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The Experts in Machine - Readable AuthenticationThe Experts in Machine - Readable Authentication1
Introducing TrackSure™ by
InkSure
Award Winner
The Experts in Machine - Readable AuthenticationThe Experts in Machine - Readable Authentication2
Enhanced Multi-layer Security
What the reader seesIn the non-visible range
What you see in the Visible range
The Experts in Machine - Readable AuthenticationThe Experts in Machine - Readable Authentication3
Introducing TrackSure™
for Covert Barcode Applications
The Experts in Machine - Readable AuthenticationThe Experts in Machine - Readable Authentication4
Grey Market / Product Diversion
What is Grey Market / Product Diversion?
• Refers to genuine product which flows from an authorized distribution partner in a low price territory to other authorized distribution partners in high price territories or into a non- authorized retail channel
• Why is it so difficult to catch? The offending distributors will often remove any visible variable information (bar codes, lot codes, shipping destinations) in order to prevent the manufacturer from tracing diverted product back to them.
The Experts in Machine - Readable AuthenticationThe Experts in Machine - Readable Authentication5
Why Covert Barcodes? Track & Trace solutions address:
• Diversion• Grey Market Distribution/Organized Retail Theft• Counterfeiting
Why Covert?• Enhanced Multi-Layer Security• Easily added to existing packaging without visual change• Overt tracking technology is easier to identify, erase,
or cover
Why Barcodes?• Easily accommodates item level or batch level
information• Can be printed on existing equipment• Data tracking based on universally accepted technology• Open architecture
The Experts in Machine - Readable AuthenticationThe Experts in Machine - Readable Authentication6
The TrackSure™ Solution A standard barcode reader with modified optics
• Reads common matrix and linear barcodes• Near contact scanning• Common RS232,Keyboard Wedge, and
USB interfaces• Operator friendly/Less than 9 oz. in weight
InkSure’s highly flexible SmartInk• Covert, machine readable authentication• Common barcode printing methods
Variable Data Printing• IIMAK Thermal Transfer Ribbons • INKJET (Solvent Based)
• Thermal Ink Jet (TIJ)• Continuous Ink Jet (CIJ)
Fixed Printing• All common printing technologies
The Experts in Machine - Readable AuthenticationThe Experts in Machine - Readable Authentication7
TrackSure Reader Options
• Hand Held Scanner•Cabled or
•Blue Tooth Wireless
• Scanner and Hand Held Terminal In-one
• Fixed or Table Top Mounted
The Experts in Machine - Readable AuthenticationThe Experts in Machine - Readable Authentication8
What Can You See?
The answer is NOTHING!
TrackSure™
This is what is REALLY there. This is only visible by using a
TrackSure reader !