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The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad Veracruzana

The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

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Page 1: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

The EXAVER Proficiency Test:

Customers’ Experiences for

Test Improvement

Mexico City

March 22nd, 2019

Janeth Tello Carrillo

Universidad Veracruzana

Page 2: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

Contents1. Location2. Current Test Administrations3. Research Question4. Key concepts5. Methodology6. Results7. Conclusion

Page 3: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

History

Page 4: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

Location

Page 5: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

▪ eight examination centers administering tests twice a year

▪ 2,500 candidates every year

Current Test Administrations

Page 6: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad
Page 7: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

Research QuestionHow do our customers’ experiences in theSeptember – October 2018 test administrationprovide us with information to improve ourtests?

Page 8: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

Test Impact“any of the effects that a test may haveon individuals, policies or practices,within the classroom, the school, theeducational system or society as a whole”

Wall (1997), in Cheng L., Watanabe Y., & Curtis, A. 2004

Page 9: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

Customer Satisfaction“…an outcome of the comparisoncustomers make between theirprepurchase expectations of the serviceperformance and postpurchaseperceptions of that performance”

Cardozo, 1965, Churchill & Suprenant 1982; Szymanski & Henard, 2001; Yi, 1990 in Walker, J. 2015

Page 10: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

Quality ControlAccording to the American Society for Quality(ASQ) it consists of the observations,techniques and activities used to fulfillrequirements for quality

Page 11: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

MethodologyData from a twenty closed-ended questionsand one open question questionnaire wereanalyzed following both quantitative andqualitative paradigms

Page 12: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

Results

Page 13: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

Level of Education

B.A. – 45.8%High School – 39.4%M.A. students – 11.9%

Gender

Female – 42.3%Male - 57.5%

Page 14: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

Opinion before taking any of the EXAVER tests

Positive – 61.2%Neutral – 36.5%Negative – 2.3%

Gender

Female – 42.3%Male - 57.5%

Page 15: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

Yes – 78.5%No – 18.7%Not sure

After taking the test would you

recommend EXAVER?

Page 16: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

EXAVER A2, B1 and B2

adminproblems

Academicprocedures

Qualitymaterials

Page 17: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

Administrative procedures related to

academic decisions

«The topic for the Speaking test should be the same

for every one»

«More time should be given to take the written test»

«I had to wait for more than an hour to take the

speaking test»

Page 18: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

Administrative problems

«there should be a download option to later print the

proof of registration»

«We should be reminded that the test administration

is coming, so we don’t forget.»

«There aren’t enough seats for the test in the capital

city»

Page 19: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

Quality materials

«The acoustics of the room made it difficult to

understand the dialogues in the listening part»

«the air conditioning was on and I was freezing»

«there was something wrong with the CD player. The

volume was too low »

Page 20: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

ConclusionsTest improvements in three main areas:Administration of the test

a) Adding google maps to the registration proofs,

test enrollment procedures which includes options

to save, print and edit candidates’ profiles on

EXAVER web page, two reminders a week prior

to the test administration.

Page 21: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

Cont’Quality materials

a) Some of the examination rooms were changed

for the February test admin

b) The CD’s are recorded with more sophisticated

devices to avoid poor sound quality

c) Air conditioning is on before the test begins. After

that, (or at the listening section) it’s off

Page 22: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

Cont’Academic test procedures

a) results of the test are published two weeks earlier

than the ones last term

b) interview times in the Speaking test lists

c) B2 test offered in more university regions

d) training was offered last December to hire more

examiners

* Test taking individually, long speaking test, more time for the

written test

Page 23: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

ReferencesCheng L., Watanabe Y., & Curtis, A. (2004) Washback in Language Testing.

Research Contexts and Methods. Lawrence Erlbaun Associates,

Publishers. USA

Denzin, N. & Lincoln, Y. (2011) El campo de la investigación qualitativa. Gedisa

Editorial. Barcelona

Fulcher, G. Davidson, F. (2007) Language Testing and Assessment. Routledge.

USA

McNamara,T. (2000) LanguageTesting. Oxford University Press. Oxford

Walker, J. (2013) Exploring Service Logic in ESL. TESL Canada Journal. Volume 30,

No 2, Spring 2013

Walker, J. (2015) Using Critical Incidents to Understand ESL Student

Satisfaction.TESL Canada Journal.Volumr 32, Issue 2, 2015

Page 24: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

Thank you

[email protected]

Janeth Tello Carrillo

Page 25: The EXAVER Proficiency Test - British Council...The EXAVER Proficiency Test: Customers’ Experiences for Test Improvement Mexico City March 22nd, 2019 Janeth Tello Carrillo Universidad

The EXAVER Proficiency Test:

Customers’ Experiences for

Test Improvement

Mexico City

March 22nd, 2019

Janeth Tello Carrillo

Universidad Veracruzana