery Revolution

The tagline can be all caps, and title case but not in sentence case nor all lowercase.

The Faraday Institution’s tagline can be used with the logo, or separately.

When using the tagline with the logo, use DIN whenever possible, in a size and weight that is readable, but doesn’t detract from the logo.

The tagline can be used in black and any of the brand colors.

The tagline can reverse out of dark backgrounds as necessary.

When using the tagline with the logo, follow guidance on alignment

Note that the tagline does not use a period.


THE FARADAY INSTITUTION IN CONVERSATION AND WRITING

The Michael Faraday Institution

TheFaraday

Faraday TFI FI

Use only the full name of the organization when referring to it in writing or conversation.

To avoid confusion with other entities, do not abbreviate.

The Faraday Institution

Faraday Institution

Usage Examples

The following examples provide a visual reference of The Faraday Institution’s

brand identity in action.

Do not recreate the materials shown here; use existing files or templates.


BUSINESS CARDS / UK STANDARD SIZE

Hélène DrouillyInterim Chief of Staff

Suite 4 & 5, 2nd FloorQuad One, Becquerel AvenueHarwell CampusDidcot, OX11 0RA, UK+44 (0) 7824 550198

[email protected]

Assistant:[email protected]

faraday.ac.uk

Content is aligned to the vertical bar in the “+”.

Font specs:DIN Light

9.5 pt11.4 pt leading

-20 tracking


LETTERHEADA4

Suite 4, 2nd Floor, Quad One, Becquerel Avenue, Harwell Campus, Didcot, OX11 0RA, UK

Registered Office: The Faraday Institution, Suite 4, 2nd Floor, Quad One, Becquerel Avenue, Harwell Campus, Didcot OX11 0RA, UK

+44 (0)1865 273690 tel +44 (0)1865 273690 fax A company limited by guarantee, registered in England and Wales, number 10959095. Registered Charity, number 1176500

faraday.ac.uk

2 February 2018 Firstname Lastname Hume-Rothery Building 16 Parks Road Oxford OX1 3PH, UK Dear Firstname, Et alit iriliquat augue modit wisi et, sim dunt wisisit praestrud doloreetuero dignim amet, conummolore feugiat. Percil ing eugue corem euguero od eliscing estio conullu ptation sequam zzrit praesto et esto eu facing eniscidui eum diam doloborpero dolore moluptat prat, quatet et, conse corem quatet vel dion henis diamcom molore ea faccumsan utpat lum augait dolor aut dolorem velendre tetuercidunt iril ut venibh eugait nostio od ea facidunt prat. Dui tatuercipit, quamcon ute feugue modolor iriure magna feugue magnim dolore magna conse delit lobore duip et del dolenis adigna feum vullutat utpat, sustrud diamconsed do odigna feugait adiam nibh el ercilit dit, vendipsum zzrilla con hendre ming ea feugiamet laortiniatum zzril ute modo ercil dionseq uamconulput eugiam ip ex esse mincil incilisl ut num dolorperit la feui bla accum ipis dolorper sisi. Em et, vulluta tionullan eu feum irit dolortin veraese quismod magnisse magna ad tin utpat. Osto consent prat dolor sequati nissequat. Met nonsequat, quis adigna ad dip ea feui blaoreet lum dolore tat. Ut am, quissecte doluptatio od dolore min vulput dolor ipsummodigna commy nim volore dion veros dit accum ea alissed tat Iquisi tem nibh exerat. Re conullan ver irit velenis molore er si tis nullum vel ulputpat laoreet ese min vel ulluptatum volorperos dolumsandit, sum vendit nullaorem augait, quis am el illut dionum zzrit velit, volorper sequism olobor in ulpute velisci psustisl ipsusto ex eugiam, consed min henibh elis dolortie delestrud del iril irit wismodolor ad magna commy nis euisci et ea faccums andigna alit velesecte consequi tat euisim ip elisit, quat, quam, sustrud estrud dunt voluptatie modolorperos del dio od tincin ulla commodo lorperaestis adignim dolore elisi. Very sincerely, Firstname Lastname Title [email protected]

Align content of letter to disclaimer

The right margin is equal to the left margin

Letter body font specs:Calibri 10pt


Suite 4 & 5, 2nd Floor, Quad One, Becquerel Avenue, Harwell Campus, Didcot, OX11 0RA, UK

faraday.ac.uk

Peter B. Littlewood is Professor of Physics at the University of Chicago. He served as the 13th Director of U.S. Department of Energy’s Argonne National Laboratory, after having served as the associate laboratory director of its Physical Sciences and Engineering directorate. He spent the previous 14 years at the University of Cambridge, where he last served as the head of the Cavendish Laboratory and the Department of Physics. Littlewood is internationally recognised for his research in a number of areas, including superconductivity, semiconductor optics and magnetic materials.

From 2003 to 2004, Littlewood was a Matthias Scholar at Los Alamos National Laboratory, where he conducted collaborative research with lab staff in theoretical physics, materials science, atomic physics, and nuclear radiation detection. He also has served as a consultant to Los Alamos and to the National High Magnetic Field Laboratory. Littlewood began his career with almost 20 years at Bell Laboratories.

Littlewood holds six patents, has published more than 250 articles in scientifi c journals and has given more than 300 invited talks at international conferences, universities and laboratories. He is a fellow of the Royal Society of London, the Institute of Physics, the American Physical Society, and TWAS (The World Academy of Sciences). He serves on advisory boards of research and education institutions and other scientifi c organisations worldwide.

Littlewood holds a bachelor’s degree in natural sciences (physics) and a doctorate in physics, both from the University of Cambridge.

Contact

[email protected]

peter-littlewood-chicago/

Peter B. LittlewoodFounding Executive Chair

BIO SHEET TEMPLATEA4


FACT SHEET TEMPLATEA4

The University of Oxford will lead an effort with six other university partners and nine industrial partners to break down the barriers that are preventing the progression to market of solid-state batteries, that should be lighter and safer, meaning cost savings and less reliance on cooling systems.

The ambition of this project is to demonstrate the feasibility of a solid-state battery with performance superior to Li-ion in EV applications. With Oxford, university partners will include the University of Liverpool, University of Glasgow, University of Strathclyde, University of Cambridge, University College London, and the University of St. Andrews.

An all-solid-state battery would revolutionise the electric vehicles of the future.

The successful implementation of an alkali metal negative electrode and the replacement of the fl ammable organic liquid electrolytes, currently used in Li-ion batteries, with a solid would increase the range of the battery and address the safety concerns. Current efforts to commercialise such batteries worldwide are failing and will continue to fail until we understand the fundamental processes taking place in these devices. We have identifi ed the four major barriers facing all-solid-state batteries where a lack of fundamental understanding is blocking progress.

They are refl ected in the four work packages (WP) of our programme:

• WP1: Plating and stripping Li or Na at the alkali metal anode||solid electrolyte interface.

• WP2: Ceramic-ceramic contact at the solid electrolyte||cathode interface.

• WP3: Discovery of new solid electrolytes.• WP4: Integration of solid state

electrolytes in full cell architectures.

Through fundamental knowledge developed in our proposal our partners will be guaranteed a competitive edge in making informed decisions and providing a new generation of top notch battery scientists. Along the way, new intellectual property will be developed and ideally converted into viable businesses by industrial partners and/or newly created start-ups. Ultimately, a serious, long term effort in developing a strong and substantial core knowledge will result in either the development of the battery

chemistry of the future or will inform the viability of a solid-state battery on a commercial, scalable level.

THE FARADAY INSTITUTION / FAST START PROJECTS 2018

Industrial strategy identity guidance document 3

CONTENTS

LOGO

CLEAR SPACE

MINIMUM SIZE

WITH HM GOVMARQUE

THINGS TO AVOID

COLOUR

TYPOGRAPHY

PHOTOGRAPHIC STYLE

GRAPHICPATTERN

CHART AND GRAPH STYLE

CHAPTER COLOUR WAYS

NEXT GENERATION SOLID STATE BATTERIES

PRINCIPAL INVESTIGATOR

Professor Peter G Bruce FRS, FRSE, Department of Materials, University of Oxford

http://pgbgroup.materials.ox.ac.uk/people/bruce.html

UNIVERSITY PARTNERS

• University of Oxford (lead)• University College London• University of Cambridge• University of Glasgow• University of Liverpool• University of Strathclyde• University of St. Andrews• And 9 industrial collaborators

Imperial College London (ICL) will lead a consortium of six other university and 17 industry partners to equip industry and academia with new software tools to understand and predict battery performance, by connecting understanding of battery materials at the atomic level all the way up to an assembled battery pack.

The goal is to create accurate models for use by the automotive industry to extend lifetime and performance, especially at low temperatures. With ICL, university partners include University of Southampton, University of Warwick, University of Oxford, Lancaster University, University of Bath, and University College London.

The performance and lifetime of a battery in an electric vehicle (EV) depends not only on the underlying chemistry and physics. The way in which the cells are combined into a pack large enough to power an EV and the mechanism controlling the local environment of each cell within that pack also infl uence lifetime and performance.

Accurate simulations of batteries will give us the ability to design advanced batteries without the cost of creating numerous prototypes to test every new material, or new type and confi guration of the cells which make up a pack. Simulations also offer valuable insight into how existing materials work, enabling us to identify the limiting processes and develop rational strategies to overcome them or design new materials, leading to signifi cant improvements of battery performance and lifetime. Models for control will also enable us to extend the lifetime and/or performance and reduce the cost of existing and future packs.

To simulate an EV battery pack, we need to consider a range of length scales, from the nanoscale, where atoms interact, right up to the macroscale of a complete pack and its electronic control mechanisms. In addition, a variety of time scales need to be considered, in order to assess atomic processes at the nanosecond through to long-term degradation occurring over years. Battery simulations and design tools exist at each length- and time-scale, but they are not linked together and often lack the accuracy required for understanding the unique phenomena occurring within batteries.

The Battery System Modelling project brings together world-leading battery experts with a broad set of skills at every level to build the critical bridge between science and engineering, working alongside UK industry to ensure that the work is innovative and delivers high impact. This consortium uniquely blends theoreticians with modellers, mathematicians and experimentalists,

ensuring that the models developed are scientifi cally rigorous, computationally effi cient and experimentally validated in parallel, to maintain a high degree of usefulness and accuracy. The fi rst challenges to be tackled include fast-charging of batteries, low temperature operation and thermal management of cells within battery packs.

THE FARADAY INSTITUTION / FAST START PROJECTS 2018


CONTENTS

LOGO

CLEAR SPACE

MINIMUM SIZE

WITH HM GOVMARQUE

THINGS TO AVOID

COLOUR

TYPOGRAPHY

PHOTOGRAPHIC STYLE

GRAPHICPATTERN


CHAPTER COLOUR WAYS

BATTERY SYSTEM MODELLING

ABOVE: To advance current models and develop design tools which can accurately predict the performance and lifetime of existing and future batteries requires a fully integrated and tightly coordinated programme, drawing together the key modelling capabilities into a multi-scale approach, across length and time scales.

PRINCIPAL INVESTIGATOR

Dr Gregory Offer, Faculty of Engineering, Department of Mechanical Engineering, Imperial College London

https://www.imperial.ac.uk/people/gregory.offer

UNIVERSITY PARTNERS

• Imperial College London (lead)• Lancaster University• University College London• University of Bath• University of Oxford •University of Southampton• University of Warwick• And 17 industrial partners


FACT SHEET TEMPLATEA4

A £78 million research institute located at the Harwell Science and Innovation Campus, the Faraday Institution brings together experts in science, business, and policy making to help make the UK the world leader in battery technology. By helping to promote battery research, we will create new jobs, new industries, and develop tomorrow’s technologies. Doing so will make the UK the go-to place for research into the development, manufacture and production of new battery technologies. The UK’s

independent institute for electrochemical energy storage science and technology, the Faraday Institution was established in 2017 as part of the government’s £246 million investment in battery technology through the ISCF Faraday Battery Challenge.

A Critical Need for an Electrifi ed and “United” Kingdom

Battery technology is the future. And the Faraday Institution wants to ensure that future starts in Britain.

Despite recent developments in energy storage, battery technology is still far from its potential. Shortcomings in battery life, power density, and energy effi ciency impede the introduction of next-generation batteries to the marketplace. The high cost of raw materials, materials processing, cell and module packaging, and manufacturing also hold us back.

Large scale energy storage is a cornerstone to the Government’s green

energy strategy. Science in the UK needs to be up-scaled, so that the UK can stay ahead of the curve and that manufacturers, designers and inventors can be supported.

To meet these challenges, the Faraday Institution aims to unify energy storage research across the UK and set leading university battery researchers to these challenges. The Faraday Institution will invest funds in collaborative research to reduce battery cost, weight, and volume; improve performance, effi ciency, and reliability; develop scalable designs; improve our manufacturing abilities; develop whole-life strategies; and accelerate commercialization.

Energy storage can reduce carbon emissions, increase energy effi ciency, and accelerate deployment of renewable electricity on the national grid, lowering energy costs. Safe, effi cient, and dependable energy storage could spur changes in transportation, electric power, and buildings. To be successful, the Faraday Institution will fund excellence

Contact Matthew Howard / Head of Engagement & Education [email protected] / +44 (0)1235 425126 tel Suite 4 & 5, 2nd Floor, Quad One, Becquerel Avenue, Harwell Campus, Didcot, OX11 0RA, UK faraday.ac.uk

The Faraday Institution is powering one of the most exciting scientifi c developments of the 21st century—Britain’s battery revolution. As the world competes to defi ne the future of energy and automation, the Faraday Institution is accelerating the fundamental research needed for future battery development to power the automotive and energy revolution for the UK.

The Faraday InstitutionPOWERING BRITAIN’S BATTERY REVOLUTION 4

FAST START PROJECTS LAUNCHED WITH

20 UNIVERSITIES

25 INDUSTRY PARTNERS

APRIL 2018ABOUT THE FARADAY INSTITUTION


CONTENTS

LOGO

CLEAR SPACE

MINIMUM SIZE

WITH HM GOVMARQUE

THINGS TO AVOID

COLOUR

TYPOGRAPHY

PHOTOGRAPHIC STYLE

GRAPHICPATTERN


CHAPTER COLOUR WAYS

About the FaradayInstitution Board of Trustees

Our Board of Trustees brings multifaceted perspectives and experiences from academia, industry, and public service to the role of advising the Faraday Institution. Board members serve as ambassadors and advisers in support of the Faraday Institution’s aims.

The members of the Faraday board include:

• Peter Littlewood, Chair• Stephen Heidari-Robinson,

Vice-Chair• Stefan Berger• Jeff Chamberlain• Johney Green Jr.• Julie Maxton• Alan E. Nelson• Jorge Pikunic• Mark Spearing• Pam Thomas

applications to scaling up for production. It will focus our best minds on the critical industrial challenges that are needed to establish the UK as one of the world leaders in advanced battery technologies and associated manufacturing capability.”

About the Fast Start Projects

Four initial projects were launched in 2018 engaging 20 universities and over 25 industry partners to look at:

• Extending battery life• Battery system modelling • Battery recycling and reuse • Next generation solid state batteries.

These projects will support the enormous market pull to develop better battery technologies of the future, chosen because of their potential for immediate, short-term impact.

secondary school to advanced degrees. Faraday’s investment in training and technical education will address inequalities of opportunity that endure on the basis of race, gender, and class and work with industry to bring secure, well-paying jobs to the whole of the country.

What is the ISCF Faraday Battery Challenge?

The Faraday Battery Challenge is part of the Industrial Strategy Challenge Fund, wherein government will invest £246 million to support the development of new battery technologies.

It will fund research, innovation and scale-up facilities for batteries for the electrifi cation of future vehicles and other applications that support an electrifi ed economy. This goal is to lower carbon and

help to tackle air pollution while creating new opportunities and industries. By focusing on the automotive sector initially, the challenge will allow the UK to realise its commitment to move to full electrifi cation and zero emissions vehicles.

It will also make the most of the growing batteries

market—estimated to be worth £5 billion in the UK and £50 billion across Europe by 2025.

Innovate UK and the Engineering and Physical Sciences Research Council will deliver the challenge on behalf of UK Research and Innovation.

There are 3 activities within the Faraday Battery Challenge:

• The Faraday Institution• Funding for research and innovation projects• The UK Battery Industrialisation Centre

Richard Parry-Jones, chair of the Faraday Challenge Advisory Board said: “The power of the Faraday Challenge derives from the joining-up of all 3 stages of research from the brilliant research in the university base, through innovation in commercial

competitively, work with industry to solve great challenges, and proceed pragmatically using every tool available.

The Power of Collaboration

The Faraday Institution represents a new way of working. We bring together the best scientifi c minds in the fi eld, draw on others from different disciplines, and link intimately with industry, innovators and

government to ensure we keep the pipeline of fundamental science to innovation fl owing. The core of the Faraday Institution is in the power of collaboration, enabling science, industry and government to work together.

The value of the Faraday Institution is the delivery of focused, substantial and managed research projects in areas defi ned by industry and delivered by consortia of businesses and universities.

Empowering the Next Generation of Scientists

Because next-generation energy storage will come from the next generation of scientists and engineers, the Faraday Institution is committed to developing a pipeline for diverse talent. Faraday will launch a national curriculum in energy storage research to nurture students from

The Faraday Institution brings together experts in science, business, and policy making to help make the UK the world leader in battery technology.


FARADAY.AC.UK FARADAY.AC.UK

FARADAY.AC.UK FARADAY.AC.UK

TRADESHOW ROLLUP BANNERS


FOLDER

Front Inside Back

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Outside of Folder

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B4/c process +

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FOLDER

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POWERPOINT TEMPLATETITLE PAGES

Ryan D. Bayliss, PhDInterim Chief of Staff

7 December 2017

Electrical Energy Storage for Transportation and the Electricity Grid

Ryan D. Bayliss, PhDInterim Chief of Staff

7 December 2017

Electrical Energy Storage for Transportation and the Electricity Grid

Font is Calibri


POWERPOINT TEMPLATEINTERIOR PAGES

Energy storage is central to the future of a cleaner and more prosperous society.

The challenge now is how to make this happen.

An Independent, National Institution forMission-inspired Energy Storage Research

Research LeadershipThe UK go-to place for research enabling the development, manufacture and production of new electrochemical energy storage technologies

1. Mission-inspired research projects – fundamental research to enable transformational technologies

2. Driven by relevant, stretch problems

3. Focusing resources to tackle the key hurdles for technological advancements

4. Projects actively managed by the Faraday Institution but carried out with research intensive organisations

About the Faraday Institution

Electrical Energy storage for Transportation and the Electricity GridPage 8

Just a test Just a test Test

Prefer Faraday to Edison

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

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Category1

Category2

Category3

Category4

$ Lithium

Series 1 Series 2 Series 3

0%20%40%60%80%

100%

Category1

Category2

Category3

Category4

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Series 1 Series 2 Series 3

Electrical Energy storage for Transportation and the Electricity GridPage 24Page 20

The Faraday Institution defines research projects and issues calls following consultation with industry and domain experts

At FI’s request, EPSRC runs an independent first round panel interview and provides written feedback to the FI Director

FI Director, on advice of EPSRC review, the Expert Panel and further independent experts they feel necessary makes a recommendation to the Trustees

Director and Expert Panel engage with winning proposal to further refine project, set mile stones, agree resources and assigns an appropriate Expert Panel member to support

Faraday actively manages project, including 3 major reviews per year and biweekly interactions ensuring projects are making real progress. Faraday will facilitate technology transfer with TTOs as needed

Faraday’s Training Champions will engage with PhD students and PDRAs to ensure in addition to their research experience they have the opportunities to develop broader skills in line with their interests

Electrical Energy storage for Transportation and the Electricity Grid

The Faraday Institution in Action

Font is Calibri


SIGNAGE


FOR QUESTIONS OR TO REQUEST TEMPLATES, CONTACT:

Matthew HowardHead of Engagement & Education

[email protected]

+44 (0)1235 425126 tel

Suite 4 & 5, 2nd Floor, Quad One

Becquerel Avenue, Harwell Campus

Didcot, OX11 0RA, UK

Documents

The Faraday Institution Brand & Messaging Standards · Secondary Brand Elements p15 Photography p17 Videography p18 ... rigour and the creation of new knowledge for the nation. It